Ikea is a Swedish based multinational corporation that designs and sells ready-to-assemble furniture and home accessories. IKEA is the largest furniture company in the world. It is known for its modern architectural designs, as well as its attention to continuous product development, operations details, and cost control. IKEA relies on design innovation to bring great quality and beautiful designs to the market and its stores by collaborating with the best designers from various parts of the world. It has developed cost efficient and innovative methods to match people’s expectations of price and quality. Answer all the three following questions in relation to IKEA. You can use your study material and other resources to write your answers. Use your own words and adhere to the wordcount specified for each question

Question 1: Innovation at IKEA (30 marks, 300 words) A. Why is IKEA an innovative company? Support your answer with examples. B. Discuss the role of four business functions at IKEA. Give at least two innovation examples for each business function at IKEA

Question 2: Product offering and targeting (30 marks, 300 words) A. Discuss the three levels of a product by using the HAMARVIK mattress as an example. B. Discuss the four targeting strategies. Which targeting strategy does IKEA use for its mattresses. Justify your answer. (Check the mattress section on the IKEA website before answering this question)

Question 3: The marketing mix and innovation (40 marks, 500 words) IKEA’s marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. IKEA’s marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in IKEA’s marketing mix elements are used to position the products within the minds of consumers. Your answer should contain the following: 1- IKEA’s market segmentation and targeting 2- What is positioning. How is it related to the marketing mix? 3- Examples of IKEA’s marketing mix elements and their contribution to brand positioning

Distributors sells snack and candy to local stores. On March 1, 2010, Borges issued $4,000,000 of 5-year, 13% bonds at an effective interest rate of 11%. Interest is payable semiannually on March 1 and September 1. Journalize the entries to record the following:

1. Sale of bonds on March 1, 2010. Use the tables on present values in Appendix A of your textbook to determine the present value of the bond issue. Round to nearest dollar.

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2. First interest payment on September 1, 2010, and amortization of bond premium for six months, using the straight-line method. Round to the nearest dollar.  

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Fireflies Limited began retail operations on 1/1/2010. On that date, it issued 10,000 shares of $1 par value common stock for $50,000. On 1/1/2010, Fireflies also borrowed $20,000 from a local bank. The loan will be due in three years, with 8% interest rate. Fireflies pays interests every quarter. On 1/31, Fireflies used $36,000 of the proceeds to rent a store, paying in advance for the next one year. Fireflies also purchased $12,000 of merchandise on credit, agreeing to pay the supplier within 30 days. Prepare, a balance sheet as of 1/31/2010.

Satisfied?A poll taken by the General Social Survey in 2010 asked people in the United States whether they were satisfied with their financial situation. A total of 478 out of 2038 people said they were satisfied. The same question was asked in 2014, and 698 out of 2532 people said they were satisfied.

a. Construct a 95% confidence interval for the difference between the proportion of adults who said they were satisfied in 2014 and the proportion in 2010.

b. A sociologist claims that the proportion of people who are satisfied increased from 2010 to 2014 by more than 0.05. Does the confidence interval contradict this claim?

4. Assume a company's January 1, 2010, financial position was: Assets, $75,000 and Liabilities, $30,000. During January 2010, the company completed the following transactions: (a) paid on a note payable $5,000; (b) collected an accounts receivable, $4,000; (c) paid an accounts payable, $3,000; and (d) purchased a truck using $2,000 cash, and a $13,000 note payable. The company's January 31, 2010 financial position is

Assets Liabilities Stock holders equity

A) $83,000 $38,000 $45,000

B) $65,000 $35,000 $30,000

C) $78,000 $37,000 $41,000

D) $80,000 $35,000 $45,000

Consider the following price data from 2002 to 2010

a. Compute the simple price index using 2002 as the base year. (Round your answers to 2 decimal places.)

b. Update the index numbers with a base year revised from 2002 to 2005. (Round your answers to 2 decimal places.)

The following information is taken from the records of XYZ Company Calculate the gross profit margin and net profit margin using the above data, and comment on the trend you observe. COGS are $189 million in 2013 and 93 million in 2012 and 66 million in 2011 and 65 million in 2010 and 50 million in 2009 gross profit is 63 million in 2013 and 48 million in 2012 and 54 million in 2011 and 60 million in 2010 and 50 million in 2009. and net profit is :12 million in 2013 and 5 million in 2012 and 15 million in 2011 and 20 million in 2010 and 15 million in 2009

1. What is rational choice, and which perspective of IPE does it support?
2. In what way do both the provision of public goods and prisoners' dilemma demonstrate "collective action problems"?
3. Who is Adam Smith? What was Adam Smith’s idea of international Trade?
4. When did Neoliberalism emerge, and why? How did it differ from the liberalism of Adam Smith?
5. Who is John Maynard Keynes?
6. What are the similarities and differences among orthodox, interventionist, and institutional liberals?

1. The four primary phases of a project are

a. Concept, development, implementation, & close-out

b. Concept, exploration, design, & implementation

c. Concept, elaboration, implementation, & post-mortem

d. Concept, development, design & close-out

e. None of the above

2. MacKay was a strong supporter of the notion of the Wisdom of crowds.

True

False

3. A decision market (from the Wisdom of Crowds) is an elegant and well-designed method for capturing the collective wisdom.

True

False

Do characteristics of identity play a role in how successful/unsuccessful, accepted/rejected leadership ACTIONS are, within a situational context? Might a theory of adaptive leadership be tied more to participant perceptions of action? Is this a conversation of a more collective/inclusive course-of-action analysis based on how leadership presents itself in context? In lay-terms, is adaptive leadership a theory that says, leadership makes decision in a way that recognizes participant perceptions of leadership based on intersections of identity and the workplace?