Imagine that you work in the human resource department at Marriott’s corporate headquarters. Your team is thinking about ways it might use My Marriott Hotel game as part of the selection process. How could you use it? How would you measure its effectiveness?

Use PHP, javascript and a little bit of Html

More focus on php

Create a logout page (for patients) in hotel management.

Please provide the screenshot of the output too (logout page).

Hint: the logout page should include like this thanks for visting etcetera.

Thanks in advance

Wall Street Journal

- July 11, 2011

By

ALEXANDRA BERZON

"Red Carpet for the Chinese - Hotels Add Menu Items, Translators, Other Services for

Growing Travel Segment"

The traditional Chinese rice porridge, called congee, will soon become a staple of hotel

breakfast buffets in America and abroad as U.S.-based hotel chains compete for

growing numbers of Chinese travelers.

The Chinese dish is part of a set of broader initiatives to attract Chinese travelers at

hotel giants Hilton Worldwide Inc. and

Starwood Hotels & Resorts Worldwide

. This summer, both hotel companies are rolling out hospitality standards centered on items

that cater to Chinese guests in hotels across the world

Congee breakfast is among the Chinese-style

amenities at the Hilton in San Francisco's

financial district.

Starwood plans to announce a program

Monday called "Starwood Personalized

Travel," which will require the company's

1,051 hotels—including the Sheraton, Westin

and W chains—to offer a set of specific

services for Chinese travelers, including in-room tea kettles, slippers and translation

services, in addition to new menu items.

The program will start at 19 hotels in cities such as New York, London, Mexico City,

Seoul and San Francisco, where Chinese business is rapidly growing. The program will

cover all Starwood hotels by the end of next year, the company said.

Hilton on Monday plans to announce a program for its Hilton Hotels & Resorts brand

called "Hilton Huanying"—from the Chinese word for "welcome." Hilton hotels can opt

into the program. Those that do—30 so far—must provide a front desk worker fluent in

Mandarin and a Chinese television station, as well as a full Chinese breakfast including

dim sum, congee and fried dough fritters, among other items. It will begin in August.

"Chinese travel is going to provide one of the great opportunities that we'll ever see in

the business," said Hilton Chief Executive Chris Nassetta.

Marriott International

Inc., meanwhile, is planning a new Chinese breakfast program in

the U.S. this fall that will include information for hotels on how to create a Chinese

breakfast.

Chinese foreign travel is still a small segment of overall global travel. But these moves

by hotel companies signal the growing importance that Chinese travelers are expected

to have in the coming years for the travel industry. They reflect both the leap in China's

economy and the loosening of restrictions on travel since as recently as a decade ago,

when Chinese were not allowed by their government to visit most countries.

"Outbound travel from Chinese is the next wave," said Starwood CEO

Frits van

Paasschen

.

The changes in part follow a script from the 1980s. As Japan's economy boomed, hotels

in many cities in the U.S. and around the world added Japanese breakfast items such

as rice, dried seaweed, pickled vegetables and miso soup to their menus.

The Starwood and Hilton Chinese programs are more formal and reach across their

portfolio of hotels. Attracting the new travelers is also urgent priority as growth in travel

dollars from many markets softens.

Global hotel brands have seen significant pick-up this year following deep declines

during the downturn. However the boost has been far greater in Asia than other regions,

reflecting in large part the growth of travel among Chinese.

In the first quarter of 2011, for example, Marriott saw revenue per available room in Asia

increase 17.2% compared to 5.8% in North America.

According to the U.S. Travel Association, 802,000 mainland Chinese residents visited

the U.S. in 2010, a 53% increase over the prior year. In 2005 just 270,000 Chinese

people visited the U.S. The Department of Commerce expects those numbers to reach

994,000 in 2011. The U.S. received $5 billion from Chinese visitors, according to the

Association, a 40% increase over 2009.

Japanese visitation in 2010 was much larger—around 3.1 million. Yet the trends are

divergent. From 2006 through 2009 travel from Japan declined each year, finally in

2009 reaching the lowest point since 1988, according to the Travel Association.

After Starwood executives noticed an enormous recent jump in the number of Chinese

subscribing to Starwood's loyalty program, a team led by Matt Gaghen, Starwood's vice

president of brand management, spent the last year researching the Chinese market

and discovered that language and food were two of the most important issues for

Chinese travelers.

As such, all Starwood hotels are to beginning efforts to hire at least one person on staff

who speaks a Chinese language. Chinese guests will receive a note from the general

manager translated into Chinese that offers the amenities available to them, such as tea

kettles, razors, toothbrushes and combs.

Since Starwood generally doesn't own hotels but sets standards for them, the changes

could mean a cost increase for hotel owners in some places that don't yet see many

Chinese travelers.

"We're planning and investing in this to get ahead and to appeal to Chinese at the

outset," Mr. Gaghen said.

Questions

25 possible points, 5 points per question.

1.

What services are hotel chains adding to cater to Chinese travelers? Identify 2-3

services that you can think of that are not mentioned in the article.

2.

What types of marketing research would you recommend to hotel chains to better

understand the services that Chinese travelers will want and expect?

3.

Besides hotels, what other firms could benefit from the increase in Chinese

travelers, and how should they tailor their services for this market?

4.

If your future employer is a firm that targets Chinese consumers, what skills and

experience will you need to contribute to your employer's efforts?

5.

Which aspect(s) of the business environment (economic, technological,

sociocultural, political/legal) are being affected the most in this article? Provide

specific examples.

Most infrastructure systems are built with funds from the capital markets. What are these markets and how do they fund infrastructure?

Compare and contrast the representation and use of primitive data types and built-in data structures such as C-strings and string objects?

Two lab partners, Mary and Paul are both farsighted. Mary has a near point of 6.7 cm from her eyes and Paul has a near point of 130 cm from his eyes. Both students wear glasses that correct their vision to a normal near point of 25.0 cm from their eyes, and both wear glasses 1.80 cm from their eyes. In the process of wrapping up their lab work and leaving for their next class, they get their glasses exchanged (Mary leaves with Paul's glasses and Paul leaves with Mary's glasses). When they get to their next class, find the following.

(a) Determine the closest object that Mary can see clearly (relative to her eyes) while wearing Paul's glasses. m

(b) Determine the closest object that Paul can see clearly (relative to his eyes) while wearing Mary's glasses. m