1. In 1928 Frederick Griffith conducted an experiment which provided us one of the major steps toward understanding DNA as genetic material. Describe his experiments, his overall finding, and what conclusions he made from his experiment.

Question)

a) What are the possible errors /uncertainties that can occur in an Incline Friction Experiment? (as detailed as possible for this part)(at least 500 words)

b)What is the Theory about the Incline Friction experiment? (as detailed as possible for this part)(At least 500 words)

After Carrying out the Aspirin synthesis experiment, Suggest an experiment or technique based on what you have learned in the last few weeks to confirm the preparation of Aspirin. (Give full details) Hint: You are provided with pure sample of Aspirin  

1. Design an experiment to test the hypothesis that students who have knowledge of the hindsight bias do better on exams than students who have no knowledge of this bias. Be sure to use and apply all the elements necessary to run a true experiment.

Experiment: Antacid tablets will be analyzed for their ability to neutralize acids. Specifically the quantity of 'simulated stomach acid' neutralized by the antacid.

Question: Why was methyl red used as an indicator in the experiment rether than phenolphthalein? (endpoint between pH 8 and 10)

Question 1: Short Theory Questions

1. Define research design in your own words.
2. What expectations do marketing decision-makers have of research designs?
3. How does the subject of enquiry as seen by potential research respondents affect research design? Explain with suitable examples.
4. How does formulating a research design differ from developing an approach to a problem?
5. Describe how quantitative techniques may be used in exploratory research. Explain with example.
6. What are the major purposes for which descriptive research is conducted?
7. Describe cohort analysis. Why is it of special interest?
8. What is a causal research design? What is its purpose? Explain with examples
9. What is the relationship between exploratory, descriptive and causal research? Give example for each research.
10. Why is it important to minimize total error rather than any particular source of error?

The marketing manager of a national brand of flavored milk is considering her micro and macro environment in order to complete the situation analysis for this years marketing plan.

She notes some key points. Small traders are not consistently affording appropriate fridge space to flavored milks. Energy drinks are continuing to hold favour in the teen market. Young adults aged 18-25 are more conservative than their slightly older cohort 25-35. UHT or long life milk has processed to the point where taste tests show little noticeable difference. Having long life milk means the product can stay longer in the fridge before having it replaced. The main benefit of this is to the firm which can reduce production and distribution costs. This benefit has been derived through which macro environmental factor?                                                                                          

In your own words define and explain “marketing concept” and the “4P’s.” Provide an example of a company that uses one or both approaches.
• Define “marketing” and “sales” and explain how they are different from one another. How are they dependent upon one another?
• Does “marketing” have a function in church operations? Explain and support your answer.

Generational trends lead to distinctly different attitudes, values, and behavioral patterns that must be considered when developing a market plan.

• Identify the “generational cohorts” according to our text, and explain their differences in values and motivational factors.
• Identify an advertisement or commercial that targets only one of the generational groups. Describe the promotion in detail and identify the intended group.

Explain how the Scripture verse “Jesus Christ is the same yesterday and today and forever” (Heb. 13.8) relates to the “generational cohort” discussion in the above exercise.