Please write a 250 word post about the following:

1) Your personal experience with COV-19

2) The virus' impact on the economy from a microeconomic perspective: businesses, layoffs, decreased production and output

3) Suggestions for how businesses can cope over the next few months. Do you perceive a difference in the government's response for large corporations vs. small businesses, e.g. large corps speak directly to the President while small businesses have to apply for loans and various bailouts; business bailouts tied to not laying off workers.

Match each component with proposed strategies/elements of a framework for Defense-in-Depth security.

Word bank:

Risk management program

Cyber security architecture

Physical security

ICS Network Architecture

ICS Network Perimeter Security

Host security

Security monitoring

Vendor management

The human element

Brand= Aquafresh toothpaste. Word count 1000 to 1500.

Media Strategy: Identify the Brand’s media strategy differentiating between Paid, Own and Earned media.

1. Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.

2. Media Coverage: Explain the geographic coverage used by your Brand.

3. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?

4. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

Which targeting strategy is Dove following? Explain briefly. Word count limit is (max.) 300.

Company case Dove: Building Customer Relationships Everywhere, One Gender at a Time This question left Unilever managers conflicted. Success with men would provide the much-needed expansion for the brand, However, attempting to get men to perceive Dove as a manly brand risked damaging the brand's successful image among women. Additionally, Unilever already had a wildly successful men's personal care brand in Axe. However, with Dove, Unilever would be targeting men not interested in Axe's edgy-at times even risqué-and youthful image. Positioning Dove for men would require great care. When it comes to consumer packaged goods, Unilever is about as big as they come. The company is a world-leading supplier of food, home, and personal care products. Its products can be found in a whopping seven out of ten homes globally, are avail able in over 190 countries, and are used by more than 2 billion people on a daily basis. This kind of global scope is rare, and with revenues of more than $66 billion per year, you'd think that Unilever would be content to slow down a bit and tend to the businesses at hand. Instead, Unilever plans to have revenues in excess of $100 billion by 2020, How does Unilever do it? By continually creating and develop ing brands that form strong relationships with consumers in mul- tiple consumer product-market segments. If Unilever's portfolio of brands overlooks certain types of customers, then the com- pany creates or acquires a new brand. This "house of brands" approach has made Uniriever the proud owner of powerhouse brands such as Noxzema, Ragu, Axe, Ben & Jerry's, Slim-Fast, Hellmann's, Q-tips, Vaseline, and Dove, to name just a few. Dove: Made for Women? Take Dove, for example. Dove is the number one brand of per sonal cleansing products in the United States, with a product portfolio that includes body bars and washes, face care treat- ments, antiperspirants and deodorants, and hair care products. By itself, the Dove brand pulls in nearly $4 billion a year for Uni- lever, prompting one expert to call it "the most impressive brand builder in the last 15 years." But coming off its very success ful long-term "Campaign for Real Beauty, Dove was starting to experience the stagnation that many mature brands face. Dove found that it was reaching the limits of expansion and the types of extensions it could support. After stumbling with the brand's attempts to penetrate the hair care market, Unilever managers knew that Dove needed a new way to grow. Dove had always been an undeniably feminine brand. Every thing about Dove's brand image--its name, logo, color palette, and communications-was created with women in mind. Al- though this laser-focused targeting had been a primary factor in the brand's decades-long success, ironically, it had become the brand's greatest limiting factor, especially given the rapid growth in the men's personal care products category. Could Dove sell its products to men? Breaking Out of the Box Dove supported its decision to enter the men's care market with a comprehensive strategy and genuine consumer insight. Rather than simply releasing products designed for men under the standard Dove brand, Unilever created a brand within the brand-Dove Men+Care. This sub-brand provides a masculine foundation and much-needed separation from the core Dove brand. But just as important, Men+Care was extendable into virtually any type of men's personal care product. Dove also ap- pealed to men through packaging design. With a base color of dark grey and a masculine palette of accent colors, the very ap pearance of Dove Men+Care products left no question as to the intended target customer. Unilever's highly successful Axe personal care line targets sin- gle men age 24 and under who have an active interest in social- izing and dating. So, by contrast, Dove Men+Care took aim at men age 25 to 54. Research revealed that men in this distinctive demographic were evolving. Typically married, they were taking on more household duties such as cleaning and shopping than similarly aged men in prior decades. More than half of men in this category were buying their own personal care products, and most of the rest wore influencing those purchases. The first products in the Dove Men+Care portfolio were skin care items. The line included three body washes, two bar soaps, and a shower scrub, products strategically designed to comple ment each other. The idea was to appeal to "men who are com fortable in their own skin," but who were receptive to the proven moisturizing power of Dove products. Dove is one of the few per sonal care brands that most men had in their homes growing up. So there was an established level of brand recognition and brano knowledge. Shortly after introducing the initial products, Dave adde an antiperspirant to the Men+Care line. More recently, Don Men+Care has become a more full spectrum brand that include facial care and hair care products. With its line of facial care prod ucts, Dove urges men to "Take better care of your face," wherea: its hair care products promise, 3X stronger hair." These nev product lines extend Dove's heritage in cleansing, moisturizing and providing the ultimate care. The Dove Mon+Care facial care products are designed to complement each other by helping men care for their skin in three casy steps: facial cleansing (cleanser that fights dryness), shaving (shaving gel that prevents irritation, and face care (post shave balm soothes skin and a moisturizer that hydrates and protects). Dove's rosearch revealed that 48 percent of men in the United States never use face wash and 46 percent never use a face moisturizer, even though most men admit they know they should. Rob Candelino, vice president of Unilever Skincare, explains the insight behind the facial care products and their positioning: "Men today have a great deal to care about from their families to their careers, but they don't always give their personal care the same level of attention. Neglecting to properly cleanse and mois- turize their skin, or doing so but using harsh products like regular soep, al contribute to a man's face looking tired and feeling wom. New Dove Men+Care Face products seek to help men eliminate needless torture from their grooming routine and help put their best face forward when it matters most." "Men today have a great deal to care about from their families to their careers, but they don't always give their personal care the same level of attention. Neglecting to properly cleanse and mois- turize their skin, or doing so but using harsh products like regular scep, al contribute to a man's face looking tired and feeling wom. New Dove Men+Care Face products seek to help men eliminate needless torture from their grooming routine and help put their best face forward when it matters most." Unilever has taken great care to craft promotional message consistent with the brand image of Dove Men+Care. The launci of its facial care products was accompanied by an ad showing the abuse a man's face takes. Snowballs, motor oil, pokes fron a child, windburn from a roller coaster, and "deserved" slaps pro vided illustration for the tagline, "End the face torture." A series a follow-up ads showed real men describing their typical face care routine (soep, no moisturizer, stinging after shavel followed by the results they experience ("It feels tight." "It doesn't feel good at all and Definitely stings"). Dove Men+Care facial products are distributed alongside other Men+Care products through grocery store chains and mass merchandisers and are priced competitively with simila products from Neutrogena and Noxema. The products have per formed well, prompting Unilever to up the ante. Less than a yea after the introduction of Dove's line of men's facial care products. Unilever added the three-step five-product Expert Shave line to Men+Care. With prices starting at $21.99 for each item, Dove is eyeing the market for men's products from department store brands like Clinique, Sephora, Tom Ford, and Kieni's. Most recently, Dove has taken its advertising for Men+Care to a new level. According to Candelino, "We hear from 73 percent of men that they're falsely or inaccurately depicted in advertis- Ing. Specifically, says Candelino, the common depictions of mer nacivertising can be boiled down to three categories: guys ob- Sessed with winning the affections of women, he-men who are into stereotypical manly activities such as body building or fast cars, and dads who are seen more as buffoons than respected parents. So Dove Men+Care launched a campaign to combat these caricatures as much as build its own brand. Called "Real Moments, the campaign promotes real-life fatherhood tales from father figures like Miami Heat star Dwyane Wade. Having just written a book entitled, A Father First: How My Life Became Bigger than Basketball, Wade was the perfect celebrity to give an endorsement. "When fans learn that playing 'Defense" for Dwyane Wade means teaching his sons how to guard a mini- hoop in his living room, instead of a fellow player during a profes- sional game," says Candelino, it hits home where men today place priority-caring for their family comes first." An Instant Success In a short period of time, Dove has accomplished a great deal. It successfully stepped outside the established boundaries of a brand created to target a specific market segment-women. In breaking beyond that segment, the brand has become an au- thority on mon's personal grooming. And Dove has done this without alienating its core segment of women. Unilever's investment in Dove as a men's care brand seems to have paid off. Shortly after the new Dove Men+Care line debuted, Symphonyirl put the new brand on its list of top 10 new products. In an annual study of most desirable brands, Dove ranked fourth among both women and men. Best of all for Unilever, Dove's previously flat overall sales rose 9.8 percent in Men+Care's first year and have continued to climb since. It seems that Dove's stated objective for Dove Men+Care, to "al- low men to better care for themselves so they can care for what matters most to them," is right on target.

Time sensative (linux). Please

1)Show all lines that have only the word hello in file file1.

2)Show all lines that have at least five characters.

3)Show all lines that have only 5 digits.

4)Write the command to find out the number of words in the file file1.

5)Write the command to substitute all the words Unix to Linux in a file called file1.

6)Write the command to rename the file file1 to file2.

7)Write the command to list only the directories in the current folder.

8)Use the sed command to print lines 6 to 10. Modify that command to place lines 6 to 10 of file1 into file2.

9)A file has three columns. In column-1 the name of employee and in column-2 he salary of employee is given.

10)Write the line to display the name of employees that make more than 50000.

11)Write a script to read three numbers and find the sum of these numbers. Find the largest number. Display the largest number and the sum.

I need a new answer to avoid plagiarism

Question Four: (Word count 300 words)

1. Conduct a research for any issue you chose in real life, shortly describe the issue of your choice and explain which type of data will be collected and why? Also apply two of the investigating methods in collecting the data and mention the advantages and disadvantages of the two tools with examples of your chosen issue.
2. Conduct a career audit for yourself whether in your current job or in a future job and apply your personal marketing plan.

Design Activity #1—Project Proposal: In the designated project activity Word file, please create a written report (single-spaced, minimum of 600 additional words, small paragraphs) that describes a new proposed product for a B2C or B2B app. Your report should include the following sections: Title of your project, Author name & date, Description of the intended product (the intended look and feel of the product (via a simple sketch), and how it will function for the user), Intended delivery platform (PC, smart phone, etc.), Description of the intended user audience, Rationale for the product (what market need is being addressed), How you might go about designing your product, How you might go about developing your product. Please be sure to include sub-headings (underlined) and a line space between each section of your report.

Question Four: (Word count 300 words)

1. Conduct a research for any issue you chose in real life, shortly describe the issue of your choice and explain which type of data will be collected and why? Also apply two of the investigating methods in collecting the data and mention the advantages and disadvantages of the two tools with examples of your chosen issue.
2. Conduct a career audit for yourself whether in your current job or in a future job and apply your personal marketing plan.

Note: for part (A) the two methods are:

1.Primary data – it is a data that you, or the investigator, have collected and which did not exist before.

2.Secondary data – data that is already exist.

Question One (Total mark: 11 marks, word limit: 900 words)

Jordan Fit is a leading shoe retailer in the UK. During the last two years Jordan Fit has experienced considerable financial pressures: its performance has been declining, along with its share price. The accountants of the company have been ordered by their executives to review various aspects of their business and recommend some fundamental changes to improve the company’s financial performance.

One area of the business that has become very costly is holding stocks of saleable products in the stores. Storage and handling of stock is identified as an expensive operation for Jordan Fit. The accountants want this aspect of the business to be better controlled than it has been to date.

            As a new and more immediate mechanism for control within the business, the accountants decide to introduce a charge into the profit statements of individual stores. Every store has its own profit statement which broadly speaking records revenues and costs attributable to that store. These are internal management reports, compiled by the management accountants, and constituting an important part of how executive and divisional managers assess store performance over time. Importantly, the senior managers in each store, including the store manager, have a significant proportion of their salary and annual bonus based on a percentage of their store’s net profit figure. The new charge is to be based on the amount of stocks being held on average, over a year, by a particular store. The higher the average stocks held, the higher the charge in a store’s profit statement and, consequently, the lower the net profit. All other employees of a store (retail assistants, administrators and storeroom staff) also receive an annual ‘Christmas bonus’ that is calculated in relation to their store’s net profitability.

The accountants will implement the changes to stores’ reporting within two months, in time for the start of the new financial year. The changes, approved recently by majority vote at executive level, will be ‘sold’ to employees mostly via memos and email on the basis that the organization is facing a serious crisis, costs must be cut drastically, and that the introduction of a charge for holding stocks in stores was a sensible way to improve control over this particular element of business costs. No further consultation was planned, and the accountants intended to run brief training courses for their store managers, at which the technicalities of calculating the new charges for stock-holding (but not much else) would be explained.

Required:

You are a senior management accountant in Jordan Fit, although you are not actually leading this particular change programme. You have serious reservations about what is being proposed. Write a memo to the CFO of Jordan Fit explaining the reasons why you have serious reservations about the proposed changes, and describe alternative options (not just accounting related) that might be considered during this extremely testing time for the organization.

Question one: (Word count 200 words) *Please i want unique answer

Imagine you are a manager in an organization and one of your employee is in a meeting with you to discuss a situation that he faces at work:

“Sir, can I have 10 minutes of your time? ….. My name is Racha and I’m facing a problem with one of my colleague Ahmed , we are supposed to be working together on a project to market and sell one of our brands, one of our potential customer was asking for detailed information and presentation of our brand product, Ahmed and myself discussed what to do on the phone the beginning of the week to prepare the presentation and to divide the work between us, I believe that we agreed on who is going to do what in the presentation and on parts of the required written document to be sent to the customer.

The set date to meet with the customer is at the end of the week-after two days- I called Ahmed yesterday to make sure that his part is done to add to my part to complete the document and the presentation, but when I called him to inquire about work, he answered me in a way I didn’t like, and said that some of that we agreed on-in our phone conversation- was not his responsibility and it was my responsibility – although I recall from our conversation- that it is his responsibility not mine.

Also he talked to me in a way – I don’t sir how to describe it- like he is ordering me to do things, this is how I felt it.

I think I did my part and he is not working enough to complete his, and now I have to do his part and it is huge and I can’t finish it in two days or we have to postpone the meeting with the client and might lose the contract.

I feel that I’m being treated in a different way than my other male colleagues in the team, although I work very hard and this not fair to be judged in this way because I’m a female employee.

1. Use and apply active listening guidelines to solve this situation- use examples from the case.
2. In your opinion why we use active listening in the above situation- use examples related to the case above.