Scenario: Susan is a 65-year-old school nurse who has recently retired from an elementary school. She is beginning to feel rather lonely now that she is no longer working. She is a widow with adult children living out of the area. Her children have suggested that she may want to move to their city and be closer to her grandchildren. She has been avoiding these discussions with her family and tells them all is fine. Moving seems like a major upheaval to her. Although she has been in fair health physically, at her last visit to the health care provider, she had lost 10 pounds and is just below her desired weight. See the link to the Overview of the Nursing Process document to assist with this assignment. Initial Discussion Post: Select a developmental theory presented in this module and apply it to the scenario above. Use the chosen theory to address the following: Explain her behavior. State two (2) priority nursing concerns and related nursing interventions for her.

Jacob Swimming School

Business Background

Jacob Swimming School provides swimming courses around Surfers Paradise in Queensland, Australia. The business began in 2000 with the intention of bringing swimming into the lives of as many people as possible. Both Jacob Teelan and Kiren Goodman had swum around the ocean beaches of Surfers Paradise since they were small children. After finishing school both became professional swimming instructors. After working for a number of years for another company, they decided to take a risk and open up their own business.

The swimming Course

The swimming course offered by Jacob Swimming School is a 3-day intensive program that allows beginner to develop their swimming skills. The swim course is divided into three segments.

Academic training – Giving students the basic principles and knowledge needed for safe and enjoyable swimming in the sea.

Pool training – Which will teach students the basic skills of swimming.

Open Water training – Allows students to demonstrate their mastery of these skills and practice them in an open water environment.

Jacob is considering to build up a swimming pool near the beach to create a tourist attraction like the swimming pool in Bondi Beach in Sydney. He believes the project could be quite profitable. The local council is also interested in this project. They believe it could boost number of tourist, hence energies small businesses and land value. The local council advised Jacob he will receive the approval for this project. However, an environment group is strongly against this idea and claim this project would ruin the eco-system. Flyers explaining the negative impact to environment from this project have been delivery to every premise. If sufficient local residents signed up against the project, the local council would have to change their mind. So, the future is not very clear.

The operation information is displayed below:

According to the agreement, Jacob would have full control of this project and would receive all the profit generated within the first 5 years. However, after 5 years of operation, he has to transfer the full ownership of the swimming pool to the local council. In return, the local council will pay Jacob a bonus valued at $100,000 for his entrepreneurship.

The initial investment to build up the pool is $1,000,000. Which will be fully depreciated after 5 years.

Estimated customer for the first 2 years are 210,000 per year. As the new pool become famous, estimated customer for year 3, 4 and 5 would be increased to 350,000.

Jacob plans to charge each visit $3 for the first 2 years and $4 for the last 3 years

Each visitor is provided with a complementary towel which cost $0.5 in year 1 and year 2. The cost will increase to $1 per towel for the last 3 years

Total operational cost is $250,000 per year for all five years

Major maintenance will be conducted in year 2 and year 4. The cost for each maintenance is $15,000

Tax rate is 30%

Discount rate (10%) table

Required:

a) Advise Jacob whether he should take this project based on your NPV calculation.

b) What are the limitations for only using NPV analysis to evaluation a strategic project?

c) Do you believe Jacob should invest on this project? Justify your answer by considering qualitative factors.

A small school has 100 students. You have been commissioned school photographer.

1. You have been offered to photograph a model action shot for a salary of $100 on the same day as the school photos are scheduled. You can’t do both. What is the limited resource, and as what kind of cost do you consider the missed salary of this photoshoot?

2. Without calculating, do you think parents’ price elasticity of demand for photos of their children is generally speaking price-elastic or price-inelastic (or neither/both)? Give your reason.

3. Since you are the only commissioned school photographer, you are a monopolist for this job. Suppose that you want to charge a uniform price per copy (i.e. be a single-price monopolist). From experience, you know that parents’ demand for copies of each child’s photograph is as given in the table below. Your marginal cost is constant at $2.00 per copy.

a. How much will you charge to maximise your profit? How many copies per child will you sell? Include the steps of your calculations.

b. What is your profit from this job? Show your calculations.

c. How much is the parents’ consumer surplus? Show your calculations.

need the answers immediately!

LEVERAGING A BRAND ASSET

Dove

In 1955, Unilever (then Lever Brothers) introduced Dove, which contained a patented, mild cleansing ingredient, into the soap category. It was positioned—then and now—as a “beauty bar” with one-fourth cleansing cream that moisturizes skin while washing (as opposed to the drying effect of regular soap). Advertisements reinforced the message by showing cream being poured into the beauty bar. In 1979, the phrase “cleansing cream” was replaced with “moisturizer cream” when a University of Pennsylvania dermatologist showed that Dove dried and irritated skin significantly less than ordinary soaps. Based on this study, Unilever began aggressively marketing Dove to doctors. Soon about 25 percent of Dove users said they bought the brand because a doctor recommended it, greatly enhancing the bar’s credibility as a moisturizer. By the mid-1980s, Dove had become the best-selling soap brand and commanded a price premium.

In 1990 the Dove soap patent ran out, and arch-competitor P&G was soon testing an Olay beauty bar with moisturizing properties, a product that rolled out in 1993. One year later, Olay Body Wash appeared and soon garnered over 25 percent of a high-margin sub category. Blindsided, the Dove brand team belatedly recognized that Dove was in the best position to compete as a moisturizer body wash and that they had missed the chance to be a leader in this new subcategory. In response, the firm rushed Dove Moisturizing Body Wash into stores. The product did not live up to the Dove promise, however, and a reformulation in 1996 was only a partial improvement. In 1999, though, Dove finally got it right with the innovative Nutrium line, based on a technology that deposited lipids, vitamin E, and other ingredients onto the skin. The advanced skin-nourishing properties provided enough of a lift to allow Dove to charge a 50 percent premium over its regular body wash and ultimately pull even with Olay in the body wash category. By leveraging strong brand equity, pursuing innovative technology, and being persistent, Dove was able to overcome a late entry into the market.

In 2000 Unilever made Dove a masterbrand, which meant that it would invest in extending Dove’s authority to a broader set of categories, including hair care, lotion, and deodorant. For example, Dove introduced a deodorant line with uncharacteristically bold advertising (one tag line was “Next stop, armpit heaven”). As it turned out, the deodorants were named as one of the top 10 nonfood new products in 2001, garnering over $70 million in sales with close to 5 percent of the market and making Dove the number-two brand among female deodorants. The “one-quarter moisturizing lotion” positioning, effectively communicated as protecting sensitive underarm skin, generated a Dove spin on dryness that differentiated the product line.

The next product extension was Dove Hair Care, with moisturizing qualities directly responsive to one of the top two unmet needs in the category. The product’s branded differentiator, Weightless Moisturizers, is a set of 15 ingredients designed to make hair softer, smoother, and more vibrant without adding any extra weight. After achieving top-selling status in Japan and Taiwan, Dove Hair Care entered the U.S. market in early 2003 with a massive introduction campaign, joining a product family used by nearly one-third of American families. Two years later it introduced Dove Body Nourishers Intensive Firming Lotion, formulated with collagen and seaweed, intended to give the user firmer skin after two weeks.

These extensions contributed to a dramatic sales success. The brand’s business grew from around $200 million in 1990 to over $5 billion today by some estimates (exact figures have not been reported since 2011). Geographic expansion also contributed. Dove’s presence increased to over 100 countries, far more than in 1990, with particular strength in Europe (where it gained 30 percent of the cosmetics and toiletries market), Asia-Pacific (25 percent), and Latin America (11 percent). Kantar’s brand valuation has Dove at $5.5 billion dollars and the eighth most valuable personal care brand in the world. How did Unilever pull off this feat?

By 2004, with no major geographic expansion or brand extension in sight, Dove looked to another route to add energy and purpose to its brand. Global company research involving 3,200 interviews revealed several surprising facts about how women thought about themselves—only 2 percent of women described themselves as “beautiful,” 5 percent “pretty,” and 7 percent “good looking,”—50 percent of women thought their weight was too high (60 percent in the United States), and two-thirds of women felt that the media and advertising set unrealistic standards of beauty. Dove saw an opportunity to take a leadership role in what was ultimately called the “The Campaign for Real Beauty.”

The result was set of advertising campaigns (first created in the United Kingdom) featuring “real women” instead of ultrathin models. In the early tick-box campaign, viewers were shown pictures of a range of women and asked to vote on billboards in popular locations such as Times Square for the words “outsized” or “outstanding,” “wrinkled or wonderful,” and “44 and hot or 44 and not” by phoning 1-800-342-DOVE. In other campaigns, Dove photographed groups of women in their underwear claiming “Real Women have Real Curves.” The campaign received enormous exposure in the media with over a thousand stories and parodies, most, but not all, positive (some felt it would be ineffective, others pointed out that Unilever was still using models for its other products, and still others thought Dove was promoting obesity). It generated a 10 percent sales boost.

Based on this response, in 2006 Dove took even bolder steps by developing a Super Bowl ad, which showed adolescent girls with comments under their pictures, such as “Hates her freckles,” “Afraid she’s fat,” “Wishes she were blonde,” and ending by saying “Let’s change their minds…because every girl deserves to feel good about herself and to see how beautiful she really is.” This ad was a smashing success as was the program that Dove called “The Self-Esteem Fund,” which funded workshops for girls to counterbalance other media and cultural ideas about beauty. Dove’s social mission was to encourage girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realize their full potential. Over 119 million young people in 115 countries have received help from 2005 through 2015.

Other campaigns followed, including the very popular 2006 “Evolution” ad that won awards at the Cannes advertising festival and went straight to the web. This provocative footage shows a women going from a makeup session to a billboard and all of the alterations that are made to her and to her image in the process. This ad has spawned hundreds of such transformations and parodies on the web. In 2013, the Dove “Real Beauty Sketches” ad involves a blinded forensic artist capturing women’s descriptions of themselves compared to other women’s descriptions of these same women. The comparisons were striking with most women describing themselves as less attractive than others described them. The byline “You are more beautiful than you think,” supported Dove’s position. More recent campaigns to “Love your curls” encourage mothers and daughters to celebrate their curly hair and “Dove Selfie” involves girls and their moms capturing their own individualized beauty and to “redefine beauty one photo at a time.”

As intended, the Dove brand now serves as an umbrella for products in four main groups—bar and body wash, deodorants, skincare lotions, and haircare—and more than 100 different lines including facial wipes, firming lotions, shampoos, body washes, anti-aging cleansers, skin

1. What is your opinion of the “Real Beauty” campaign? Why does it work? What are its biggest challenges?
2. How should Unilever manage the Axe–Dove tension, if at all?
3. How should Unilever measure the success of the “Campaign for Real Beauty?”
4. Will the campaign sell in China? If not, should the brand position be adapted and if so, how? Discuss the costs and benefits of doing so.

The Monetarists are yet another group that has their own ideas about what would be best for the economy. Describe their viewpoint and if you think it could be successful and why.

P.S. If you previously said that you thought another school of thought could be successful, it doesn't mean that you have to think the Monetarist viewpoint is wrong. Each school of thought could have it's own pros and cons. Maybe more than one could be successful.

def change_type(info: List[list]) -> None:
""" Modify info to a float if and only if it represents a number that is not
a whole number(a float), and convert info to an int if and only if it represents a
whole number, keep everythingelse as a string.

>>> i = [['apple', '888', 'School', '111.1']]
>>> change_type(i)
>>> i

  [['apple', 888, 'School', '111.1']]

Please help! Write as little code as possible!

Please only use if statements, nested loop and lists to solve this question.

A friend of yours attends a different post-secondary institution. She brags that the mean salary of the graduates from her school is over $50000. To test this claim, you collected data from a simple random sample of 32 graduates from her school. Based on the sample data, you found that their mean salary is $51900, with a standard deviation of $5400. Using a 1% significance level, perform a hypothesis test to test your friend’s claim.

Lisa wants to determine if graduates from her college earn different incomes compared to graduates from college in general. To test this, Lisa sends surveys to 1,000 graduates from her school and finds that the average income is $40,000 ( s = 5,000). If the average income is $45,000 for graduates in general, do graduates from Lisa's school differ significantly? Report the results in APA style and be sure to include information about effect size.

1. A high-school administrator who is concerned about the amount of sleep the students in his district are getting selects a random sample of 14 seniors in his district and asks them how many hours of sleep they get on a typical school night. He then uses school records to determine the most recent grade-point average (GPA) for each student. His data and a computer regression output are given below. (remember to do ALL parts).

Sleep (hrs) 9 8.5 9 7 7.5 6 7 8 5.5 6 8.5 6.5 8 8

GPA 3.8 3.3 3.5 3.6 3.4 3.3 3.2 3.2 3.2 3.4 3.6 3.1 3.4 3.7

(a) Do these data provide convincing evidence of a linear relationship between the hours of sleep students typically get and their academic performance, as measured by their GPA? Carry out a significance test at the α = 0.05 level. (10 points)

(b) Construct and interpret at 95% confidence interval for the slope of the regression of GPA on hours of sleep for seniors in this school district. (5 points)

(c) Can we conclude from these data that students’ GPA will improve if they get more sleep? Explain. (

You have just read an interesting article titled, “High School Students’ Perceptions of Their Peers.” In the article, the researchers asked 2500 Canadian high school students various questions relating to their perceptions of other students. The average perception of student cool, on a coolness scale from 1 (not cool) to 10 (extremely cool), was 5 with a standard deviation of 1 and normally distributed. You have a theory that high school students who regularly skateboard to school will be perceived as cooler than students in the general population. You survey 10 students regarding their perceptions of skateboarder coolness using the same scale as the researchers in the article. Your results are tabled below:

From the information given above, carry out the 5-steps of hypothesis testing outlined in chapter

6 of your text and/or study notes for unit 4. Hint: You have a sample size of 10! So root 10 might

have to come into play! Note: Be sure to end with a conclusion regarding your retention or

rejection of the null hypothesis