In: Computer Science
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020. Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology form headquartered in New York city collects billions of data points from mobile devices and other sources and is able tract potential customers as they move from one retail location to another retail location – such as from one car dealership to another. PlaceIQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising. Audi is using the Place IQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms. Stacom Media Group is using PlaceIQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business. Questions: a) By 2020 how many smartphones will be existing globally? b) Who are the two leading companies that generate the biggest revenue from mobile ads? c) How PlaceIQ impact businesses? d) Why is Audi using the services offered by PlaceIQ? e) Your overall observation and learning from the above case study.
In: Computer Science
Case study – Mobile Ads
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
Case 2 – Mobile Ads According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020. Businesses are increasingly using mobile ads. Location data from mobile devices is the key element for a successful mobile ad campaign. Facebook and Google are two biggest players that generate the highest revenue from mobile ads. PlaceIQ, a technology form headquartered in New York city collects billions of data points from mobile devices and other sources and is able tract potential customers as they move from one retail location to another retail location – such as from one car dealership to another. PlaceIQ is also able to help businesses find out if the ads can translate to an actual visit by a customer. In addition to its huge data set for business, PlaceIQ also offers location data and analytics tools to businesses and allows them to do their own advertising. Audi is using the Place IQ data to measure how many potential customers will visit its dealerships before and after they have seen ads. They also want to target potential customers who are visiting their competitors’ showrooms. Stacom Media Group is using PlaceIQ in order to find out how mobile location data can be helpful and eventually attract more customers to a business. Questions: a) By 2020 how many smartphones will be existing globally? b) Who are the two leading companies that generate the biggest revenue from mobile ads? c) How PlaceIQ impact businesses? d) Why is Audi using the services offered by PlaceIQ? e) Your overall observation and learning from the above case study.
In: Computer Science
Case 2 – Mobile Ads
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
According to eMarketer, mobile ads will top 100 and it accounts for about 16.5 percent of total advertising spending in 2016. The top five spenders of mobile ads are the United States, China, the United Kingdom, Japan and Germany. This number is expected to increase as the worldwide adoption of smartphones continue to grow. In 2015, there were about 2.6 billion smartphone users. This number is expected to top 6.1 billion globally by 2020.
Businesses are increasingly using mobile ads. Location data from
mobile devices is the key element for a successful mobile ad
campaign. Facebook and Google are two biggest players that generate
the highest revenue from mobile ads. PlaceIQ, a technology form
headquartered in New York city collects billions of data points
from mobile devices and other sources and is able tract potential
customers as they move from one retail location to another retail
location – such as from one car dealership to another. PlaceIQ is
also able to help businesses find out if the ads can translate to
an actual visit by a customer. In addition to its huge data set for
business, PlaceIQ also offers location data and analytics tools to
businesses and allows them to do their own advertising.
Audi is using the Place IQ data to measure how many potential
customers will visit its dealerships before and after they have
seen ads. They also want to target potential customers who are
visiting their competitors’ showrooms. Stacom Media Group is using
PlaceIQ in order to find out how mobile location data can be
helpful and eventually attract more customers to a business.
Questions:
a) By 2020 how many smartphones will be existing globally?
b) Who are the two leading companies that generate the biggest revenue from mobile ads?
c) How PlaceIQ impact businesses?
d) Why is Audi using the services offered by PlaceIQ?
e) Your overall observation and learning from the above case study.
In: Computer Science
| Mike Greenberg opened Novak Window Washing Inc. on July 1, 2017. During July, the following transactions were completed. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1-Jul | Issued 11,300 shares of common stock for $11,300 cash. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1 | Purchased used truck for $7,520, paying $1,880 cash and the balance on account. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3 | Purchased cleaning supplies for $850 on account. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 5 | Paid $1,680 cash on a 1-year insurance policy effective July 1. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12 | Billed customers $3,480 for cleaning services performed. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 18 | Paid $940 cash on amount owed on truck and $470 on amount owed on cleaning supplies. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 20 | Paid $1,880 cash for employee salaries. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 21 | Collected $1,500 cash from customers billed on July 12. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 25 | Billed customers $2,350 for cleaning services performed. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 31 | Paid $270 for maintenance of the truck during month. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 31 | Declared and paid $560 cash dividend. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
| The chart of accounts for Novak Window Washing contains the following accounts: Cash, Accounts Receivable, Supplies, Prepaid Insurance, Equipment, Accumulated Depreciation—Equipment, Accounts Payable, Salaries and Wages Payable, Common Stock, Retained Earnings, Dividends, Income Summary, Service Revenue, Maintenance and Repairs Expense, Supplies Expense, Depreciation Expense, Insurance Expense, and Salaries and Wages Expense. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Journalize the July transactions. (Credit account titles are automatically indented when the amount is entered. Do not indent manually. Record journal entries in the order presented in the problem. If no entry is required, select "No Entry" for the account titles and enter 0 for the amounts.) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| DATE | ACCOUNT TITLES | DEBIT | CREDIT | ||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/1 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/1 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/3 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/5 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/12 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/18 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/20 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/21 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/25 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/31 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 7/31 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
In: Accounting
Fast Turnstiles Co. is evaluating the extension of credit to a
new group of customers. Although these customers will provide
$216,000 in additional credit sales, 14 percent are likely to be
uncollectible. The company will also incur $16,400 in additional
collection expense. Production and marketing costs represent 72
percent of sales. The firm is in a 20 percent tax bracket and has a
receivables turnover of five times. No other asset buildup will be
required to service the new customers. The firm has a 8 percent
desired return.
b-2. Calculate the return on incremental
investment if 17 percent of the new sales prove to be
uncollectible. (Input your answer as a percent rounded to 2
decimal places.)
b-3. Should credit be extended if 17 percent of
the new sales prove uncollectible?
| Yes | |
| No |
c-1. Calculate the return on incremental
investment if the receivables turnover drops to 1.6, and 14 percent
of the accounts are uncollectible. (Input your answer as a
percent rounded to 2 decimal places.)
c-2. Should credit be extended if the receivables
turnover drops to 1.6, and 14 percent of the accounts are
uncollectible?
| No | |
| Yes |
In: Accounting
Write a summary of your understanding of the following Quality Concepts (one half page for each concept):
(1) Leadership,
(2) Customers Satisfaction,
(3) Customers Delight,
(4) Employee Involvement
In: Operations Management