Market segmentation means that offers are tailored to specific target groups. The firm runs into fairness issues if differences in perceived value among offers are minimal compared to price differences.

In versioning, the firm makes a high-quality product, version A, and sets a high price for one market segment. The firm also degrades this product to produce version B. It offers version B for a lower price to a different segment of customers. Is there an ethical issue here?

For the discussion this week, do you agree or disagree that market segmentation raises serious ethical issues? Why or why not? Be sure to support your answer with examples.

As the maximum length of your post should not exceed 200 words, be sure to be concise and to the point. As always, cite, in current APA format, any sources you use. The goal in any marketing assignment in this course is to be succinct and to the point. Think newspaper article and not magazine feature article.  

1.) A jogger runs directly east for 4 km, then turns and goes northwest for 9 km. He then travels directly south for 3 km. How far is he from the starting point? (km)

2.) In what direction is he from the starting point(measured as an angle counterwise from the east axis, units are deg)? (Northwest is the direction lying exactly half way between north and west.)

In response to complaints about high prices, a grocery chain runs the following advertising campaign: “If you pay your child $1 to go buy $31 worth of groceries, then your child makes about twice as much on the trip as we do.” You’ve collected the following information from the grocery chain’s financial statements: (millions) Sales $ 772.00 Net income 12.35 Total assets 365.00 Total debt 157.00

What is the child’s profit margin? (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)

What is the store’s profit margin? (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)

  
What is the store's ROE? (Do not round intermediate calculations and enter your answer as a percent rounded to 2 decimal places, e.g., 32.16.)

4. A subway has good service 70% of the time and runs less frequently 30% of the time because of signal problems. When there are signal problems, the amount of time in minutes that you have to wait at the platform is described by the pdf probability density function with signal problems = p_T|SP(t) = .1e −.1t.

But when there is good service, the amount of time you have to wait at the platform is probability density function with good service = p_T|Good(t) = .3e −.3t.

You arrive at the subway platform and you do not know if the train has signal problems or running with good service, so there is a 30% chance the train is having signal problems.

(a) After 1 minute of waiting on the platform, you decide to re-calculate the probability that the train is having signal problems based on the fact that your wait will be at least 1 minute long. What is that new probability?

(b) After 5 minutes of waiting, still no train. You re-calculate again. What is the new probability?

(c) After 10 minutes of waiting, still no train. You re-calculate again. What is the new probability?

Tiyumba Co is a new client of Anwaar and Co, an audit firm. Tiyumba Co runs a spa, trading as Tiyumba.
The spa is open to non-members and members. Members pay an annual membership fee that entitles them
to 50% off spa rates for individual treatments and sessions. The spa employs lifeguards, masseuses, beauty
therapists and nursery nurses for its crèche facilities. In addition, there is also administrative staff,
including a finance controller, who reports to the managing director, Ibrahim Osman (who is also the
major shareholder).
The spa has been in business five years, but this is the first time it has required an audit. Its major local
competitor is Doobia, a large members-only spa, which started business two years ago. Anwaar and Co
has just been invited to tender for the audit of the company which owns Doobia.
The finance controller at Tiyumba is Mma Fatima. She was employed 18 months ago, since then she has:
• Instituted control procedures outlined in a controls manual;
• Formalised a budgeting system so that budgets are now prepared and approved annually; and
• Identified the need for an audit to Ibrahim Osman.
Mma Fatima introduced Anwaar and Co to Ibrahim through her husband, Anthony Davidson, who is a
manager at Anwaar and Co. The audit engagement partner assigned to Tiyumba is Carol Lamb. Since
agreeing audit terms with Anwaar and Co, Ibrahim has:
• Invited Carol to advertise to employees of Anwaar and Co a staff membership rate, which is 50%
of standard membership rates and then entitles the member to 75% off spa rates
• Asked Carol if she will sit on the board of directors at Tiyumba Co as a non-executive director
• Asked Carol if the firm will confirm the figures on an insurance claim to be submitted in respect of
a fire in the treatment centre just prior to the year end
Required:
(a) (i) Explain the ethical threats which may affect the independence of Anwaar and Co’s audit of
Tiyumba Co; and
(ii) For each threat explain how it might be avoided.
(b) Explain five procedures you would carry out to obtain an understanding of Tiyumba Co in order to
conduct the first year audit.
(c) Explain the benefits of a company having an audit committee.

Bubba runs a barbeque stand that he sets up outside the Cardinal football stadium on the day of home football games. His specialty is smoked turkey legs and he has to smoke them the day before the game so they will be ready to sell on game day. He does not want to have too many prepared because if he does not sell them they will go to waste. On the other hand he makes about a 50% profit on each one he sells so he wants to have enough to meet demand. Figuring out just how many to make presents a tough problem for Bubba. Fortunately, Bubba keeps good sales records. He calculated that his sales of smoked turkey legs for all the many games he has worked averages 122 and has a standard deviation of 23. After thinking it through Bubba decides that he should stock enough turkey legs so that he has a 75% chance of having enough to meet demand on any given game day. How many smoked turkey legs should he make?(a)

If Bubba prepares 100 turkey legs what’s the chance that he will run short on any given game day?(b)

On what percentage of game days will Bubba’s demand for turkey legs be less than 135?(c)

Chris runs a small company in Melbourne and had a contract with Web Warriors Pty Ltd that has offices in Perth and Sydney to supply computer services for Chris’s business at $200 a month. The contract was to expire at the end of December 2019. Before the expiry of the contract Chris said by mobile phone that he would pay $400 a month for the next six months so that Web Warriors Pty Ltd could upgrade the cloud services for storage of data and documents.

Web Warriors continued to perform the maintenance work on the computer system but failed to upgrade the cloud services within the six months. For that six months Web Warriors invoiced Chris at $400 a month which he paid.

When Chris asked why the cloud system had not been upgraded Web Warriors said they had not completed this work as there was no contract.

Advise Chris;

a)     Has Chris got a legally enforceable second contract ?

b)     Are there any cases that support your answer?

c)      What evidence is needed to show there is a second contract?

d)     If Web Warriors Pty Ltd sent a text in January 2020 acknowledging the new charges to upgrade the system, in which State would any contract be formed?

The following information is from Bluff Run Golf Courses. The company runs three courses and the July income statement for each course is as follows:

A. Calculate the operating income percentage for each of the courses. Round your percentages to one decimal place.

B.

1. Perform a vertical analysis for each course. Round your percentages to one decimal place.

2. Based on a vertical analysis of each course, which accounts would you want to investigate further?

C. Which method of analysis (using a dollar value or percentage) is most relevant and/or useful? Why?

The flywheel of a steam engine runs with a constant angular velocity of 180 rev/min. When steam is shut off, the friction of the bearings and of the air stops the wheel in 1.1 h. (a) What is the constant angular acceleration, in revolutions per minute-squared, of the wheel during the slowdown? (b) How many revolutions does the wheel make before stopping? (c) At the instant the flywheel is turning at 90.0 rev/min, what is the tangential component of the linear acceleration of a flywheel particle that is 29 cm from the axis of rotation? (d) What is the magnitude of the net linear acceleration of the particle in (c)?