Questions
***SHOW ALL WORK*** You are Marketing Manager for Bud Beer, produced by the Budweiser Division of...

***SHOW ALL WORK*** You are Marketing Manager for Bud Beer, produced by the Budweiser Division of Anheuser-Busch, the brewing company with the highest market share in the United States. The second-highest market share belongs to Miller’s Beer, produced by Miller Brewer Company. So you know that Miller’s is your most-important competitor. You also know that watching football on TV makes beer more enjoyable. Therefore Bud sales (the demand for Bud Beer—quantity of Bud Beer demanded, number of six-packs per week) depends on the price of Bud beer (dollars per six-pack), the price of Miller’s Beer (dollars per six-pack), and TV football (number of football games on TV per week). Currently, the level of Bud sales is eight million six-packs weekly. Here are three scenarios, which are independent of each other; so they should be answered separately. Parts (a) and (b) of scenarios 1 and 2 are each worth one point, and scenario 3 is worth one point. Thus a total maximum point score of five. Scenario 1. The CEO asks you to predict the increase in Bud sales if Bud price is reduced by ten percent. You have to make a sensible prediction. (a) In the context of this scenario, what elasticity information do you need? (i) Name this elasticity (ii) Define this elasticity. (b) What assumptions must you make using this elasticity for your prediction? Explain your answer. Scenario 2. The CEO has learned that Miller will reduce the price of its beer by five percent. The CEO wants to know the effect on Bud sales if she does not reduce the price of Bud beer and if TV football is unchanged. Your staff informs you that the cross-price elasticity of the demand for Bud beer with respect to the price of Miller’s beer is 2. (a) Why is this elasticity positive (+2) rather than negative (-2)? Explain thoroughly. (b) What is the new level of Bud sales (number of six-packs per week)? Show your computation. Hint: Be sure to distinguish between the change in sales and the new level of sales. Scenario 3. The National Football League announces that TV football will increase from 95 games to 105 games. Your staff informs you that, assuming the price of Bud beer and the price of Miller’s beer do not change, Bud sales will increase from eight million to ten million weekly. Using the “midpoint method,” compute the “elasticity of demand for Bud beer with respect to TV football.” Show your computation.

In: Economics

CASE STUDY: NETFLIX USES TECHNOLOGY TO CHANGE HOW WE WATCH VIDEOS (Please refer to your textbook...


CASE STUDY: NETFLIX USES TECHNOLOGY TO CHANGE HOW WE
WATCH VIDEOS (Please refer to your textbook Page 100-101)
When Netflix was founded in 1997 in the US, the movie rental giant Blockbuster had thousands of stores from coast to coast, filled to the rafters with video cassettes ready for immediate rental to customers. Netflix had a different vision from this well-established, well-financed competitor. Looking at the recent development of DVD technology, Netflix saw an opportunity to change the way consumers rent movies. The entrepreneurial company built its marketing strategy around the convenience and low cost of renting DVDs by mail, for one low monthly subscription fee.
Instead of going to a local store to
onto the Netflix website to browse the DVD offerings and click to rent. Within a day or two, the DVD would arrive in the customer’s mailbox, complete with a self- mailer to return the DVD. And, unlike any other movie rental service, Netflix customers were invited to rate each movie via the Netflix website, after which they’d see recommendations tailored to their individual interests.
Fast-forward to the 21st century. Video cassettes are all but obsolete, and Blockbuster, once the dominant brand in movie rentals, is closing down in the US as consumer demand moves to digital distribution for entertainment. In Australia both Blockbuster and Video Ezy still have a brand presence, but their future is uncertain. Both brands have been prompted to reassess their distribution channels. You may notice more DVD rental ‘kiosks’ such as ‘Video Ezy Express’ popping up in convenient locations including outside supermarkets and shopping complexes, in a bid to improve brand reach and accessibility. DVD rental kiosks, like online services, are accessible around the clock and reduce many store costs including wages. In contrast, by completely eliminating the need for brick-and-mortar stores or kiosks, Netflix has minimised its costs and extended its reach to any place that has postal service and Internet access. The company still rents DVDs by mail, but it has also taken advantage of changes in technology to add video streaming on demand. Now customers can stream movies and television programs to computers, television sets, videogame consoles, DVD players, Smartphones and other web-enabled devices. One advantage to the company is that streaming a movie costs Netflix less per customer than paying the postage to deliver and return a DVD to that customer.
Netflix made technology a core competency from the very beginning. Because the business has always been web-based, it can electronically monitor customer activity and analyse everything that customers view or click on. With this data, it can fine-tune the website, determine which movies are most popular among which segments, prepare for peak periods of online activity, and refine the recommendations it makes based on each
individual’s viewing history and interests. The company also uses its technical know- how to be sure the website looks good on any size screen, from a tiny Smartphone to a large-screen television.
A few years ago, planning for a significant rise in demand for streaming entertainment, Netflix decided against investing in expanded systems for this purpose. Instead, it arranged for Amazon Web Services to provide the networking power for streaming. Now, on a typical night in the US, Netflix streaming occupies up to 20,000 servers in Amazon data centres. Demand is so strong, in fact, that Netflix streaming accounts for about one- third of all Internet traffic to North American homes during the evening. The Australian market, however, may pose technological hurdles, as the National Broadband Network is still being rolled out, meaning that accessibility may not be as straightforward as it is in the US.
Although Blockbuster and Video Ezy are no longer a competitive threat in their traditional form, Netflix does face competition from Amazon’s own video streaming service ‘Amazon Prime Video’, which will be heading towards Australia and New Zealand’s shores in 2017. Other direct competitors include well-established Hulu, YouTube, Nine Entertainment and Fairfax media’s joint-venture STAN, and Foxtel’s movie streaming service Presto. It also competes with other entertainment
2
Copyright 2018 Cengage Learning. MKT1100 Human Resources Management T1-2020 Dr Chowdhury Hossan Ozford Institute of Higher Education

providers, including cable, satellite and broadcast television. Foxtel, for example, has dramatically reduced its basic cable packages in an effort to retain their share of the market in the face of increasing competition from on-demand services. To differentiate itself, Netflix has commissioned exclusive programming such as House of Cards, Arrested Development, and Orange is the New Black. The cost to produce such programs runs to hundreds of millions of dollars. Yet Netflix plans to continue pouring money into exclusive content because of the payoff in positioning, positive publicity and customer retention.
In addition, the way Netflix releases its exclusive programming reflects its in-depth knowledge of customer behaviour. The company found, through data analysis, that customers often indulge in ‘binge watching’ for a series they like, viewing episodes one after another in a short time. Based on this research, Netflix launched all 13 episodes of the inaugural season of House of Cards at one time, an industry first. Executives gathered at headquarters to monitor the introduction, cheering as thousands of customers streamed episode after episode. By the end of the first weekend, many customers had watched the entire series and shared their excitement via social media, encouraging others to subscribe and watch. When Netflix won multiple Emmy Awards for House of Cards later that year, it was another first – the first time any Internet company had been honoured for the quality of its original programming.
One key measure of Netflix’s growth is change in the number of monthly subscribers. In 2015 Netflix had about 70 million subscribers worldwide, of which 26 million are located outside of the US. Netflix estimates that by 2020 there will be over 100 million non-US subscribers. Despite the brand only launching in Australia in March 2015, it already has close to two million subscribers. Their closest direct competitor STAN has a little over 300,000 subscribers. Keys to Netflix’s successful launch include offering free trials and access to stripped-back free versions, as well as continued investment in original programming. It appears that streaming is the new broadcasting and ‘on-demand’ spells the demise of scheduled entertainment.51
Your Task:
Part 1: Prepare a case study report on the situation outlined in the case study in your textbook Page (100-101). If the case does not have specific details you feel are relevant, you can make assumptions as long as these are clearly identified at the beginning of your case study.

In relation to the case study, you need to address all questions below:
1. When Netflix originally entered the movie rental business, was it competing on the basis of a first-mover advantage or a late-mover advantage? Did it rely on the same advantage when it began streaming original content? ( introduction and conclusion)
2. How does Netflix use its marketing mix to create a sustainable competitive advantage? (introduction and conclusion)
3. What performance standards do you think Netflix uses to evaluate the outcome of its
marketing strategies?( introduction and conclusion)

In: Finance

(a)Based on MFRS 101 Presentation of Financial Statements, state FOUR (4) criteria where a liability should...

(a)Based on MFRS 101 Presentation of Financial Statements, state FOUR (4) criteria where a liability should be classified as a current liability?

(b)Usaha Jaya Bhd has a RM50,000 short-term obligation due on 1 March 2020. The Manager discussed with its lender to extend the payment to 1 March 2022. The company’s reporting date is on 31 December 2019 and the financial statements are authorised for issuance on 1 April 2020.

     REQUIRED:

Discuss how the date of the agreement signed to extend the loan terms of the obligation’s maturity from 1 February 2020, to 1 March 2022 affected the classification of said obligation as current liability or non-current liability.

(c)Sintok Electrical Bhd provides a 2-year warranty for its stand fan. The fan was first sold in 2019 in which the company spent RM30,000 servicing warranty claims. At year-end, Sintok Electrical Bhd estimates that an additional RM50,000 will be spent in the future to service warranty claims related to 2019 sales.

REQUIRED:

Prepare Sintok Electrical Bhd’s related journal entries for 2019. (Assume the company’s financial year ends 31 December).

In: Accounting

The pretax financial income of Sweet Company differs from its taxable income throughout each of 4...

The pretax financial income of Sweet Company differs from its taxable income throughout each of 4 years as follows.

Year

Pretax
Financial Income

Taxable Income

Tax Rate

2020 $277,000 $184,000 35 %
2021 291,000 233,000 20 %
2022 336,000 272,000 20 %
2023 402,000 560,000 20 %


Pretax financial income for each year includes a nondeductible expense of $32,900 (never deductible for tax purposes). The remainder of the difference between pretax financial income and taxable income in each period is due to one depreciation temporary difference. No deferred income taxes existed at the beginning of 2020.

Part 1

Prepare journal entries to record income taxes in all 4 years. Assume that the change in the tax rate to 20% was not enacted until the beginning of 2021. (Credit account titles are automatically indented when amount is entered. Do not indent manually. If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts.)

Date

Account Titles and Explanation

Debit

Credit

2020

2021

(To record the adjustment for the decrease in the enacted tax rate.)
(To record income taxes for 2021.)

2022

2023

In: Accounting

On 30 April 2020 Chen & Chan Ltd had a cash balance as per company records...

On 30 April 2020 Chen & Chan Ltd had a cash balance as per company records of $5,644.50 debit. The bank statement from Brisbane Bank on that date showed a credit balance of $7,825.35. A comparison of the statement with the cash account revealed the following facts:

  1. The bank statement included a debit entry of $60 for bank fees.
  2. Unpresented cheques at 30 April totalled $1,276.25, and outstanding deposits were $795.40.
  3. Included with the cheques paid was a cheque issued by Smith Pty Ltd to R. Thomas for $600 that was incorrectly charged to Chen and Chan Ltd by the bank.
  4. A $3,000 note receivable was collected by the bank for Chen & Chan Ltd on 30 April plus $80 interest. The bank charged a collection fee of $20. No interest has been accrued on the note.
  5. On 30 April the bank statement showed a dishonoured cheque of $700 that had been issued by C. Rogers, a customer to Chen & Chan Ltd.

Required:

  1. Prepare the bank reconciliation for Chen & Chan Ltd as at 30 April 2020.
  2. Prepare the necessary adjusting entries for Chen & Chan Ltd as at 30 April 2020.
  3. Narrations are not required.

In: Accounting

True or false: If false explain. 1. The Jordan company applies manufactory overhead based on direct...

True or false: If false explain.

1. The Jordan company applies manufactory overhead based on direct labor hours. Current and budgeted information related to direct labor and overhead for 2020 are listed below for indirect manufacturing costs.
Budget: Direct labor hours 300,000 Manufactory overhead 360,000

Actual results: DL 380,000 Manufactory Overhead 350,000

So, the cost are underapplied for $20,000. Answer: ???

2. Audi Company's indirect manufacturing costs were over applied by 27,000 in 2020. In that year, a total manufactory overhead of 508,000 had been budgeted and manufactury overhead of 496,000 was applied. The overhead that was currently incurred in 2020 is 469,000. Answer: ???

3. The process of allocating costs to a particular production, order, or service to a customer is known as job costing. Answer: ???

4. The debit from the manufacturing overhead account will reflect Actual costs of direct labor accounts and indirect manufacturing costs. Answer:???

5. Assuming that the normal costing system is used and is based on direct labor, the application rate for indirect manufacturing costs could be calculated by dividing: Budgeted manufacturing overhead between current direct labor hours. Answer: ???

In: Accounting

“Diamond Company” is preparing a budget for the first quarter of year 2020. The following information...

“Diamond Company” is preparing a budget for the first quarter of year 2020. The following information is available:

  • Total expected sales for last two months of 2019 and four months of 2020 are (in 000’s LE)

    November

    December

    January

    February

    March

    April

    Sales

    200

    200

    160

    160

    180

    150

  • All sales are on credit and collections from sales are 60% in the month of sales, 30% in the next month, and 10% in the following month.
  • Cost of goods sold is 70% of sales.
  • The desired ending inventory every month is 30% of the next month's cost of goods sold.
  • It is expected that ending inventory of December, 2019, will be valued at LE 33 600.
  • All purchases are paid in the month of purchases.
  • All cash operating expenses are paid when incurred and the following are the budgeted expenses per month:
  • Wages LE 31 000, Advertising LE 5 000, Depreciation LE 16 000, Rent 12 000.

  • It is planned to pay, for other cash operating expenses, the amount of LE 16 000 in January and LE 43 800 in February 2020.required : prepare cash pudget

In: Accounting

1. What are the implications of requiring the auditor to seek reappointment on an annual basis?...

1. What are the implications of requiring the auditor to seek reappointment on an annual basis?
2. An auditor of a limited company has to remain independent from the directors of that company yet the directors represent the auditor’s client for most practical purposes. Discuss this potential conflict.
3. How might Audit Committees help to enhance the independence of statutory auditors?
4. a) What are the main reasons that the auditing profession is regulated?
b) Discuss the advantages and disadvantages of the main options available for regulation of statutory auditors
5.​Compare and contrast the regulatory approach to the regulation of statutory auditor independence in the UK and US.
​Which approach do you prefer and why?

In: Accounting

Suppose your selected company(choose one of the two) just paid a dividend of $ 2.20 per...

Suppose your selected company(choose one of the two) just paid a dividend of $ 2.20 per share. The dividend are to calculate the share's expected return. You observe that the risk-free rate of return on us treasuries is 2% p.a, the market risk premium is 7 % and the company's equity has a current beta of 1.285. what is the market value of the company's shares? Compare the actual closing price of your selected company's share on the balance sheet date. Why might the actual share price differ from the calculated price? explain. I choose Woolworth ltd in australia and the other company is Wesfarmers Ltd

In: Finance

People tend to evaluate the quality of their lives relative to others around them. In a...

People tend to evaluate the quality of their lives relative to others around them. In a demonstration of this phenomenon, Frieswijk, Buunk, Steverink, and Slaets (2004) conducted fictitious interviews with frail elderly people. In the interview, each person was compared with others who were worse off. After the interviews, the elderly people reported more satisfaction with their own lives (the hypothetical data are reported below). The scores are measures on a life satisfaction scale for a sample of n = 9 elderly people who completed the interview are: 18, 23, 24, 22, 19, 27, 23, 26, 25.

Assume that the average score on this scale is m= 20. Are the data sufficient to conclude that the people in this sample are significantly more satisfied than others in the general population? Use a = .05.

In: Statistics and Probability