How brand equity could be built for a new electronic car considering the four levels: identity, meaning, response, and relationship, and the six building blocks: salience, performance, imagery, judgement, feelings and resonance of the CBBE model.
In: Operations Management
In: Economics
The fallout from the financial crisis of 2008 included an
overheated real estate market, fueled by home purchase incentives,
poor lending practices, and securitization through high-risk,
mortgage-backed securities, which led to a near collapse of global
capital markets. As a consequence, many have argued that if the
financial institutions had been required to report their loans (and
loan-backed investments) at fair value instead of cost, large
losses would have been reported earlier. This would have signaled
regulators to the problems in the mortgage markets and therefore
minimized the losses to U.S. taxpayers.
Explain how reported accounting numbers might affect an
individual’s perceptions and actions. Cite two examples.
In: Finance
In 2018, Caterpillar Inc. had about 665 million shares outstanding. Their book value was $37.0 per share, and the market price was $152.80 per share. The company’s balance sheet shows that the company had $28.50 billion of long-term debt, which was currently selling near par value.
a. What was Caterpillar’s book debt-to-value ratio? (Do not round intermediate calculations. Enter your answer as a decimal rounded to 2 decimal places.)
b. What was its market debt-to-value ratio? (Do not round intermediate calculations. Enter your answer as a decimal rounded to 2 decimal places.)
c. Which measure should you use to calculate the company’s cost of capital?
In: Finance
In 2018, Caterpillar Inc. had about 655 million shares outstanding. Their book value was $30.0 per share, and the market price was $158.30 per share. The company’s balance sheet shows that the company had $17.80 billion of long-term debt, which was currently selling near par value. a. What was Caterpillar’s book debt-to-value ratio? (Do not round intermediate calculations. Enter your answer as a decimal rounded to 2 decimal places.) b. What was its market debt-to-value ratio? (Do not round intermediate calculations. Enter your answer as a decimal rounded to 2 decimal places.) c. Which measure should you use to calculate the company’s cost of capital?
In: Finance
In: Finance
A cinema knows near a university knows that there are two types of consumers: regular people and students. Ordinary people have an aggregate demand curveof? = 10−p/3 while students have an aggregate demand curve of? = 10–2p/3. The marginal cost of the cinema is zero.
a) Suppose students can be separated from other people by their student id, and the cinema charges each group of consumers a different price. What prices would the cinema charge?
b) Suppose the cinema cannot price discriminate. What would be the market price and quantity sold to each group of customers?
c) How much does the cinema gain from price discrimination?
Please show the process to the solution
In: Economics
In: Psychology
In order to buy a new car, you finance $23,000 with no down payment for a term of five years at an APR of 6%. After you have the car for one year, you are in an accident. No one is injured, but the car is totaled. The insurance company says that before the accident, the value of the car had decreased by 25% over the time you owned it, and the company pays you that depreciated amount after subtracting your $500 deductible. How much equity have you built up after one year? Suggestion: Use the following formula for the equity built up after k monthly payments. (Round your answer to the nearest cent.) Equity = Amount borrowed × ((1 + r)k − 1) ((1 + r)t − 1)
In: Finance
The Super-Pop Popcorn Company requires a new popcorn plant in Asia. Management collects data related to each site as follows in the table below. Where the plant should be built?
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Section 2: The Super-Pop Popcorn Company requires a new popcorn plant in Asia. Management collects data related to each site as follows in the table below. Where the plant should be built?
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1. Calculate the weighted factor scores for each site.
2. Choose the best site and explain why.
In: Operations Management