Use the following information on Disney to answer the case questions.

• Disney’s current stock price is $140.00 per share. The average growth rate of the company’s dividend has been 17.7% from 2004 through 2018.
• Disney’s return on equity is 28.0% and the company retains approximately 80.0% of its profits while paying out the remaining 20.0% in dividends.
• The company’s stock currently trades at 21.21 times its current year earnings estimate of $6.60 per share.
• Analysts expect the company to earn $6.19 per share in 2020 and $6.93 in 2021.
• Disney’s peers in media networks trade at 25.5 times their current-year earnings estimates while peers in parks, experiences and consumer products at 21.9; studio entertainment at 19.1 and DTCI at 14.1.
• Assume the expected return for Disney’s stock is 6.9%.

What is the Constant Growth Model, the Multi-Stage Growth Model, Discounted Dividend Model, and Market Multiples Approach?

1. Which of the following is a reason why brands matter to consumers?

Select one:

a. means of legally producting unique features

b. source of competitive advantage

c. source of financial returns

d. risk reducer

2. A product so basic that it cannot be physically differentiated in the minds of consumers is a(n):

Select one:

a. credence product

b. commodity

c. convenience good

d. shopping good

3. A customer who regularly buys Pink from Victoria's Secret is expressing brand:

Select one:

a. resonance

b. judgement

c. imagery

d. salience

4. Describing an MP3 player as "musical entertainment on the move" focuses on the ____ product level

Select one:

a. expected

b. core

c. generic

d. augmented

5. A product that does not perform up to expectations is an example of ____ risk.

Select one:

a. functional

b. social

c. time

d. financial

Phoenix Company’s 2017 master budget included the following fixed budget report. It is based on an expected production and sales volume of 15,000 units.

Required:
1&2. Prepare flexible budgets for the company at sales volumes of 14,000 and 16,000 units and classify all items listed in the fixed budget as variable or fixed.

Use the following information on Disney to answer the case questions.

◼ Disney’s current stock price is $140.00 per share. The average growth rate of the company’s dividend has been 17.7% from 2004 through 2018

◼ Disney’s return on equity is 28.0% and the company retains approximately 80.0% of its profits while paying out the remaining 20.0% in dividends.

◼ The company’s stock currently trades at 21.21 times its current year earnings estimate of $6.60 per share.

◼ Analysts expect the company to earn $6.19 per share in 2020 and $6.93 in 2021. ◼ Disney’s peers in media networks trade at 25.5 times their current year earnings estimates while peers in parks, experiences and consumer products at 21.9; studio entertainment at 19.1 and DTCI at 14.1.

◼ Assume the expected return for Disney’s stock is 6.9%.

What is Disney stock’s intrinsic value using Multi-Stage Growth Model

Phoenix Company’s 2017 master budget included the following fixed budget report. It is based on an expected production and sales volume of 15,000 units. PHOENIX COMPANY Fixed Budget Report For Year Ended December 31, 2017 Sales $ 3,000,000 Cost of goods sold Direct materials $ 900,000 Direct labor 210,000 Machinery repairs (variable cost) 45,000 Depreciation—Plant equipment (straight-line) 330,000 Utilities ($45,000 is variable) 180,000 Plant management salaries 190,000 1,855,000 Gross profit 1,145,000 Selling expenses Packaging 90,000 Shipping 105,000 Sales salary (fixed annual amount) 235,000 430,000 General and administrative expenses Advertising expense 150,000 Salaries 230,000 Entertainment expense 80,000 460,000 Income from operations $ 255,000 Required: 1&2. Prepare flexible budgets for the company at sales volumes of 14,000 and 16,000 units and classify all items listed in the fixed budget as variable or fixed.

• Thread 1: Why do you think that women are still continued to be viewed as objects in most, if not all, media? Has this situation changed much from the past to present day? How does this pertain to the male gaze today?  

• Thread 2: By all indications, including the 2016 election, women continue to be sidelined, stereotyped and sexualized in popular media and entertainment. Girls and boys from a young age seem to have been given a certain outlook on how women should act, dress and the type of jobs that they can obtain, all through media. With this still being a major issue, what would you suggest is the best or most efficient way to have women not be sidelined--in media, politics, education, or any other aspect of life--that we can instill in all children at a young age and create a new “norm” for our youth? Can we instill a new "norm"?

Video Planet (VP) sells a big screen TV package consisting of a 60-inch plasma TV, a universal remote, and on-site installation by VP staff. The installation includes programming the remote to have the TV interface with other parts of the customer’s home entertainment system. VP concludes that the TV, remote, and installation service are separate performance obligations. VP sells the 60-inch TV separately for $1,750 and sells the remote separately for $100, and offers the entire package for $1,900. VP does not sell the installation service separately. VP is aware that other similar vendors charge $150 for the installation service. VP also estimates that it incurs approximately $100 of compensation and other costs for VP staff to provide the installation service. VP typically charges 40% above cost on similar sales. Required: 1. to 3. Calculate the stand-alone selling price of the installation service using each of the following approaches.

Phoenix Company’s 2017 master budget included the following fixed budget report. It is based on an expected production and sales volume of 15,000 units.

Required:
1&2. Prepare flexible budgets for the company at sales volumes of 14,000 and 16,000 units and classify all items listed in the fixed budget as variable or fixed.

1.How did the marketing campaign for Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?

2. A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.

3. Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments like older customers or male customers?

4. Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?

5. To what extent can the transmedia storytelling approach be used for marketing non- entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

C A S E S T U DY 5-1 Accountabilities, Objectives, and Standards Below is an actual job description for a sourcing and procurement internship position that was available at Disney Consumer Products/Studios. Based on the information in the job description, create accountabilities, objectives, and standards for this position. TITLE Graduate Associate, Sourcing, & Procurement (Disney Consumer Products/Studios) THE POSITION • Provide analytical support for sourcing projects impacting business units, specifically targeting Disney Consumer Products & Studios. • Benchmark current pricing models and develop new approaches to pricing/buying various products and services that yield creative and business advantage. • Support the continuing efforts to increase the percentage of spend influenced, specifically as it relates to business units where we have had only a minor impact. • Assist in the development of spend profiles, key stakeholder lists, savings opportunities where existing contracts are leveraged, savings opportunities in commodity areas that have not been sourced. • Assist in developing overall Sourcing & Procurement strategy for partnering with business units, specifically targeting Disney Consumer Products & Studios. THE COMPANY The Walt Disney Company is a diversified, international family entertainment and media company with 2003 annual revenues of $27.1 billion. Its operations include theme parks and resorts, filmed entertainment, including motion pictures and television shows, home video and DVD products, records, broadcast and cable networks, Internet and direct marketing, consumer products, radio and television stations, theatrical productions, publishing activities, and professional sports enterprises. THE IDEAL CANDIDATE • Ability to conceptualize issues and problems and develop hypotheses around appropriate responses. • Intellectual curiosity and professional commitment to excellence. • Superior analytical skills defined by an ability to identify and rearticulate critical aspects of a business situation from a large data pool (both qualitative and quantitative). • Superior Microsoft Excel modeling skills. • Strong written and verbal communication skills with the ability to build relationships. • Ability to work independently. • Demonstrated ability to manage multiple tasks, meanwhile retaining focus on project deliverables and strategic priorities. THE OPPORTUNITY This will be an opportunity for an MBA intern to utilize project management skills he or she has learned in the classroom. The intern will be faced with difficult and/or skeptical clients and will learn how to work with them. They will have an opportunity to execute portions of the sourcing methodology and work in teams. This will also be an opportunity for those individuals who have not experienced working in Corporate America, and for those that have had some experience, to further their learnings. The intern will gain experience from working in the Media and Entertainment industry. Through these various experiences, we hope the intern will find value in the internship we are offering.

Evaluating Objectives and Standards Using the results from Case Study 5.1, use the accompanying checklist to evaluate each objective and standard you produced. For each objective and standard, use the first column in the checklist, and place a check mark next to each of the ideal characteristics if the characteristic is present. Then, use the Comments column to provide a description of why or why each objective and standard meets or does not meet the ideal. Finally, review your tables, and provide an overall assessment of the quality of the objectives and standards you created.

Objectives must have the following characteristics: Comments Specific and clear Challenging Agreed upon Significant Prioritized Bound by time Achievable Fully communicated Flexible Limited in number Performance standards must have the following characteristics: Comments Related to the position Concrete, specific, and measurable Practical to measure Meaningful Realistic and achievable Reviewed regularly