INTEGRATED MARKETING COMMUNICATION CASE STUDY

BMW is a German multinational company which produces luxury cars. BMW vehicles are sold mostly to consumers who look for high standards for quality, luxury, and performance which BMW is known for. In Melbourne, there are several BMW dealerships and most new car sales took place through these dealerships after customers take a test drive and have an opportunity to inspect the vehicle and consider different options available. Due to the COVID-19 restrictions, car dealerships including, BMW showrooms, are closed in Melbourne since 6 August. However, the customers may request a test drive or arrange to purchase a car over the phone or reach out to a salesperson via other online methods. This situation will likely continue until December 2020. How could BMW dealerships in Melbourne use the Integrated Marketing Communication approach and its positive brand image to maintain car sales during this period?

Base your answer on information available online and your observations and support it with the theoretical knowledge acquired in the Unit.

Above critical thinking case study and you need analyse it with relevant Integrated Marketing Communication theory learned to identify solutions to the problems in the scenario.

Write Java code that allows a user to repeatedly enter numbers. Each time the user enters a number, the program should print out the average of the last 3 numbers (or all numbers if 3 or less have been entered). I would like a detailed explanation so that a beginner level Java programmer could understand.

How many registers are there in ARM CPU for programmer to use?

Which registers can you use for general computation?

Which register are special purpose, and cannot be used for general computation?

What is the size, i.e. number of bits, each of these general purpose registers can hold?

Which are most useful flags in the current program status register?

3. Apple’s Worldwide Revenues from 2004 to 2019 is as follows:
Year Worldwide Revenue in Billions
2004 8.2
2005 13.9
2006 19.3
2007 24.6
2008 37.5
2009 42.9
2010 65.2
2011 108.2
2012 156.5
2013 170.9
2014 182.8
2015 233.72
2016 215.64
2017 229.23
2018 265.6
2019 260.17

a. Enter the data above into the tab labeled Apple. Graph the data in Excel and use your graph to determine what kind of time series pattern exist. Put your answer in your spreadsheet.
b. Make the following forecasts for 2020. For all of them, use Mean Squared Error to determine which of the forecasts is the best. Make sure your answers are clearly labeled.
i. Naïve forecast from one prior time period
ii. Calculate a 4-period moving average
iii. Calculate a 3-period moving average with the following weights for time t: time period t-1=0.8, t-2 = 0.15, t-3=.05
c. In the tab called Apple Smoothing, use the data from 3. to forecast 2020 using an alpha equal to 0.7, 0.8, and 0.9. Using MSE, which one offers the best estimate for 2020?
d. In the tab called Apple Regression, use the information from 3. and run a regression to determine your forecast for 2020
i. Put your regression output in F1 of the same workbook.
ii. Calculate what your forecast is for 2020 in F21.
iii. How does well does this regression equation predict revenue? Write your answer in F22. In addition, explain what your numerical answer means in words.

CHINA TARGETING 8% GROWTH IN 2010
At the beginning of 2010 the Chinese government announced that it was targeting 8% growth for the economy
again, despite the global recession. The target had been 8% for a number of years and the government had
always met it.
About 9% growth is expected in 2010 thanks to huge government fiscal and monetary stimulus measures. The
Chinese economy is the third largest in the world. Forecasts for economic growth made by the International
Monetary Fund for 2010 included China 9.2%, UK 0.9%, Japan 1.7%, US 1.5% and India 6.4%. However,
government officials in China recognized that growth was not guaranteed. China relies heavily on exports and
so is vulnerable to economic change elsewhere in the world.
Adapted: Gillespie, A (2013), Business Economics, Oxford University Press
QUESTION 1 (25)
1.1 Discuss what is meant by economic growth and why is economic growth often important to governments.
(10)
1.2 8% is relatively fast economic growth by international standards for China. Critically evaluate the sources of
economic growth for China and why the country set such as high target?

(a) Give a definition of a closed set.

(b) Show, directly from the definition, that a union of finitely many closed sets is closed.

(c) Give an example of a countable collection of closed intervals In such that ∪ n=1 to ∞ I_n is open (make sure to prove it).

1. A Consumer Expenditure Survey in Fancyville shows that people only consume bananas, cupcakes and sushi. The Consumer Expenditure Survey for both 2009 and 2010 are in the table above. The base year is 2009.
   1. What and how much is in the CPI market basket?

2. What did the CPI market basket cost in 2009? What was the CPI in 2009?

3. What did the CPI market basket cost in 2010? What was the CPI in 2010?

4. What was the inflation rate between 2009 and 2010?

Can you explain what Woolworth can do to regain shareholder confidence after receiving a major salary scandal? (200-300 words)

Because according to ASX (2020) the price of Woolworth's shares fell after this news.

Set out below is the summarised statement of financial position of Berlin plc at 1 January 2010 K ASSETS Non-Current Assets Property, plant and equipment 250,000 Current Assets 150,000 Total Assets 400,000 EQUITY AND LIABILITIES Capital and Reserves Share Capital - K5 shares 200,000 Retained Earnings 80,000 280,000 Current liabilities 120,000 Total Equity and Liabilities 400,000 On 1/1/2010 Berlin acquired 100% of the shares of Hanover for K100, 000 and gained control. Required Prepare the statement of financial position of Berlin immediately after the acquisition if: (a) Berlin acquired the shares for cash. (b) Berlin issued 10,000 common shares of K5 (market value K10.). 4. Describe the requirement of IFRS 3 in relation to the revaluation of a subsidiary company's assets to fair value at the acquisition date.