Discuss your thoughts and ideas about how the healthcare system of the United States functions, what are its limitations, what are its assets, and finally how you as a person involved in the healthcare system in America would approach fixing its problems/limitations?

1. Think about your personality and work habits. What type of person (in terms of personality and work hab- its) do you think you'd work well with and what type of person do you think you'd be in constant conflict with?

• Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
• Is it always harder to find new customers than it is to retain old ones or does it depend on the business you're in?
• Does one-to-one marketing have to be expensive? How can small organizations interact with their customers in a cost-effective way?
• Are large companies better off using multi segment strategies and small companies better off using niche strategies? Why or why not?
• How have companies such as JCPenney and Sears tried to change their position (reposition their stores)?
• Do you think hotel companies have segmented the market too much and confused customers?

In your own words,What do you think about a company that has an increase in non operating income vs the prior year( using horizontal analysis)?

What type of report would you present to your boss on healthcare study about the costs and where would you begin?