Target Corporation is the second-largest discount store retailer in the United States, behind Walmart, and a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Good fellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's. Target established itself as the highest-earning division of the Dayton-Hudson Corporation in the 1970s; it began expanding the store nationwide in the 1980s and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed the Target Corporation in 2000 and divested itself of its last department store chains in 2004. It suffered from a massive and highly publicized security breach of customer credit card data and the failure of its short-lived Canadian subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the United States. As of 2017, Target operates 1,834 stores throughout the United States. Their retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named City Target and Target Express before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers," whereas its rival Walmart more heavily relies on its strategy of "always low prices. Target Corporation decide to start its discount store in Saudi Arabia. The Target management hired you as Marketing Manager for its Saudi Arabia operation. You have to establish marketing department starting from the Analysis of market, formulate overall marketing goals, objectives, strategies and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Q is :

1. To establish the marketing function of Target Corporation, Saudi Arabia, you have to formulate the followings:

a. Vision

b. Mission

c. Business objective.

d. Product and type of services. ?

2. Develop a marketing Plan for Target Corporation, Saudi Arabia. Define the SWOT analysis for Target Corporation, Saudi Arabia.

3. Analyze the Micro and Macro environment of the Target Corporation, Saudi Arabia.

4. How Target Corporation, Saudi Arabia will establish, develop, and enhance mutually beneficial relationships with customers? Discuss all the activities to establish, develop, and maintain customer sales?

5. Identify the various consumer decision processes for the Target Corporation customer?

6. How will you establish the market research for making better decision to establish and enhance the marketing?

7. How Target Corporation, KSA will evaluate market segments and choose the best ones to serve? How it will create value propositions to meet the requirements of target customers?

8. How Target Corporation, KSA will manage all of their products and services? What are the steps in the best development process for new products?

MARKTING CASE STUDY

( if you can NOT answer all the questions please don't answer)

Target Corporation is the second-largest discount store retailer in the United States, behind Walmart, and a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, Minnesota, the company was originally named Good fellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's.

Target established itself as the highest-earning division of the Dayton-Hudson Corporation in the 1970s; it began expanding the store nationwide in the 1980s and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed the Target Corporation in 2000 and divested itself of its last department store chains in 2004. It suffered from a massive and highly publicized security breach of customer credit card data and the failure of its short-lived Canadian subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the United States.

As of 2017, Target operates 1,834 stores throughout the United States. Their retail formats include the discount store Target, the hypermarket Super Target, and "flexible format" stores previously named City Target and Target Express before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers," whereas its rival Walmart more heavily relies on its strategy of "always low prices.

Target Corporation decide to start its discount store in Saudi Arabia. The Target management hired you as Marketing Manager for its Saudi Arabia operation. You have to establish marketing department starting from the Analysis of market, formulate overall marketing goals, objectives, strategies and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

1- To establish the marketing function of Target Corporation, Saudi Arabia, you have to formulate the followings:

a. Vision

b.Mission

c.Business objective.

d. Product and type of services.              

2- Develop a marketing Plan for Target Corporation, Saudi Arabia. Define the SWOT analysis for Target Corporation, Saudi Arabia.

3- Analyze the Micro and Macro environment of the Target Corporation, Saudi Arabia.

4- How Target Corporation, Saudi Arabia will establish, develop, and enhance mutually beneficial relationships with customers? Discuss all the activities to establish, develop, and maintain customer sales?

5- Identify the various consumer decision processes for the Target Corporation customer?

6- How will you establish the market research for making better decision to establish and enhance the marketing?   

7- How Target Corporation, KSA will evaluate market segments and choose the best ones to serve? How it will create value propositions to meet the requirements of target customers?

8- How Target Corporation, KSA will manage all of their products and services? What are the steps in the best development process for new products?

The following transactions were selected from the records of Evergreen Company: July 12 Sold merchandise to Wally Butler, who paid the $1,060 purchase with cash. The goods cost Evergreen Company $630. 15 Sold merchandise to Claudio’s Chair Company at a selling price of $5,060 on terms 3/10, n/30. The goods cost Evergreen Company $3,530. 20 Sold merchandise to Otto’s Ottomans at a selling price of $3,030 on terms 3/10, n/30. The goods cost Evergreen Company $1,930. 23 Received cash from Claudio’s Chair Company for the amount due from Jul-15. 31 Received cash from Otto’s Ottomans for the amount due from July Jul-20. Required: Compute the amount of revenue to be reported for the month ended July 31.

Information Systems at McDonald’s McDonald’s Corporation (McDonald’s), a US-based global hamburger and fast food restaurant chain, had installed several Information Systems to for the operational convenience of its employees and to help them in their decision making. It had implemented these information systems to store and leverage customer information, provide quick service to the customers, impart training to its employees, etc. These systems were used to make it more convenient for customers to buy food through electronic payments. Also, an effective customer relationship management strategy was implemented to retain customers. In 1948 the brothers became disaffected by this style of restaurant, the pressures of a full menu, and the hassle of managing staff, and so decided to scale down the operation. They developed the idea of an 'assembly line' whereby a reduced menu (consisting only of hamburgers, cheeseburgers, French fries and drinks) could be cooked cheaper and quicker, which would hopefully lead to a higher turnover of customers. And so, it was, on 12 December, 1948, that the new revamped McDonald's Restaurant opened, and Richard McDonald cooked the first McDonald's hamburger. As of 2017, McDonald’s was one of the world’s largest restaurant chains. The company had its roots in a small fast food joint started by two brothers named Richard James McDonald and Maurice James McDonald in San Bernardino, California in 1940. A businessman Ray Croc was associated with the rapid growth of the fast food retail chain in the US and globally in the subsequent years. It took 33 years for McDonald’s to open its first 10,000 restaurants. While it touched the 20,000-restaurant mark in mid-1996, the total surpassed 23,000 by the end of 1997. McDonald’s celebrated its 50th anniversary on April 15, 2005... McDonald’s controlled many of its self-operated and franchised restaurants globally, managing the marketing, restaurant operations, HR, real estate development training, as well as quality control. As a consequence, the network was huge and the amount of information was massive. The company encountered many challenges in developing and preserving the information needed for effective decision making. To solve this problem, McDonald’s developed Information Systems to maintain and leverage the customers’ information across the globe. Decision support system is used to model data and make quality decision based on the data, making the right decision is usually based on the quality of the data and one's ability to analyze the data, Decision Support Systems are usually computer applications with a human component. They can sift through large amounts of data and pick between the many choices and supports the non – routine decision" McDonalds implemented the use of wireless internet in their restaurant in order to gather information about certain categories such as customer practice, length of stay and sales’ levels that are then later studied and analyzed with the help of the Decision Support System to come up with a decision that could help in the betterment of the restaurant. Analysts felt that erratic electric power supply would pose a challenge to the functioning of the McDonald’s restaurants as the total information systems relied on power supply. Another challenge was the staff lacking technical knowledge in case of information system failure. McDonald’s used Information Systems to increase efficiency and deliver quality food to its customers with advanced technology so that the food would be fresher, tastier, and hotter each time they delivered it. The Information System was also leveraged to decrease the effort, cost, and time involved in the procedures. Answer the Following Question. 1. Draw a SWOT analysis matrix including 2 points for each factor. Identify what strategic role IS will play for McDonald. 2. Discuss and debate the importance of information systems for an organization like McDonald’s and what strategies did they apply to have solutions. 3. Besides putting a new system, what else McDonald do to improve its decision-making process and their staff lacking technical knowledge. 4. Which factor/s in the IT acceptance would be the most important for employees to accept and use the new system?

The owner of a moving company typically has his most experienced manager predict the total number of labor hours that will be required to complete an upcoming move. This approach has proved useful in the past, but the owner has the business objective of developing a more accurate method of predicting labor hours. In a preliminary effort to provide a more accurate method, the owner has decided to use the number of cubic feet moved as the independent variable and has collected data for 36 moves in which the origin and destination were within the borough of Manhattan in New York City and in which the travel time was an insignificant portion of the hours worked.

A) Construct a scatter plot.

B) Assuming a linear relationship, use the least-squares method to determine the regression coefficients b₀ and b_1.

C) Interpret the meaning of the slope, b₁, in this problem.

D) Predict the mean labor hours for moving 500 cubic feet.

E) What should you tell the owner of the moving company about the relationship between cubic feet moved and labor hours?

Please show all work in detail.

Define and explain the relationship between total revenue, average revenue, and marginal revenue for a monopolist. What is monopoly profit? Should a monopolist produce quantities of product greater than that which would maximize profits?

1. Revenue model is a number revenue model that e-commerce is adopted to generator revenue and profits?

2. The types of revenue model, describe each one?

3. What are the benefit of Internet options to the seller to the buyer.?Benefit and the cost of online options.?

4. What are the five steps a social marking, describe each one?

5. What is the five step of analyzing ethical dilemmas, And describe each one?

1. In recent years, a growing array of entertainment options competes for consumer time. By 2004, cable television and radio surpassed broadcast television, recorded music, and the daily newspaper to become the two entertainment media with the greatest usage (The Wall Street Journal, January 26, 2004). Researchers used a sample of 15 individuals and collected data on the hours per week spent watching cable television and hours per week spent listening to the radio.

    Individual     Television          Radio

           1                      22                    25

2                      8                      10

3                      25                    29

4                      22                    19

5                      12                    13

6                      26                    28

7                      22                    23

8                      19                    21

9                      21                    21

10                    23                    23

11                    14                    15

12                    14                    18

13                    14                    17

14                    16                    15

15                    24                    23

1. Use a .05 level of significance and test for a difference between the population mean usage for cable television and radio. What is the p-value? (You must state H₀and Ha, and compute the test statistic.)
2. Provide a 95% confidence interval estimate of the difference between the population mean usage for cable television and radio.