TASK 1: THE IMPORTANCE OF CONSTRUCTION INDUSTRY IN THE ECONOMY

• THE IMPORTANCE OF CONSTRUCTION INDUSTRY IN THE ECONOMY

• Explain in detail the Role of Construction Industry
• Explain in detail the contribution of the construction Industry in economic growth in terms of:
  • Employment
  • Foreign Investment
  • Tourism
  • The growth of other industry

Develop detail business outline for food preservation company.

I. Summarize your business concept, define your company, how you will generate revenue and profit. Describe your product/service, what distinguishes your company from others and how much money you will need from financers. II. Explain your mission, objectives, purpose and what you want to accomplish. III. What industry are you and type of structure. IV. Describe your product/service. V. Provide data about your target market and goals. VI. Summarize qualifications of management personnel. VII. Outline strategy for identifying and contacting customers, providing customer services, setting prices, advertisement. VIII. Describe how product will be developed, costs and problems. IX. Provide an example of your operating plan. Identify operating facilities needed, equipment and personnel requirements. X. Need a schedule for company growth, development, staffing and when products will be ready for the market. XI. What risks and problems do you foresee with your business? XII. Outline the details of your budget: projections of income, expenses, costs for start-up, operations, in a 3-5 years cash flow analysis. XIII. What kind of exit strategy will you provide for investors to buy back their investment? Reference: Thill and Bovee, 14th Edition, p 343.

In an FIR digital filter, each sample in the output signal is found by multiplying M samples from the input signal by M predetermined coefficients, and adding the products. The characteristics of these filters (high-pass, low-pass, etc.) are determined by the coefficients used. For this problem, assume M = 5000, and that single precision floating point math is used. a. How many math operations (the number of multiplications plus the number of additions) need to be conducted to calculate each point in the output signal? b. If the output signal has an average amplitude of about one-hundred, what is the expected error on an individual output sample? Assume that the round-off errors combine by addition. Give your answer both as an absolute number, and as a fraction of the number being represented. c. Repeat (b) for the case that the round-off errors combine randomly. Explain in detail?

This topic comes from both Chapter 13 and 15. It is an investment topic, but you will need to refer to Chapter 13 to understand stock splits. You are a financial consultant. Your client owns 200 shares of Chipotle Mexican Grill. This corporation has never had a stock split. Write a message to your client discussing the possibility of a stock split. Explain to your client how a 2:1 split might affect their portfolio of stocks. You will need to do some research on stock splits and study the section on stock-splits from the book in Chapter 13. The Chapter 13 PowerPoint slides are a good resource. Your message must be professionally written, using the proper voice for your audience. It must be completely free of spelling and grammatical errors. Remember to be thorough, but concise, so a maximum of two paragraphs. Use actual Chipotle stock prices in your explanation and focus on what the client needs.

TOPIC: A NEW CYBERSECURITY COMPANY (Virus removel)

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

• Approach: How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
• Goal: In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. What is the goal you want to achieve with the marketing campaign? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: Audience: HR professionals who are casual and powerusers of Chumber systems - Increase event registration by 20% by the start date of the annual user conference.
• Messages: Identify the primary message for your campaign. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement.

Example:

• Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
• Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
• Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.
• Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign and how will you use each of the tools. Look for ways tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Example:

Digital Marketing

• Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

• Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

• Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you know your campaign is successful? How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

• Total sales/revenue
• New/incremental sales
• Number of qualified leads generated
• Net Promoter Scores
• Web site unique visitors
• Number of registrations/sign-ups
• Impressions – views of content
• CTR – click through rate
• Engagement – comments, likes, shares, pageviews, video views
• Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
• Awareness
• Etc

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the

“weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

You are working as a nurse in the emergency department. The triage nurse walks a patient into one of your empty rooms. You look at the computer to see her name is Penny, 20-year old female, c/o abdominal pain. No known drug allergies, no current medications, and denies previous medical history.  

Assessment: Penny is awake, alert, and oriented x3. Reports lower abdominal pain x 2 days. Rates her pain a 6/10, but states it is sometimes a 10/10. +nausea, denies vomiting. Physical examination finds lungs clear bilaterally and heart sounds regular. +bowel sounds x 4 quadrants. Abdomen tender to palpation. Slightest touch causes her to wince with pain. During your physical examination, you notice bruises on her arms and back. Further questioning finds burning with urination. Last bowel movement was prior to arrival. She states frequent diarrhea d/t her use of laxatives as a way to lose weight. She is due to start her next menstrual cycle next week. VS: T-37.6   BP-102/54   HR-105 RR-22    Height 5’4” Weight 100 lbs.

Social history: Penny currently lives with her parents and attends school full-time at the local community college. She is still covered under her father’s insurance plan. +smokes 2-3 cigarettes/day and admits to marijuana use when someone offers her some. You ask her if she is sexually active and she tells you she started using dating apps about 3 months ago and she “has been having a lot of fun”. She reports many new dates over the last few weeks and “feels obligated” to go home with them after the date. You question her about unprotected sex and she admits “if the guy doesn’t use a condom, I don’t say anything about it”.

Pelvic exam: Pelvic examination reveals purulent material pooled in the vaginal vault, which appears to be coming from the cervix. The physician also notes red, friable cervical ectopy. There is also a distinct odor. The vaginal drainage is swabbed and sent to microbiology for culture. You prepare a wet mount for the physician to look for trichomoniasis.

Labs:

RBC:            3.5                                          K+:    3.0                         Urine preg:             Negative

WBC:           11.2                                       Na:    130                        UA:                 

HGB:            9                                             CL:     95                          Specific Gravity     1.030

HCT:             35                                          Mg:   1.6                          WBC                        8

Platelets:    130,000                                                                          Ketones                 trace

                                                                                                             pH                         

PATIENT TEACHING NEEDS (Teach care-giver if patient cannot be taught-include all areas of need)(Must include at LEAST 3 with specific detail)

1.

2.

3.

CONCEPT MAP

Entrepreneurs must focus on the potential / strengths they have, not on what they want to achieve. (Explain in detail)

a. Explain this mindset in the strategy to form an entrepreneurial business team.

b. How does someone understand their position when they start entrepreneurship?

Short answer. Paragraph form:

It is conventional to divide the nation's total production into four categories. Name and explain the four categories in detail. In the United States, which category accounts for the largest share and the smallest share of the nation's total production? Explain. Find the current values of these categories online and comment on your results.

In 2008-2009, during the Great Recession, banks found themselves with too little capital and many became insolvent. Briefly explain why this occurred. Make sure you use proper terminology and support your answer by commenting on the changes in banks' assets, liabilities, and capital that occurred during that time.

Note: if you choose Option 1, make sure that a thorough explanation is provided regarding changes in the banks' liabilities and particularly assets and capital. The DQ will be graded according to the degree of detail, supportive statements provided, and usage of course material to tackle the DQ.