Please read the following case study and answer the questions to the best of your ability.

Case 14.1: Intake for Hira

Hira called into the agency because she is not "feeling right." She sounds somewhat tearful as she describes an inability to sleep and a loss of weight over a 4-week period. She reports that she experienced a miscarriage four weeks ago and is not sure if she is dealing with a postpartum issue or grief over losing the baby. She is married and has been going out of her way to conceal her mood from her husband. He has begun to notice, however; this morning he asked if she was feeling well. Worried that she will be a burden to him, she decided to call the agency to get help, hoping she will be able to clear this up and feel better. Her mother is living in Saudi Arabia, and she has few friends in the United States. She has not told her closest friend how she is feeling because her husband and her friend's husband work together.

1. What would be a good chief complaint for Hira. What concerns has she presented during this call?

2. Why do you think Hira called today and not some other day?

3. What information did you choose to leave out of the chief complaint you wrote, and why?

4. How would you have addressed Hira's concerns if she was a walk-in at your agency?

Scenario: The product is a portable multimedia center to be marketed in the U. S. market, called “Media Popup” made by the start-up company Porttron, Inc. The multimedia center is a glossy compact entertainment box 10”X12” and includes a screen with optional additional screen extension that pops out of the right side, computer keyboard that folds down, 4 surround sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker, and includes a subscription to streamed movies, music, and videos for two years for $499. It is available in 3 different colors (black, silver, white).

Business Memo: You are a marketing assistant at Porttron Inc. tasked with providing a business memo (i.e., an internal company document) to the United States (U.S.) executive management team of Porttron Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:

Identify either a consumer or business market.

Describe your bases for segmenting the market (Ex. – Demographics).

Identify segmentation descriptors (Ex. – Age, occupation, income).

Explain your rationale for the segmentation descriptors.

Describe the selected target market for the scenario product.

Identify a marketing mix (Product, place, promotion, and price).

1. True or False: the trend in voting rights for white males between 1800 and 1830 decreased so that only those who owned 500 acres could vote.

2. How would one describe U.S. Government policy toward Native Americans between 1783 and 1820?

3. True or False: Many Americans, and European visitors, believed the U.S. to be a pro-business and increasingly wealthy society.

4. True or False: After his election, Andrew Jackson faced two major crises, one in which the state of South Carolina tried to nullify a federal act and the second Jackson’s attempt to destroy the Second Bank of the United States after his political enemies tried to use the Bank as a political issue to defeat him in 1832.

How can I solve this in Excel? Please show how to solve it in excel step by step.

1) Speedy Wheels is a wholesale distributor of bicycles for the western United States. Its Inventory Manager, Ricky Sapolo, is currently reviewing the inventory policy for one popular model — a small, one-speed girl's bicycle that is selling at the rate of 250 per month. The administrative cost for placing an order for this model from the manufacturer is $200 and the purchase price is $70 per bicycle. The annual cost of the capital tied up in inventory is 20 percent of the value of these bicycles. The additional cost of storing the bicycles — including leasing warehouse space, insurance, taxes, and so on — is $6 per bicycle per year.

a. Use the basic EOQ model to determine the optimal order quantity and the total variable inventory cost per year.

b. Speedy Wheel's customers (retail outlets) generally do not object to short delays in having their orders filled. Therefore, management has agreed to a new policy of having small planned shortages occasionally to reduce the variable inventory cost. After consultations with management, Ricky estimates that the annual shortage cost (including lost future business) would be $30 times the average number of bicycles short throughout the year. Use the EOQ model with planned shortages to determine the new optimal inventory policy.

c. Construct a table with table with the same rows and columns as in Table 18.1 to compare the results from parts a and b.

During 2007-2009, the global economy experienced a severe recession. To deal with recessionary gaps in their economies, many countries implemented expansionary fiscal policies to increase aggregate expenditures. Consider the following hypothetical responses (the actual policies were different in each country).

In 2009, the government of the United States introduced a $675 billion stimulus package - additional government expenditures with no changes to the tax system. In Canada, the tax rate was reduced from 33 percent of GDP to 30 percent of GDP at a cost of $80 billion. Both policies cost about the same nominal dollar value per capita.

QUESTION 1a) (20 Points)

For each country, use the Desired Aggregate Expenditure and Actual National Income framework to illustrate (with a diagram) the impact of each policy on equilibrium expenditure and income. Explain how the government’s new policy alters equilibrium income.

Do a separate illustration for each country. Be sure to label each axis, all equilibrium points and every line or curve. Show the initial equilibrium, show how the policy changed Aggregate Expenditure and show the new equilibrium after the policy was introduced.

QUESTION 1c) (10 Points) Find the new equilibrium GDP (Y) for each country after implementing their expansionary fiscal policies. Show your calculations.

QUESTION 1d) (20 points) Which country chose the wiser policy to deal with a recessionary gap? Use your analysis to justify your answer. Is additional information you would need to help choose which policy option was wiser?

Topic 4:

1a.) Define prejudice and distinguish between prejudice, stereotypes and discrimination. 1b). What is the difference between explicit and implicit prejudice? 1c). Has racial prejudice disappeared in the United States? Why or why not? Explain your rationale.

2a). Examine the influences of prejudice. Describe how unequal status, socialization and institutional supports contribute to prejudice. 2b). Identify and explain how the scapegoat theory and social identity theory contribute to prejudice. 2c). What are the consequences of prejudice? Explain stereotype threat.

3a). Define aggression and describe its different forms: physical; social; hostile and instrumental. 3b). How do biological influences contribute to aggression? 3c). Explain how aggression can be explained as a response to frustration.

4a). How can the following contribute to aggression: pain, uncomfortable heat, an attack and overcrowding? 4b). Explain how media influences aggression - be sure to highlight pornography, television, Internet and video games.

5a).  Explain how proximity, physical attractiveness, similarity, and feeling liked nurture liking and loving. 5b). Explain whether this statement is supported by research: birds of a feather flock together.

6a). Identify and explain the three components of Sternberg's triangle: passion, intimacy and commitment. 6b). How does companionate love differ from romantic love? Which love do you feel is most important in a relationship?

7a). Explain how attachment, equity and self-disclosure influence and ups and downs of close relationships.

8a). Summarize factors that predict marital dissolution and describe the detachment process.

Each statement represents a scenario in which a linear transformation has occurred. Select the correct statements regarding the standard deviation of the variables after the linear transformation.

-A malfunctioning machine produces a particular part with a mean length of 30 in and a standard deviation of 1 in. If a second part with a consistent length of 2 in is added to the end of the first part, then the standard deviation of the total part lengths will be equal to 3 in.

-The distribution of heights of adult males in the United States has a standard deviation of 4 in. If these heights in inches are converted to feet, then the standard deviation of heights will be 13 ft.

-Prices on a menu at a particular restaurant have a mean cost of $10 and a standard deviation of $4. If the restaurant decides to raise its prices by 50%, then the standard deviation of the new prices will be $6.

-For a particular set of daily TV-watching data, the average number of hours of TV watched per day is 3 hrs, and the standard deviation is 2 hrs. If these daily results are translated to weekly TV-watching results, the standard deviation for the total number of hours of TV watched per week remains unchanged from the standard deviation of 2 hrs.

-The final times (in minutes) for a high school foot race are distributed with a mean of 20 min and a standard deviation of 4 min. The person charged with keeping track of time realized that he started the stopwatch 1 minlate for all runners. Thus, he decides to add 1 min to everyone's time. The standard deviation of the new final times will remain unchanged at 4 min.

Since 911, heightened airline security has increased frustrations for both airline employees and passengers. Passengers have to abide by the ever more rules that airline employees must enforce. For instance, on a flight from Europe to the United States, a simple passenger request escalated quickly. “John Murphy asked a flight attendant about a sign telling passengers not to venture beyond the curtain separating the economy class from the rest of the plane.”, the New York Times reported. “He wanted to stretch his legs and visit his wife seated on the opposite aisle., using the passageway behind the gallery in the plane’s midsection. But when he questioned a flight attendant, on the policy and began recording their conversation using his cell phone, the situation quickly escalated. The flight attendant grabbed his phone, and nearby federal air marshalls intervened.”

The marshalls held him against the wall with his hands behind his back. Murphy said, “ I wasn’t violent. I didn’t use four-letter words. All I did was ask this guy, about the sign on the curtain and they flipped out.”. Afterwards, Murphy wandered about his rights and the rules., such as being restricted to particular cabins and not just bathrooms, as well as the right to video/audio record flight crew. A spokesperson of the Federal Aviation Administration responded that there is no rule limiting passengers movement on planes, but no person may assault, threaten, intimidate, or interfere with a crew member in the performance of the crew member's duties..”

1. Summarize this text.

1.    For each of the following pairs of goods, which good is expected to have the more price elastic demand?

[i]    Milk [all brands, grades] or President's Choice Cola [a generic brand of cola]

[ii]   Cell phone usage or matches

[iii] Restaurant meals or food [generally defined]

           [iv] Auto gas during the next 3 months or during the next 3 years

2.    In the United States in 1916, the Ford Motor Company sold 500,000 Model T fords at a price of $440. Henry Ford, the founder of the Ford Motor Company, believed he could increase sales of the Model T by 40,000 cars if he cut the price to $400.

[a] Use the provided information to calculate the anticipated price elasticity of demand [PED] for the Model T Ford.   

[b] Based on your calculation in [a], did Henry Ford believe demand for the Model T was elastic or inelastic?

[c]   Based on your calculation in [a], if Henry Ford wished to increase total revenue from Model T sales, should he have increased or decreased price?

3.     [a] A recent study found that the cross-price elasticity of demand for marijuana and beer is –

               0.63. In light of this result, are marijuana and beer complements or substitutes?

        [b] The income elasticities of demand for movies and clothing have been estimated to be +3.4

               and +0.5, respectively. What do the associated numerical values imply about the items?

4.    Which good do you expect would you expect to have a smaller price elasticity of supply in the short term – baby-sitting services or rental accommodation?