Marketing in Action Case Real Choices at American Express What do Robert DeNiro, Ellen DeGeneres, Tiger Woods, Kate Winslet, and Laird Hamilton have in common? Let’s see, Robert DeNiro is one of the greatest living actors; Ellen DeGeneres is a famous comedienne; Tiger Woods is arguably the best golfer ever; Kate Winslet is a multiple Academy Award nominee; and Laird Hamilton is perhaps the greatest surfer who ever lived. However, being famous and best in their fields are not the only things these folks have in common. They also all carry the American Express credit card and have appeared in television or print commercials to promote the card in the company’s “My Life, My Card” campaign. The fast pace of today’s busy lifestyles and the rapid changes in information technology mean that, more than ever, companies like American Express have to rely on the familiar faces of celebrities to get its messages across. In late 2004, American Express started to feature famous and recognizable people as attractive spokespersons in the

“My Life, My Card” advertising campaign in an attempt to capture the attention of current and potential consumers. Each of the AMEX ads in- cluded brief biographical information on the celebrity such as where they live, profession, greatest triumphs or greatest dis- appointments, and basic philosophy on life. The final point of each ad showed how the American Express card helps enable individuals to pursue what is important to them. American Ex- press sought to communicate to its current and potential cus- tomers that they are just like these celebrities—simply trying to live life at its best. So, the slogan of “My Life, My Card” was perfect for the ad campaign. Consumers loved the ads. Unfortunately for American Express, its “My Life, My Card” advertising campaign had some serious competition. Visa had been running ads for some time with the slogan of “Life takes Visa,” which is a clever variation on Amex’s campaign theme. American Express’s other main competitor, MasterCard, was us- ing its “Priceless” theme commercials that are aimed at encour- aging customers to use the card to create priceless moments. In the end, however, the “My Life, My Card” campaign, while well-liked, really wasn’t working. Measures of customer loyalty showed that American Express was first in its product category in 1997, but by 2007, the American Express card was fifth, trailing Discover, Capital One, Visa, and MasterCard. So in 2007, American Express replaced its “My Life, My Card” ads with a campaign that that presented a productori- ented approach rather than the general image-oriented ap- proach. New ads asked consumers the question, “Are you a cardmember?” Historically, American Express has not switched campaigns quickly. The “Do you know me?” campaign ran from 1974 to 1987 and is still a well-known advertising saying. “Membership has its privileges” was used from 1987 to 1996, and the “Do More” campaign ran from 1996 to 2004. With only three cam- paigns in thirty years, how could consumers respond to this quick change of focus? Was American Express risking confusing consumers about American Express’s positioning? And what if the new “Are you a cardmember?” campaign didn’t improve loyalty ratings. Should American Express move quickly to de- velop still another new campaign or stick with this one?

Answer the question?

1. What is the decision facing American Express?
2. What factors are important in understanding this decision situation?
3. What are the alternatives?
4. What decision(s) do you recommend?
5. What are some ways to implement your recommendation?

PURPOSE

The purpose of this assignment is to develop learners’ ability to analyse data and discuss the differences between the types of statistics.

REQUIREMENT

The following data represent the marks of the Statistic subject obtained by 25 students in mid semester examination. Use this data to answer the following questions:

Based on the information from the table above:

1. Discuss at least four (4) clear differences between quantitative and qualitative data. Provide sufficient and relevant examples.

2. Classify and analyse the data above using the methods correctly. Show clearly the raw result of the data analysis as follows:

1. Frequency distribution uses “0 but less than 5”
2. Class-boundary and Class Mid-point
3. Relative Frequency
4. Cumulative Frequency

(iii)      Based on the data, prepare the following:

• Arrange the results clearly in order
• Use tables to present the results
• Use suitable graphs to present the results.

4. Provide a clear and detailed write up to present the data from the analysis.  

[Total: 60 marks]

Consider a cylindrical wire of radius R (indefinitely long) that carries a total steady current I such that there is a constant current density j across the profile of the wire (for the first part of this task, consider just a current density in vacuum)

a) in order to calculate the magnetic induction it is suitable to work in cylindrical coordinates. Considering Boundary conditions at ρ→∞, the magnetic induction ca be written as B=B_ρ (ρ,φ,z) e_ ρ + B_ φ(ρ,φ,z)e_ φ Use the symmetry of the infinitely long cylindrical wire(and the corresponding current density) to simplify this ansatz for the magnetic induction.

b) use maxwell´s equation (no magnetic monopoles) to show that there is no component of the magnetic induction in the radial direction. Hint: use Gauss theorem together with a cylindrical volume.

c) How does the result of your calculation change if only the conductor of the wire has a magnetic susceptiblity χ>0? Hint: use the material equations and the equation for linear media.

Please answer (b) and (c) only. Answers to the same problem have been posted but please do not copy them. Thank you very much in advance.

The CSIRT is reviewing the lessons learned from a recent incident. A worm was able to spread unhindered throughout the network and infect a large number of computers and server. Which of the following recommendations would be BEST to mitigate the impacts of a similar incident in the future?

1. Install a NIDS device at the boundary.
2. Segment the network with firewalls.
3. Update all antivirus signatures daily.
4. Implement application blacklisting.

______________________________________________________________________________________________

An organization recently acquired an ISO 27001 certification. Which of the following would MOST likely be considered a benefit of this certification?

1. It allows for the sharing of digital forensics data across organizations.
2. It provides insurance in case of a data breach.
3. It provides complimentary training and certification resources to IT security staff.
4. It certifies the organization can work with foreign entities that require a security clearance.

5. It assures customers that the organization meets security standards.

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An auditor is performing an assessment of a security appliance with an embedded OS that was vulnerable during the last two assessments. Which of the following BEST explains the appliance’s vulnerable state?

1. The system was configured with weak default security settings.
2. The device uses weak encryption ciphers.
3. The vendor has not supplied a patch for the appliance.
4. The appliance requires administrative credentials for the assessment.

Charles and Joan Thompson file a joint return. In 2018, they had taxable income of $94,480 and paid tax of $12,665. Charles is an advertising executive, and Joan is a college professor. During the fall 2019 semester, Joan is planning to take a leave of absence without pay. The Thompsons expect their taxable income to drop to $76,000 in 2019. They expect their 2019 tax liability will be $8,735, which will be the approximate amount of their withholding. Joan anticipates that she will work on academic research during the fall semester. During September, Joan decides to perform consulting services for some local businesses. Charles and Joan had not anticipated this development. Joan is paid a total of $38,000 during October, November, and December for her work. Use the appropriate Tax Rate Schedules.

Required: a. What estimated tax payments are Charles and Joan required to make, if any, for tax year 2019?

6. Combine the following sentences using a noun clause:

    Why would the pilot suddenly resign? I do not know the reason.

7. Combine the following sentences using a subordinate clause that expresses condition:
Taxi drivers will mount protests in a month. This is because the government is likely to insist on introducing premium taxi services through franchises.

8. Rewrite the following sentence using the word ‘despite’:

Although Edward had already completed his doctoral studies, he failed to secure an academic position.

9. Combine the following sentences using a relative clause with the relative pronoun ‘whom’:
Barack Obama is a Nobel Prize winner. I have great respect for him.

10. Combine the following sentences into a single sentence using two defining relative clauses:
Tim sold his car to a woman. The woman’s husband had a job. The job required a car.

Please answer the following question in your own words in 450 word count. Please cite 5 academic/professional references published in last 5 yrs.

You work for a health care organization that frequently needs to share information with other providers. Your organization has a very important relationship with a diagnostics center in particular where you frequently need to share patient information such as lab results, X-rays, and other diagnostic information. You have been asked to review your company's protocols on sharing and receiving patient information for outside providers to ensure that your organization is in compliance with the latest standards and regulations.

Write an executive summary that examines the compliance procedures and practice guidelines that these organizations would need to establish to achieve optimum operational effectiveness while complying with federal, state, and local laws governing patient information security and records retention.

Question 3

“It should be the most important document a shareholder reads - - but the annual report is often less useful than it ought to be and change is needed…It’s too difficult and detailed to see the wood from the trees. Despite the multiple disclosures, one report is far from comparable with another, so it’s hard to benchmark against competitors.”  

“Its production was evidently left to people whose primary interest was not creating an efficient piece of communication. It fails, again and again, the first test of a management document, which is that the content must not be obscured by the presentation.”

Crosland, J. (2013) The perfect annual report. Investors Chronicle, August 30.

Required:

With reference to relevant academic literature and a range of companies, critically appraise the above statements. Your essay should critically evaluate the comparability issues and other limitations of the annual reports.

Choose any topic that we’ve covered thus far in the course (Canadian Legislation, Policies and Procedures, HR Metrics and Analytics, Progressive Discipline and Performance Management, Organizational Strategy, or Coaching and Mentoring) and write a minimum of 2 pages on your learning or how it applies to your future career. This paper is meant as a check-in to see how you are absorbing the course material, similarities and differences to previous learning and how you feel it supports your future growth within your career. The paper will be marked based on: Grammar, structure and professionalism (2) Adequate depiction of a topic explored in the first half of this course (4) Insights on how your learning differs or is similar from previous academic or professional experience in the topic from your home country .

please avoid the plagiarism. focus on one specific topic and provide best answer .