Questions
1). During January of 2007, the average price of regular unleaded gasoline in Oakland, California increased...

1). During January of 2007, the average price of regular unleaded gasoline in Oakland, California increased 11.0 percent. If the price elasticity of demand for gasoline was 0.13, the price hike means that the quantity demanded decreased by.

  • 6.46 percent
  • 8.46 percent
  • 1.43 percent
  • 4.31 percent
  • 0.16 percent

2). If a 4 percent change in the price of a good leads to a 3 percent change in quantity demanded, the price elasticity of demand equals

  • 1.33.
  • 4.00.
  • 0.75.
  • 3.44.
  • None of the above answers are correct.

3). The price elasticity of demand is a measure of

  • The equilibrium price of a product.
  • Buyers’ responsiveness to changes in the price of a product.
  • Whether a product is a substitute or a complement.
  • How much a change in demand affects the equilibrium price.
  • The amount of a product purchased when income increases.

4). If the price of a scooter increases by 20 percent and the quantity supplied of scooters increases by 30 percent, then the price elasticity of supply is

  • 0.66.
  • 0.20.
  • 1.5.
  • .30.

5). Suppose the New Orleans Saints lowers ticket prices by 13 percent and as a result the quantity of tickets demanded increases by 21 percent. This response means that the price elasticity of demand for Saints tickets is

  • Elastic.
  • Perfectly elastic.
  • Perfectly inelastic.
  • Inelastic.
  • Unit elastic.

6). Total revenue equals

  • Price.
  • Profit – cost.
  • Quantity sold -cost
  • Cost x price.
  • Price x quantity sold.

7). Suppose the current price of barley is $7 per bushel and at that price 100,000 bushels are demanded. If the price of barley rises 14% and quantity demanded decreases by 23% what is the price elasticity of demand for barley?

  • 0.61.
  • 1.64.
  • 0.14.
  • 0.23.

8).

A minimum wage is an example of a

  • Price ceiling.
  • Price floor.
  • Market wage.

10). If the demand for insulin is inelastic, an increase in insulin prices leads to

  • Less total revenue for insulin makers.
  • Total revenue probably changes but we need more information about the change in total expenditures on insulin to determine if the total revenue rises, falls, or stays the same.
  • First a decrease, then an increase in total revenue for insulin makers.
  • More total revenue for insulin makers.
  • No change in total revenue for insulin makers.

In: Economics

CASE STUDY: NETFLIX USES TECHNOLOGY TO CHANGE HOW WE WATCH VIDEOS (Please refer to your textbook...


CASE STUDY: NETFLIX USES TECHNOLOGY TO CHANGE HOW WE
WATCH VIDEOS (Please refer to your textbook Page 100-101)
When Netflix was founded in 1997 in the US, the movie rental giant Blockbuster had thousands of stores from coast to coast, filled to the rafters with video cassettes ready for immediate rental to customers. Netflix had a different vision from this well-established, well-financed competitor. Looking at the recent development of DVD technology, Netflix saw an opportunity to change the way consumers rent movies. The entrepreneurial company built its marketing strategy around the convenience and low cost of renting DVDs by mail, for one low monthly subscription fee.
Instead of going to a local store to
onto the Netflix website to browse the DVD offerings and click to rent. Within a day or two, the DVD would arrive in the customer’s mailbox, complete with a self- mailer to return the DVD. And, unlike any other movie rental service, Netflix customers were invited to rate each movie via the Netflix website, after which they’d see recommendations tailored to their individual interests.
Fast-forward to the 21st century. Video cassettes are all but obsolete, and Blockbuster, once the dominant brand in movie rentals, is closing down in the US as consumer demand moves to digital distribution for entertainment. In Australia both Blockbuster and Video Ezy still have a brand presence, but their future is uncertain. Both brands have been prompted to reassess their distribution channels. You may notice more DVD rental ‘kiosks’ such as ‘Video Ezy Express’ popping up in convenient locations including outside supermarkets and shopping complexes, in a bid to improve brand reach and accessibility. DVD rental kiosks, like online services, are accessible around the clock and reduce many store costs including wages. In contrast, by completely eliminating the need for brick-and-mortar stores or kiosks, Netflix has minimised its costs and extended its reach to any place that has postal service and Internet access. The company still rents DVDs by mail, but it has also taken advantage of changes in technology to add video streaming on demand. Now customers can stream movies and television programs to computers, television sets, videogame consoles, DVD players, Smartphones and other web-enabled devices. One advantage to the company is that streaming a movie costs Netflix less per customer than paying the postage to deliver and return a DVD to that customer.
Netflix made technology a core competency from the very beginning. Because the business has always been web-based, it can electronically monitor customer activity and analyse everything that customers view or click on. With this data, it can fine-tune the website, determine which movies are most popular among which segments, prepare for peak periods of online activity, and refine the recommendations it makes based on each
individual’s viewing history and interests. The company also uses its technical know- how to be sure the website looks good on any size screen, from a tiny Smartphone to a large-screen television.
A few years ago, planning for a significant rise in demand for streaming entertainment, Netflix decided against investing in expanded systems for this purpose. Instead, it arranged for Amazon Web Services to provide the networking power for streaming. Now, on a typical night in the US, Netflix streaming occupies up to 20,000 servers in Amazon data centres. Demand is so strong, in fact, that Netflix streaming accounts for about one- third of all Internet traffic to North American homes during the evening. The Australian market, however, may pose technological hurdles, as the National Broadband Network is still being rolled out, meaning that accessibility may not be as straightforward as it is in the US.
Although Blockbuster and Video Ezy are no longer a competitive threat in their traditional form, Netflix does face competition from Amazon’s own video streaming service ‘Amazon Prime Video’, which will be heading towards Australia and New Zealand’s shores in 2017. Other direct competitors include well-established Hulu, YouTube, Nine Entertainment and Fairfax media’s joint-venture STAN, and Foxtel’s movie streaming service Presto. It also competes with other entertainment
2
Copyright 2018 Cengage Learning. MKT1100 Human Resources Management T1-2020 Dr Chowdhury Hossan Ozford Institute of Higher Education

providers, including cable, satellite and broadcast television. Foxtel, for example, has dramatically reduced its basic cable packages in an effort to retain their share of the market in the face of increasing competition from on-demand services. To differentiate itself, Netflix has commissioned exclusive programming such as House of Cards, Arrested Development, and Orange is the New Black. The cost to produce such programs runs to hundreds of millions of dollars. Yet Netflix plans to continue pouring money into exclusive content because of the payoff in positioning, positive publicity and customer retention.
In addition, the way Netflix releases its exclusive programming reflects its in-depth knowledge of customer behaviour. The company found, through data analysis, that customers often indulge in ‘binge watching’ for a series they like, viewing episodes one after another in a short time. Based on this research, Netflix launched all 13 episodes of the inaugural season of House of Cards at one time, an industry first. Executives gathered at headquarters to monitor the introduction, cheering as thousands of customers streamed episode after episode. By the end of the first weekend, many customers had watched the entire series and shared their excitement via social media, encouraging others to subscribe and watch. When Netflix won multiple Emmy Awards for House of Cards later that year, it was another first – the first time any Internet company had been honoured for the quality of its original programming.
One key measure of Netflix’s growth is change in the number of monthly subscribers. In 2015 Netflix had about 70 million subscribers worldwide, of which 26 million are located outside of the US. Netflix estimates that by 2020 there will be over 100 million non-US subscribers. Despite the brand only launching in Australia in March 2015, it already has close to two million subscribers. Their closest direct competitor STAN has a little over 300,000 subscribers. Keys to Netflix’s successful launch include offering free trials and access to stripped-back free versions, as well as continued investment in original programming. It appears that streaming is the new broadcasting and ‘on-demand’ spells the demise of scheduled entertainment.51
Your Task:
Part 1: Prepare a case study report on the situation outlined in the case study in your textbook Page (100-101). If the case does not have specific details you feel are relevant, you can make assumptions as long as these are clearly identified at the beginning of your case study.

In relation to the case study, you need to address all questions below:
1. When Netflix originally entered the movie rental business, was it competing on the basis of a first-mover advantage or a late-mover advantage? Did it rely on the same advantage when it began streaming original content? ( introduction and conclusion)
2. How does Netflix use its marketing mix to create a sustainable competitive advantage? (introduction and conclusion)
3. What performance standards do you think Netflix uses to evaluate the outcome of its
marketing strategies?( introduction and conclusion)

In: Finance

Use the information given below to answer Questions 10 - 15. Robin Industries, Inc., [RI] manufactures...

Use the information given below to answer Questions 10 - 15. Robin Industries, Inc., [RI] manufactures and sells electronic solid fuel powered vehicles popularly known as BatKars [BK]. All units are sold with under a two-year warranty contract with a commitment to replace defective parts and provide the necessary labor services for such repair . During 2018 the corporation sold 6,000 BKs for cash at a unit price of $4,000. Based on past experience, the two-year warranty contracts are estimated to cost the company $380 per unit which included $80 per unit on parts and the balance for labor. These are recorded at the time when the sales are recorded. During 2018, RI incurred actual costs of $990,000 (which consisted of $444,000 for parts and the rest for labor) on repair work called for by customers on the sold units. Apply the expense-based (assurance-type) approach for answering Questions 10 - 12 stated below. NEXT You are then further informed that RI estimates $500 per unit of the product revenues from the above mentioned sales would would be considered as warranty revenues. 40% of these warranty revenues relate to year 2018 and the balance to year 2019. Now apply the revenue-based (service-type) approach for answering Questions 13 - 15.

10] The entry to record the warranty contracts issued in 2018 would be

a. Warranty Expenses ...... DR $1,080,000; Warranty Expenses Payable ...... CR $ 1,080,000.

b. Warranty expenses ...... DR $2,280,000; Cash ...... CR $2,280,000.

c. Warranty Expenses ...... DR $2,280,000; Estimated Warranty Liabilities ...... CR $2,280,000.

d. Warranty expenses ...... DR $2,280,000; Parts Inventory ...... CR $480,000; Direct Labor ...... CR $1,800,000

e. Warranty expenses ...... DR $24,000,000; Cash ...... CR $24,000,000.

11] Prepare the journal entry to record the actual warranty costs incurred by RI during 2018.

a. Warranty expenses ...... DR $1,080,000; Parts Inventory ...... CR $1,080,000.

b. Estimated Warranty Liabilities ...... DR $1,080,000; Parts Inventory ...... CR $1,080,000.

c. Estimated Warranty Liabilities ...... DR $990,000; Parts Inventory ...... CR $444,000; Direct Labor ...... CR $546,000; ..

d. Warranty expenses ...... DR $1,290,000; Estimated Warranty Liabilities ...... CR $1,290,000.

e. Warranty expenses ...... DR $1,080,000; CR Cash ...... $1,080,000.

12. How would the warranty transactions be reported on the financial statements for December 31, 2018 stating the appropriate classifications and amounts?

a. Income Statement: Sales Revenues ... $24,000,000; Warranty Expenses ... $2,280,000; and Balance Sheet: Non-Current Liability - Estimated Liability for Warranties ... $1,290,000.

b. Income Statement: Warranty Revenues ... $24,000,000; Warranty Expenses ... $2,280,000; and Balance Sheet: Current Liability - Estimated Liability for Warranties ... $1,290,000.

c. Income Statement: Sales Revenues ... $24,000,000; Warranty Expenses ... $990,000; and Balance Sheet: Current Liability - Warranties Payable ... $990,000.

d. Income Statement: Sales Revenues ... $24,000,000; Warranty Expenses ... $990,000; and Balance Sheet: Non-Current Liability - Estimated Liability for Warranties ... $1,290,000.

e. None of the above.

13] What would be the journal entry to record the sales of the BatKars and the warranty in 2018?

a. Cash ...... DR $24,000,000; Sales Revenue ...... CR $21,000,000; Warranty Payable ...... CR $3,000,000.

b. Cash ...... DR $24,000,000; Sales Revenue ...... CR $21,000,000; Unearned Warranty Revenue ...... CR $3,000,000.

c. Cash ...... DR $24,000,000; Sales Revenue ...... CR $21,000,000; Gain On Warranty ...... CR $3,000,000.

d. Cash ...... DR $24,000,000; Sales Revenue ...... CR $23,010,000; Warranty Payable ...... CR $990,000.

e. None of the above.

14] The journal entry to record the actual warranty costs incurred in 2018 would be

a. Warranty Expense ...... DR $990,000; Cash ...... CR $546,000; Parts Inventory ...... CR $444,000

b. Warranty Expense ...... DR $990,000; Warranty Payable ...... CR $990,000.

c. Warranty Expense ...... DR $990,000; Estimated Liability for Warranties ...... CR $990,000.

d. Warranty Revenues ...... DR $990,000; Cash ...... CR $546,000; Parts Inventory ...... CR $444,000.

e. Warranty Expense ...... DR $990,000; Direct Labor ...... CR $546,000; Parts Inventory ...... CR $444,000.

15] How would the warranty transactions be reported on the financial statements for December 31, 2018 stating the appropriate classifications and amounts?

a. Income Statement: Sales Revenue ...... $21,000,000; Warranty Revenue ...... $1,200,000; and Warranty Expenses ...... $990,000; and Balance Sheet: Current Liability - Estimated Liability for Warranties ...... $1,800,000.

b. Income Statement: Sales Revenue ...... $21,000,000; Warranty Revenue ...... $1,200,000; Warranty Expenses ...... $990,000; and Balance Sheet: Current Liability - Unearned warranty revenue ...... $1,800,000.

c. Income Statement: Sales Revenue ...... $21,000,000; Warranty Revenue ...... $1,200,000; Warranty Expenses ...... $990,000; and Balance Sheet: Non-Current Liability - Unearned warranty revenue ...... $1,800,000.

d. Income Statement: Sales Revenues ...... $24,000,000; Warranty Expenses ...... $1,200,000; and Balance Sheet: Current Liability - Unearned warranty revenue ...... $1,800,000.

In: Accounting

Identify the impact on the income statement and balance sheet if adjusting entries for the following situations were not recorded.

Identify the impact on the income statement and balance sheet if adjusting entries for the following situations were not
recorded.
a. Office Supplies used, $800.
b. Accrued service revenue, $4,000.
c. Depreciation on building, $3,500.
d. Prepaid Insurance expired, $650.
e. Accrued salaries expense, $2,750.
f. Service revenue that was collected in advance has now been earned, $130

In: Accounting

Executives at Bob's widgets notice the company’s revenues have increased by a constant amount of $5...

Executives at Bob's widgets notice the company’s revenues have increased by a constant amount of $5 million each year for the past several years. This trend is expected to continue for the foreseeable future. Suppose next year’s revenue is $300 million. Bob's widgets' MARR is 7%. You’re curious about the present worth of Bob's widgets' revenue over the next 5 years.

In: Finance

A new company has an upfront cost of $250,000 today. Starting one year from today they...

A new company has an upfront cost of $250,000 today. Starting one year from today they will produce a revenue of $85,000 every year for a total of ten years. The following year (t=11), the revenue will grow at a rate of 7% and this growth rate will remain constant every year forever. The interest rate is 8%. What is the value of these cash flows today for this new company?

In: Finance

The short-run supply curve for an individual firm operating in a perfectly competitive market is: a....

The short-run supply curve for an individual firm operating in a perfectly competitive market is:

  • a. the marginal cost curve at or above the average total cost curve.

  • b. the marginal cost curve at or above the average variable cost curve.

  • c. the marginal revenue curve at or above the average total cost curve.

  • d. the marginal revenue curve at or above the average variable cost curve.

In: Economics

The Fijian government has been recently holding budget consultations around the country. In June 2019, the...

The Fijian government has been recently holding budget consultations around the country. In June 2019, the government will come up with an expenditure and revenue plan. What kind of goods and services should the government tax if we wish to maximize our revenue collections for the upcoming fiscal year? How will be the tax burden shared between ordinary Fijians and firms? Explain your answer.

In: Economics

Which of the following would not be a correct form for an adjusting entry? A. A...

Which of the following would not be a correct form for an adjusting entry?

A. A debit to an expense and a credit to a liability

B. A debit to an asset and a credit to a revenue

C. A debit to a liability and a credit to a revenue

D. A debit to an asset and a credit to a liability

The answer is D, please explain why and please list all correct adjusting entries, and name some incorrect adjusting entries the explain why.

In: Accounting

Alice’s hair salon increased its total monthly revenue from RM10,000 to RM15,000 when it raised the...

Alice’s hair salon increased its total monthly revenue from RM10,000 to RM15,000 when it raised the price of hair cut from RM50 to RM60.

a. Calculate the price elasticity of demand for Alice’s hair salon.

b. Suppose you are the hair salon’s consultant, if Alice wish to increase her revenue, would you advise her to continue with her existing plan?

In: Economics