MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes “tours” of a hypothetical town. Two products, The Pet Store Parade and The Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, The Post Office Polka, have lagged the others. Several other CDs are planned for this collection, but none is ready for production.

MSI’s information related to the ToddleTown Tours collection follows:

      
*Allocated based on total sales dollars.

MSI has determined that elimination of the Post Office Polka (POP) program would not impact sales of the other two items. The remaining fixed overhead currently allocated to the POP product would be redistributed to the remaining two products.

Required:
1. Calculate the incremental effect on profit if the POP product is eliminated.



2. Should MSI drop the POP product?

3-a. Calculate the incremental effect on profit if the POP product is eliminated. Suppose that $1,200 of the common fixed costs could be avoided if the POP product line were eliminated.



3-b. Should MSI drop the POP product?

For this assignment you will need to understand the concepts of the: Project charter, stakeholder analysis and communication planning, scope planning, schedule management and uncertainties in project schedules.

Your company had received a tender to support a French film crew in the town of Sojwe in Botswana.

 You will need to collect and deliver the crew from and to the King Shaka International airport.

 The film crew will bring their own filming equipment.

 The film crew consists of 15 members.

 They will be onsite at the location for 2 weeks.

 You will have two weeks to do the planning and traveling.

 The support team needs to be at the identified location for the deployment.

 The deployment need to be self-sustainable for 2 weeks.

1. Project Charter [20] marks

You need to develop a project charter for the above-mentioned project. The project charter needs to include the following:

 The typical elements of a project charter.

 The project concept.

 The initiation of the project.

2. Stakeholder Analysis and Communication Planning [20] marks

 Develop the project management plan

 Develop a communications plan

 Identify possible communication technologies for the project

3. Scope Planning [25]

 Define the scope for the project.

 Determine the human resources needed for the project.

 Assign responsibility.

Itinerary,

WBS, Responsibility Matrix, and scope included and excluded from the project, identify risks and manage quality

4.Schedule Management [25] marks

 Plan schedule management

 Define activities

 Sequence activities

 Estimate activity resources

 Estimate activity durations

 Develop schedule

 Control schedule

5. Uncertainties in Project Schedules [10] marks

 From the activities which you had identified in your project schedule, develop a PERT TIME ESTIMATE schedule for the activities.

1. Suppose that in a game that you are making, the player wins if her score is at least 100. Write a function called hasWon that takes as a parameter the player score and prints “Game won!” if she has won, but nothing otherwise.

2. In the future, everyone will be able to wear sensors that monitor their health. One task of these sensors is to monitor body temperature: if it falls outside the range 97.9F to 99.3F the person may be getting sick. Write a function called monitor that takes a temperature (in Fahrenheit) as a parameter and prints out a warning if it is not within this range.

3. Write a function called winner that takes as parameters two players’ scores and prints out who is the winner (Player 1 or Player 2). The higher score wins and you can assume that there are no ties.

4. Repeat the previous question, but now assume that ties are possible and that you should report them.

5. Your firm is looking to buy computers from a distributor for $1500 per machine. The distributor will give you a 5% discount if you purchase more than 20 computers. Write a function called cost that takes as a parameter the number of computers you wish to buy and prints the cost of buying them from this distributor.

6. Repeat the previous question, except now you should assume that the cost per machine ($1500 above), the number of computers to get a discount (20 above), and the discount (5% above) are all passed as parameters of the function.

7. The speeding ticket policy in a nearby town is $50 plus $5 for each mph over the posted speed limit. In addition, there is an extra penalty of $200 for all speeds above 90 mph. Write a program that accepts a speed limit and a clocked speed and returns the fine amount (and 0 if within the speed limit).

18. Which pricing orientation is most favored by marketers?

A. profit-oriented

B. market-oriented

C. demand-oriented

D. competition-oriented

E. cost-oriented

19. Which of the following is a pricing objective?

A. shrinkage

B. survival

C. standardization

D. shelter

E. SWOT analysis

20. A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services is referred to as __________.
A. sales promotion
B. publicity
C. advertising
D. public relations
E. personal selling

30. Channel conflict is most likely to happen in:

A. vertical marketing systems
B. traditional channels of distribution
C. the offices of agents and brokers
D. areas with several local television stations
E. small town Wal Mart stores

31. A pull strategy:

A. involves the manufacturer directing advertising and sale promotions to consumers to encourage them to ask retailers for the product.

B. assures current users they made the right choice.
C. involves manufacturers directing the promotional mix to channel members to encourage them to order and stock the product; personal selling and sales promotions with intermediaries are important.

D. tells people what a product is, what it can do, and where it can be found.
E. shows one brand's strengths relative to those of competitors.

32. Which governmental agency enforces laws/rules pertaining to the “fairness” of advertising as well as false/misleading advertising?

A. Department of Justice
B. Food and Drug Administration
C. National Advertising Federation
D. Federal Environmental Protection Administration
E. Federal Trade Commission

Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

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Introduction

PepsiCo Inc. is the world's second biggest soda mark and the world's biggest potato chips maker. In this report, we will dissect PepsiCo Inc's. promoting methodologies concerning its North American market. Where completely required, PepsiCo's global endeavors are specified and in addition some past promoting accomplishments. I will, in any case, attempt to cover however much of PepsiCo's current procedures as could reasonably be expected. Significant references are refered to toward the finish of the report, following with various pictures in the Appendix. In New Bern, North Carolina, USA, Caleb Bradham made a wellspring drink, which contained stomach related catalysts pepsin and kola nuts. This was then known as Brad's drink. In this way, it was renamed and showcased as Pepsi-Cola (Soda Museum 2010). The Pepsi-Cola Company, in 1965, converged with Frito-Lay Inc., to end up PepsiCo Inc. Pepsi is PepsiCo Inc's. leader item and mark drink.

Promoting endeavors in the early years of Pepsi-Cola predominantly introduced itself as a deal mark contrasted with equal Coca-Cola. In any case, since the later piece of the twentieth Century, PepsiCo's advertising system is engaged towards the youngsters with slogans such 'Decision of a New Generation' being the spotlight.

CRITICAL EVALUATION OF PEPSI

PepsiCo, Inc. is an American multinational organization working in nourishment, bite and refreshment organizations. PepsiCo is the second biggest world's sustenance and refreshment organization just behind Nestlé S.A.

PepsiCo offers an assortment of nourishment and drink brands including Pepsi, Lay's, Mountain Dew, Gatorade, Tropicana, Doritos and Quaker Oats among its 22 billion-dollar brands.

PepsiCo works in more than 200 nations however its primary market is the U.S. where the organization controls 24% of the drink advertise.

PepsiCo's principle rival is The Coca Cola Company. The organization's greatest client is Wal-Mart Stores, which produces more than 13% of the organization's deals.

PRODUCT RANGE

Product Range is refers to a set of variations of the same product platform that appeal to different market segments.Pepsico objective is to sustain buyers with a scope of items that convey incredible taste, accommodation and reasonableness, from straightforward treats to solid offerings. Item Range is the promoting procedure of offering available to be purchased a few related items. Not at all like item packaging, where a few items are consolidated into one, From its establishing in 1965 until the mid 1990s, the larger part of PepsiCo's product offering comprised of carbonated soda pops and accommodation snacks. PepsiCo grew its product offering considerably all through the 1990s and 2000s with the procurement and improvement of what its CEO regarded as "bravo" items, including Quaker Oats, Naked Juice and Tropicana squeezed orange. Offers of such healthier-arranged PepsiCo brands totaled $10 billion in 2009, speaking to 18 percent of the organization's aggregate income in that year. This development into a more extensive, healthier item range has been modestly generally welcomed by nourishment advocates; however pundits in this field have likewise recommended that PepsiCo business its healthier things as forcefully as less-solid center items.

Pepsi - Cola, carbonated cold drink in in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Mirinda Orange - Orange flavored carbonated cold drink in 2 and 1/2, 1, 1/2 liters pack.

Mirinda Lemon - Carbonated lemonade in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Mountain Dew - Clear Carbonated cold drinks in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

7-up - Clear Carbonated cold drinks in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Aquafina - Bottled mineral water in 5, 2, 1 and ½ liters pack.

SEGMENTAITON

There is a need to target the consumers more intricately. An interpretation of the consumer behavior is what determines how the various market segments are made. Market segments are basically the segregation of customers according to aligned needs or wants.The segmenting takes place according to parameters such as demographics, geographic, psychographic and behavioral. From a marketer's point of view, the lifestyle of your consumer is what needs to be taken into account. The demographic variable comes into picture after the and behavioral aspects are clearly demarcated. Here, behavioral means the buying behavior of the customer.

Behavioral

• Occasions - Dinners, Parties, Family functions
• Benefits - Taste, Refreshing

Psychographic

• Social class - Upper, Lower middle(the smallest bottle is for Rs. 10), Middle
• Lifestyle - Enthusiastic, Go-getters, ambitious

Demographic

• Age - All age groups drink Pepsi, but 14 - 35 should be a range they look at

Geographic
Pepsi reach is very refined because of their distribution system. Hence, it moves beyond the urban contours

TARGETING AND POSITIONING

Market Targeting

Based on segmenting above we target: Men and Female who is 17-27 years old (millennial) from the middle class social life and the lifestyle characteristics are sociable, spirited, and also achiever. Because Pepsi want to attract millennial segment and keep the baby boomers segment. Mass marketing targeting can be applied to serve all customer simultaneously, Pepsi must develop multiple marketing programs. So, they can fulfill different customer need that would give more benefit for Pepsi.

Image Differentiation

Pepsi has giant circular logo with red, white, and blue color. This logo has differentiated Pepsi with its competitor, Coca Cola.

Positioning

Positioning refers to creating a mental image of the product offering and its differentiating features in the mind of the target market.

According to Gandhi research (http://www.worldairco.org/IJCMSS/May2014paper%2017.pdf), the reseach showed that We recommend Positioning for Pepsi as a drink for the young and the young at heart, embodying being sociable and spirited, feeling free, and embracing change. Because as we know that Pepsi is an ‘anytime drinks’, so

MARKETING MIX

The Marketing mix of Pepsi could really be considered the four Ps of any type of marketing. These elements are product, promotion, place, and price.

• PRODUCT

The first element is vital - a product (in Pepsi's case, a popular soda drink with cola flavoring) must appeal to the marketplace and deliver taste to consumers.

• PROMOTION

The second element, promotion, includes the marketing and advertising of a product. In the case of Pepsi, marketing is international and takes place in every form of mass media - including television ads, print ads, and onlinemarketing.

• PLACE

The third element, place, is about distribution of soda drinks. Drinks may be sold in mass chain stores, such as Wal-Mart, and in an array of other retail stores, such as drug stores, grocery stores, and corner stores or bodegas. Distribution is the key to getting the product in front of consumers, so place is a very important part of the overall sales equation.

• PRICE

The fourth element, price, is all about offering a product for an appealing price - one that still allows Pepsico to make a tidy profit from the sale of their drinks.
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Required:

Question: Rewrite the above paragraphs in your own words it has 100% plagiarism remove the plagiarism and rewrite it in your own words?

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Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

A 79-year-old man is admitted to a long-term care facility after a stroke that has left him paralyzed on one side and unable to talk. A daughter visiting from out of town approaches the gerontological nurse and expresses concern about how to communicate with her father.

1. The gerontological nurse explains to the daughter that when communicating with her father, she should

A.   use word boards and picture charts.

B.   face her father; speak loudly and clearly.

C.   explain procedures in detail.

D.   face her father with adequate light on her face.

2. The gerontological nurse identifies the nursing diagnosis of altered verbal communication for a client with expressive aphasia. An appropriate nursing intervention to assist the client to communicate is to

A.   ask simple questions that can be answered with “yes” or “no.”

B.   develop a list of simple words that the client can read and practice reciting.

C.   have the client practice facial and tongue exercises to improve motor control necessary for speech.

D.   prevent embarrassing the client by changing the subject if he or she does not respond in a timely manner.

3. Describe the gerontological nurse’s role in caring for persons with Parkinson’s disease (PD).

Chapter 24

An 80-year-old Caucasian white client recently lost her husband of 58 years to cancer. Although he was a chronic alcoholic, he provided for his family and did everything for his wife. While visiting with the client in a long-term care facility, she laments about “the loss of her husband and losing additional friends all the time.” She sighs and questions whether her life has any meaning.

1. The gerontological nurse’s best response is to

A.   ignore the client’s comment, assuming that “she is just a little depressed today.”

B.   suggest that the client develop some new interests.

C.   ask the client to describe her past experiences.

D.   refer the client for counseling to avoid worsening her depression.

2. Depression is the most common mental health problem in later life and among the most treatable, but it can be life threatening if left unrecognized and untreated.

A.   True

B.   False

3. The treatment of mental illness in nursing homes and in residential care/assisted living (RC/AL) facilities is substandard. Identify the obstacles to mental health care in nursing homes and RC/AL facilities.

4. The gerontological nurse is evaluating the plan of care for an alcoholic-dependent older adult client. Which of the following entries in his chart indicates a need for further client monitoring, exploration, or education?

A.   The client states that he understands the need for continued treatment.

B.   The client states that he intends to decrease his alcohol consumption.

C.   The client showered and shaved and attended group session.

D.   The client stated, “I am an alcoholic.”

Residents are concerned about the speed of vehicles traveling on that road. Drivers seem to have a tendency to drive at high speeds on their way out of and into town, even though the speed limit is only 25 mph. Police officers often record the speeds of the vehicles and ticket those who are found to be speeding.  the speeds from a sample of 33 vehicles recorded throughout one weekday :

1. The police department would like to know if the average speed traveled by all drivers on Pattee Canyon Drive is greater than 5 mph above the speed limit (i.e. greater than 30 mph).  Define the parameter of interest, the null hypothesis, and the alternative hypothesis for this situation.
2. Check the appropriate assumptions by verifying the conditions necessary to conduct a t-test for a mean.  Include the graphical display you use to check the Normal 15-40 condition below (either use StatCrunch or create one by hand).  
3. Find the test statistic and P-value (and clearly label them) for your hypothesis test.  You must show your work for both calculations.  
4. The P-value is a probability.  Explain precisely what the P-value from #3 represents in the context of the problem (don’t yet make a conclusion).  
5. Make a conclusion based on your P-value and hypotheses in the context of the problem.
6. A resident of the area wants to construct a 95% confidence interval for the parameter you defined in #1 so they can present it to the Missoula City Council.  Report the interval and the formula you used to find it.  Even if you used your calculator to find the interval, you must report the formula with all of the appropriate values included.  Finally, interpret your interval in the context of the problem.
7. Clearly explain whether your confidence interval in #6 supports your conclusion in #5.
8. Radar speed signs are traffic calming devices that slow speeders down by alerting them of their speed.  Suppose that the City of Missoula would consider installing such a sign if they think that more than 40% of all drivers speed on Pattee Canyon Drive (i.e. that they travel faster than 30mph).  Consider a new parameter of interest p = proportion of all drivers traveling on Pattee Canyon Drive who travel faster than 30mph.  Conduct the appropriate hypothesis test for p as follows.  You’ll need to look back at the data file to find the sample proportion of vehicles who were found to be traveling faster than 30mph. State the appropriate hypotheses in terms of this parameter.Clearly verify the necessary assumptions. Calculate the test statistic and calculate the P-value. Make a conclusion in the context of the problem.

Steve (Slick) Willy, 45, just got out of jail. As a reformed citizen on parole, Slick decides to go into business for himself. He starts a collections company to help companies collect debts. The terms of his parole stipulate that he pay restitution payments to the federal government of $400 a month, or 10 percent of his income, whichever is greater. As his parole officer, you notice that after a year out of jail, Slick makes some interesting purchases. First, he buys a new Jaguar, which he drives to parole meetings. Second, he moves into an expensive neighborhood on the north side of town and takes a cruise to Jamaica with his 19-year-old girlfriend. Yet, he has never been late making his $400 monthly payments to the federal government. After obtaining a subpoena for his bank records, you notice that he has only $1,000 in his account. About this time, you receive a call from a man who is making payments to Slick’s collection company. He states that Slick is threatening to break his legs and hurt his family if he doesn’t pay Slick’s company. The man says Slick demands the checks be made out to a woman, not a company. This complaint convinces you to investigate Mr. Willy and his girlfriend. A search of UCC filings in the county shows that Slick’s girlfriend owns three cars costing a total of $85,000, a $360,000 house, and a company called Tak’It From You. You check her bank account and see that more than $45,000 is moving through the account each month. You decide to dig through Slick and his girlfriend’s trash a few times each month. In these searches, you find evidence that supports the following: three car payments totaling $2,000 per month; a $2,600 monthly mortgage payment; a credit card balance of $6,500, with $200 monthly payments; a balance of $13,500 owed to Home Shopping Network, with $600 monthly payments; $350 food payments during the past two weeks; and a $3,650 payment to Jamaican Cruise Lines. After searching the girlfriend’s trash, you talk to her neighbors, friends, and co-workers and determine that she and Slick spend between $1,500 and $2,500 a month on miscellaneous items and trips. One neighbor tells you that Slick just gave his girlfriend a diamond ring that cost $4,500. Slick’s girlfriend works as a waitress at a small restaurant and makes only $16,500 a year. (Note: Assume that both Slick and his girlfriend’s net worth last year were zero.) Question: Use this information to prepare a net worth analysis of Slick’s girlfriend. (Ignore interest in your calculations.)