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Study this short case and then answer the following questions: Differing Perceptions at Clarkston Industries1 Susan...

Study this short case and then answer the following questions:

Differing Perceptions at Clarkston Industries1

Susan Harrington continued to drum her fingers on her desk. She had a real problem and wasn’t sure what to do next. She had a lot of confidence in Jack Reed, but she suspected she was about the last person in the office who did. Perhaps if she ran through the entire story again in her mind she would see the solution.

Susan had been distribution manager for Clarkston Industries for almost twenty years. An early brush with the law and a short stay in prison had made her realize the importance of honesty and hard work. Henry Clarkston had given her a chance despite her record, and Susan had made the most of it. She now was one of the most respected managers in the company. Few people knew her background.

Susan had hired Jack Reed fresh out of prison six months ago. Susan understood how Jack felt when Jack tried to explain his past and asked for another chance. Susan decided to give him that chance just as Henry Clarkston had given her one. Jack eagerly accepted a job on the loading docks and could soon load a truck as fast as anyone in the crew.

Things had gone well at first. Everyone seemed to like Jack, and he made several new friends. Susan had been vaguely disturbed about two months ago, however, when another dock worker reported his wallet missing. She confronted Jack about this and was reassured when Jack understood her concern and earnestly but calmly asserted his innocence. Susan was especially relieved when the wallet was found a few days later.

The events of last week, however, had caused serious trouble. First, a new personnel clerk had come across records about Jack’s past while updating employee files. Assuming that the information was common knowledge, the clerk had mentioned to several employees what a good thing it was to give ex-convicts like Jack a chance. The next day, someone in bookkeeping discovered some money missing from petty cash. Another worker claimed to have seen Jack in the area around the office strongbox, which was open during working hours, earlier that same day.

Most people assumed Jack was the thief. Even the worker whose wallet had been misplaced suggested that perhaps Jack had indeed stolen it but had returned it when questioned. Several employees had approached Susan and requested that Jack be fired. Meanwhile, when Susan had discussed the problem with Jack, Jack had been defensive and sullen and said little about the petty-cash situation other than to deny stealing the money.

To her dismay, Susan found that rethinking the story did little to solve his problem. Should she fire Jack? The evidence, of course, was purely circumstantial, yet everybody else seemed to see things quite clearly. Susan feared that if she did not fire Jack, she would lose everyone’s trust and that some people might even begin to question her own motives.

Q1: Explain the events in this case in terms of learning, perception, and attribution (18 marks, 3 marks for each point)?

Q2: If you were to decide about this case, would you fire Jack or give him another chance? Why?

Q3: Does personality play a role in this case?

Guidelines - Do not rewrite the questions in your answers. - When answering, refer to each question by its symbol (e.g. Q1) - Answer in a new Word file

In: Operations Management

1. (Please refer to the attached exhibits and sample article ). Which paragraph would be best...

1. (Please refer to the attached exhibits and sample article ). Which paragraph would be best for a target audience of people familiar with economics in general and the workings of the Fed in particular? (choose 1 exhibit?)

2. (Please refer to the attached exhibits and sample article ). Which paragraph would be best for a target audience of people unfamiliar with economics? (choose 1 exhibit?)

3. (Please refer to the attached exhibits and sample article ). Which exhibits are the most accurate?

4. If the FOMC orders the open market desk to purchase government securities,

A. the money supply will increase and the the interest rate will increase.

B. the money supply will increase, and the interest rate will decrease

C. the money supply will decrease and interest rate will increase

D. the money supply will decrease, and the interest rate will decrease

Article:

Jobs and the Fed

Whatever happened to the central bank's Evans Rule?

Updated March 9, 2014 7:34 p.m. ET

The Labor Department's January jobs report on Friday had something for optimists and pessimists: The economy created only 113,000 net new jobs in the month, a second straight month of weak job growth. But the jobless rate fell to 6.6%, the labor force expanded by some 499,000 jobs, and the labor-force participation rate rose from its lowest level since 1978. So continues the slow-growth pattern of this expansion.

More interesting is that at 6.6% the jobless rate is now a mere tic away from meeting the Federal Reserve's Evans Rule target of 6.5%. That's the standard , named for Chicago Fed President Charles Evans, that the central bank said in December 2012 would be its guide for when it would consider raising interest rates. Even with mediocre job growth, the Evans Rule jobless rate target will be reached in the next few months and maybe as early as next month.

So will the Fed now look to raise the fed-funds rate from near-zero, where it has been for an extraordinary 62 months? Don't count on it. The Fed is still tapering its bond purchases at a rate of $10 billion a month, with several more months to go, and to minimize any market ructions former Fed Chairman Ben Bernanke was at pains to say rates would stay low as far as investors could see.

Perhaps soon the Fed will revise its Evans Rule downward to a jobless rate of 6%, or even 5.5%. But then that wouldn't say much for the credibility of Fed rules. The central bank unveiled the Evans Rule to substantial fanfare in 2012 as part of its campaign to be more transparent about policy and offer forward guidance to markets. Yet what we've learned about the Fed's guidance is that it doesn't mean very much. Perhaps the Open Market Committee should have called it the Evans Suggestion.

The Fed is still making up monetary policy on the fly, trying to see how low it can get unemployment before it has to test its political nerve and raise rams . The mistake was telling markets there was a fixed rule when the only sure thing at the Fed is more improvisation.

EXHEBITS:

Exhibit 1

The Wall Street Journal article “Jobs and the Fed” is a criticism of the supposed efforts of the Fed to be more transparent. In 2012, the Fed announced, to much fanfare, that it was going to follow the “Evans Rule”; specifically, when the unemployment rate dropped to 6.5% it would begin tightening (or at least lower the degree of easing) of open market operations in an effort to guard against a rapid increase in inflation. However, the recent spate of positive economic news and the drop of the jobless rate to 6.6% doesn’t seem to be affecting monetary policy at all. Granted, the target of 6.5% unemployment has not yet been met, but it seems only a matter of time before that point is reached and Ben Bernanke has already taken great pains to announce that the Fed Funds rate is going to remain near zero for the foreseeable future. So, in Poole’s view at least, it seems that the Fed has lost all credibility and is going to continue to keep the public in the dark about the guidelines it follows in conducting monetary policy.

Exhibit 2

The Wall Street Journal article “Jobs and the Fed” is a criticism of the Federal Reserve (which implements the nation’s monetary policy). The point it makes is that the Fed, as it’s known, has in the past promised to follow certain rules in deciding what kind of policies to pursue but that it is now going back on its word. Specifically, in 2012, the Fed announced that it was going to be more transparent in its actions and was going to follow the so-called “Evans Rule” (named after the President of the Chicago Fed). That rule dictated that when the nation’s unemployment rate fell to 6.5% the Fed would pay more attention to preventing potential inflation, rather than continuing to try to reduce the unemployment rate. However, the author points out, even though the unemployment rate is expected to fall to that target level in the near future, the Fed shows no signs of changing its policy, which up to now has been targeted at increasing economic growth and reducing unemployment. Many economists believe that it is important that the Fed make clear to the public how it decides on monetary policy and to stick to its promises and are now upset that it appears the promises made in 2012 won’t be kept.

Exhibit 3

The Wall Street Journal article “Jobs and the Fed” is a criticism of the supposed efforts of the Fed to be more transparent. In 2012, the Fed announced, to much fanfare, that it was going to follow the “Evans Rule”; specifically, when inflation rose to 2%, the upper limit of the Fed’s target range, it would begin tightening (or at least lower the degree of easing) of open market operations in an effort to guard against a further, rapid increase in inflation. However, the recent spate of positive economic news and the drop of the unemployment rate to 6.6% doesn’t seem to be affecting monetary policy at all.

Granted, the target of 2% inflation has not yet been met, but it seems only a matter of time before that point is reached. Ben Bernanke has already taken great pains to announce that the Fed Funds rate is going to remain near zero for the foreseeable future and that inflation is not the Fed’s primary concern. So it seems that the Fed has lost all credibility and is going to continue to keep the public in the dark about the guidelines it follows in conducting monetary policy.

Exhibit 4

The Wall Street Journal article “Jobs and the Fed” is a criticism of the Federal Reserve (which implements the nation’s monetary policy). The point it makes is that the Fed, as it’s known, has in the past promised to follow certain rules in deciding what kind of policies to pursue but that it is now going back on its word. Specifically, in 2012, the Fed announced that it was going to be more transparent in its actions and was going to follow the so-called “Evans Rule” (named after the President of the Chicago Fed). That rule dictated that whenever inflation rose above 2% the Fed would pay more attention to preventing prices from increasing, rather than continuing to try to reduce the unemployment rate.

However, the author points out, even though the unemployment rate is expected to fall and inflation expected to increase to above 2% in the near future, the Fed shows no signs of changing its policy, which up to now has been targeted at increasing economic growth and reducing unemployment. Many economists believe that it is important that the Fed be aware of the dangers of inflation and always err on the side of keeping that under control, even if it is at the expense of economic growth.

In: Economics

HIMT 345 Homework 05: Functions Overview: Examine PyCharm’s “Introduction to Python” samples for Functions. Use PyCharm...

HIMT 345
Homework 05: Functions
Overview: Examine PyCharm’s “Introduction to Python” samples for Functions. Use PyCharm to work along with exercises from Chapter 4. Modify the grade assignment program of Hwk 04 to utilize a function by copying the Hwk04 project and creating the Hwk05 project.
Prior Task Completion:
1. Read Chapter 04
2. View Chapter 04’s video notes.
3. As you view the video, work along with each code sample in PyCharm. The examples used in the video are available for you to experiment with if you downloaded the complete Severance source files for Chapters 3-10.
a) With PyCharm open, locate the .zip file entitled Ch 4 Functions PPT Code Samples.zip.
b) Open each of the project files for that chapter in PyCharm. Note: The code samples are numbered in the order they are covered in the video.
c) Start the video and follow along.
4. Complete Exercises 4.1 – 4.5 (not handed in).
Specifics: PyCharm’s “Introduction to Python” project contains multiple examples giving the basics of conditional expressions (see list at right). Follow the instructions to complete them. (Not handed in.)
Use PyCharm to work along with the video solution for Exercise 4.6 from the textbook. Try to make the same mistakes (and fixes) made by the author. (Not handed in.)
Create a copy of your Hwk04 project file, calling it Hwk05.
1. Highlight the Hwk04 project, select Refactor/Copy.
Important: Do not skip the process of following along with the videos. It is a very important part of the learning process!
2. Give it a New name: of Hwk05 and leave the To directory: in its default state.
Leave the “Open copy in editor” box checked.
3. After clicking OK, if the project fails to open, just open it manually as you would
any project (File | Open | Hwk05 project).
You may immediately delete Hwk04b as it is not needed in this assignment. You may
need to Refactor | Rename both the project name and the existing Hwk04a.py file, as
only the directory was renamed by PyCharm in creating the copy.
Having renamed Hwk04a to Hwk05_YourLastName.py, your task is to determine the
letter grade using a function.
Here is some pseudocode* to guide the process:
(NOTE: The assign_grade function must be declared at the top of the Python file.)
Prompt for the test score, using try-except to verify it is valid
Invoke (call) the function, supplying it the test score and it returning the appropriate
letter grade;
e.g. letter_grade = assign_grade(test_score)
Display the test score and appropriate letter grade.
What to hand in:
Take screen shots of the console window verifying correct handling of bad input as well
as letter grades for one test score in each grade range. Copy the screen shots into a
Word document (filename Hwk05_YourLastName_Screenshots.doc) with your name and
date in the upper right hand corner. Upload the Word doc and the Python program file
(Hwk05_YourLastName.py) to the appropriate assignment in the LMS.
NOTE: As was described in the previous assignment, each Python file you create should
be documented with (minimally) the following three lines at the top of each file:
# Filename: Hwk03.py
# Author:
# Date Created: 2016/09/05
# Purpose:
(*) pseudocode: a notation resembling a simplified programming language, used in
program design.

HERE IS HOMEWORK4

# main function
def main():
    test_score = int(input('Enter Your Test Score in the range (0-100) inclusively: '))
    # for incorrect input
    if test_score<0 or test_score>100:
        print('Sorry, Your Input Score is not in the given Range!!! Try another time!!!')
    else:
        # find grade
        if test_score>=90:
            print("Your Grade:", 'A')
        elif test_score>=80:
            print("Your Grade:", 'B')
        elif test_score>=70:
            print("Your Grade:", 'C')
        elif test_score>=60:
            print("Your Grade:", 'D')
        else:
            print("Your Grade:", 'F')

# execution of program starts from here
if __name__ == '__main__':
    main()

OUTPUT

(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: -8
Sorry, Your Input Score is not in the given Range!!! Try another time!!!
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 105
Sorry, Your Input Score is not in the given Range!!! Try another time!!!
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 54
Your Grade: F
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 64
Your Grade: D
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 75
Your Grade: C
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 85
Your Grade: B
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 95
Your Grade: A
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 100
Your Grade: A
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg100.py
Enter Your Test Score in the range (0-100) inclusively: 0
Your Grade: F
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$

# main() function
def main():
    # prompt first name 
    first_name = input('First name : ')

    try:
        # prompt current age
        cur_age = int(input("Current Age (in years) : "))
    except:
        print("Sorry you didn't inputted correct current age value!!! Try another time")
        return
    
    try:
        # prompt expected life span
        life_span  = int(input("Expected life span (in years) : "))
    except:
        print("Sorry you didn't inputted correct expected life span value!!! Try another time")
        return

    # calculate age in days
    age_days = cur_age * 365
    
    # calculate days left to live
    days_left = (life_span * 365) - age_days

    # print final message
    print(first_name + " you are " + str(age_days) + " days old. You have " + str(days_left) + " days left to live.")

# execution of program starts from here
if __name__ == '__main__':
    main()

OUTPUT

(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg101.py
First name : Chegg Expert
Current Age (in years) : Fifty-Five
Sorry you didn't inputted correct current age value!!! Try another time
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg101.py
First name : Chegg Expert
Current Age (in years) : 26
Expected life span (in years) : Fifty-Five
Sorry you didn't inputted correct expected life span value!!! Try another time
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$ python chegg101.py
First name : Chegg Expert
Current Age (in years) : 26
Expected life span (in years) : 75
Chegg Expert you are 9490 days old. You have 17885 days left to live.
(base) avianjjai@avianjjai-Vostro-3578:~/Desktop/Chegg$

In: Computer Science

INTODUCTION TO MARKETING Based on the information provided in the case study, create an integrated marketing...

INTODUCTION TO MARKETING

Based on the information provided in the case study, create an integrated marketing communication (IMC) for NOBU Hotels. Please include at least 4 promotional mix tools and describe the promotion/activity with sufficient details for each.

Traveling in Nobu Style: Converting Restaurant Patrons to Hotel Guests

The name “Nobu” is synonymous with an exceptional Japanese dining experience, perfected by chef Nobu Matsuhisa over a more than 30-year career. Matsuhisa, together with actor Robert De Niro and restaurateur Drew Nieporent, opened the first Nobu restaurant in 1994 and to date, there are now 38 Nobu restaurants worldwide.

But if you talk to Trevor Horwell, the CEO of Nobu Hospitality, Nobu represents much more than just a restaurant experience. It’s a true lifestyle brand that also encompasses a relatively small, but growing portfolio of luxury hotels, too — eight of which are open now, and eight more are in the pipeline.

Horwell’s primary focus as CEO is to continue to grow the Nobu Hotels brand and as he opens up diners’ eyes to the fact that cannot only eat at a Nobu but stay at one, too, he hasn’t forgotten the brand’s origins in the process.

“We don’t normally do a hotel unless we think that a Nobu Restaurant can do well in that location,” said Horwell. “That’s very important because what we want to do first and foremost is to make sure there is a draw for locals, and that really comes down to the Nobu Restaurant.” Horwell said the majority of his Nobu hotel restaurant diners — 80 percent on average — are local residents, not hotel guests. “It’s not like a tourist restaurant. We like to attract the locals. We want that built-in customer.”

“We are defined by the restaurant, in a way,” he said. “We play to our strengths. If you look at the hotel business today, the majority of hotels are suffering because they don’t lead with food and beverage. don’t have strong food-and-beverage concepts, and a lot of hotels are losing money. Today, we play to our strengths because that is one area that we do very, very well, and we bring in locals.”

The idea to launch Nobu Hotels, he said, came from the fact that when Nobu Restaurants were located inside of a hotel, they “were the draw for the hotel and we were bringing in customers.”

“If I only convert 5 percent of my customers in Nobu Restaurant to stay in our hotels, then at the end of the day, we’re filling out hotels. It’s not a tall order to do that, and you can do that very well and very quickly if you offer the right product.”

Nobu Hotels has the advantage of having built its brand over a 24-year period with its restaurants first, followed by the first Nobu hotel that opened within Caesars Palace Las Vegas in 2013.

“The first focus for us, really, is to expose the brand to our restaurant customers,” Horwell said. “We touch all types of Nobu customers. And we also provide instant identity. If you put ‘Nobu Hotel’ on a hotel, the word ‘Nobu’ says something and it attracts a certain type of customer.” Horwell said that, for example, when the first Nobu opened, the hotel had “more than one billion media impressions.”

So, what’s next for the brand, and how does Horwell plan to grow Nobu Hotels? He explained, “We’re not driven by reservations systems because we’re small. It isn’t as if we need a huge reservations system to fill a 400-room hotel. That’s why a lot of these corporations do well, because they have the reservations platform to fill the big hotels.” Nobu Hotels, by comparison, average anywhere from 100 to 150 rooms generally.

“The reason why those young lifestyle brands have emerged is because they’re like us. They are entrepreneurial, they’re unique because it’s a concept that’s come from the heart, from whoever is the original founder. But when it’s absorbed by a corporation, the whole thing changes. At the end of the day, the specialness is lost because then the corporation’s running it, and then, I think you lose what your original concept was all about. I think that’s the biggest issue.”

Horwell also doesn’t necessarily think of Nobu Hotels as occupying a place in luxury hospitality, instead referring to the brand as “special.”

“I look at our hotels not as luxury,” he said. “I look at them as special. I like us to be special, in each location we’re in. ‘Luxury’ is a word that’s used too much in terms of ‘everything is luxury today.’ For us, we’re ‘special.'”

“That’s why I’m saying, from a company perspective, we’re very entrepreneurial.

Today’s evolving luxury traveler is seeking “youthfulness” no matter what age they are, and they are “very curious and very adventurous. Because of that, it’s important for hospitality brands, Nobu included, to not just say they’re unique but to really offer unique experiences. He pointed to Nobu Ryokan Malibu in California as an example. The 16-room retreat overlooks the beach and is right by the ocean, and right next door to the Nobu Restaurant in Malibu. It becomes a destination, and that’s something Nobu wants to offer.

It’s also a different concept from what the other Nobu Hotels have. While Nobu Hotels are places where there’s an emphasis on bringing in the locals, the Ryokans are meant to be more private.

“The Ryokan is actually a place where people don’t want to necessarily be seen,” Horwell explained. “It’s a hideaway, a retreat. You can only book through a general manager and it’s a special place.” He added, “We will do more Ryokans, definitely, in locations that we think is right.”

A major focus for Nobu Hotels is to grow the company and the brand with the right talent and partners, as well as make sure that the Nobu Hotels brand is reaching the right consumers.

“The most important thing, from our perspective, is to build a relationship with our existing customers,” he said. “It’s about, first and foremost, on digital, working our databases. We like to do that through email, through a lot of channels. We just brought on a new head of digital. Capturing data is very, very important now, and that’s something that is a main focus and her team.”

“I think the main thing for us is the customer relationship management (CRM) because you can do so much with it,” he said. “You can know your customer. It’s one part of the business that we are heavily focused in in and we can extract a lot of information from that.”

In addition to beefing up its customer relationship management system, Nobu is also testing out a loyalty partnership, of sorts. The Nobu London Shoreditch joined Design Hotels last year, giving the property access to distribution on Design Hotels’ site, as well as a connection to the Starwood Preferred Guest loyalty program. Three Nobu hotels are also members of Leading Hotels of the World. “A lot of our customers aren’t driven by points,” he said. “When I travel, I don’t go for points. I want to stay in a hotel where I enjoy the staff, the food and beverage, the products — all of that — and I will pay a premium for it.”

Appendix A
Additional Information about NOBU

Nobu Hotels

"A Place to go and be seen"

By “wrapping” the concept of a luxurious boutique hotel around energized public spaces, Nobu Hotels creates powerful stages for shared experiences of excitement and escapism. Featuring the best of everything with imaginative new restaurants, high- energy bars, relaxing rejuvenation, distinctive service, remarkable retail and an air of celebrity, Nobu Hotels will afford guests and privileged owners the most exclusive entry into unparalleled experiences that lay at the crossroads of innovation and imagination.

Source:

Excerpted from ‘Nobu Hotels CEO on a Restaurant-First Approach to Hospitality’ by D. Ting. Skift – March 22, 2018. +Experts and image from Nobu restaurant and hotel website

In: Operations Management

Question: Identify TWO target segments for the NOBU brand and briefly describe each using the relevant...

Question: Identify TWO target segments for the NOBU brand and briefly describe each using the relevant concepts covered in this course

Traveling in Nobu Style: Converting Restaurant Patrons to Hotel Guests