Pete’s Pizza and Pasta is a newly formed chain of pizza and pasta restaurants. The company’s strategy is to grow the brand through franchising and increase market share and profitability for both individual restaurants as well as the entire chain.

Pete, the founder of the chain has given you the following balanced scorecard, which he is confident would help the company achieve his stated strategy. Pete expects to generate income largely through initial franchising fees as well as collecting a percentage of the franchisees’ revenues.

Required:
For each of the four balanced scorecard perspectives, please perform the following:

i)     Provide two additional strategic objectives and key performance indicators.

ii)     Discuss, how and why recommended objectives and indicators from Part (i) above will help Pete execute his strategy.

Problem 10-1A On January 1, 2017, the ledger of Crane Company contained these liability accounts. Accounts Payable $42,700 Sales Taxes Payable 6,700 Unearned Service Revenue 19,200 During January, the following selected transactions occurred. Jan. 1 Borrowed $18,000 in cash from Apex Bank on a 4-month, 5%, $18,000 note. 5 Sold merchandise for cash totaling $7,314, which includes 6% sales taxes. 12 Performed services for customers who had made advance payments of $11,100. (Credit Service Revenue.) 14 Paid state treasurer’s department for sales taxes collected in December 2016, $6,700. 20 Sold 520 units of a new product on credit at $46 per unit, plus 6% sales tax. During January, the company’s employees earned wages of $79,400. Withholdings related to these wages were $6,074 for Social Security (FICA), $5,671 for federal income tax, and $1,701 for state income tax. The company owed no money related to these earnings for federal or state unemployment tax. Assume that wages earned during January will be paid during February. No entry had been recorded for wages or payroll tax expense as of January 31.

a) Journalize the January transactions. (Credit account titles are automatically indented when amount is entered. Do not indent manually. Record journal entries in the order presented in the problem. Round answers to nearest whole dollar amount, e.g. 5,275.)

b) Journalize the adjusting entries at January 31 for the outstanding note payable and for salaries and wages expense and payroll tax expense. (Credit account titles are automatically indented when amount is entered. Do not indent manually.)

c) Prepare the current liabilities section of the balance sheet at January 31, 2017. Assume no change in Accounts Payable.

You are the CEO of an industrial chemical plant named Johnson Chemicals. You manufacture the inert chemicals for more than 100 different manufacturers. They range from the military to paint companies. Fifty percent of your gross revenue comes from one company that manufactures fuel for military and commercial aircraft: this is 30 percent of your bottom line. Your second-largest customer manufactures fuel additives and it represents five percent of your bottom line. That company is also a wholly-owned subsidiary of your number one customer.

You have found out that your number one customer has been dumping millions of gallons of waste products into a local small river that feeds into the Mississippi River. If you “blow the whistle” you could be responsible for losing 30 to 50 percent of your bottom line revenue. This would result in the unemployment of nearly half of your 5,000 employee workforce. Also, there could be a backlash among your 98 remaining customers. Your reputation could be ruined if you are deemed to be a “whistleblower” or “rat.” Still, you know that people unaware of the dumping will use the water for fishing, drinking, etc. You also know that people will die from too much exposure to the kinds of chemicals being dumped.

1. What on earth are you to do? Please write two paragraphs. The first paragraph should show how you would justify exposing the dumping. The second paragraph should address justifications for you not exposing your number one client. The two paragraphs should each be at least six sentences long and not more than twelve sentences long. Use at least two of the theories on moral problems you learned about earlier in this chapter to justify your position as proponent or opponent of blowing the whistle or remaining silent.

The Herald marketing department is seeking to increase home-delivery sales through an aggressive direct-marketing campaign that includes mailings, discount coupons, and telephone solicitations. Feedback from these efforts indicates that getting their newspapers delivered early in the morning is a very important factor for both prospective and existing subscribers. After several brainstorming sessions, a team consisting of members from the marketing and circulation departments decided that guaranteeing newspaper delivery by a specific time could be an important selling point in retaining and getting new subscribers. The team concluded that the Herald should offer a guarantee that customers will receive their newspaper by a certain time or else that day’s issue is free. To assist the team in setting a guaranteed delivery time, Al Leslie, the research director, determined that the circulation department had data that showed the percentage of newspapers yet undelivered every quarter hour from 6AM to 8AM. Jan Shapiro remembered that customers were asked on their subscription forms at what time they would be looking for their copy of the newspaper to be delivered. These data were subsequently combined and are available below. Your job is to review the internal data and propose a reasonable time (to the nearest quarter hour) to guarantee delivery. To help explore the effects of your choice, calculate the following probability: If a sample of 50 customers is selected on a given day, what is the probability, given your selected delivery time, that a. Fewer than 3 customers will receive a free newspaper? b. 2, 3, or 4 customers will receive a free newspaper? c. More than 5 customers will receive a few newspaper? Use the binomial distribution function in excel to perform required calculations.

Question 1 tests your understanding of demand curves.

1. Which statement below is FALSE?

Group of answer choices

A         A demand curve slopes downward from left to right.

B         As price falls, quantity demanded increases.

C         The market demand curve is found by adding vertically the individual demand curves.

Question 2 tests your understanding of supply curves.

2. Which statement below is FALSE?

Group of answer choices

A         A supply curve slopes downward from left to right.

B         As price rises, quantity supplied increases.

C         The market supply curve is found by adding horizontally the individual supply curves.

Question 3 tests your understanding of the concept of consumer surplus.

3. If the supply curve were to shift to the left and cause the price to rise, the rise in price would

Group of answer choices

A         increase the total consumer surplus received by buyers of the good

B          not change the total consumer surplus received by buyers of the good

C          reduce the total consumer surplus received by buyers of the good

Question 4 tests your understanding of the concept of producer surplus.

4. If the demand curve were to shift to the left and cause the price to fall, the fall in price would

Group of answer choices

A         increase the total producer surplus received by sellers of the good

B          not change the total producer surplus received by sellers of the good

C          reduce the total producer surplus received by sellers of the good

Questions 5-8 test your understanding of how changes in expectations about future prices can impact the market for the good today.

5. If buyers come to expect the price to rise in the next period and sellers come to expect the price to fall in the next period, what would certainly occur in the current period?

Group of answer choices

A         The quantity traded would fall.

B          The quantity traded would rise.

6. If buyers come to expect the price to fall in the next period and sellers come to expect the price to rise in the next period, what would certainly occur in the current period?

Group of answer choices

A         The quantity traded would fall.

B          The quantity traded would rise.

7. If both buyers and sellers come to expect the price to rise in the next period, what would certainly occur in the current period?

Group of answer choices

A         The price would fall.

B          The price would rise.

8. If both buyers and sellers come to expect the price to fall in the next period, what would certainly occur in the current period?

Group of answer choices

A         The price would fall.

B          The price would rise.

Calculus
The marketing department for a cell phone telephone company has determined that the demand for their phone obeys the following relationship: p= -0.02+200 , (0 ≤ p ≤10,000) , where p denotes the phone’s unit price (in dollars) and x the quantity demanded. This type of question is much easier when you use your calculator, I just need to know what you did when you give me an answer using it,
(a) Express the revenue as a function of x: Round all of the following answers to the nearest penny when necessary.
(b) Find the rate of change in the revenue between the 2,000th and 4,000th phone.
(c) Find the rate in change of revenue from the sale of the 5,118th phone.
(d) Find the exact revenue from the sale of the 815th telephone.
(e) Use the marginal revenue function to estimate the revenue from the sale of the 815th phone. (f) Find the average revenue from the sale of 3000 phones.

The World Trade Organization (WTO):

THE Company produces three products, A, B, and C.
The following information relates to THE Company
and its three products for June:

THE Company:
Sales revenue .............. $700,000
Segment margin ............. $204,000
Net income ................. $169,000

Product A:
Sales revenue .............. $200,000
Contribution margin ........ $104,000
Segment margin ............. $ 19,000

Product B:
Variable costs ............. 30% of sales of Product B

Product C:
Variable costs ............. $181,000
Traceable fixed costs ...... $ 36,000
Contribution margin ........ 20% of sales of Product C

Part A.) Calculate the variable costs of Product B during June.

Part B.) Calculate the segment margin of Product C during June.

Part C.) Calculate the total fixed costs incurred by THE
Company during June.

Dell

In January 2006, Dell, the world’s largest computer maker, announced plans to setup its fourth call center in India. The company already employs over 10,000 people in its Indian call centers, which provided a telephone help desk service to its many thousands of customers around the world. Like many other Western companies, Dell was attracted to India by the abundance of low-cost English-speaking workers, many of whom are well qualified and highly IT literate. Locating call centers in India sounds like a good deal all round. Customers get access 24 hours a day, 7 days a week wherever they are in the world, companies are able to reduce costs, and workers in a developing country get jobs.

However, not everyone is happy. Niels Kjellerup, Publisher and Editor of The Call Centre Managers Forum, an online chat room for call center managers, argues that the rush to outsource customer contact operations to cheaper locations has resulted in the worst of management practices in US and UK call centers being exported as ‘World Class Call Centre Practice’ in countries like India. He says that too often what is seen in India is bad customer service delivered cheaply. He claims that many Indian call centers are run as sweatshops with intelligent people being treated like cattle. Call center managers with little or no previous experience adopt ‘idiotic vendor measures’ such as ‘how many calls’ and ‘how short’, which simply result in the delivery of poor levels of customer service.

Agents are required to work nine and a half hours a day, but typically work anywhere from 12 to 16 hours. Processing 28 calls an hour is mandatory. Another target is to ensure that no customer calls back within seven days. The informant claimed that there are few, if any allowances for time off, even for doctor visits, sick days or handling family emergencies.

Question 2 ( maximum 300 words)

A traditional view of globalization is that it involves rolling out the same offering across the globe using the same ingredients, brand name and marketing communications. However, organizations have realized that they need to adapt their offerings and communications to local preferences and conditions. Discuss what is the difference between globalization and customization in marketing segmentation and marketing mix in relation to Dell Computers.