Marketers typically do their research to determine what will best appeal to consumers. Many brands are created with the results of this research in mind. Over the years, many famous brands have been repositioned to reflect changes in customer preferences.

Topic: Product Brands

Using the Library for your research, provide several examples of brands that have recently repositioned themselves. Then explain how they accomplished this task and discuss the following:

• Do you think the brands accomplished a successful repositioning strategy? Why or why not?

In an attempt to escape from a deserted island, a castaway builds a raft and sets sail for the sea. The wind changes a lot during the day and flies along the following straight lines: 2.60 km and 45.0 ° north of west, then 4.80 km and 60.0 ° south of east, then 1.60 km and 5.00 ° east of north, and finally 2.70 km and 13.0 ° north of the east. Use the analytical method to find the resulting vector of all its displacement vectors. What is its magnitude and direction?

3. The Chinese government is expected to increase military spending in 2017 to counter President Trump’s increased defense spending policies.

a. Explain in macroeconomic measurement, modeling, and movement terms how this action will affect GDP and inflation in China in the Chinese Transactions sector and the Chinese Money sector.

b. Explain how increases in military spending in China could affect the economies of other countries using macroeconomic measures, models, and movement cycles. State at least two different perspectives on what the changes will mean.

Lab Assignment

Part 1

What are the abnormal characteristics of lymph nodes associated with acute infection, chronic inflammation, and cancer?

What are the facial characteristics that occur with Down syndrome?

Part 2

Discuss three concentric coats of the eyeball.

Distinguish between direct light reflex and consensual light reflex.

Discuss visual changes that occur with older adults.

Part 3

Describe the functions of the middle ear.

Discuss using an otoscope for an infant vs an adult.

Identify the types of hearing loss.

2. Consumer Surplus and Producer Surplus Explain in words and graphically how consumer surplus, producer surplus and total surplus change when the minimum wage is removed. Assume the minimum wage is above the free market price. In your explanation please interpret the components of the changes in consumer surplus, producer surplus and total surplus; i.e. what each component represents. For additional points, what happens if the minimum wage is set below the free market price? please graph

Sales Promotion and Brand Image

Context: Sales promotion is incentive manufacturers, retailers, and even non-profit organizations use to attract consumers. It changes the brand’s perceived price or value temporarily.

Inquiry: What are some reasons brand managers are allocating more of their promotional budgets to sales promotion rather than media advertising?

Follow-up: Do you agree with the critics who argue that the increased use of sale promotion is undermining brand equity for many once powerful brands?

1. For each of the following scenarios, determine if there is an increase/decrease in supply or quantity supply for the goods in Italics. Draw a supply and demand curve to examine the changes in equilibrium, if any.

a.) Growers of tomatoes experience an unusually good growing season

b.) The price of movie tickets, a substitute for Netflix movie rentals, goes up

c.) The cost of producing tires increases

d.) Kendrick Lamar, who is crazy about air travel, gets fired from his job

e.) Price of oranges increases

Equipment was purchased at the beginning of 2009 for $204,000. At the time of its purchase, the equipment was estimated to have a useful life of six years and a residual value of $24,000. The equipment was depreciated using the straight-line method of depreciation through 2011. At the beginning of 2012, the estimate of useful life was revised to a total life of eight years and the expected residual value was changed to $15,000. The amount to be recorded for depreciation for 2012, reflecting these changes in estimates, is

Select one:

a. $22,800.

b. $23,625.

c. $19,800.

d.
$12,375.

It is January 2nd and senior management of Chester meets to determine their investment plan for the year. They decide to fully fund a plant and equipment purchase by issuing $10,000,000 in bonds. Assume the bonds are issued at face value and leverage changes to 2.7. Which of the following statements are true? Select all that apply.
Select: 3
Chester’s long-term debt will rise by $9,000,000
The total investment for Chester will be $211,673,239
Total liabilities will be $138,405,597
Working capital will remain the same at $15,274,216
Total Assets will rise to $224,822,631