SBC's focus on building communities with bicycling enthusiasts can be viewed as which of the following two types of promotional strategies?
Pull strategy
Push strategy

Which forms of social media are mentioned in the video as parts of SBC's overall social media strategy?
Online brand communities
Online brand communities and product and service review sites
Social networks
Product and service review sites
Social networks and online brand communities

SBC's Senior Community and Social Media Specialist notes at least one metric that the company uses to evaluate the performance and value of its social media efforts. Which one(ones) is that?
Follower drift
Bounce rates
Engagement and follower drift
Engagement
Conversion rates

Assume that SBC's marketing manager has decided that they would like to send consumers who have never bought a bicycle from SBC, but have opted into mobile promotions from the company a mobile coupon for one of its bicycles when they are near a sports equipment retailer. This is an example of
search engine optimization.
geo-location marketing.
viral marketing.
native advertising.

Bert spends $10.60 a day travelling to work, and a further $65 a day sending his daughter Belle to a childcare
centre. Bert has just received the monthly account for the childcare centre totalling $1,625, which he needs to
pay immediately.

Bert owns a newspaper publishing company. He has paid a membership fee with respect to his personal
membership of the World Association of Newspapers, amounting to $3,300, and he has bought a new
computer for $2,200 that he keeps in his study at home.

Bert has recently purchased a beach house near Geelong. The property has been rented out to Bert’s sister
since he purchased it. He took out a 25-year loan to finance the purchase. His interest payments are $7,200 a
year. Bert also claims lawn-mowing expenses of $100 per month with respect to his beach house.

Required: Advise Bert about the deductibility of the above expenses. Where appropriate, refer to case law and
legislation in your answer

20 marks

1. True or false- In the Keynesian model, the predictions will remain the same and it does not depend on what the initial economy was like. In the AD/AS model, what the initial economy was like does matter because predictions are different for those that are near full employment than for those that are below full employment.

A)True

B) False

2. In the Ad/as model, what does it say about adjustment?

a) economy adjusts when it is in the long run

b) government can intervene

c) in the short run, the economy can be less than full employment

d) This model states that the adjustments are between classical/Keynesian interpretations.

e) All of these are correct.

3) The predictions for the AD/AS model are -------of the Keynesian models when the economy is in recession.

a)same

b)similar

c)different

d) the AD/AS model doesn't use predictions

e) the keynesian model doesn't use predictions.

4) If the economy is in a good place, predictions of the Ad/as model are_______of the Keynesian odel

a)same

b) Keynsian model doesn't have predictions

c)Ad/as doesn't have predictions

d) different

e) similar

1. You go to monitor a patient and note that the patient is slightly uncomfortable. She is on Pressure Assist Control with the following settings: inspiratory pressure of 15cm H2O, PEEP 5 cm H2O, FIo2 .35, and an inspiratory time of 1.2 seconds. Upon careful examination you note that there is diaphragmatic activity prior to exhalation near the end of the breath.

Question 1: What is the primary problem or issue to be addressed?

Question 2: What can you do with the ventilator to make this patient more comfortable?

2. The nurse calls you in to the room of a patient with chronic obstructive pulmonary disease (COPD), who appears uncomfortable and is on the following settings: PS of 8 cm H2O, Peep 5 cm H2O, and Fio2 .30. His respiratory rate is 18 and his tidal volume is 600 mL (approximately 8 mL/kg ideal body weight). You also not that his inspiratory time is about 1.6 seconds.

Question 1: What is this issue a problem to be addressed?

Question 2: What can you do with the ventilator that could make this patient more comfortable?

Lead in amounts over the primary drinking water standard of 0.0150 milligrams per liter may cause nervous system disorders and brain or kidney damage. Since lead accumulates in body tissue, it is especially hazardous to the fetus or to children under three years old. Over time, the standard deviation of the lead concentration in samples of the drinking water of a neighborhood near an old battery plant has been s=0.0005 mg/l. This week, 16 samples of drinking water were collected from homes in the neighborhood with a mean of =0.0153.

a) Do these statistics provide sufficient evidence to require residents to stop drinking the water and to incur the expense of having water trucked into the neighborhood? Do a hypothesis test and show all 6 steps. Use.

b) Briefly discuss the consequences of type I and type II errors in the context of this problem. From your point of view, which of the two errors is the most serious for this situation?

c) Construct a 95% confidence interval for the mean amount of lead in the water.  confidence interval

d) What is the power of the test for an alternative mean of 0.0154?

Which of the following securities would tend to offer the lowest yield?

Which of the following bonds grades would a U.S. bank normally be allowed to choose for their investment portfolio?

Suppose a bank is following a passive ladder strategy in managing its investment portfolio, when interest rates are relatively high and the business cycle is near or at its peak, banks would be expected to:

11. Many proponents of public transit argue that the service should be provided free to the public in metropolitan areas in order to reduce pollution and traffic congestion. Estimates by economists found the price elasticity of demand for public transit to be 0.17. The economists also found the cross-price elasticity of demand with the automobile to be 0.10.

a. What will free public transit mean to the use of the public transportation service?

b. What will free public transit mean to the use of the automobile?

12. What would happen to the demand curve in each of the following cases:

a. income rises

b. the number of customers rises

c. the number of substitutes increases

d. people expect that the price of the good will decline in the near future

e. people expect that the price of the good will rise in the future

13. For each of the following pairs of goods or services, identify the one for which the price elasticity of demand is greater and explain why.

• Coffee/Starbucks coffee

• Tuition at a public university/tuition at a private university

• Emergency room medical service/annual physical exam

• Movies in the afternoon/movies at night

• Prescription medicine/over-the-counter medicine