Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

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Introduction

PepsiCo Inc. is the world's second biggest soda mark and the world's biggest potato chips maker. In this report, we will dissect PepsiCo Inc's. promoting methodologies concerning its North American market. Where completely required, PepsiCo's global endeavors are specified and in addition some past promoting accomplishments. I will, in any case, attempt to cover however much of PepsiCo's current procedures as could reasonably be expected. Significant references are refered to toward the finish of the report, following with various pictures in the Appendix. In New Bern, North Carolina, USA, Caleb Bradham made a wellspring drink, which contained stomach related catalysts pepsin and kola nuts. This was then known as Brad's drink. In this way, it was renamed and showcased as Pepsi-Cola (Soda Museum 2010). The Pepsi-Cola Company, in 1965, converged with Frito-Lay Inc., to end up PepsiCo Inc. Pepsi is PepsiCo Inc's. leader item and mark drink.

Promoting endeavors in the early years of Pepsi-Cola predominantly introduced itself as a deal mark contrasted with equal Coca-Cola. In any case, since the later piece of the twentieth Century, PepsiCo's advertising system is engaged towards the youngsters with slogans such 'Decision of a New Generation' being the spotlight.

CRITICAL EVALUATION OF PEPSI

PepsiCo, Inc. is an American multinational organization working in nourishment, bite and refreshment organizations. PepsiCo is the second biggest world's sustenance and refreshment organization just behind Nestlé S.A.

PepsiCo offers an assortment of nourishment and drink brands including Pepsi, Lay's, Mountain Dew, Gatorade, Tropicana, Doritos and Quaker Oats among its 22 billion-dollar brands.

PepsiCo works in more than 200 nations however its primary market is the U.S. where the organization controls 24% of the drink advertise.

PepsiCo's principle rival is The Coca Cola Company. The organization's greatest client is Wal-Mart Stores, which produces more than 13% of the organization's deals.

PRODUCT RANGE

Product Range is refers to a set of variations of the same product platform that appeal to different market segments.Pepsico objective is to sustain buyers with a scope of items that convey incredible taste, accommodation and reasonableness, from straightforward treats to solid offerings. Item Range is the promoting procedure of offering available to be purchased a few related items. Not at all like item packaging, where a few items are consolidated into one, From its establishing in 1965 until the mid 1990s, the larger part of PepsiCo's product offering comprised of carbonated soda pops and accommodation snacks. PepsiCo grew its product offering considerably all through the 1990s and 2000s with the procurement and improvement of what its CEO regarded as "bravo" items, including Quaker Oats, Naked Juice and Tropicana squeezed orange. Offers of such healthier-arranged PepsiCo brands totaled $10 billion in 2009, speaking to 18 percent of the organization's aggregate income in that year. This development into a more extensive, healthier item range has been modestly generally welcomed by nourishment advocates; however pundits in this field have likewise recommended that PepsiCo business its healthier things as forcefully as less-solid center items.

Pepsi - Cola, carbonated cold drink in in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Mirinda Orange - Orange flavored carbonated cold drink in 2 and 1/2, 1, 1/2 liters pack.

Mirinda Lemon - Carbonated lemonade in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Mountain Dew - Clear Carbonated cold drinks in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

7-up - Clear Carbonated cold drinks in 2 and 1/2, 1, 1/2 liters pack and 200 ml pack

Aquafina - Bottled mineral water in 5, 2, 1 and ½ liters pack.

SEGMENTAITON

There is a need to target the consumers more intricately. An interpretation of the consumer behavior is what determines how the various market segments are made. Market segments are basically the segregation of customers according to aligned needs or wants.The segmenting takes place according to parameters such as demographics, geographic, psychographic and behavioral. From a marketer's point of view, the lifestyle of your consumer is what needs to be taken into account. The demographic variable comes into picture after the and behavioral aspects are clearly demarcated. Here, behavioral means the buying behavior of the customer.

Behavioral

• Occasions - Dinners, Parties, Family functions
• Benefits - Taste, Refreshing

Psychographic

• Social class - Upper, Lower middle(the smallest bottle is for Rs. 10), Middle
• Lifestyle - Enthusiastic, Go-getters, ambitious

Demographic

• Age - All age groups drink Pepsi, but 14 - 35 should be a range they look at

Geographic
Pepsi reach is very refined because of their distribution system. Hence, it moves beyond the urban contours

TARGETING AND POSITIONING

Market Targeting

Based on segmenting above we target: Men and Female who is 17-27 years old (millennial) from the middle class social life and the lifestyle characteristics are sociable, spirited, and also achiever. Because Pepsi want to attract millennial segment and keep the baby boomers segment. Mass marketing targeting can be applied to serve all customer simultaneously, Pepsi must develop multiple marketing programs. So, they can fulfill different customer need that would give more benefit for Pepsi.

Image Differentiation

Pepsi has giant circular logo with red, white, and blue color. This logo has differentiated Pepsi with its competitor, Coca Cola.

Positioning

Positioning refers to creating a mental image of the product offering and its differentiating features in the mind of the target market.

According to Gandhi research (http://www.worldairco.org/IJCMSS/May2014paper%2017.pdf), the reseach showed that We recommend Positioning for Pepsi as a drink for the young and the young at heart, embodying being sociable and spirited, feeling free, and embracing change. Because as we know that Pepsi is an ‘anytime drinks’, so

MARKETING MIX

The Marketing mix of Pepsi could really be considered the four Ps of any type of marketing. These elements are product, promotion, place, and price.

• PRODUCT

The first element is vital - a product (in Pepsi's case, a popular soda drink with cola flavoring) must appeal to the marketplace and deliver taste to consumers.

• PROMOTION

The second element, promotion, includes the marketing and advertising of a product. In the case of Pepsi, marketing is international and takes place in every form of mass media - including television ads, print ads, and onlinemarketing.

• PLACE

The third element, place, is about distribution of soda drinks. Drinks may be sold in mass chain stores, such as Wal-Mart, and in an array of other retail stores, such as drug stores, grocery stores, and corner stores or bodegas. Distribution is the key to getting the product in front of consumers, so place is a very important part of the overall sales equation.

• PRICE

The fourth element, price, is all about offering a product for an appealing price - one that still allows Pepsico to make a tidy profit from the sale of their drinks.
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Required:

Question: Rewrite the above paragraphs in your own words it has 100% plagiarism remove the plagiarism and rewrite it in your own words?

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Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

A 79-year-old man is admitted to a long-term care facility after a stroke that has left him paralyzed on one side and unable to talk. A daughter visiting from out of town approaches the gerontological nurse and expresses concern about how to communicate with her father.

1. The gerontological nurse explains to the daughter that when communicating with her father, she should

A.   use word boards and picture charts.

B.   face her father; speak loudly and clearly.

C.   explain procedures in detail.

D.   face her father with adequate light on her face.

2. The gerontological nurse identifies the nursing diagnosis of altered verbal communication for a client with expressive aphasia. An appropriate nursing intervention to assist the client to communicate is to

A.   ask simple questions that can be answered with “yes” or “no.”

B.   develop a list of simple words that the client can read and practice reciting.

C.   have the client practice facial and tongue exercises to improve motor control necessary for speech.

D.   prevent embarrassing the client by changing the subject if he or she does not respond in a timely manner.

3. Describe the gerontological nurse’s role in caring for persons with Parkinson’s disease (PD).

Chapter 24

An 80-year-old Caucasian white client recently lost her husband of 58 years to cancer. Although he was a chronic alcoholic, he provided for his family and did everything for his wife. While visiting with the client in a long-term care facility, she laments about “the loss of her husband and losing additional friends all the time.” She sighs and questions whether her life has any meaning.

1. The gerontological nurse’s best response is to

A.   ignore the client’s comment, assuming that “she is just a little depressed today.”

B.   suggest that the client develop some new interests.

C.   ask the client to describe her past experiences.

D.   refer the client for counseling to avoid worsening her depression.

2. Depression is the most common mental health problem in later life and among the most treatable, but it can be life threatening if left unrecognized and untreated.

A.   True

B.   False

3. The treatment of mental illness in nursing homes and in residential care/assisted living (RC/AL) facilities is substandard. Identify the obstacles to mental health care in nursing homes and RC/AL facilities.

4. The gerontological nurse is evaluating the plan of care for an alcoholic-dependent older adult client. Which of the following entries in his chart indicates a need for further client monitoring, exploration, or education?

A.   The client states that he understands the need for continued treatment.

B.   The client states that he intends to decrease his alcohol consumption.

C.   The client showered and shaved and attended group session.

D.   The client stated, “I am an alcoholic.”

Residents are concerned about the speed of vehicles traveling on that road. Drivers seem to have a tendency to drive at high speeds on their way out of and into town, even though the speed limit is only 25 mph. Police officers often record the speeds of the vehicles and ticket those who are found to be speeding.  the speeds from a sample of 33 vehicles recorded throughout one weekday :

1. The police department would like to know if the average speed traveled by all drivers on Pattee Canyon Drive is greater than 5 mph above the speed limit (i.e. greater than 30 mph).  Define the parameter of interest, the null hypothesis, and the alternative hypothesis for this situation.
2. Check the appropriate assumptions by verifying the conditions necessary to conduct a t-test for a mean.  Include the graphical display you use to check the Normal 15-40 condition below (either use StatCrunch or create one by hand).  
3. Find the test statistic and P-value (and clearly label them) for your hypothesis test.  You must show your work for both calculations.  
4. The P-value is a probability.  Explain precisely what the P-value from #3 represents in the context of the problem (don’t yet make a conclusion).  
5. Make a conclusion based on your P-value and hypotheses in the context of the problem.
6. A resident of the area wants to construct a 95% confidence interval for the parameter you defined in #1 so they can present it to the Missoula City Council.  Report the interval and the formula you used to find it.  Even if you used your calculator to find the interval, you must report the formula with all of the appropriate values included.  Finally, interpret your interval in the context of the problem.
7. Clearly explain whether your confidence interval in #6 supports your conclusion in #5.
8. Radar speed signs are traffic calming devices that slow speeders down by alerting them of their speed.  Suppose that the City of Missoula would consider installing such a sign if they think that more than 40% of all drivers speed on Pattee Canyon Drive (i.e. that they travel faster than 30mph).  Consider a new parameter of interest p = proportion of all drivers traveling on Pattee Canyon Drive who travel faster than 30mph.  Conduct the appropriate hypothesis test for p as follows.  You’ll need to look back at the data file to find the sample proportion of vehicles who were found to be traveling faster than 30mph. State the appropriate hypotheses in terms of this parameter.Clearly verify the necessary assumptions. Calculate the test statistic and calculate the P-value. Make a conclusion in the context of the problem.

Steve (Slick) Willy, 45, just got out of jail. As a reformed citizen on parole, Slick decides to go into business for himself. He starts a collections company to help companies collect debts. The terms of his parole stipulate that he pay restitution payments to the federal government of $400 a month, or 10 percent of his income, whichever is greater. As his parole officer, you notice that after a year out of jail, Slick makes some interesting purchases. First, he buys a new Jaguar, which he drives to parole meetings. Second, he moves into an expensive neighborhood on the north side of town and takes a cruise to Jamaica with his 19-year-old girlfriend. Yet, he has never been late making his $400 monthly payments to the federal government. After obtaining a subpoena for his bank records, you notice that he has only $1,000 in his account. About this time, you receive a call from a man who is making payments to Slick’s collection company. He states that Slick is threatening to break his legs and hurt his family if he doesn’t pay Slick’s company. The man says Slick demands the checks be made out to a woman, not a company. This complaint convinces you to investigate Mr. Willy and his girlfriend. A search of UCC filings in the county shows that Slick’s girlfriend owns three cars costing a total of $85,000, a $360,000 house, and a company called Tak’It From You. You check her bank account and see that more than $45,000 is moving through the account each month. You decide to dig through Slick and his girlfriend’s trash a few times each month. In these searches, you find evidence that supports the following: three car payments totaling $2,000 per month; a $2,600 monthly mortgage payment; a credit card balance of $6,500, with $200 monthly payments; a balance of $13,500 owed to Home Shopping Network, with $600 monthly payments; $350 food payments during the past two weeks; and a $3,650 payment to Jamaican Cruise Lines. After searching the girlfriend’s trash, you talk to her neighbors, friends, and co-workers and determine that she and Slick spend between $1,500 and $2,500 a month on miscellaneous items and trips. One neighbor tells you that Slick just gave his girlfriend a diamond ring that cost $4,500. Slick’s girlfriend works as a waitress at a small restaurant and makes only $16,500 a year. (Note: Assume that both Slick and his girlfriend’s net worth last year were zero.) Question: Use this information to prepare a net worth analysis of Slick’s girlfriend. (Ignore interest in your calculations.)

1. Which one of the following would be an example of a supply-side market failure?

A. Your business wants to attract repeat customers by putting on a customer-appreciation picnic at a public park, but you decide not to because you couldn't prevent noncustomers from consuming the food and entertainment you provided. B. Everyone rushes to the local retail outlet at midnight on the day of the release of a new video game console, and the store runs out before everyone is able to buy one. C. A gas station is slowly leaking diesel fuel from its underground tanks, but the state uses taxpayer money to clean up the pollution rather than requiring the business to pay. D. A gas station is slowly leaking diesel fuel from its underground tanks, and after the leak is discovered, the business immediately cleans up the pollution at its own expense.

2.The law of increasing opportunity costs states that

A. if the prices of all the resources used to produce goods increase, the cost of producing any particular good will increase at the same rate. B. if society wants to produce more of a particular good, it must sacrifice larger and larger amounts of other goods to do so. C. if the sum of the costs of producing a particular good rises by a specified percent, the price of that good must rise by a greater relative amount. D. the sum of the costs of producing a particular good can't rise above the current market price of that good.

3.Why is regulatory capture a potential government failure?

A. When regulators get too close to the industry they're meant to manage, they may begin to create rules and laws that benefit the industry over the public. B. Laissez-faire economics dictates there should be no government intervention in the markets at all. C. It prevents the government from supplying important public goods. D. The right to coerce is powerful and prone to abuse.

4 .Jacinta, Juan, and Julian have all decided to start a business together. They'll pool their resources to get it started, they'll share any profits or losses from the business equally, and each of them will be personally responsible for any debts or liabilities from the business. What type of business should they form?

A. Corporation B. Sole proprietorship C. Capital accumulation D. Partnership

5.Imagine that the mayor of your town receives most of his reelection funding from cattle industry clients. As soon as he is reelected to office, he passes a law allowing cattle to be driven through the downtown area. The law is very unpopular, and it could be considered a result of _______ on behalf of the cattle industry clients. A. collective-action problems B. political corruption C. Pigovian taxes D. rent-seeking behavior

multiple choice

• Consulting firm

• Go to market now

• Focus group

A company is in the process of constructing a new plant at a cost of $16 million. It expects the project to generate cash flows of $9 million, $6 million, and $11 million over the next three years. The cost of capital is 18.9 percent p.a. What is the net present value of this project? (in millions to three decimals)

1. A new production system for a factory is to be purchased and installed for $114,666. This system will save approximately 300,000 kWh of electric power each year for a 6-year period. Assume the cost of electricity is $0.10 per kWh, and factory MARR is 15% per year, and the salvage value of the system will be $8,666 at year 6. Using the AW method to analyzes if this investment is economically justified

A. calculate the AW of the above investment and insert the result below.

B. Based on the AW value you got in the previous question, is this investment economically justified or not? type you explanation below

2. A. For the below ME alternatives , which machine should be selected based on the AW analysis. MARR=10%

AW for machine A=

              B. For the below ME alternatives , which machine should be selected based on the AW analysis. MARR=10%

    AW for machine B=

              C. For the below ME alternatives, which machine should be selected based on the AW analysis. MARR=10%.

AW for machine C =

              D. Based on the AW value you got in the previous 3 questions, which machine we should select? type you an explanation below

3. A. for the below two machines and based on AW analysis which machine we should select? MARR=10%.

the AW for machine A=

B. For th below two machines and based on AW analysis which machine we should select? MARR=10%

              the AW for machine B=

              C. Based on the AW value you got in the previous 2 questions, which machine we should select? type you an explanation below