ABC
ABC, Channel 6, is located in Eugene, Oregon, home of the University of Oregon’s football team. The station was owned and operated by George Wilcox, a former Duck (University of Oregon football player). Although there were other television stations in Eugene, ABC was the only station that had a weatherperson who was a member of the American Meteorological Society (AMS). Every night, Joe Hummel would be introduced as the only weatherperson in Eugene who was a member of the AMS. This was George’s idea, and he believed that this gave his station the mark of quality and helped with market share.
In addition to being a member of AMS, Joe was also the most popular person on any of the local news programs. Joe was always trying to find innovative ways to make the weather interesting, and this was especially difficult during the winter months when the weather seemed to remain the same over long periods of time. Joe’s forecast for next month, for example, was that there would be a 60% chance of rain every day, and that what happens on one day (rain or shine) was not in any way dependent on what happened the day before.
One of Joe’s most popular features of the weather report was to invite questions during the actual broadcast. Questions would be phoned in, and they were answered on the spot by Joe. Once a 10-year-old boy asked what caused fog, and Joe did an excellent job of describing some of the various causes.
Occasionally, Joe would make a mistake. For example, a high school senior asked Joe what the chances were of getting 15 days of rain in the next month (30 days). Joe made a quick calculation:
(60%) x (15 days / 30 days) = (60%) (1/2) = 30%
Joe quickly found out what it was like being wrong in a university town. He had over 50 phone calls from scientists, mathematicians, and other university professors, telling him that he had made a big mistake in computing the chances of getting 15 days of rain during the next 30 days. Although Joe didn’t understand all of the formulas the professors mentioned, he was determined to find the correct answer and make a correction during a future broadcast.
Discussion Questions
1. What are the chances of getting 15 days of rain during the next 30 days?
2. What do you think about Joe’s assumptions concerning the weather for the next 30 days?
Note : Answers should be in Word format
In: Statistics and Probability
Please give the genus and species for each question.
1. The colonies are typically large, gray-white opaque colonies on blood agar. Some strains are beta hemolytic. On MacConkey agar the colonies appear red from fermentation of lactose in the medium. The bacterial cells are gram-negative straight rods. The biochemical reactions are indole positive, methyl red positive, voges proskauer negative and citrate negative. The microbe is (genus and species):
16. A 38-year-old man in Alabama developed bilateral paresthesia and pain in his ears, headache, sore throat, and anorexia. These symptoms persisted and later were accompanied by fever, difficulty swallowing, confusion, and tremor. He was admitted to the hospital with a temperature of 105 F, nuchal rigidity, confusion, agitation, and spasmodic tremors. Physical examination admission revealed dysarthria, dysphagia, pharyngeal paralysis, and drooling. Stimulation of the patient precipitated spasms with spontaneous flexion of all extremities. A lumbar puncture revealed no marked abnormalities. Seven days later, the patient had pharyngeal and laryngeal spasms, subsequent cyanosis, and suffered a respiratory arrest; he was resuscitated immediately. Reviewing the patient’s history he had been bitten on the right ear by a bat four weeks prior to admission. The bat had escaped and the patient had sought medical care. Over the next few days, the patient lapsed into a coma. Neurologic examination revealed facial paralysis, generalized hyporeflexia, and response to only deep pain. No other focal abnormalities were present. Initially the patient was treated with diphenylhydantoin, diazepam, and chlorpromazine. Once the coma ensued, the sedatives were discontinued. Proteinuria, hypothermia and hypoxia subsequently developed. Despite intensive respiratory care, antibiotics, postural drainage, use of bronchodilators, and vigorous suctioning, hypoxia persisted. The patient developed a pneumothorax, had a cardiorespiratory arrest and died. The microbe is (genus and species):
30. a 7-year-old boy was brought to your office for evaluation of a sore throat and fever which he had for about 5 days. He is the son of parents who immigrated to the United States from Moscow 6 months ago. He has not had much medical care in his life, and his immunization status is unknown. He is anxious, tachypneic, and appears sick. His temperature is 101.5 F and his voice is hoarse. His tonsils and pharynx are red and swollen with a grey membrane coating the tonsils, uvula and soft palate. He has lymphadenopathy. His lungs are clear. He is transferred to a local children’s hospital with the presumptive diagnosis of:
In: Biology
Consolidation several years subsequent to date of
acquisition—Equity method
Assume that a parent company acquired a subsidiary on January 1,
2014. The purchase price was $785,000 in excess of the subsidiary’s
book value of Stockholders’ Equity on the acquisition date, and
that excess was assigned to the following [A] assets:
| [A] Asset |
Original Amount |
Original Useful Life |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Property, plant and equipment (PPE), net | $140,000 | 16 | years | |||||||||
| Patent | 245,000 | 7 | years | |||||||||
| License | 105,000 | 10 | years | |||||||||
| Goodwill | 295,000 | Indefinite | ||||||||||
| $785,000 | ||||||||||||
The [A] assets with definite useful lives have been depreciated or
amortized as part of the parent’s preconsolidation equity method
accounting. The Goodwill asset has been tested annually for
impairment, and has not been found to be impaired. The financial
statements of the parent and its subsidiary for the year ended
December 31, 2016, are as follows:
| Parent | Subsidiary | Parent | Subsidiary | |||
|---|---|---|---|---|---|---|
| Income statement | Balance sheet | |||||
| Sales | $4,802,000 | $1,338,300 | Assets | |||
| Cost of goods sold | (3,457,300) | (784,700) | Cash | $719,600 | $337,400 | |
| Gross profit | 1,344,700 | 553,600 | Accounts receivable | 1,229,200 | 303,800 | |
| Equity income | 159,150 | - | Inventory | 1,624,000 | 389,900 | |
| Operating expenses | (720,300) | (340,200) | Equity investment | 1,650,550 | - | |
| Net income | $783,550 | $213,400 | Property, plant & equipment | 2,923,200 | 721,000 | |
| Statement of retained earnings | $8,146,550 | $1,752,100 | ||||
| BOY retained earnings | 1,694,700 | 676,200 | Liabilities and stockholders' equity | |||
| Net income | 783,550 | 213,400 | Accounts payable | $702,800 | $124,600 | |
| Dividends | (394,000) | (58,000) | Accrued liabilities | 835,800 | 163,100 | |
| Ending retained earnings | $2,084,250 | $831,600 | Long-term liabilities | 2,100,000 | 436,100 | |
| Common stock | 527,100 | 87,500 | ||||
| APIC | 1,896,600 | 109,200 | ||||
| Retained earnings | 2,084,250 | 831,600 | ||||
| $8,146,550 |
$1,752,100 |
a. Compute the Equity Investment balance as of January 1, 2016.
$Answer
b. Show the computation to yield the $159,150 equity income reported by the parent for the year ended December 31, 2016.
Do not use negative signs with your answers.
| Subsidiary net income | $Answer | |
| Less: Amortization | Answer | |
| Less: Depreciation | Answer | Answer |
| $Answer |
c. Show the computation to yield the $1,650,550 Equity Investment
account balance reported by the parent at December 31, 2016.
Do not use negative signs with your answers.
| Equity investment at 1/1/16 | $Answer | |
| Plus: AnswerDividendsEquity incomeEquity investmentGoodwillOperating expensesPPE, netRetained earnings | Answer | |
| Less: AnswerDividendsEquity incomeEquity investmentGoodwillOperating expensesPPE, netRetained earnings | Answer | Answer |
| Equity investment at 12/31/16 | $Answer |
In: Accounting
Public Health Nursing
Read the overview below and complete the activities that follow.
Jason, RN, BSN, is a public health nurse working for sections of three counties in the rural Northwest. "My duties range from home visits for parenting education, to foster child care, to the mainstays of public health—communicable disease investigation and reporting—and everything in between. In fact, once during a home visit I even delivered a baby—It was a boy," Jason says. "I enjoy the autonomy I have in my job, and I've established good rapport with the families I see regularly."
Case:
The ability to establish rapport is important, Jason explains, when he contacts individuals who have been diagnosed with a reportable disease, such as a sexually transmitted disease (STD), also referred to as a sexually transmitted infection (STI) and their contacts. "We have a fairly high percentage of STIs in my area, and I'm often persuading people to give me the names of those with whom they have been intimate, so I can let those individuals know that they should see a doctor.The information is kept confidential, of course, Jason continues, "but it's still a hard subject to approach. Most people are cooperative, but there are a few who don't want to talk to me. That's when my job really becomes difficult." From Jason's perspective, his job involves helping keep families within his practice area healthy, and also helping hold down the spread of a contagious infection or disease once patients are diagnosed. His investigative work as a public health nurse is mandated by state law, but the process can be difficult and can feel intrusive. Nevertheless, Jason does his best to see that the people in his area are protected. From the perspective of Jason's patients who learn they have a reportable, contagious condition, his visit is probably stressful. Those who are concerned for loved ones or others with whom they have had contact, however, are generally willing to provide names of individuals he can contact. From the perspective of public health authorities, nurses like Jason not only see patients in their homes, where health problems often arise, but they also keep contagious disease from becoming epidemic, and they help get vital treatment to those who have been exposed to infectious diseases
Read the case below and answer the questions.
1.) If it were your job to solicit information from a person with a communicable disease, how would you proceed?
In: Nursing
Hi! Below is the case study and I want to make sure I'm on the right track. I bolded the questions I'm interested in (1-5). Looking for people who are familiar with the DSM-5/abnormal psychology and able to answer all questions completely. Thank you!
Questions:
1. Diagnosis; what is the evidence for it?
2. Treatment; typical treatment used for this diagnosis AND most effective treatment. IF the person is in treatment, what should we target first in terms of symptoms? How likely are they to stay in treatment and how likely are they to recover? Are meds involved and if so, what broad “type” of meds work for this disorder,?
3. Differential diagnosis (why is it this disorder and not this disorder)
4. Does the person have more than one diagnosis, what would DSM say about the criteria for diagnosing that
5. What would the primary causal theories be?
CASE STUDY BELOW:
Shane is an 11 year old boy in the sixth grade at a private Catholic middle school. Shane has a history of being hyper, irritable, and off task at both school and home - he has difficulty with motivation and attention and is quite impulsive and is a risk-taker. He has frequent behavior problems both at school and at home, mostly due to being impulsive and not thinking much about rules and consequences. Shane plays sports and is very good at them - he is on the all-star team with soccer and basketball and his coaches love him. He is also a very talented musician, but he always forgets to practice, so his music teacher is frequently frustrated with him. Shane gets very poor grades in school also, he tends to fail tests and he often forgets to turn assignments in. He has a tutor, but it does not help. He says he just does not understand or care about much of the work he is supposed to do. Shane loves video games and this takes up a lot of his free time, it is also a source of frequent arguments with his parents, as they want him to spend less time on this activity. Shane actually argues about lots of things - he even argues when it is clear he will lose! Shane also has a long history of having “friend issues” - he has a couple of friends, but he often seems to just “not fit in” with many of his peers and he sometimes seems to almost “seek trouble out”. He tends to hang with troublemakers also, so that’s an ongoing issue. Shane’s parents have tried everything to help him, but Shane does not respond to their attempts and he continues to have the above problems and issues despite their hard work.
In: Psychology
Chapter 20 – Developing a Service Plan at the Case
Fundamentals of Case Management Practice, skills for the human services - 5th ed by Nancy Summers
Please read the following case study and answer the questions to the best of your ability.
Case 20.1: Developing Dave's Service Plan
Dave is a 49-year-old bartender who is currently going through a divorce initiated by his wife. Dave and his wife have two children: a boy, aged 6 and a girl, aged 9. Dave states that he and his wife decided to separate and then divorce after his wife complained on numerous occasions about his work responsibilities. He states that his wife told him that his work hours and the social contacts he made as a result of his job at the bar were incompatible with the kind of family life she wanted for herself and her children. Dave co-owns his home with his wife and is letting her have the house for the sake of the children. He has taken up with a woman who frequents his bar and recently moved in with her in a different part of the town, "giving me a place to put my things."
Dave is requesting help in restoring his marriage and is looking for marriage counseling. He is not sure his wife will agree. Additionally, Dave wants help in considering alternative training or education so that he is no longer dependent on his skills as a bartender for his income.
Dave has a high school diploma and has completed four college courses, all of them general education courses. Dave has a close relationship with his sister who lives in the same part of the town where he is currently living. "She gives me a lot of support." He is a member of the St. Paul's Methodist church but has not been to church in over a year. Dave indicates that he joined the church in order to please his wife but never got much out of going there, though he likes the minister at the church. Dave describes his relationship with his daughter as close. Since he left, his daughter calls him every night to go over homework. Unfortunately, his work schedule often cuts these calls short or he is not able to take the calls.
Dave is willing to begin seeing a counselor on his own in the hope that his wife will join him at some point.
1. Describe Dave's presenting needs and concerns.
2. Describe the strengths and supports that Dave has.
3. Describe the weaknesses and/or obstacles that Dave is facing.
In: Psychology
PROTOZOAN GENUS NAMES TO MATCH TO THE CASE STUDY:
Giardia Toxoplasma Trichomonas
Trypanosoma Plasmodium
Case 4:
An 11-year-old boy in Thailand was admitted to the hospital due
to a sustained fever for 10 days prior to admission. He presented
with fever and chills. There were no symptoms of cough or other
respiratory tract involvement. There was no jaundice, but two days
before admission, there was a stomach-ache and vomiting, but no
diarrhea. He complained about myalgia (muscle aches) but did not
have any rash or hemorrhages.
His fever was 103oF on admission, and his heart rate was
140 bpm. He had mildly enlarged tonsils, a swollen left
submandibular lymph node and tachycardia. There was mild tenderness
in the upper right quadrant of the abdomen, with mildly enlarged
margins of the liver. His spleen was normal. He had drowsiness but
was still oriented.
A peripheral blood smear showed normal-sized Red Blood Cells with a
few ring-forms of a trophozoite inside the RBCs. On occasion, faint
red dots were seen on the surface of the RBCs.
The patient was placed on Malarone and began to show signs of
recovery within a few days.
Question 1: What is the name of this parasite?
Question 2: where is the trophozite of this parasite, usually reside?
_____________________________________________________________________________________________________________________________________________
Case 5
A pregnant woman who lived on a farm with many dogs and cats as
outdoor pets presented to an urgent care clinic during the
15th week of her pregnancy. She presented with fever,
headache, enlargement of a lymph node on her neck, and symptoms of
a common cold. She was placed on the antibiotic
Cefixime, but she remained symptomatic despite the
prescription.
An ultrasound of the fetus was taken at week 17, and it showed no
anomalies. But since the patient was still symptomatic, she was
referred to an ENT (Ear-Nose-Throat) specialist. Fluid was
extracted from a swollen lymph node which had continued to swell in
size. No parasites were seen in a stain of the fluid. But a
follow-up serological blood test was positive for antibodies to the
suspected parasite. Under the microscope, the trophozoite of this
parasite would be crescent-shaped, 6 micrometers in length, with a
prominent nucleus, a pointed anterior end, and a rounded posterior
end.
The patient was given pyrimethamine and sulfadiazine, but she could
not tolerate them, developing a petechial rash. Spiromycin was then
prescribed.
At the 24th week of pregnancy, a fetal scan showed
pronounced hydrocephaly and decreased amniotic fluid. The physician
recommended termination of the pregnancy, and it was terminated at
178 days. The male fetus was covered in meconium and had developed
the same petechia as the mother had during her drug reaction.
Question 1: what is the risk factor in this case?
Question 2:what is the caustive agent?
In: Biology
Part 3. The relationship between medical researchers and drug companies are under scrutiny because of a possible conflict of interest. A 1995 study began the controversy that suggested that the use of calcium-channel blockers to treat hypertension led to an increased risk of heart disease. An intense debate led both in technical journals and in the press. A group of researchers is interested in whether researchers that financial ties to the companies had that produce the drug that they were evaluating were more likely to report favorable results than researchers who had no economic ties to the companies. In the sheet entitled “Drug Research,” you will find information on a sample of 70 studies on the health effects of calcium-channel blocking drugs. In the first column, the variable labeled “Relationship with Drug Companies” indicates whether or not the authors of a particular study had financial ties to the company that produced the calcium-channel blocker that they were evaluating. The label in the second column labeled “Results” indicates whether the results of the study were critical of the drug (i.e., suggesting that the drug is ineffective or has serious side effects), neutral, or favorable (i.e., suggesting that the drug has the desired effect without causing serious side effects).
Use the pivot table tool to create a cross-tabulation table that shows the percentage of studies of each relationship type (i.e., the ones with authors with financial ties to the companies and the ones with authors without financial ties) that reported each type of result (critical, neutral, favorable). Copy and paste the table into this document and reformat it professionally. (4 points)
Do these results suggest that the research findings for calcium-channel blockers are affected by whether drug companies fund the researcher? (3 points)
Use the pivot table that you developed for Question 1 to create a clustered bar chart that graphically summarizes the results. Copy the clustered bar chart below. (3 points)
What are the levels of measurement of the “Relationship with Drug Companies” and “Results” variables? (2 points)
| Relationship with Drug Companies | Results |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Do Not Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Favorable |
| Authors Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Critical |
| Authors Have Financial Ties to Companies | Neutral |
| Authors Have Financial Ties to Companies | Favorable |
In: Statistics and Probability
Read the case below and answer the questions that follow.
Coke in India, Before and After
BEFORE
Coke in India
PepsiCo was in the Indian market during the mid-1950s,
but pulled out because the business was unprofitable. Coca Cola had
operated in India since 1950 but left in 1977 because the Indian
government insisted on some unacceptable conditions. The Indian
government demanded that Coke reduce its ownership from 100 to 40
percent; that it divulge its formula, and that it use dual
trademarks so that Indian consumers would have a local logo. Coke
was especially adamant about preserving the mystique of its secret
formula and pulled out of India rather than comply.
Coca-Cola's departure gave PepsiCo a great opportunity, but Pepsi
did not begin negotiations with the Indian government until 1985,
and did not get formal permission to return immediately. although
the initial investment Pepsi proposed was only $15 million,
approval had to be given at the cabinet level. There were twenty
parliamentary debates, fifteen committee reviews and 5,000 articles
in the press about the proposed investment over a three year
period. Finally approval was granted under onerous terms. Pepsi
gave too many concessions for too little in return.
Pepsi had to:
1) limit its ownership to 39.9%;
2) it had to promise to export about $150
million over the first ten-year period of operation;
3) soft drink sales could not exceed 25% of total sales;
4) it had to promise to export 75% of concentrate;
5) it had to set up an agricultural research center;
6) it had to set up fruit and vegetable processing plants).
After Pepsi accepted these terms and was readmitted, Coke than
reapplied to reenter India around 1988, but its application was
denied, to Coke's fury and disgust. Then in 1991, Prime Minister
Rao was elected and launched broad economic reforms. Coca-Cola
announced its return to India in 1993.
In order to get permission to return, Coke had to form a 51%-owned
JV with an Indian company named Parle Exports. Coke had to agree to
export three times the value of its imports. It also had to promise
to export plastic beverage cases to compensate for its imports of
concentrate.
After Pepsi became the target of militant protestors in 1995,
Pepsi's second KFC restaurant in New Delhi was closed for a month
by the Indian authorities because two flies were found in its
kitchen.
However, India is a huge potential market and both companies have
preservered. The Indian market has opened up fast in the last
fifteen years and now the two companies are dealing with marketing
issues rather than with a business-unfriendly government. The
government of India has become much more
business-friendly.
Coke’s new strategy in India
With slowdown in developed markets, companies like PepsiCo and
Coca-Cola are looking at emerging markets like India and China for
growth. PepsiCo is aiming to triple its businesses in India over
the next five years (and also setting up a new leadership structure
in India). The Coca-Cola Company (Coke), the world’s largest
nonalcoholic beverage company, is not one to be left behind. Coke
has a new strategy and has renewed its focus on semi-urban and
rural markets in India.
The soft drink consumption market in India is mainly concentrated
in urban cities. Market research data suggests that consumers in
urban cities spend ten times more than consumers in semi-urban and
rural markets. However, Coca-Cola has renewed its focus on the
rural market in India and believes there is huge opportunity with
vast growth potential in these markets. Coke is targeting small
towns (tier II and III towns like Agra, Bilaspur and Lucknow) and
rural markets in India.
Coke’s new strategy involves training retailers (around 6,000 of them) in a program launched by the Coca-Cola University. [In 2007, the company launched Coca-Cola University — a virtual, global university for all learning and capability-building activities.]
The company calls this the “parivartan” program (meaning “Change” in English). Shop owners (traditional retailers) are given training on displaying and stocking products well. The goal of the innovative training program is to provide traditional Indian retailers with the skills, tools and techniques required to succeed in a constantly changing retail scenario. Presentations (including audio/visual technology) in local Hindi language help small retailers (with stores less than 200 square feet in average size) to better understand the concepts involved. Each retailer also receives a Coca-Cola “Certified Retailer” certificate at the conclusion of the program.
Last year, PepsiCo set up a research facility in India.
Last month, Coke too set up an R&D faculty in India to develop
beverages that suit local taste and increase focus on localizing
its portfolio of beverages. Earlier, Coca-Cola India had been
outsourcing all R&D functions from its facility in Shanghai.
Some examples of local flavors include Maaza aam panna by Coca-Cola
and Pepsi has locally-produced flavors under its Tropicana juice
brand (with nimbu pani (lemon water) in the pipeline).
Moving from a price strategy to stepping up distribution In the
past (in 2002-03), Coke had already targeted rural consumers by
bringing down the entry price (Rs 5 a bottle) for its product. Now,
it has stepped up distribution of its 200-ml (priced at Rs 7 and Rs
8 ) returnable-glass-bottles.
Partly from: http://www.casestudyinc.com/coke-strategy-training-retailers (Links to an external site.)
Case Discussion Question:
What lessons can international marketers learn from Coke and Pepsi's experiences in India? Please list up three or four different items.
In: Operations Management
Subjective
Medical History
Mrs. AB is a 28 yr old Caucasian bank worker. She has had recurrent back pain since the age of 16. At that time she had an awkward fall while playing softball. She was taken to her local emergency department, where she was given the diagnosis of muscle strain and treated with painkillers and muscle relaxants. Although her back improved quickly, she believes that the pain never completely resolved. As she continued through high school she noticed that although she had continuing periods of pain, they seemed to be less severe when she was physically active.
At age 21 she experienced another acute episode of back pain that began suddenly when she sat down on a couch. This time she did not seek medical help but treated herself with over-the-counter pain medication. The pain slowly resolved over several months.
Two years ago over the July 4th weekend, Mrs. AB was camping with her husband and daughter. On the morning when they were packing up to go home, she bent over to help her husband pick up the tent and had a sudden onset of severe back pain. The pain was in her back and right buttock. She saw both her physician and chiropractor for treatment. Her X-ray results were normal, but she was told that her MRI showed a bulging disc between the fourth and fifth lumbar vertebrae. All other medical screening was clear, and she was told that she did not have any serious medical problems. She was given a short course of muscle relaxants and stayed off work for 3 d. Her condition slowly improved but continued to bother her for the next several months.
In October the patient’s chiropractor suggested that she start fitness exercise. The previous January she had joined her town’s fitness center, but her attendance had been sporadic. She had completely stopped working out before she injured her back while camping, and the manager of the facility had put her membership on hold while she was receiving treatment for her back pain.
Objective and Laboratory Data
Exercise Test Results
Following her chiropractor’s advice, Mrs. AB returned to her fitness facility for a reevaluation and treatment program. Her physician had cleared her to begin an exercise program, and the fitness facility cleared her based on PAR-Q. The facility manager attempted a graded cycle ergometer test of aerobic capacity, but Mrs. AB was unable to complete it because of back pain. Similarly, muscle strength testing of back extensors and abdominal muscles was not possible. She was able to extend her hips only to neutral, and an attempt to test hamstring flexibility by reaching for her toes in sitting yielded a 13 in. (33 cm) distance from her fingertips to her toes.
She was able to do five repetitions of a trunk extension exercise from midflexion range to neutral spine position using a resistance of 30 lb (14 kg). She attempted latissimus pull-downs with 20 lb (9 kg) of resistance and a leg press that loaded through her shoulders, but she found the exercises too painful to continue to a formal strength evaluation. She was able to walk for 15 min on a treadmill with 0° incline at 3 mph (4.8 kph). She found this moderately painful.
Assessment and Plan
Exercise Prescription
Under the guidance of the fitness center manager, she began a program of treadmill walking to tolerance and resumed a modified version of the program of resistance exercise she had started when she joined the facility. Her walking started with 15 min at 3 mph (4.8 kph), and her goal was to increase to 4 mph (6.4 kph) and a distance of 2 mi (3.2 km). She did curl-ups using an exercise ball for the abdominal muscles, beginning with one set of 10 repetitions. She also started with one set of 10 repetitions of the following exercises: chest press (two varieties), seated rowing, leg curl, triceps pull-down, and knee extension. All were done on weight equipment rather than with free weights, and initial resistance was determined via selection of a weight that did not increase her back pain and allowed her to do the required number of repetitions without loss of form. On the back extension machine she started with one set of five repetitions with 30 lb (14 kg) of resistance in a very limited range.
The fitness center is adjacent to the bank where Mrs. AB works, and she now goes there after work several days a week. Her employer is a major corporate sponsor of the fitness center, so she is able to take advantage of a reduced membership rate. Currently, she experiences some back pain at least weekly. She does not take time off work for pain but may modify her activities slightly. On days when pain bothers her, she takes over-the-counter pain medication. With the severe episodes she had experienced in the past, she had returned to work despite considerable pain within 3 to 5 d of the episode. Her supervisor insisted on buying an ergonomic chair for her use at work, and Mrs. AB finds the chair helpful. Her job allows her to change position frequently, and she is never required to either sit or stand for long periods. She has noticed that any prolonged posture aggravates her back pain for several days.
Similarly, she has found that beginning any new sporting activity increases pain. Last summer she coached her daughter’s softball team and found that the frequent squatting activities caused her back to flare up considerably. Depending on the activity, days or weeks may pass before the pain settles down to the usual level. She continues to see her chiropractor once a month.
Mrs. AB normally exercises three or four times a week at the wellness center. She has found that her episodes of back pain worsen and the frequent low levels of pain increase in severity whenever she fails to exercise regularly. She believes that her back symptoms are still improving but extremely slowly. Her goal continues to be complete elimination of pain.
In the first 6 mo after her injury, Mrs. AB increased her exercise routine to include the following exercises: chest press (two varieties), seated rowing, leg curl, triceps pull-down, and knee extension. These exercises are all done on weight equipment rather than with free weights and she normally does three sets of 12 to 15 repetitions. Additionally she does two sets of 30 abdominal crunches. For the chest presses and rowing she now uses 40 lb (18 kg). The triceps pull-down is 20 lb (9 kg); the leg curls are 30 lb (14 kg); and the knee extension is 35 lb (16 kg). Her back extension exercises have increased to three sets of 20 reps with a resistance of 80 lb (36 kg), with extension only to neutral. She now walks 2 mi (3.2 km) on the treadmill at a speed of 4 mph (6.4 kph) and does light stretching of arms and legs before her workout. The flexibility of her spine has improved somewhat, but she is cautious of allowing extension of her back much beyond a straightened position with any exercise. Before the episode she had been using a leg press machine that loaded through the shoulders and a lat pull-down. Both were extremely painful after the injury, and she dropped them from her program. She has not attempted them since. Although she has continued to work out regularly, the weights have been the same on the machines for about a year. She uses the fitness center treadmill for a walking program. She still has tight hamstrings, fingertips 6 in. (15 cm) from toes, and reduced active and passive back extension.
Case Study Discussion Questions
In: Nursing