Critical Thinking

The market for young people's food products has increased considerably in recent years. As a result, children have become high-potential customers and are now the focus of intense and specialized marketing and advertising efforts.

Children and adolescents have become attractive consumers and influencers: they have an increasing influence on their family's purchases.Childrenrepresent an important target audience for marketers because they have their own purchasing power, influence their parents' purchasing decisions, and are the consumers of tomorrow. Advertisers have an interest in seducing them from an early age.Thus, to be sure to attract young people, companies opt for a combination of different approaches and channels such as television advertising, contests and games, toys, the use of popular characters, the use of various attractive colors, school marketing, Internet and branded products etc.

Food and beverages products that target children have increased and these productsare dominated by foods that are high in calories, sugars, salt, fat, low in nutrients and therefore not compatible with national dietary recommendations.

Mr. Fahmy has already a business in the food sector and wants to open a new subsidiary specializing in natural and organic products for children. The goal is to provide healthy, nutritious food and use healthier ingredients.

Questions

1. Describe the type of promotional methods that you recommend to Mr. Fahmy for the promotion of his product line. (Identify techniques such as word of mouth, personal sales, direct marketing, sales promotion, etc., on television, radio, social media, and newspapers).

2. Why is it important for a media planner to consider how different types of media could work together on a media plan?

True or false

7. Psychographic variables typically add much to the data provided by demographic and geographic variables in market

segmentation.  

         8. Typically, sales of a new product in the introductory stage of its product life cycle are fast.  

         9. When new products are branded under well-established brand names, they are very likely to be accepted by wholesalers and retailers.  

         10. Advertising effectiveness is not easy to evaluate since sales revenues are not necessarily directly attributable to advertising.  

12.   Any person, group, or organization that is willing, able, and capable of purchasing a particular product is called a market.

Pick one

20. Searching for trends in the external environment that may impact a company’s marketing strategies either favorably or unfavorably.

                   a. Market Orientation        b. Environmental Scanning               

         21. Attempting to determine customer needs in order to provide products that will satisfy these needs.

                   a.   Positioning           b. Customer Focus           

         22. Attempting to create an “image” of the product in the mind of the target market relative to competitors’ products.

                   a. Exchange Process        b. Positioning           

         23. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services in the virtual environment of the Internet to create exchanges that satisfy individual and organizational goals.

                   a. e-Marketing           b. e-Commerce                 

29. A brand is best defined as a

                   a. registered design or symbol that may be displayed on the product or used to promote it.

                   b. related group of words that describe the product.

                   c. name, term, sign, symbol, design, or the combination of these that identifies a seller’s products.

                   d. copyrighted word or group of words that gives the manufacture exclusive ownership and the right to sell a product under that name.

You are working as a software developer for a large insurance company. Your company is planning to migrate the existing systems from Visual Basic to Java and this will require new calculations. You will be creating a program that calculates the insurance payment category based on the BMI score.

Your Java program should perform the following things:

1. Take the input from the user about the patient name, weight, birthdate, and height.
2. Calculate Body Mass Index.
3. Display person name and BMI Category.
   1. If the BMI Score is less than 18.5, then underweight.
   2. If the BMI Score is between 18.5-24.9, then Normal.
   3. If the BMI score is between 25 to 29.9, then Overweight.
   4. If the BMI score is greater than 29.9, then Obesity.
4. Calculate Insurance Payment Category based on BMI Category.
   1. If underweight, then insurance payment category is low.
   2. If Normal weight, then insurance payment category is low.
   3. If Overweight, then insurance payment category is high.
   4. If Obesity, then insurance payment category is highest.
5. Implement exception handling.
6. Store all the information in the file. You need to use the loop and keep asking users to enter patient name, height, weight, and birthdate. Your program should calculate BMI Category and Insurance payment category and write it to the file. Your program should stop once user enter q character.
7. Create an interface called as the patient and then implement the interface as well as all the above methods.

You need to submit the following things:

• An entire Java solution
• Attach the output screenshot created using Microsoft Word

Question 2: Related-Samples t-Test

1. What was the dependent variable in this analysis?
2. When did they test the students on that dependent variable?
3. Describe the sample (using N, M, & SD for each time point).
4. What are the null and alternative hypotheses for this study?

1. Write out the t-test formula using the numbers given in the output. Make sure to write out the original formula in symbols before putting in the numbers from the output. You can either write out the formulas by hand and scan in the assignment or use the Equation Editor in Microsoft Word.
2. Complete Hypothesis Test Step 4 by completing the following items:

1. Decision about null hypothesis?
2. Is it significant?
3. Sentence in APA style.

Question 2: Related-Samples t-Test

1. What was the dependent variable in this analysis?
2. When did they test the students on that dependent variable?
3. Describe the sample (using N, M, & SD for each time point).
4. What are the null and alternative hypotheses for this study?

1. Write out the t-test formula using the numbers given in the output. Make sure to write out the original formula in symbols before putting in the numbers from the output. You can either write out the formulas by hand and scan in the assignment or use the Equation Editor in Microsoft Word.
2. Complete Hypothesis Test Step 4 by completing the following items:

1. Decision about null hypothesis?
2. Is it significant?
3. Sentence in APA style.

Please run a two sample test on independent means using the given data. You may use either a calculator or statdisk but please indicate clearly at the top of your word document what method you are using. if you can type everything out it would be helpful sometimes its hard to read some handwritings but PLEASE STATE THE METHOD YOUR USING

Is Job Satisfaction going down? In the past ten years, several authors have stated that people are miserable in their jobs and have become increasingly unhappy over time. Job satisfaction scores from participants in the General Social Survey (GSS) in 1975 and 2006 were studied. Higher scores indicate greater satisfaction, with 2.5 being a neutral score. Here are summaries of scores for 1975 and 2006:

a) Run a test of significance to see if there is a significant decrease in mean scores from 1975 to 2006? Be sure to clearly state the null and alternative hypotheses, clearly label and state the value of the test statistic, clearly label and state the value of the P-value and clearly state the conclusion of the test in the context of the problem.

b) The paper from which the data came includes several years from 1972 to 2006. 1975 was the year with the highest mean score. What, if any, effect does this information have on your assessment of whether job satisfaction has decreased over time?

14. Huntington’s disease (HD) is a fatal neurodegenerative disorder. As the disease progresses, HD patients exhibit abnormalities in both of their efferent motor divisions. Interestingly, HD patients seem to have impairments in their ability to regulate Mean Arterial Pressure. For example, you are treating a patient who always gets lightheaded and/or faints immediately upon standing. The issue is so pronounced that they literally sleep standing up!

    1. (a) (2 points) What change in MAP occurs for someone who stands up? Please use one word for this answer; do not explain why, as the rest of the question will help you determine why.

    2. (b) (13 points) How would the body normally compensate for this change in MAP? Be sure to outline the steps, pathways, and targets that would be involved, and indicate how those targets would respond to restore MAP. DO NOT INCLUDE ANY CELLULAR MECHANISMS HERE. This means that I want you to tell me HOW the targets activity changes (it increases/decreases contractility, e.g.); do NOT tell me how that change is accomplished (no need to tell me that this transmitter does this thing to keep that channel open.) This is important: if you are not sure how to answer this question, email DMW.

    3. (c) (7 points) Please detail the cellular mechanism for the response that occurs due to smooth muscle ONLY that will contribute to addressing the change in MAP you stated for part a above. For full credit, you must tell me the normal functioning of smooth muscle AND how that response is modified in response to steps outlined in part b.

1.    Calculate the vertical analysis of the following data.

Income Statement

2. From the following Balance sheet of A Co. Ltd., you are required to prepare a Schedule of Changes in Working Capital

3. The following is the Balance Sheet of a company as on 31st March:

Calculate

1. Current Assets Ratio
2. Quick Ratio
3. Inventory to Working capital
4. Debt to Equity Ratio

4. Ali, Rehman and Zara are partners sharing profits and losses in the ratio of 7:4:2. They admit Mariam into partnership and give him 1/6th share of profits. Find the new profit-sharing ratio

Note: Answers kindly in word or excel format for the 4 Questions

In this unit, you have been introduced to contribution margin, break-even analysis, and cost-volume-profit analysis. The contribution margin is how much a product contributes to covering fixed costs. Break-even is the point at which both variable and fixed costs are recouped through pricing, with no amounts left over. Both contribution margin and break-even analyses are part of cost-volume-profit analyses (CVP); however, in addition, CVP can be further expanded to determine how changes in prices, costs, and volume impact profits. CVP can also be used to determine the volume needed to make a targeted profit, which can be expressed in both units and sales dollars. Analyses of these variables are critical to management decision-making process. Use this background knowledge to respond to the discussion prompt below:

Refer to the manufacturing company you selected for the Unit 2 Discussion and explain how you would determine the company’s contribution margin and contribution margin percent. In your initial post include the following:

• Identify which specific variables should be included in the calculation.
• Illustrate your explanation by calculating the contribution margin and contribution margin percent using hypothetical values.
• Explain what your calculated results tell you about the company’s sales and cost structure.

Note:

Your discussion should have a minimum of 250 words in length and no more than 450 words. Please include a word count. Following the APA standard, use references and in-text citations from the textbook and any other sources.

The market structures influence how price and output decisions are made by the firms in their respective structure. In all market structures, one of the primary goals is to maximize profits or minimize losses.

One of the major differences between these market structures is how price and output decisions are made, which in turn depends on the characteristics of each market structure. There are four market structures:

Perfect competition

Monopolistic competition

Oligopoly

Monopoly

Tasks:

Construct a table that describes the various characteristics of each market structure.

Identify a firm for each of these market structures and explain why each firm belongs in the market structure identified.

Using Microsoft Excel, construct a graph for each of the market structures and explain how price and output decisions are made in each structure and how they differ.

How is marginal analysis used in the price and output decisions of firms in the various market structures?

Deliverables:

Prepare a 2-3 page Microsoft Word document that addresses the questions above and meets APA standards.

Include a summary section in your report that contains 5-7 bullet points identifying your major findings or conclusions of your paper.

Submit the summary section as your initial post in the Discussion Area by the due date assigned. Include the full report as an attachment to your posting.

Continue your discussions until the end of the week by commenting on at least two other submissions by your peers, identifying the strengths and weaknesses of each post.

All submissions must be original and all resources must be properly acknowledged. I don't want handwritten