Creative Brief Template - Cessation Smoking
1. Health Area and Intervention(s)
2. Shared Vision
3.Background
4.Priority Audience
(Write a description of a representative audience member and include a picture if possible)
A. Primary Audience
Segment:
Age:
Income:
Education:
Where they live:
Marital status:
B. Influencing Audience
Segment:
Age:
Income:
Education:
Where they live:
Marital status:
5. Objectives (What should the audience think, feel and do?)
Think:
A.
B.
Feel that:
A.
B.
Do:
A.
B.
6. Competitive Behaviors/ Barriers
7. Positioning Statement/ Key Promise (and supporting points)
If you choose to [desired action response], then you will benefit by [what is the single most appealing/I’m- portent benefit the audience sees as a reward for undertaking the new behavior?}
Benefits
• [Benefit A]
• [Benefit B]
• [Benefit C]
Pre-test the above alternative benefits to see which one resonates best with the priority audience
Support Points: (why should the audience believe the key promise?)
• [ Testimonial]
• [Facts]
• [Comparisons]
• [Demonstrations]
8. Call to Action
(One specific action the audience can take after exposed to the message and/or materials)
Media Approach:
(which channels will be used and why)
Materials to be Developed:
(what materials, quantities, duration, other qualities and distribution points)
Creative Concept Outlines:
General Guidelines: (on the tone, feel, issues to be sensitive about):
A.
B.
C.
10. Logos:
Donor:
Key Partners:
Other:
11. Technical/Program Specifications:
Geographic Placement:
Language:
Other:
In: Accounting
Consider the following data:
| x | -4 | -3 | -2 | -1 | 0 |
| P(X=x) | 0.2 | 0.1 | 0.2 | 0.1 | 0.4 |
Step 2 of 5 : Find the variance. Round your answer to one decimal place.
Step 3 of 5 : Find the standard deviation. Round your answer to one decimal place.
In: Statistics and Probability
Required information
The Foundational 15 [LO6-1, LO6-2, LO6-3, LO6-4, LO6-5]
[The following information applies to the questions displayed below.]
Diego Company manufactures one product that is sold for $70 per unit in two geographic regions—the East and West regions. The following information pertains to the company’s first year of operations in which it produced 53,000 units and sold 48,000 units.
| Variable costs per unit: | ||
| Manufacturing: | ||
| Direct materials | $ | 21 |
| Direct labor | $ | 10 |
| Variable manufacturing overhead | $ | 2 |
| Variable selling and administrative | $ | 4 |
| Fixed costs per year: | ||
| Fixed manufacturing overhead | $ | 1,060,000 |
| Fixed selling and administrative expense | $ | 557,000 |
The company sold 36,000 units in the East region and 12,000 units in the West region. It determined that $270,000 of its fixed selling and administrative expense is traceable to the West region, $220,000 is traceable to the East region, and the remaining $67,000 is a common fixed expense. The company will continue to incur the total amount of its fixed manufacturing overhead costs as long as it continues to produce any amount of its only product.
Foundational 6-14
14. Diego is considering eliminating the West region because an internally generated report suggests the region’s total gross margin in the first year of operations was $66,000 less than its traceable fixed selling and administrative expenses. Diego believes that if it drops the West region, the East region's sales will grow by 5% in Year 2. Using the contribution approach for analyzing segment profitability and assuming all else remains constant in Year 2, what would be the profit impact of dropping the West region in Year 2?
In: Accounting
. What is XYZ Corp.’s 1-EBIT, 2- Net Cash Flow, 3-Operating Cash Flow, and 4-Free Cash Flow, given: (10 points)
XYZ Corp. (for 2020)
Revenue $10,000,000
Wages: $5,000,000
Rent (mixed space, production and administration): $1,000,000
Selling, General, & Administrative Expenses: $3,000,000
D&A: $1,000,000
Property, Plant & Equipment investment: $1,500,000
Tax Rate: 30%
NOWC (2020): $1,000,000
NOWC (2019): $800,000
Assume no other income, expenses or cash flows.
SHOW ALL WORK
_____10. What is a futures contract? How does that compare against a forward? What is a Call Option? How does it compare against a Put Option? (10 points)
In: Finance
For the following exercises, find the specified term for the geometric sequence, given the first four terms.
an = {−1, 2, −4, 8, ...}. Find a12.
In: Computer Science
Define the terms and give examples for each:
1.Economics
2.GDP
3.Short term
4. Aggregate
5.Business Cycle
Thank you!!
In: Economics
Where are they applied?. Please provide me their applicability?.
1.Occupational hazards:
2.silver blaze bias:
3.HIPPA:
4.Race and ethnicity in the epidemiological study:
5.Ethis in epidemiology:
In: Nursing
| x | P(x) |
| 0 | 0.1672 |
| 1 | 0.3343 |
| 2 | 0.2881 |
| 3 | 0.1501 |
| 4 | 0.0366 |
| 5 | 0.0237 |
(c) Compute and interpret the mean of the random variable X.(Type an integer or a decimal. Do not round.)
Which of the following interpretations of the mean is correct?
(d) Compute the standard deviation of the random variable X.(Round to three decimal places as needed.)
(e) What is the probability that in a randomly selected game, the player got 2 hits?
(f) What is the probability that in a randomly selected game, the player got more than 1 hit?(Type an integer or a decimal. Do not round.)
In: Statistics and Probability
PEF (L/min)
SubjectChronic BronchitisHealthy Children
1 281 360
2 274 372
3 305 295
4 366 382
5 315 234
6 224 275
7 192 286
8 229 304
9 276 333
10 315 401
11 184 212
12 287 312
13 264 324
14 296 296
15 301 378
16 327 384
17 350 271
18 311 299
19 253 371
20 285 305
Based on data, is there evidence of a lower mean PEF in children with chronic bronchitis as compared to those without? Run the appropriate test in Excel and interpret the results.
In: Statistics and Probability
conduct AOV test. find ss, df, MS, F,P
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In: Statistics and Probability