Question 1:

Suppose that your group is the executive sales team for Starbucks. The CEO has just proposed lowering the price of regular coffee and increasing the price of specialty coffee drinks. The belief is that our customers are sensitive to a price change of regular coffee but much less sensitive to a change in the price of specialty coffee. As such, your team is tasked with providing an analysis on this proposal. In order to provide your analysis, you need to find out if the CEO’s theory about customer behavior, and their sensitivity to price changes for regular and specialty coffee, is correct. In order to find out how sensitive customers are to a price change, you will need to calculate the price elasticity of demand, describe what that means, and evaluate the impact on revenues.

For this activity, use the standard percent change formula (also known as the point method).

You have been given the following data on prices and changes in quantity demanded.

Regular Coffee:

Current Price per cup: $2.00 and quantity sold per month is 1 million

Proposed Price per cup: $1.80 and estimated quantity sold per month is 1.5 million

Specialty Coffee:

Current Price per cup: $4.00 and quantity sold per month is 50 million

Proposed Price per cup: $4.40 and estimated quantity sold per month is 47 million

Part 1: Find the elasticity of demand for regular and specialty coffee.

Part 2: Find the total change in revenue for regular and specialty coffee.

Part 3: Use a demand curve graph to explain the change in revenue. You only need to show the demand curve on your graph.

You may upload a picture/file of your graph or use the creately template.

Question 2:

Suppose that your group is the executive sales team for McDonalds. The CEO has given your team a proposal; To analyze the impact of raising the price of the Big Mac by 10% and raising the price of regular fries by 10%.

In order to provide your analysis, you need to find out how sensitive customers will be to a price change of Big Macs and fries. In order to find out how sensitive customers are to a price change, you will need to calculate the price elasticity of demand, describe what that means, and evaluate the impact on revenues.

For this activity, use the standard percent change formula (also known as the point method).

You have been given the following data on prices and changes in quantity demanded.

  Big Mac:

Current Big Mac Price: $2

Current Big Mac monthly sales: 1 million

Estimated monthly Big Mac sales at the new price: 980,000

Regular Fries:

Current regular fry Price: $1.50

Current regular fry monthly sales: 2 million

Estimated regular fry monthly sales at the new price: 1.4 million

Part 1: Find the elasticity of demand for the Big Mac and fries.

Part 2: Find the total change in revenue for the Big Mac and fries.

Part 3: Use a demand curve graph to explain the change in revenue. You only need to show the demand curve on your graph.

You may upload a picture/file of your graph or use the creately template.

Jay Fulcher, the CEO of Zenefits, recently convened ten of his top executives for a management meeting, during which he asked them a personal question, “What would happen if you got sick?” He wanted to know that departments would continue to function if the people running them needed to care for themselves or a loved one due to the pandemic. How can a leader know with any degree of confidence that his/her “number two” can handle to responsibilities to lead/run a department? What are some of the likely reasons that leaders don’t spend an appropriate amount of time and resources on these types of “what if” scenarios?

The CEO of Starbucks and the Practice of Ethical Leadership

Sara Tangdall

Background

One year after becoming CEO of Starbucks, Kevin Johnson faced a leadership test when two black men were arrested in a Philadelphia Starbucks. The men were waiting to meet a business associate, but they didn’t purchase anything while they were waiting. The store manager asked them to leave, and they refused, explaining that they were there to meet someone. The manager called the police because the men refused to leave, and the police arrested them.

Another patron at Starbucks recorded the arrest on her cell phone, and it quickly went viral. In an interview after the arrest, the woman who took the video mentions that she had been sitting there for a while, and she wasn’t asked to leave even though she didn’t order anything. Additionally, the video shows the business associate of the black men show up during the arrest, and he asks the manager and the police what the men had done wrong. The general public and those who witnessed the arrest labeled it as discriminatory and racist.

This happened on a Thursday and the following Monday, Johnson said that the manager no longer worked at the store. The arrests led to protests and sit ins at the Philadelphia Starbucks the days following the event.

In his apology statement and follow up video release shortly after the arrests, Johnson said, “The video shot by customers is very hard to watch and the actions in it are not representative of our Starbucks Mission and Values. Creating an environment that is both safe and welcoming for everyone is paramount for every store. Regretfully, our practices and training led to a bad outcome—the basis for the call to the Philadelphia police department was wrong.”  

Before the incident, Starbucks had no companywide policy about asking customers to leave, and the decision was left to the discretion of each store manager. Because of this flexible policy, Starbucks had become a community hub--a place where anyone could sit without being required to spend money. Johnson mentioned this community in his apology when he said Starbucks works to create an environment that is “both safe and welcoming for everyone.”

Also in his apology, Johnson outlined the investigation he and the company would undertake. The apology detailed actionable steps Starbucks leadership would follow to learn from the situation, including meeting with community stakeholders to learn what they could have done better. Johnson took full responsibility for the actions of his employees, and he acknowledged that Starbucks customers were hurt by the arrests. Johnson acknowledged that employees needed more training, including about when to call authorities, and that the company needed to conduct a thorough analysis of the practices that lead to this incident.

After issuing his apology, Johnson went to Philadelphia and met with the two men face to face to involve them in dialogue on what Starbucks needed to do differently.

The week following the arrests, Starbucks announced it would temporarily close 8,000 stores to conduct unconscious bias training, which they did on May 29, 2018. A month after the arrests, Starbucks released a new “Use of Third Place Policy,” which states that anyone can use Starbucks and its facilities without making a purchase; it also explains what managers should do if a customer becomes disruptive. Additionally, the policy says that Starbucks seeks to create “a culture of warmth and belonging where everyone is welcome. This policy is intended to help maintain the third place environment in alignment with our mission ‘to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.’”

Practice of Ethical Leadership

How is Johnson practicing ethical leadership? Additionally, we can consider what we learn about his character through his actions and his impact.

1. Did his decision to close all Starbucks stores for unconscious bias training and to create a new “Third Space Policy” align with Starbucks’ mission and goals? If so, how?

2. Explain everything Johnson did right and what positive outcomes resulted from his actions?

3. What leadership traits did Johnson exhibit?

1. You are a consultant to Twinkle Teeth Corporation producing titanium dental implants. The CEO insists that effectiveness must be evaluated by an increase in stock price to satisfy stockholders. The marketing vice president insists that the main goal is to reduce the time to bring products to the customer. The manufacturing vice president states that production costs should be the key focus of the organization. What approach is each manager using to evaluate organizational effectiveness, and What can this organization do to ensure that effectiveness is properly evaluated?

  

Consulting: INITIAL INTERVIEW

You are a CEO (Michelle Royal) of Goodwill Industries of Boston, which serves twelve locations in the greater Boston area.  Overall, the stores are doing very well but you know they can be more successful and productive.  For example, you have experienced positive retail revenue growth over the past three years; however, the growth was still lower than the average and your donor volume is down. On the other hand, your sales per square foot outperformed the national average.

Consequently, you called Headquarters (HQ) and investigated the possibility of having a consultant come to Boston to review your situation and give recommendations for improvement.  You were talking to the CEO in Chicago and she explained that she found the consulting to be a very helpful exercise.  The contact at HQ asked you a few questions and said that Jane/Joe Reynolds, an inhouse retail consultant, would be giving you a call.

You have been in your position for one year.  You did not have any previous retail experience before taking the Goodwill position.  You have pretty much continued the work of your predecessor and have tried to remain very independent and creative.  For example, you and your staff like to create your own signage as opposed to using the standard Goodwill prototypes. Your expertise is finance and you have been able to implement and maintain excellent financial reports.

You suspect that improvement can be made through increased efficiency and production.

Some areas that you think might need attention:  merchandise layout, pricing, sorting and processing, transportation.  Furthermore, your new Retail Manager thinks one of your store managers might be ineffective. Your style has been rather formal.  You tend to work one-on-one with your key managers and supervisors.

Though you want help (you really want to surpass all Goodwill averages), you are concerned about having a consultant come and "snoop around."  You realize that this is the only way, however, so you decide to talk to the consultant and see what he suggests in terms of coming to Boston.  You are very concerned about how he/she is going to go about the project.  You would like to keep things very quiet, not involve too many people, and not stir things up.  After all, it seems to you that things are going generally well.

Background info: The mission of Goodwill is to provide work for underprivileged and to do that through retail stores. The underprivileged are trained for a period of time by working in the stores and then sent out into the broader marketplace. Consequently, the Goodwill Stores (collecting old stuff and selling it), is only a means for the real mission.

Goodwill HQ has a team of internal consultants, each with different areas of expertise, who are available to travel to the different locations when they need help. The individual Goodwill locations are independent and are “loosely” tied to HQ, more as nonprofit associations, not industry. Consequently, the CEOs of the various Goodwill locations want assistance but also want to remain independent—the classic “push-pull” that consultants encounter.

Assignment:

You are the Goodwill HQ Consultant that Michelle calls. Since she is in Boston and you are in D.C., you decide to conduct the conversations (which you two have formally scheduled) through visual WEBX so you can see one another faces.

Brainstorm and jot down how you would go about the interview. Following the information in your consulting packet on how to conduct the exploratory phase of formulating an intervention, what questions would you ask? How would you explain your role and the parameters of the consulting arrangement? How would you gain Michelle’s trust? What kind of resistance do you think she will demonstrate? How will you handle that resistance?

Then, actually write out an entire conversation, making it up as you go, demonstrating the skills sets that you know you have to demonstrate. Have Michelle challenge you and deal with her resistance and getting through all phases of the exploratory phase. End the session by summarizing next steps.

You:

Michelle:

You:

Michelle:

Etc.

Given this HTML form

<div class="mymargin">

<h2>iTunes Popular Music by Genre</h2>

<table>

<tr>

<td width="100px">&nbsp;</td>

<td>

<form >

<span><b>Filter by Genre:</b></span> <br />

  <select name="genre" id="genre">

    <option value="">Select Genre</option>

    <option value="Alternative Rock">Alternative Rock</option>

    <option value="Country">Country</option>

    <option value="Hip Hop/Rap">Hip-hop/Rap</option>

    <option value="pop">Pop</option>

    <option value="R&B/Soul">R&B/Soul</option>

  </select>

  <input type="button" id="mymusic" name="mymusic" value="Filter Songs">

</form>

</td>

</tr>

</table>

<table id="top25"></table>

</div>

and a JSON array

var arrJson = {"iTunes Top Song":[

{"Song": "Mood (feat. iann dior)",

"Artist": "24kGoldn",

"Genre": "Hip Hop/Rap",

"Release Date": "July 24, 2020",

"Image": "24kGoldn.png"},

{"Song": "One of Them Girls",

"Artist": "Lee Brice",

"Genre": "Country",

"Release Date": "April 10, 2020",

"Image": "lee_brice.png"},

{"Song": "Commander In Chief",

"Artist": "Demi Lovato",

"Genre": "Pop",

"Release Date": "October 14, 2020",

"Image": "demi_lovato.png"},

{"Song": "Bang!",

"Artist": "AJR",

"Genre": "Alternative Rock",

"Release Date": "February 12, 2020",

"Image": "ajr.png"},

{"Song": "Blinding Lights",

"Artist": "The Weeknd",

"Genre": "R&B/Soul",

"Release Date": "November 29, 2019",

"Image": "weeknd.png"},

{"Song": "Never Break",

"Artist": "John Legend",

"Genre": "R&B/Soul",

"Release Date": "June 19, 2020",

"Image": "john_legend.png"},

{"Song": "Before You Go",

"Artist": "Lewis Capaldi",

"Genre": "Alternative Rock",

"Release Date": "November 1, 2019",

"Image": "lewis_capaldi.png"},

{"Song": "Dynamite",

"Artist": "BTS",

"Genre": "Pop",

"Release Date": "August 21, 2020",

"Image": "dynamite.png"},

{"Song": "Better Together",

"Artist": "Luke Combs",

"Genre": "Country",

"Release Date": "November 8, 2019",

"Image": "luke_combs.png"},

{"Song": "Got What I Got",

"Artist": "Jason Aldean",

"Genre": "Country",

"Release Date": "October 11, 2019",

"Image": "jason_aldean.png"},

{"Song": "Circles",

"Artist": "Post Malone",

"Genre": "Hip Hop/Rap",

"Release Date": "August 31, 2019",

"Image": "post_malone.png"},

{"Song": "WAP (feat. Megan Thee Stallion)",

"Artist": "Cardi B",

"Genre": "Hip Hop/Rap",

"Release Date": "August 7, 2020",

"Image": "cardi_b.png"},

{"Song": "Holy (feat. Chance the Rapper)",

"Artist": "Justin Bieber",

"Genre": "Pop",

"Release Date": "September 18, 2020",

"Image": "justin_bieber.png"},

{"Song":"Someone You Loved",

"Artist": "Lewis Capaldi",

"Genre": "Alternative Rock",

"Release Date": "November 8, 2018",

"Image": "breach.png"},

{"Song": "Lovely Day",

"Artist": "Bill Withers",

"Genre": "R&B/Soul",

"Release Date": "January 1, 1977",

"Image": "bill_withers.png"},

{"Song": "Free Your Mind",

"Artist": "En Vogue",

"Genre": "R&B/Soul",

"Release Date": "March 24, 1992",

"Image": "en_vogue.png"},

{"Song": "Come & Go",

"Artist": "Juice WRLD & Marshmello",

"Genre": "Hip Hop/Rap",

"Release Date": "July 9, 2020",

"Image": "juice_etal.png"},

{"Song": "More Than My Hometown",

"Artist": "Morgan Wallen",

"Genre": "Country",

"Release Date": "April 17, 2020",

"Image": "morgan_wallen.png"},

{"Song": "Be Like That",

"Artist": "Kane Brown, Swae Lee, Khalid",

"Genre": "Pop",

"Release Date": "July 10, 2020",

"Image": "kane_etal.png"},

{"Song": "Dance Monkey",

"Artist": "Tones And I",

"Genre": "Alternative Rock",

"Release Date": "May 10, 2019",

"Image": "tones.png"},

{"Song": "Go Crazy",

"Artist": "Chris Brown & Young Thug",

"Genre": "R&B/Soul",

"Release Date": "May 5, 2020",

"Image": "chris_young.png"},

{"Song": "ROCKSTAR (feat. Roddy Ricch)",

"Artist": "DaBaby",

"Genre": "Hip Hop/Rap",

"Release Date": "April 17, 2020",

"Image": "dababy.png"},

{"Song": "I Hope (feat. Charlie Puth)",

"Artist": "Gabby Barrett",

"Genre": "Country",

"Release Date": "May 1, 2020",

"Image": "gabby_barrett.png"},

{"Song": "Baby, I'm Jealous (feat. Doja Cat)",

"Artist": "Bebe Rexha",

"Genre": "Pop",

"Release Date": "October 8, 2020",

"Image": "bebe_rexha.png"},

{"Song": "my ex's best friend",

"Artist": "Machine Gun Kelly & blackbear",

"Genre": "Alternative Rock",

"Release Date": "August 7, 2020",

"Image": "machine_etal.png"}

        ]}

Please help me write a Javascript function to filter and display them by genres

Promotion and pricing of a product or service involves consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You read about promotion and pricing (two of the 4 P’s of the marketing mix) and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter 3 and had an opportunity to discuss these topics in the Discussion. In this Assessment you will apply these concepts to a real-world company scenario. In addition you will add audio to your presentation which speaks to the audience specified in the scenario. Being able to prepare a professional audio visual presentation is an important career skill and can be added to your resume once you have become proficient.

Read the scenario below and address all the checklist items.

Scenario:

A start-up company, Senuvis is a United States (U.S.) pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.

Recently Senuvis developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U. S. Food and Drug Administration.

In order to respond to the projected rapid growth of the firm, they are going to be hiring an additional 200 employees in the next two months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product.

They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle-class in the U.S. and other consumers and client companies abroad.

As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.

Checklist:

Provide a public relations strategy to promote the new product line while considering the social responsibility involved.

Prepare 1 tool each for consumer sales promotion, personal selling, and social media.

What companies do you think would be good merged or one acquired by the other? What do you think would be the worst possible mergers/acquisitions that have not happened and could? Why?

a client arterial blood gas results reveal a paO2 of 55 mmHg zthe client admitting diagnosis is acute respiratory failure secondary to community acquired pneumonia what is the nurse best action