Read the following case study and answer the questions.                                     1*6=6

RBC’s Youth Marketing Strategy

As stated above, the marketing strategy consists of selecting a target market and designing the marketing mix of your product, price, place, and promotion to appeal to your competitors. RBC, Canada’s largest bank, obviously has many different target markets, which results in the key managing different marketing mixes. One key target market for the bank is university students and recent graduates. The group is particularly important as they are just starting to form relationships with companies and the bank realized that if it captures a young customer’s business now it may be able to retain the customer for a lifetime. To achieve this result, RBC tries to differentiate itself from the other banks by creating a superior “student-focused” marketing mix.

    While all banks in Canada are offering student banking packages, student lines of credit, credit cards for students and so forth, RBC is attempting to differentiate itself first and foremost by using promotions that appeal to youth. The bank spends upwards of 120$ million to sponsor the 2010 Olympics, including the “Own the Podium” campaign, which consisted of directing money to athletes who had the best chance to capture an Olympic medal, and the “Torch Relay”, a 45000 kilometer trip across the country that stopped in cities and towns and featured youth-focused entertainment. RBC has followed up that promotion with a commitment to the “Road to Excellence” program, which replaced “Own the Podium. “Royal Bank has now committed to being the Premier National Partner of the Canadian Olympic Committee through 2016 and is proving additional support for the Paralympic teams.

            In addition, RBC is considered the social media leader among the big banks in Canada. RBC has invested heavily in social media including Twitter, Facebook, blogs, avatars, and online completions and communities to attract young clients. For example, a recent online contest focused on recent university graduates who were asked to provide the best advice they could to new university students.

Questions:

1. What markets in RBC targeting with social media?

2. Are there other things RBC could be doing with its marketing mix to appeals to the youth markets?

This is an entry to Java Question. Please answer with Pseudocode and Java code for better understanding.

We are mainly using basic in and out declarations and are focusing on API for method invocations. Any help would be very appreciated :)

Problem 7: Distance (10 points) Use API (Data Science) Data Science is an emergent field from Computer Science with applications in almost every domain including finances, medical research, entertainment, retail, advertising, and insurance. The role of a data analyst is to aggregate data points and make conclusions based on how that data clusters together. Fundamentally, this is how Pandora selects what song to play next, how Netflix determines what shows to recommend next, how Amazon chooses which products to promote together, how banks determine whether to issue a loan, and how hedge companies decide which stocks to invest into. One critical component that empowers data analysts to make such predictions is to determine how close or far two data points are in relation to one another. This is accomplished using Trigonometry, a field of study in mathematics which observes the relationships of the sides and angles of triangles. By mapping the data points onto a 2d chart, it is then possible to use the distance formula (pythagorean theorem) to calculate the geometric distance between these two points. Your task in this problem is to calculate the distance between two points.

Facts

● Distance formula: distance = √(x x ) 2 − 1 2 + (y y ) 2 − 1 2

● Java Math class contains sqrt and pow methods ○ https://docs.oracle.com/javase/10/docs/api/java/lang/Math.html

● Your solution should have a main method.

● Use Scanner for input & Use System.out for output!

Input The first line of input is the number of test cases. Each line afterwards contains four double values. The first two values represent the first point's coordinates as (x1 ,y1 ). The second set of values represent the second point's coordinates as (x2 ,y2 ).

Output Print the distance between the two points as a double type. Use System.out.println() on your result.

Sample Input

3

0 0 2 2

-1 -1 1 1

0 0 0.5 0.5

Sample Output

2.8284271247461903

2.8284271247461903

0.7071067811865476

Lionel Corporation manufactures pharmaceutical products sold through a network of sales agents in the United States and Canada. The agents are currently paid an 18% commission on sales; that percentage was used when Lionel prepared the following budgeted income statement for the fiscal year ending June 30, 2019:

Since the completion of the income statement, Lionel has learned that its sales agents are requiring a 5% increase in their commission rate (to 23%) for the upcoming year. As a result, Lionel’s president has decided to investigate the possibility of hiring its own sales staff in place of the network of sales agents and has asked Alan Chen, Lionel’s controller, to gather information on the costs associated with this change.

Alan estimates that Lionel must hire eight salespeople to cover the current market area, at an average annual payroll cost for each employee of $80,000, including fringe benefits expense. Travel and entertainment expenses is expected to total $700,000 for the year, and the annual cost of hiring a sales manager and sales secretary will be $200,000. In addition to their salaries, the eight salespeople will each earn commissions at the rate of 10% of sales. The president believes that Lionel also should increase its advertising budget by $600,000 if the eight salespeople are hired.

Required

1. Determine Lionel’s breakeven point (operating profit = 0) in sales dollars for the fiscal year ending June 30, 2019, if the company hires its own sales force and increases its advertising costs. Prove this by constructing a contribution income statement.

2. If Lionel continues to sell through its network of sales agents and pays the higher commission rate, determine the estimated volume in sales dollars that would be required to generate the operating profit as projected in the budgeted income statement.

1. Find the most recent 4 years' balance sheets and 3 years' income statement for the two companies you have chosen to study for your project. (CVS +Walgreens or Mcdonalds +  Wendy's).

3.  Perform vertical analysis and horizontal analyses for the income statements  (for horizontal analysis, use the first year as your base year; for vertical analysis, use "net sales" or "net revenue" as the base).

CVS Balance

CVS Income

Walgreens Income

Walgreens Balance

he budget director of Birding Homes & Feeders Inc., with the assistance of the controller, treasurer, production manager, and sales manager, has gathered the following data for use in developing the budgeted income statement for January:

1. Estimated sales for January:

   Bird house	15,000 units at $25 per unit
   Bird feeder	40,000 units at $15 per unit

2. Estimated inventories at January 1:

   Direct materials:
   Wood	600 ft.
   Plastic	1,000 lbs.
   Finished products:
   Bird house	1,000 units at $15 per unit
   Bird feeder	2,500 units at $8 per unit

3. Desired inventories at January 31:

   Direct materials:
   Wood	500 ft.
   Plastic	1,250 lbs.
   Finished products:
   Bird house	1,500 units at $15 per unit
   Bird feeder	3,000 units at $8 per unit

4. Direct materials used in production:

   In manufacture of Bird House:
   Wood	0.80 ft. per unit of product
   Plastic	0.10 lb. per unit of product
   In manufacture of Bird Feeder:
   Wood	0.20 ft. per unit of product
   Plastic	1.00 lb. per unit of product

5. Anticipated cost of purchases and beginning and ending inventory of direct materials:

   Wood	$2.50 per ft.
   Plastic	$0.80 per lb.

6. Direct labor requirements:

   Bird House:
   Fabrication Department	0.40 hr. at $18 per hr.
   Assembly Department	0.20 hr. at $12 per hr.
   Bird Feeder:
   Fabrication Department	0.25 hr. at $18 per hr.
   Assembly Department	0.10 hr. at $12 per hr.

7. Estimated factory overhead costs for January:

   Indirect factory wages	$40,000
   Depreciation of plant and equipment	20,000
   Power and light	10,000
   Insurance and property tax	5,000

8. Estimated operating expenses for January:

   Sales salaries expense	$125,000
   Advertising expense	80,000
   Office salaries expense	40,000
   Depreciation expense—office equipment	4,000
   Travel expense—selling	25,000
   Office supplies expense	2,500
   Miscellaneous administrative expense	3,500

9. Estimated other revenue and expense for January:

   Interest revenue	$4,540
   Interest expense	3,000

10. Estimated tax rate: 25%

Required:

1. Prepare a sales budget for January.

2. Prepare a production budget for January. For those boxes in which you must enter subtracted or negative numbers use a minus sign.

3. Prepare a direct materials purchases budget for January. For those boxes in which you must enter subtracted or negative numbers use a minus sign.

4. Prepare a direct labor cost budget for January.

5. Prepare a factory overhead cost budget for January.

6. Prepare a cost of goods sold budget for January. Work in process at the beginning of January is estimated to be $9,000, and work in process at the end of January is estimated to be $10,500. For those boxes in which you must enter subtracted or negative numbers use a minus sign.

7. Prepare a selling and administrative expenses budget for January.

8. Prepare a budgeted income statement for January. In the Other revenue and expense section, indicate expenses as negative amounts.

A firm has to decide whether to (1). stay with current machine as it is (2). upgrade it with an enhancement or (3). buy a new machine.  Cost of upgrade is $1000, and the cost of a new machine is $8000.  Revenues are estimated as follows, based on the performance of the economy next year:

It is estimated that the probability of a stagnant economy next year is 0.51 (so probability of a growth economy is 1 - 0.51).

If a new machine is purchased, and if there is a growth economy next year, what is the estimated payoff?  (= revenue - cost of new machine)

Dowell Manufacturing contracts to produce bumper cars for Five Flags Parks. Under the terms of the contract, Five Flags will pay Dowell a total of $60,000 when bumper cars are delivered six months later, and Five Flags can cancel the contract but must pay Dowell for work completed. Dowell believes that, if Five Flags cancelled the contract, Dowell could not sell the bumper cars to another park. As of December 31, 2020, the job is 80% complete. How much revenue should Dowell recognize in 2020 for this contract?