For the past few months, you and your new business partner named Offset, have been working on a proposal to close a very difficult business deal with a major clothing retailer. You feel he is key to the successful internal operation of the company and you are delighted that he has agreed to come aboard. As your new partner he has several contacts in the industry who have expressed interest in the NOAH clothing line. You recently inherited $1M from your previous partner who sadly passed away last year. The complexity of this particular proposal and the subsequent backlog of paperwork it generated have created serious problems for you and the business - and the board of directors has been a little uncomfortable with your performance lately. Throughout your work on this proposal, you have shared your ideas openly with Offset and can honestly take credit for nine of the eleven proposal recommendations the two of you have created. Your own contributions have come, in large part, through the cooperative efforts of your several others in the business as they have given freely of their time and talents through several problem-solving sessions.

Offset has volunteered to have the proposal typed by his secretary and you have asked for a copy before it is submitted to the board of directors for final approval. The proposal was due yesterday, but you have not yet received your copy. When you contact him, he informs you the proposal was submitted on time. When you ask about your copy, you are told it is on its way to you. When you receive it, you notice the cover sheet reads as follows: “Prepared and submitted by Offset for your final approval.” Your name does not appear in any part of the proposal. The word “I” does appear quite frequently, however.

As you are about to leave for the day, you spot the chairman of the board who is also about to leave for the day. After some preliminary small talk, she mentions the proposal and asks you if he consulted you about the recommendations it contains because she doesn’t find your name anywhere in the proposal. Before you can answer her, she indicates she is quite pleased; thinks it’s brilliant and feels many of the recommendations on the clothing line have merit and should be tried immediately. Your relationship with Offset has great future financial possibilities.

In a minimum of 150 words, please explain (1) What would you do? (2) What would you say to the chairman? (3) Explain why the relationship with your new business partner is or is not important to the internal success of the company.   Make an original post and respond to a minimum of 2 of your peers.

Compute and plot the path(s) of a set of random walkers which are confined by

a pair of barriers at +B units and -B units from the origin (where the walkers

all start from).

A random walk is computed by repeatedly performing the calculation

x

j+1

= x

j

+ s

where s is a number drawn from the standard normal distribution (‘randn

’

in

MATLAB). For example, a walk of N steps would be handled by the code fragment

x(1) = 0;

for j = 1:N

x(j+1) = x(j) + randn(1,1);

end

There are three possible ways that the walls can "act":

a. Reflecting - In this case, when the new position is outside the walls, the

walker is "bounced" back by the amount that it exceeded the barrier.

That is,

when x

j+1

> B,

x

j+1

= B - |B - x

j+1

|

when x

j+1

< (-B),

x

j+1

= (-B) + |(-B) - x

j+1

|

If you plot the paths, you should not see any positions that are beyond |B|

units from the origin.

b. Absorbing - In this case, if a walker hits or exceeds the wall positions, it

"dies" or is absorbed and the walk ends. For this case, it is of interest

to determine the mean lifetime of a walker (i.e., the mean and distribution

of the number of steps the "average" walker will take before being absorbed).

c. Partially absorbing - This case is a combination of the previous two cases.

When a walker encounters a wall, "a coin is flipped" to see if the walker

reflects or is absorbed. Assuming a probability p (0 < p < 1) for

reflection, the pseudo-code fragment that follows uses the MATLAB uniform

random-number generator to make the reflect/absorb decision:

if rand < p

reflect

else

absorb

end

What do you do with all the walks that you generate? Compute statistics, of course.

You should answer questions like

What is the average position of the walkers as a function of time?

What is the standard deviation of the position of the walkers as a function

of time?

Does the absorbing or reflecting character influence these summaries?

For the absorbing/partial-reflection case, a plot of the number of surviving

walkers as a function of step numbers is a very interesting thing. Useful, informative and

interesting, particularly if graphically displayed.

Report Requirement

In your project report, you need to

Describe the process of getting the answers and explain your graph or table. You have

to make it understandable to students with basic knowledge of the pre-requisites and

the course materials covered so far. In general, you should type it up in a word

document and copy and paste any relevant results from MATLAB.

Append your MATLAB programs at the end of your document or submit them as

separate files.

Organize your report according to the questions asked.

Submitting only MATLAB files will result in very few points.

1. The annual planning process at Century Office Systems, Inc. had been arduous but

produced a number of important marketing initiatives for the next year. Most

notably, company executives had decided to restructure its product-marketing team

into two separate groups: (1) Corporate Office Systems and (2) Home Office

Systems. Angela Blake was assigned responsibility for the Home Office Systems

group, which would market the company's word-processing hardware and software

for home and office-at-home use by individuals. Her marketing plan, which included

a sales forecast for next year of $25 million, was the result of a detailed market

analysis and negotiations with individuals both inside and outside the company.

Discussions with the sales director indicated that 50 percent of the company sales

force would be dedicated to selling products of the Home Office Systems group.

Sales representatives would receive a 10 percent commission on sales of home office

systems. Under the new organizational structure, the Home Office Systems group

would be charged with 40 percent of the budgeted sales force expenditure. The sales

director's budget for salaries and fringe benefits of the sales force and noncommission

selling costs for both the Corporate and Home Office Systems groups was $6 million.

The advertising and promotion budget contained three elements: trade magazine

advertising, cooperative newspaper advertising with Century Office Systems, Inc.

dealers, and sales promotion materials including product brochures, technical

manuals, catalogs, and point-of-purchase displays. Trade magazine ads and sales

promotion materials were to be developed by the company's advertising and public

relations agency. Production and media placement costs were budgeted at $200,000.

Cooperative advertising copy for both newspaper and radio use had budgeted

production costs of $125,000. Century Office Systems, Inc. 's cooperative advertising

allowance policy stated that the company would allocate 5 percent of company sales

to dealers to promote its office systems. Dealers always used their complete

cooperative advertising allowances.

Meetings with manufacturing and operations personnel indicated that the direct

costs of material and labor and direct factory overhead to produce the Home Office

System product line represented 40 percent of sales. The accounting department

would assign $350,000 in indirect manufacturing overhead (for example,

depreciation, maintenance) to the product line and $200,000 for administrative

overhead (clerical, telephone, office space, and so forth). Freight for the product line

would average 10 percent of sales.

Blake's staff consisted of two product managers and a marketing assistant. Salaries

and fringe benefits for Ms. Blake and her staff were $200,000 per year.

1. Prepare a pro forma income statement for the Home Office Systems

group given the information provided.

2. Prepare a pro forma income statement for the Home Office Systems

group given annual sales of only $20 million.

3. At what level of dollar sales will the Home Office Systems group break

even?

EuroDisney opened in 1992, but unlike the American version, the theme park was a financial bust. Why?

Select one:

a. Disney made the incorrect assumptions about the size of the pool of European travellers and tourists comprising market demand.

b. They had difficulty hiring and training skilled staff resulting in poor customer service and bad word-of-mouth advertising.

c. Disney assumed the attractions featured in America would be equally exciting to European travellers because many European travelers came to America to visit our theme parks.

d. Although Disney attracted enough visitors, the value of the dollar versus the Euro caused the park to show numerous financial losses.

Question 2

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A marketing dashboard is a collection of pertinent parts of company scorecards known as metrics that measure marketing performance.

Select one:

True

False

Question 3

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A company that creates a broad plan that identifies its most promising markets and analyzes competitor solutions and market opportunities has developed what kind of plan?

Select one:

a. Operational Plan

b. Strategic Plan

c. Functional Plan

d. Marketing Plan

Question 4

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The first task of a marketing plan for a company with a Mission is to evaluate the organization's business environment including its potential opportunities and threats.

Select one:

True

False

Question 5

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AARP is a very good direct marketing company. So when the marketing manager became concerned that AARP products and services were not selling as well to the upcoming generation of senior citizens (the Baby Boom generation) compared to prior generations, she employed a market researcher to analyze responses to AARP's recent test marketing of different product offerings directed to Baby Boomers. Based on one of the answers below, it is clear that the researcher didn't understand the research problem that the marketer wanted addressed by the research project. Which of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?

Select one:

a.

b.

c.

d.

Complete the following questions. In addition to answering the items below, you must submit an analysis of the assignment. Analyze the specific outcomes and write an analysis directed toward the team at Coco Inc. describing what the numbers mean and how they relate to the business. Submit journal entries in an Excel file and written segments in an MS Word document. For written answers, please make sure your responses are well-written, formatted per CSU-Global Guide to Writing and APA and have proper citations, if applicable. Assume that the following facts pertain to a non-cancelable lease agreement between Coco Inc. and Bubs, Corp, a Lessee.

Inception date January 1, 2017

Residual value of equipment at end of lease term, unguaranteed $50,000

Lease term 6 years

Economic life of leased equipment 8 years

Fair value of asset at January 1, 2017 $400,000

Lessor’s implicit rate 12%

Lessee’s incremental borrowing rate 10%

The lessee assumes responsibility for all executory costs, which are expected to amount to $2,000 per year. The asset will revert to the lessor at the end of the lease term. The lessee uses the straight-line depreciation method for all equipment.

Using the spreadsheet, Lease Amort Schedule found in the link below, prepare an amortization schedule that would be suitable for the lessee for the lease term.

Using the spreadsheet Journal Entries, prepare the journal entries for the lessee for 2017 and 2018 to record the lease agreement and all expenses related to the lease. Assume the Lessee’s annual accounting period ends on December 31 and that reversing entries are used when appropriate.

Calculations MUST be shown.

The template for answering is below:

Read each question carefully. Write your response in the space provided for each part of each question. Answers must be written out in paragraph form. Outlines, bulleted lists, or diagrams alone are not acceptable and will not be scored.

The sex of an organism is typically determined genetically, but environmental factors can also play a role. Scientists examined the roles of genes and environmental temperature in the sex determination of a lizard species. Individuals with a  ZW pair of chromosomes are always female (ZWf), while individuals with a  ZZ pair of chromosomes can be either male (ZZm) or female (ZZf). Scientists mated  ZWf or  ZZf females with  ZZm males and incubated the eggs produced in 20 clutches at temperatures ranging from  23°C to  36°C. When the young hatched, the scientists determined their sexes (Table 1). Among the eggs that did not hatch, the mortality of embryonic lizards was approximately the same for both males and females.

Table 1. Fraction of female progeny produced as a function of egg incubation temperature

(a) If a particular gene is located on the  Z chromosome of this lizard species,  describe why a lizard with a  ZWgenotype has a greater probability of expressing the recessive phenotype for the trait than a lizard with the  ZZgenotype does.

BoldItalicUnderlineBullet listNumbered list

0 / 10000 Word Limit

Question 2

(b) Using the template,  construct an appropriately labeled graph, including error bars, to represent the data in Table 1. Based on the data, compare the  ZZm×ZWf crosses and the  ZZm×ZZf crosses to  determine whether there is a significant difference between the two crosses in the fraction of female progeny produced at  24°C,  32°C, and  36°C.

Question 3

(c) For each cross,  describe whether genetics or temperature determines the sex of progeny produced from eggs incubated at  35°C. For each cross,  describe whether genetics or temperature determines the sex of progeny produced from eggs incubated at  24°C.

Question 4

(d)  Predict the effect of increasing global temperatures on the continued presence of the  W chromosome in this species of lizard. Scientists claim that, in this species, the  W chromosome is unimportant in sex determination. Instead, proteins that are encoded by a gene or genes on the  Z chromosome, and that are maximally expressed only at certain temperatures, are responsible for determining whether embryos will develop as females or males. Use the data to  support this claim.

Vision Resort is a five-star resort and spa founded in 2012. Vision believes in offering authentic services to every customer by fulfilling and catering the needs of their guests efficiently. Facilities and services include spacious rooms, banquet halls, gardens, restaurants, a wide range of food with delicious cuisines. All its employees are well trained and provide high customer satisfaction.
Vision resort focuses on premium pricing strategy for its products as they cater to high profile business class and upper class of the society. The value provided through the luxurious experience to the customers during their stay in the resort and the first class royal service explains the high prices of the resort packages. However, in light of the current economic condition in the world due to the Coronavirus, the resort is currently trying to provide a combination of high quality and service while also providing fair prices.
Also, Vision resort is the owner and operator of the franchise system. They are present in 20 countries prominent ones being in Bahrain, Oman, Kuwait, and Dubai Chicago, Hong Kong, Manila, Mumbai, San Francisco, and Tokyo. It is noteworthy that the prices of the resort packages differ based on the geographic location. Also, prices fluctuate during different times of the year, as they tend to increase during the weekends and Eid holidays and decrease during the low seasons.
Regarding the promotion strategy, vision resort has built and maintained positive awareness, and brand value by word of mouth. This has been achieved by gaining high customer satisfaction and providing excellent customer relationship management. They reward loyalty to regular clients by their signature membership cards known as Vision Gold Passport accepted globally which fetches them extra discounts and additional perks. Due to the social distancing, vision resort adopted advertising via TV broadcasting. Moreover, digital marketing tools such as instagram sponsorship allowed reaching target customers through a click of a button.
Recently, a new global disease has spread rapidly among people and the resort decided to open its doors to the passengers arriving into the country by air and border crossings and were taken to stay for free in a 14-day coronavirus quarantine. This initiative shows the social responsibility that the resort holds towards the community.

Answer the following questions:
1. What is the major pricing strategy vision resort follows and why?
2. What is the price elasticity of demand for rooms in the resort and why?
3. What is the price adjustment strategy followed by the resort management?
4. Give examples of the promotion mix?
5. The hotel resort management is planning to open a new shop in the resort, a brain storming session was held with the hotel employees where they suggested the following ideas: A coffee shop, diving equipment shop, gifts shop. Explain the process (steps) undertaken by the resort management to introduce a new product.

oxy Investigative Services is an investigative services firm that is owned and operated by Shirley Vickers. On November 30, 20Y8, the end of the fiscal year, the accountant for Foxy Investigative Services prepared an end-of-period spreadsheet, a part of which follows:

Beacon Signals Company maintains and repairs warning lights, such as those found on radio towers and lighthouses. Beacon Signals Company prepared the following end-ofperiod spreadsheet at December 31, 2019, fiscal year:

Required:

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Question: 1. In the following dataset you are given 48 observations on Quantity Demanded of Soda, Price of ...

1. In the following dataset you are given 48 observations on Quantity Demanded of Soda, Price of a six pack (in $) and temperature (degrees). Each row of data corresponds to a different market.

a. Perform a regression of Quantity Demanded on Price and Temperature. Recall, the instructions to do regression using Excel are in a word doc under the chapter 4 module.

Attach the regression output to your take home. Write down the equation for the sample regression equation using the coefficients from your regression output. Interpret the numerical coefficients of each of the X variables (discuss not just the sign but also the size of the coefficient).

b. Perform t tests of statistical significance for each of the X variables and interpret those t-tests in terms of the actual variables in the model) – do not just state statistically significant, or insignificant.

c. Assuming the average price and average temperature (they are listed in the last row of the dataset) calculate the own price elasticity of demand, Ep and the temperature elasticity of demand, Etemp.

d. Suppose this firm was to set the same price for its six packs of soda in each of its markets. What would be the revenue maximizing price? How many units of the good would the firm sell at the revenue maximizing price? What would the own price elasticity of demand be at this price?

e. Suppose that the average temperature is expected to increase by 5% this year. What would be the forecasted percentage change in demand?