Questions
SERVICE MARKETING SUBJECT IMPORTANT: QUESTIONS ONE (1) TO FOUR (4) WILL BE BASED ON THE CASE...

SERVICE MARKETING SUBJECT
IMPORTANT: QUESTIONS ONE (1) TO FOUR (4) WILL BE BASED ON THE CASE
STUDY BELOW
Most major cities in Asia have one stand out classic luxury hotel. Singapore has the Raffles, Bangkok has the Oriental, Hong Kong has the Peninsula, Rangoon has the Strand and Penang has the Eastern & Oriental. In Kuala Lumpur (KL), The Majestic is a hotel that was built in 1932 on a site facing KL’s famous old moghul-style railway station. The German Consul’s official residence and gardens used to occupy this plot until World War 1.
The hotel was once the top hotel in town and hosted many swanky parties and glamorous wedding
receptions. Famous actors, singers, artists and writers used to stay here.
A separate annex is set aside for smokers with its own bar, a pool table, private dining room, a card room and a cigar lounge. They also have a screening room which is a mini-cinema with comfy armchairs. A unique feature of the hotel is the Orchid Conservatory with its beautiful selection of orchids. There is also a Drawing Room and a Reading Room which both look wonderful.
As you would expect of a hotel of this standard, they have a luxurious spa with its own swimming pool overlooking the railway station. There is another swimming pool for hotel guests.
Having said that, it is within walking distance of top tourist attractions like the Old Railway Station, the State Mosque, the Islamic Arts Museum, Police Museum and, somewhat further, the Lake Gardens.
The hotel provides shuttle buses (or “luxury coaches” as the hotel calls them) for guests to KL Sentral and Starhill Gallery (Bukit Bintang), so getting around should not be a problem.
Sourced from: M. (2018, September 14). Majestic Hotel: Set to become KL's best? Retrieved from https://www.freemalaysiatoday.com/category/leisure/2018/09/15/majestic-hotel-set-to-become- kls-best/

QUESTION 1
Based on M.E. Sharpe’s (2006) work on marketing efforts in services, the Services Marketing Triangle is used to project marketing activities towards three components, namely customers, providers and the organization. Elaborate and discuss the Services Marketing triangle and how it can be used on a hotel like the Majestic Hotel.

QUESTION 2
As in the case discussed, it is seen that the hotel industry is a service oriented industry. In services marketing, it is known that services are different from goods. State the FIVE (5) unique characteristics of a service, as compared to physical goods.

QUESTION 3
Assume that you are the new Marketing Manager of the Majestic Hotel. State TWO (2) ways on
how advancements in IT may help the Majestic Hotel communicate their services to prospective customers.

QUESTION 4
Based on the case discussed, state any FIVE (5) unique selling points (USP) of the hotel.
  

In: Operations Management

1-Describe how rock musicals changed the trajectory of musical theater and give an example of two...

1-Describe how rock musicals changed the trajectory of musical theater and give an example of two early rock musicals.?

In: Psychology

Post the definition of an adhesion contract and an example of how dry cleaners or movie...

Post the definition of an adhesion contract and an example of how dry cleaners or movie theater might have an adhesion contract with the customers.

In: Operations Management

Mindy Lee was a software engineer who worked for a company that is known for its...

Mindy Lee was a software engineer who worked for a company that is known for its inventory management software suite. She specialized in designing interfaces that help a business migrate its inventory data to cloud computing. Mindy has loved the Internet since her school years; she used email and browsers before any other kid in her class. She books all her travel arrangements online, including flights, car rentals and hotel rooms. Mindy has inherited money and invested in a small hotel, the Sunrise, a 140-room independent, limited service midscale property. She has 80% ownership and her silent partner owns the other 20%, allowing Mindy total control in operating decisions. The hotel has a lot of potential, as the area in which it is located is popular with tourists. There are two similar hotels nearby. Over the years, however, it has struggled to gain market share. The previous owner, an old hotelier, had refused to consider a franchise agreement, hoping to compete on service quality and reputation. The average annual occupancy at the Sunrise for the last two years (prior to Mindy’s ownership) was 40%. The average rate for the last two years (prior to Mindy’s ownership) was $130. Mindy doesn’t pretend to know how to run a hotel’s daily operations, but is convinced that she can boost sales by embracing OTAs to sell her rooms. She pins her high hopes on working with Expedia. After her first two quarters (6 months) of being in charge, monthly occupancy has averaged 70%-a significant improvement. The hotel’s CPOR (cost per occupied room) is unchanged, at $40. Her ranking on Expedia has the hotel on the first page for guest searches. Overall hotel ADR however, has dropped significantly to $110, even before Expedia’s 25% margin is factored in. As agreed with the Expedia Market Manager, the hotel is selling its rooms at a lower rate on Expedia vs. their own website (Sunrise.com), for additional exposure. Almost all rooms are now being booked on Expedia. Even regular guests no longer use the Sunrise website.

Using case study format (see rubric), address the situation. Your submission should be 2 pages, double spaced, not including references and cover page. Here are some points to consider / incorporate: Rate parity, positioning vs comp set, distribution costs, conversion to Brand.com, service levels, ADR vs. RevPAR, GOPPAR.

As a consultant, brought in to make recommendations, what do you think Mindy should do, and why?

In: Computer Science

The comparative balance sheets of Maynard Movie Theater Company at June ​30, 2018 and 2017​, reported...

The comparative balance sheets of Maynard Movie Theater Company at June ​30, 2018 and 2017​, reported the​ following:

June 30,

2018

2017

Current assets:

Cash and cash equivalents

$18,700

$15,000

Accounts receivable

14,600

21,500

Inventories

63,300

60,800

Prepaid expenses

17,200

2,800

Current liabilities:

Accounts payable

$57,900

$55,900

Accrued liabilities

36,900

16,900

Income tax payable

15,100

10,100

Acquisition of land

Proceeds from sale of long-

by issuing note payable

$104,000

term investment. . . . . .

$13,400

Amortization expense. . . . . . . .

4,300

Depreciation expense. . . . . . .

16,000

Payment of cash dividend. . . .

41,000

Cash purchase of building. . .

41,000

Cash purchase of

Net income. . . . . . . . . . . . . . . .

25,000

equipment. . . . . . . . . . . . .

50,000

Issuance of common

Issuance of long-term note

stock for cash. . . . . . . .

17,000

payable to borrow cash

43,000

Stock dividend. . . . . . . . . . . . .

10,000

1.
Prepare Maynard Movie Theater ​Company's statement of cash flows for the year ended June ​30, 2018​, using the indirect method to report cash flows from operating activities. Report noncash investing and financing activities in an accompanying schedule.
2.
Evaluate Maynard​'s cash flows for the year. Mention all three categories of cash​ flows, and give the rationale for your evaluation.

Requirement 1. Prepare Maynard Movie Theater ​Company's statement of cash flows for the year ended June ​30, 2018​, using the indirect method to report cash flows from operating activities. Report noncash investing and financing activities in an accompanying schedule.
Start by completing the cash flows from operating activities. Then complete the remaining statement of cash flows and the accompanying schedule of noncash investing and financing activities. ​(Use parentheses or a minus sign for numbers to be subtracted and for a net decrease in​ cash.)

Maynard Movie Theater Company

Statement of Cash Flows (Indirect Method)

Year Ended June 30, 2018

Cash flows from operating activities:

Adjustments to reconcile net income to

net cash provided by (used for) operating activities:

Net cash provided by (used for) operating activities

Cash flows from investing activities:

Net cash provided by (used for) investing activities

Cash flows from financing activities:

Net cash provided by (used for) financing activities

Net increase (decrease) in cash

Noncash investing and financing activities:

Requirement 2. Evaluate Maynard​'s cash flows for the year. Mention all three categories of cash​ flows, and give the rationale for your evaluation.
Maynard Movie Theater ​Company's cash flows look

strong
weak
.

Financing activities
Investing activities
Operating activities
are the main source of cash.
Maynard Movie Theater generated a

negative
positive
cash flow from investing activities largely due to the

purchase
sale
of equipment and a building. It generally bodes

poorly
well
for the future when a company invests in new capital assets.
Maynard Movie Theater generated a

negative
positive
cash flow from financing activities. These financing activities indicate that the Maynard Movie Theater

is considered
is not considered
​credit-worthy to be able to issue​ long-term notes. We also see that the company has

insufficient
sufficient
funds to pay cash dividends.

In: Accounting

All Clean of Alberta manufactures individual shampoos for hotel/motel clientele. The fixed manufacturing overhead costs for...

All Clean of Alberta manufactures individual shampoos for hotel/motel clientele. The fixed manufacturing overhead costs for 2019 will total $576,000. The company uses good units finished for fixed overhead allocation and anticipates 300,000 units of production. Good units finished on average 92 percent of total units produced. During January, 20,000 units were produced. Actual fixed overhead cost per good unit averaged $2.82 in January.

Required (20 Points - Show formula and calculation for full points).

A. Determine the fixed overhead rate for 2019.

B. Determine the fixed overhead static-budget variance for January.

C. Determine the fixed overhead production-volume variance for January.

D. Determine the fixed overhead rate variance for January.

In: Accounting

1) Suppose that a company has fixed costs of $15 per unit and variable costs $11...

1) Suppose that a company has fixed costs of $15 per unit and variable costs $11 per unit when 15,500 units are produced. What are the fixed costs per unit when 11,000 units are produced?

2)Total costs for ABC Distributing are $240,000 when the activity level is 9,000 units. If variable costs are $3.0 per unit, what are their fixed costs?

3)Park and West, LLC, provides consulting services to retail merchandisers in the Midwest. In 2019, they generated $750,000 in service revenue. Their total cost (fixed and variable) per client was $2,650 and they served 105 clients during the year. If operating expenses for the year were $300,000 what was their net income?

4)

Rose Company has a relevant range of production between 10,000 and 25,000 units. The following cost data represents average cost per unit for 15,000 units of production.

Average Cost per Unit

Direct Materials $12
Direct Labor 10
Indirect Materials 2
Fixed manufacturing overhead 4
Variable manufacturing overhead 3
Fixed selling and administrative expense 8
Variable Sales commissions 25

If 20,500 units are produced, what are the total manufacturing overhead costs incurred?

In: Accounting

Dr. Chong, a citizen of Singapore, traveled to Singapore from the United States recently and is...

  1. Dr. Chong, a citizen of Singapore, traveled to Singapore from the United States recently and is quarantined in a 4-star hotel at government expense. The hotel charges SGD 300 per night (with breakfast). Aiden expects to be quarantined for 14 days. What is the cost to the government of the two-week hotel stay in U.S. dollars?
  2. Given the following prices, calculate the price of pounds in dollars (how many dollars it takes to buy a pound): $1.08374/€, €1.14212/£         
  3. Assume the following: Spot rate ¥110/$ and one-year interest rates in Japan and the U.S. are 2% and 4%, respectively. What is the expected exchange rate in a year?
  4. You are trying to decide whether to invest in the U.S. or Switzerland for the next 3 months. The spot rate is $.6667/CHF, the 90-day forward is $.6756/CHF, and the annualized rates on the U.S. T-bill and Swiss government 3 month bonds are 10% and 4.5333%. Is it better to invest in the U.S. or Switzerland?

In: Finance

- Two hotels that are in different markets and do not compete with one another noted...

- Two hotels that are in different markets and do not compete with one another noted the following data during a recent year:

Hotel E-Z Sleep
o When the nightly rate was $135 per room, 700 rooms per

month were rented
o When the nightly rate was increased to $165 per room, 600

rooms per month were rented

Hotel Nice Night
o When the nightly rate was $200 per room, 800 rooms per

month were rented
o When the nightly rate was increased to $300 per room, 500

rooms per month were rented - Do the following for each hotel:

  •  Calculate the price elasticity of demand using the midpoint method

  •  Calculate total revenue before and after the price change

  •  Determine whether demand is inelastic, elastic, or unitary elastic

  •  Was increasing price the right thing to do?

  •  What are some other factors that may have influenced the data?

  •  Should the hotels consider increasing the price in the future?

In: Economics

As the financial manager of Wilmore Company Limited, with a passion to boost employment creation through...

As the financial manager of Wilmore Company Limited, with a passion to boost employment creation through intraregional tourism in Ghana, you have acquired a land at Ho to put up an exquisite amusement park that features a number of attractions including games, pools, gardens, rides etc. The project will cost a total of GH₵100,000. The following cash flows are expected from the project. The beta of the project is 1.5 and the market return is 15%. The risk-free rate of return is 8%.
Year

0
(100,000)

1
20,000

2
25,000

3
32,000

4
35,000







Using the CAPM approach, what is the cost of equity on this project?
[2 marks]
Wilmore Company Limited is a levered entity with percentage of debt out of total capital being 40%. If the interest rate on a bank loan is 10%, the tax rate is 20%, and the cost of equity is as computed in (a), what will be the after tax cost of debt? [2 mark]
What will be the weighted average cost of capital (WACC)? [2 mark]
Using the WACC computed in (c), what will be the NPV of the investment? ` [3 marks]
Compute the IRR for the project? [3 marks]
What will be your overall advice concerning viability of the project?
[2 marks]

In: Finance