40. What is a typical Day of Arrival (DOA) and pattern for Special Corp customers?

1. Sunday through Wednesday
2. Monday through Thursday
3. Sunday through Thursday
4. Tuesday through Friday

41. What is the typical BMF that management companies get?

a. 3%

b. 5%

c. 2%

d. within 30 days they start getting 3%

42. On the STR report, if the development funnel/ pipeline is strong showing a lot of rooms are being developed what might it indicate?

a. Your brand is has strong preference

b. Owners Priority is being made occasional across the portfolio

c. Owners Priority is being made more quickly than other hotel’s mgt. companies’ brands

d. a and c

42.   When driving sales, revenue management in a group hotel should shrink the hotel by adding great groups, as far out as reasonably possible, know based on history what the cross over goal should be, as long as the groups have what?

a. The right number of customers

b. The right average rate

c. The largest total spend possible

d. The use the banquet and outlet space occasionally

43. If a hotel has a lot of great group room nights on the books in years out, it also allows revenue management to do what important strategy?

a. Open discounts

b. Close out discounts

c. Close out all corporate, association, and other group.

d. focus on driving transient higher rates

CASE-STUDY

Jessica Silliman

Rachel Bailey was quickly hired out of Santa Clara University during the dot-com boom to a company of 100 employees that ran an innovative social networking website in Silicon Valley. She was immediately put in charge of email communication to customers-both existing and potential.

The Internet was quite new to everyone and online communication (via email) had little corporate regulation or set social protocol. Privacy policies were yet to be established. With thousands of individuals discovering the Internet everyday, business was booming for the small Silicon Valley firm.

Rachel handled all online contact with existing users and was asked to market to these existing online community members via email. But she struggled with finding a balance of the right amount of marketing. With Internet competition growing everyday within the social networking websites, these users had plenty of alternatives. And flooding their email inboxes, she thought, wasn't the best way to attract them.

Unfortunately, Rachel's boss had a different approach. The Vice President of Marketing wanted results-he wanted existing customers to upgrade their networking packages and follow through on advertisements. He told Rachel to be as aggressive as possible with her email campaigns. But at the same time, Rachel spoke with coworkers who didn't want to work for a company known for its email spam. They prided themselves on working at an organization that respected its users and didn't abuse the ease of email communication-even within the competitive market.

Rachel found subtle alternatives to the mass emails. She developed links on the company website to advertisements, but she wasn' t getting the results her boss demanded.

One day when Rachel arrived at the office, her boss said he had a brilliant idea. He said that everybody knew someone named Cindy Anderson, so they could send emails to their users from that name to trick them into opening the email, which would display a link to their website.

Rachel was incensed with her boss's idea. "A lot of people are very casual with the truth," she said.

Rachel felt very uncomfortable with the thought of implementing what she considered to be her boss's deceptive idea.

"People trust you with their email addresses," said Rachel. "You have to be responsible and not take advantage of that access."

She worried that existing customers would begin to resent the company and unsubscribe. But she also had a commitment to drawing in as many new customers as she could-and her more subtle tactics weren't working.

Rachel made the decision to stand up to her boss. The following week she told him that his idea was deceitful and would cause customers to lose trust and faith in the company. In the end, it wouldn't be a financially viable solution to their problem.

Rachel proved to be convincing. Her boss took her advice and began to realize that it was a bad idea.

"In the end, we had happy customers and our company gained more value in the highly competitive market," said Rachel.

Discussion Questions:

• Describe the ethical dilemma or dilemmas Rachel faced.
• Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?
• What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?
• What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?

Jessica Silliman was a 2006-07 Hackworth Fellow at The Markkula Center for Applied Ethics.

Summary:

Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.

Jessica Silliman

Rachel Bailey was quickly hired out of Santa Clara University during the dot-com boom to a company of 100 employees that ran an innovative social networking website in Silicon Valley. She was immediately put in charge of email communication to customers-both existing and potential.

The Internet was quite new to everyone and online communication (via email) had little corporate regulation or set social protocol. Privacy policies were yet to be established. With thousands of individuals discovering the Internet everyday, business was booming for the small Silicon Valley firm.

Rachel handled all online contact with existing users and was asked to market to these existing online community members via email. But she struggled with finding a balance of the right amount of marketing. With Internet competition growing everyday within the social networking websites, these users had plenty of alternatives. And flooding their email inboxes, she thought, wasn't the best way to attract them.

Unfortunately, Rachel's boss had a different approach. The Vice President of Marketing wanted results-he wanted existing customers to upgrade their networking packages and follow through on advertisements. He told Rachel to be as aggressive as possible with her email campaigns. But at the same time, Rachel spoke with coworkers who didn't want to work for a company known for its email spam. They prided themselves on working at an organization that respected its users and didn't abuse the ease of email communication-even within the competitive market.

Rachel found subtle alternatives to the mass emails. She developed links on the company website to advertisements, but she wasn' t getting the results her boss demanded.

One day when Rachel arrived at the office, her boss said he had a brilliant idea. He said that everybody knew someone named Cindy Anderson, so they could send emails to their users from that name to trick them into opening the email, which would display a link to their website.

Rachel was incensed with her boss's idea. "A lot of people are very casual with the truth," she said.

Rachel felt very uncomfortable with the thought of implementing what she considered to be her boss's deceptive idea.

"People trust you with their email addresses," said Rachel. "You have to be responsible and not take advantage of that access."

She worried that existing customers would begin to resent the company and unsubscribe. But she also had a commitment to drawing in as many new customers as she could-and her more subtle tactics weren't working.

Rachel made the decision to stand up to her boss. The following week she told him that his idea was deceitful and would cause customers to lose trust and faith in the company. In the end, it wouldn't be a financially viable solution to their problem.

Rachel proved to be convincing. Her boss took her advice and began to realize that it was a bad idea.

"In the end, we had happy customers and our company gained more value in the highly competitive market," said Rachel.

Discussion Questions: NO PLAGIARISM PLEASE  

• Describe the ethical dilemma or dilemmas Rachel faced.
• Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?
• What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?
• What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?

Jessica Silliman was a 2006-07 Hackworth Fellow at The Markkula Center for Applied Ethics.

June 2007

A mutual fund advertises that average annual compound rate of
returns for various periods ending end of December 2005 are as
follow :
10 years - 13%
5 years - 17%
2 years - 15%
1 year - 22%
Find the 5-year average annual compound rates of return for the
period January 1, 1996 to December 31, 2000, and nd the annual
rate of return for calender year 2004.

The nominal price (per pound) of apples for each year is shown in the timeline below.

What is the real price of apples in year 2002 (as seen from year 2001).

Calculate your answer to the nearest penny (e.g., 3.81)

The nominal price (per pound) of apples for each year is shown in the timeline below. What is the real price of apples in year 2002 (as seen from year 2001). Calculate your answer to the nearest penny (e.g., 3.81) Year 2001 2002 2003 2004 Nominal Price $2.38 $2.51 $2.62 $2.76 Price Level 151 155 157 160 Price Adjustment Real Price

On January 1, 2015, the ledger of Accardo Company contains the following liability accounts. Accounts Payable $52,420 Sales Taxes Payable 7,150 Unearned Service Revenue 16,740 During January, the following selected transactions occurred.

Jan. 5 Sold merchandise for cash totaling $16,740, which includes 8% sales taxes.

Jan 12 Performed services for customers who had made advance payments of $11,320. (Credit Service Revenue.)

Jan 14 Paid state revenue department for sales taxes collected in December 2014 ($7,150).

Jan 20 Sold 950 units of a new product on credit at $50 per unit, plus 8% sales tax.

Jan 21 Borrowed $24,750 from Girard Bank on a 3-month, 8%, $24,750 note.

Jan 25 Sold merchandise for cash totaling $7,560, which includes 8% sales taxes.

1) Journalize the adjusting entries at January 31 for the outstanding notes payable. (Hint: Use one-third of a month for the Girard Bank note.)

2) Prepare the current liabilities section of the balance sheet at January 31, 2015. Assume no change in accounts payable.

Date      Account Titles and Explanation    Debit      Credit

A. The cash flow statement would indicate there are no reasons for concern.
B. Repayment of long-term debt indicates the company is becoming more profitable.
C. The company appears to be liquidating assets of the company that may affect future profitability.
D. Increased operating and investing cash flows in 2005, relative to 2004, indicate increased profitability in 2005.

The Dash Cell Phone Company charges customers a basic rate of $5 per month to send text messages. Additional rates are as follows:

• The first 100 messages per month, regardless of message length, are included in the basic bill.
• An additional three cents are charged for each text message after the 100th message, up to and including 300 messages.
• An additional two cents are charged for each text message after the 300th message.
• Federal, state, and local taxes add a total of 14 percent to each bill.

Design a flowchart or pseudocode for the following:

a. A program that accepts the following data about one customer's messages: area code (three digits), phone number (seven digits), and number of text messages sent. Display all the data, including the month-end bill both before and after taxes are added.

b. A program that continuously accepts data about text messages until a sentinel value is entered, and displays all the details.

c. A program that continuously accepts data about text messages until a sentinel value is entered, and displays details only about customers who send more than 100 text messages.

d. A program that continuously accepts data about text messages until a sentinel value is entered, and displays details only about customers whose total bill with taxes is over $10.

e. A program that prompts the user for a three-digit area code from which to select bills. Then the program continuously accepts text message data until a sentinel value is entered, and displays data only for messages sent from the specified area code.

select the experiments that use a randomized comparative design.

Participants in a study to determine the effects of a new blood pressure drug are divided into groups based on body mass index. All overweight participants receive the new drug, and all normal or underweight participants receive a currently approved drug.

Environmental scientists are concerned with the effects of nitrogen on the drinking water supply. Hundreds of farmers have volunteered to participate in the study in exchange for free fertilizer. The scientists assign the low-nitrogen blend to 25 randomly chosen farms near rivers, creeks, and tributaries and assign the normal blend to 25 randomly chosen farms not near such bodies of water. The scientists then compare mean biomass production in grams per square meter during the growing season.

A telephone company offers three plans to customers. The company randomly chooses 200 customers who have signed up for each of the three plans. It then compares their telephone bills over six months to determine which plan saves customers the most money.

To test a new epidermal treatment on fish in polluted pond water, 60 fish with epidermal abrasions from the same pond are randomly placed into three groups. One group receives the new treatment, another group receives the existing treatment, and the third group receives no treatment.

Students have volunteered to participate in a study of the effects of caffeine on memory. A computer program assigns each student at random to drink either a caffeinated or a decaffeinated beverage. The students are then given a list of 20 different objects to study for one minute and asked to write down as many of the new objects as they can remember.