A bond has a face value of $1,000, a coupon of 4% paid annually, a maturity of 28 years, and a yield to maturity of 9%. (1) What is the bond price today and (2) what rate of return will be earned by an investor who purchases the bond today and holds it for 1 year if the bond’s yield to maturity at the end of the year is 7%?

a) $640.4 ; 29.58 %

b) $640.4 ; 37.68 %

c) $494.19 ; 29.58 %

d) $494.19 ; 37.68 %

3-Leonardo, who is married but files separately, earns $220,000 of taxable income. He also has $18,500 in city of Tulsa bonds. His wife, Theresa, earns $57,000 of taxable income. If Leonardo earned an additional $73,000 of taxable income this year, what would be the marginal tax rate on the extra income for year 2018? (Use tax rate schedules) a-37.17% b-29.98 c-35.17 d-35

San Jose State University has experienced many different types of assaults and attacks over the recent years. Protecting students on campus day and night should be the main concern of the university. Risky Business believes that this is due to the poor lighting on campus to ensure that students feel safe. We believe that motion activated lighting on campus and in the parking garages will deter potential threats. Our project will dive into the scope baseline, project cost, and critical path.

Please provide who are the stakeholders in the above project plan and write 2 paragraph on how we will communicate with them in upgrading the lighting on campus and parking garage.

Don't simply list the strategies. You need to relate them to your project scenario. For example, if you say you plan to meet your stakeholders for communicating project status. You may explain how often you will meet, and what kind of info you plan to report as your milestone at monthly or quarterly meetings.

What did you identify while conducting a value chain analysis of American Airlines?

What are your observations from a similar value chain analysis that you conducted for Walden University?

What is the purpose of copyrights, patents, and trademarks?

If a student uses University resources to develop and/or market software, is he/she required to notify the University?

What are the benefits of notifying the University?

What is the difference between a patent and a copyright?

A company wants to determine if the median shelf life for their product is different from the median shelf life of their main competitor’s product. Their main competitor’s product has a median shelf life of 10 days. Since the product is very expensive, the company only wants to devote a small number of units to the associated test. They test 7 units of product and find the following results.

a) What type of hypothesis test should you conduct in this case?

b) Conduct your chosen hypothesis test using the p-value method. Show all 5 steps. When you calculate your test statistic: show the equation you use, how you plug in, and your final answer. When you calculate your p-value: show how you calculate each individual probability, and round each individual probability to 4 decimal places.

2. [12 marks] A company wants to determine if the median shelf life for their product is different from the median shelf life of their main competitor’s product. Their main competitor’s product has a median shelf life of 10 days. Since the product is very expensive, the company only wants to devote a small number of units to the associated test. They test 7 units of product and find the following results.

a) What type of hypothesis test should you conduct in this case? [1 mark]

b) Conduct your chosen hypothesis test using the p-value method. Show all 5 steps. When you calculate your test statistic: show the equation you use, how you plug in, and your final answer. When you calculate your p-value: show how you calculate each individual probability, and round each individual probability to 4 decimal places. [11 marks]

In-Class Activity 16-2: Using social media in the promotion blend

Learning Objective

This in-class activity supports the following learning objective from Essentials of Marketing 15e:

LO 16.1:   Explain how publicity fits into the promotion blend.

LO 16.2: Understand the differences between paid, earned, and owned media.

LO 16.7:   Explain what social media is and how it differs from traditional media.

LO 16.8:   Compare and contrast the major social media platforms.

Assignment

Below are read mini cases of specific businesses. For each of these businesses, answer the following questions:

1. Which social media platform would be most effective for this business? Explain why you believe this social media platform would be effective.
2. Provide two specific suggestions of how the company could utilize the social media platform.
3. For each suggestion, indicate whether it is an example of paid media, earned media, or owned media.

Mini cases

1. Charlie Ruthi is a marketing major at a local college. She has been hired by Rizzuto’s Pizzeria. Rizzuto’s is in a small college town and students are its primary target market. Rizzuto’s does not currently utilize any social media and Charlie has been brought in as a part-time employee to build up an appropriate social media presence.

2. Gray-Away Shampoo and Gray-Away Conditioner restore natural hair color (that is, removes the gray that typically comes with age) after 2-3 weeks of regular use. The primary target market is male and female baby boomers and senior citizens who are seeking a more youthful appearance by getting rid of their gray hair. Gray-Away works on any color hair and gradually turns the gray to the user’s natural hair color. Shawna Tagge, a marketing major, has been hired as a marketing intern. Her new boss has asked her to get Gray-Away a social media presence. No further guidance was given to Shawna.

Problem Two University tuition fees in Quebec are the lowest in Canada and has been among the lowest for the past 20-30 years. Use the human capital model to answer the questions below and assume that initial annual earnings for a CEGEP graduate is $40.000 while the corresponding earnings for a university graduate is $52,000. Further, assume CEGEP students graduate at age 20 (so the time horizon is 45 years) and at that age they decide to start working or continue their studies in university. The interest rate is 5% and university studies last 3 years. a) Calculate the present value (PV) of each option (CEGEP and University), using the assumptions above and assuming that CEGEP wages grow on average by 1.5% per year and university wages grow by 3%)

Consider the following relational schema about a University (the primary keys are underlined and foreign keys are italic) STUDENT(StudentID, name, major, year, age) CLASS(ClassName, meetsAt, room, LecturerID) ENROLLED(StudentID, ClassName, mark) LECTURER(LecturerID, name, DepartmentID) DEPARTMENT(DepartmentID, name) Write the SQL statements for the following query:

B1. Find the age of the oldest student.

B2. Find the ID’s of lecturers whose name begins with “K” \

B3. Find the age of the youngest student who is enrolled in Mechatronics.

B4. Find the age of the oldest student enrolled in any of Max Headroom’s classes.

B5. Find the names of all classes that have more than 100 students enrolled

B6. Find the names of students who are not enrolled in any class