"This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Based on the report, answer the question mentioned below:

The Strategy: From your channel description, do the following:

(i) Develop the programming strategies you used. Cite at least THREE (3) programming strategies and explain why you used them

(ii) Formulate your promotional strategy. How will you make your channel known?

Include at least THREE (3) traditional and new media strategies.
(iii) Evaluate the possible risks of such a service. Explain how you can effectively mitigate these risks.

"

This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Based on the report, answer the question mentioned below:

The Strategy: From your channel description, do the following:

(i) Develop the programming strategies you used. Cite at least THREE (3) programming strategies and explain why you used them

(ii) Formulate your promotional strategy. How will you make your channel known?

Include at least THREE (3) traditional and new media strategies.
(iii) Evaluate the possible risks of such a service. Explain how you can effectively mitigate these risks.

1. Revenue is usually recognized for accounting purposes when a performance obligation is satisfied. In some situation, revenue is recognized over time as the fair value of assets and liabilities. In other situation, however, accountants have developed guidelines for recognizing revenue at the point of sale.

a. Explain and justify, why revenue is often recognized at time of sale.

b. Explain in what situations it would be appropiate to recognize revenue over time.

Refer to the revenue recognition practices of Qwest Communications outlined in Theory
in Practice 1.1.
Required
a. Use the concept of relevance to argue that firms should record revenue as earned
as early as possible in their operating cycles. Was Qwest’s revenue recognition policy
relevant? Explain.
b. Use the concept of reliability to argue that firms should wait until the significant
risks and rewards of ownership are transferred to the buyer, and there is reasonable
assurance of collection, before recording revenue. Was Qwest’s revenue recognition
policy reliable? Explain.
c. When is revenue recognized under ideal conditions? Why?

20a) What is meant by an accelerated depreciation method? What is the tax advantage of an accelerated depreciation method?

20b) The hallways and ceiling in a building are repainted. Is this a revenue expenditure or a capital expenditure? Type in 1 for revenue expenditure or type in 2 for a capital expenditure.

20c) The glass in two broken windows of a building are replaced. Is this a revenue expenditure or a capital expenditure? Type in 1 for revenue expenditure or type in 2 for a capital expenditure.

20d) A new wing is added to a building. Is this a revenue expenditure or a capital expenditure? Type in 1 for revenue expenditure or type in 2 for a capital expenditure.

1. An increase in revenue always:
   1. increases stockholders' equity.
   2. increases assets.
   3. decreases stockholders' equity.
   4. decreases assets.

2. Which of the following journal entries would decrease stockholders' equity?
   1. Debit Prepaid Insurance and credit Cash.
   2. Debit Deferred Revenue and credit Service Revenue.
   3. Debit Supplies and credit Accounts Payable.
   4. Debit Insurance Expense and credit Cash.

3. In April, the Surf and Sand Hotel books and accepts a cash payment for $25,600 for vacation services to be provided during in July. The journal entry recorded in April will include a debit to:
   1. Cash and a credit to Deferred Revenue.
   2. Accounts Payable and a credit to Service Revenue.
   3. Accounts Receivable and a credit to Service Revenue.
   4. Prepaid Expenses and a credit to Service Revenue.

5. Answer the following on marginal revenue.

a. Suppose a firm operates in a perfectly competitive market where the market price is $100. What is the marginal revenue for selling an additional unit for this firm? Please explain how the marginal revenue compares to price.

b. Suppose a firm operates in monopolistically competitive market where it sells 5 units at a price of $30 per unit. If it lowers its price to$29, it sells 6 units. What is the marginal revenue of selling the sixth unit? Please explain how the marginal revenue compares to price.

c. Explain how the marginal revenue curve for a perfectly competitive firm differs from the marginal revenue curve for a monopolistically competitive firm.

Walmart’s 2020 annual report said the following about its gift card sales: “Customer purchases of gift cards are not recognized as sales until the card is redeemed and the customer purchases merchandise using the gift card.” When a customer redeems a previously purchased gift card, what impact does this transaction have on Walmart's financial statements?

A. Deferred gift card revenue decreases and cash decreases

B. Deferred gift card revenue increases and revenue decreases

C. Deferred gift card revenue decreases and revenue increases

D. Deferred gift card revenue decreases and cash decreases

E. Deferred gift card revenue increases and cash increases

A company has the capacity to generate a revenue of $3,000,000 a year. The break even revenue is $2,000,000 a year. From the breakeven point every $100 extra revenue generates $40 extra profit and every $100 decrease in revenue results in $40 extra loss. The costs consist of fixed cost , variable costs which are linear related to the revenue. 1-calculate the fix cost 2-calcualte the variable cost at revenue of $1,500,000 a year. The company decides to purchase another machine, which results in an increase of capacity to 4,000,000 a year. The fixed cost of this expansion is 200,000 a year, and the variable costs are 40$ for 100% revenue. The normal revenues is 4,000,000 a year, and the actual revenues is also $4,000,000. 3- calculate the breakeven point after the expansion. 4- calculate the full cost per dollar revenue after the expansion

Define the following terms

Caponization

Ovulation

Egg sequence

Clutch

First in sequence and terminal laid in sequence eggs

a) List 3 characteristics that can different broiler breeders from normal layers

b) Indicate 5 problems associated with broiler breeder reproduction as result of poor
management

c) Suggest 2 management practices to reduce reproductive failure in broiler breeders

a) Draw a normal poultry sperm and label parts appropriately. Indicate clearly the tail,
mitochondria, nucleus and acrosome regions

b) Briefly describe the concept behind the sperm penetration assay in chickens or method of assessing the viability of poultry sperms as described by Bramwell, 1998. Sperm Penetration in Broiler Breeder Strains

a) State 5 advantages and 5 disadvantages of artificial insemination ()
Advantages

Disadvantages

b) During incubation chicken embryonic development can be split into 3 periods. Clearly
indicate the time lapse or periods of early, mid and later periods of incubation. You may
use diagram .

kindly answer them