GEICO is the number-four U.S. car insurance firm, behind State Farm, Allstate, and Progressive yet its $500 million annual budget for marketing communications is by far the industry’s largest. GEICO uses this budget to great advantage with a wide variety of messages in a variety of media to influence consumers’ attitudes toward its insurance offerings, which include coverage for cars, motorcycles, homes, and recreational vehicles. In a product category in which consumers do not switch from one brand to another without considerable thought, GEICO’s communications give drivers something to think about and steer them toward positive brand attitudes.

The company’s messages use strong arguments focusing on savings and service to get consumers thinking about the cost of car insurance. Some of its comparative messages show exactly how much money a particular consumer saved by switching from a competing insurance company to GEICO, information that enhances the product’s believability. In a variation on this theme, many of its comparative ads say that “fifteen minutes could save you fifteen percent.” This message encourages consumers to calculate how much less they could be paying for car insurance if they were GEICO customers. It also reassures consumers by telling them that making the switch to GEICO will be quick and easy.

Every ad not only mentions the brand name but also gives GEICO’s toll-free phone number or its website (or both)—a call to action for consumers to take the next step and get a free quote, read more about specific types of policies, or contact customer service with just a click or a call, day or night. Messages about GEICO’s high levels of customer satisfaction and brand loyalty have more credibility because they are based on expert sources named on the website: The University of Michigan’s American Customer Satisfaction Index and the Brand Keys Customer Loyalty Engagement Index.

To support its aggressive expansion into motorcycle insurance, GEICO recently set up MyGreatRides.com as a social networking website for motorcycle enthusiasts. The idea is to provide an online forum for motorcycle owners to post upcoming events, exchange views about favorite bike brands, and show off their tricked-out rides. Although the GEICO brand is nowhere to be found on the website, the company sees it as an investment in learning how consumers think and feel about everything related to their bikes, including insurance. “If we can learn more about the needs of motorcycle riders and what kind of service they expect, we think it will help us with our current customers and potential ones,” says GEICO’s director of motorcycle products.

GEICO’s Corporate Community Citizens program fosters positive consumer attitudes through the company’s involvement with local causes and organizations. Not only does GEICO donate money to nonprofit groups all around the United States; its employees also volunteer their time for causes such as Habitat for Humanity home-building projects, Bikers for Tykes motorcycle rally fundraisers, and Big Brothers/Big Sisters activities. One of GEICO’s many auto safety initiatives is the Safety Belt Poster Contest, in which school-age children submit artwork for posters that remind drivers about the importance of buckling up for safety. Local efforts such as these link the GEICO name with worthwhile causes that touch an emotional chord with consumers.

Despite increased competition from its larger rivals, GEICO’s approach to marketing car and motorcycle insurance has been extremely effective. The company currently serves more than 7 million customers and, according to J.D. Power & Associates studies, enjoys high brand awareness as well as the highest new-customer acquisition rate among the major insurers. Watch for GEICO to keep driving toward higher market share by reaching out to car and motorcycle drivers all over the United States.

Does GEICO appear to be using marketing communications to change consumers’ beliefs, change their evaluations, add a new belief, encourage attitude formation based on imagined experience, or target normative beliefs? Explain your answer.

What role does source credibility play in GEICO’s marketing communications?

Do you agree with GEICO’s decision not to show its brand on the MyGreatRides.com website? How do you think this decision is likely to affect the website’s visitors’ attitudes toward GEICO

DO IN JAVA

If you have downloaded this book’s source code (the companion Web site is available at www.pearsonhighered.com/gaddis), you will find the following files in the Chapter 07 folder:

• GirlNames.txt – This file contains a list of the 200 most popular names given to girls born in the United States for the years 2000 through 2009.

• BoyNames.txt – This file contains a list of the 200 most popular names given to boys born in the United States for the years 2000 through 2009.

Write a program that reads the contents of the two files into two separate arrays, or ArrayLists. The user should be able to enter a boy’s name, a girl’s name, or both, and the application will display messages indicating whether the names were among the most popular.

BoyNames:

Jacob
Michael
Joshua
Matthew
Daniel
Christopher
Andrew
Ethan
Joseph
William
Anthony
David
Alexander
Nicholas
Ryan
Tyler
James
John
Jonathan
Noah
Brandon
Christian
Dylan
Samuel
Benjamin
Zachary
Nathan
Logan
Justin
Gabriel
Jose
Austin
Kevin
Elijah
Caleb
Robert
Thomas
Jordan
Cameron
Jack
Hunter
Jackson
Angel
Isaiah
Evan
Isaac
Mason
Luke
Jason
Gavin
Jayden
Aaron
Connor
Aiden
Aidan
Kyle
Juan
Charles
Luis
Adam
Lucas
Brian
Eric
Adrian
Nathaniel
Sean
Alex
Carlos
Bryan
Ian
Owen
Jesus
Landon
Julian
Chase
Cole
Diego
Jeremiah
Steven
Sebastian
Xavier
Timothy
Carter
Wyatt
Brayden
Blake
Hayden
Devin
Cody
Richard
Seth
Dominic
Jaden
Antonio
Miguel
Liam
Patrick
Carson
Jesse
Tristan
Alejandro
Henry
Victor
Trevor
Bryce
Jake
Riley
Colin
Jared
Jeremy
Mark
Caden
Garrett
Parker
Marcus
Vincent
Kaleb
Kaden
Brady
Colton
Kenneth
Joel
Oscar
Josiah
Jorge
Cooper
Ashton
Tanner
Eduardo
Paul
Edward
Ivan
Preston
Maxwell
Alan
Levi
Stephen
Grant
Nicolas
Omar
Dakota
Alexis
George
Collin
Eli
Spencer
Gage
Max
Cristian
Ricardo
Derek
Micah
Brody
Francisco
Nolan
Ayden
Dalton
Shane
Peter
Damian
Jeffrey
Brendan
Travis
Fernando
Peyton
Conner
Andres
Javier
Giovanni
Shawn
Braden
Jonah
Cesar
Bradley
Emmanuel
Manuel
Edgar
Erik
Mario
Edwin
Johnathan
Devon
Erick
Wesley
Oliver
Trenton
Hector
Malachi
Jalen
Raymond
Gregory
Abraham
Elias
Leonardo
Sergio
Donovan
Colby
Marco
Bryson
Martin

GirlsNames:

Emily
Madison
Emma
Olivia
Hannah
Abigail
Isabella
Samantha
Elizabeth
Ashley
Alexis
Sarah
Sophia
Alyssa
Grace
Ava
Taylor
Brianna
Lauren
Chloe
Natalie
Kayla
Jessica
Anna
Victoria
Mia
Hailey
Sydney
Jasmine
Julia
Morgan
Destiny
Rachel
Ella
Kaitlyn
Megan
Katherine
Savannah
Jennifer
Alexandra
Allison
Haley
Maria
Kaylee
Lily
Makayla
Brooke
Mackenzie
Nicole
Addison
Stephanie
Lillian
Andrea
Zoe
Faith
Kimberly
Madeline
Alexa
Katelyn
Gabriella
Gabrielle
Trinity
Amanda
Kylie
Mary
Paige
Riley
Jenna
Leah
Sara
Rebecca
Michelle
Sofia
Vanessa
Jordan
Angelina
Caroline
Avery
Audrey
Evelyn
Maya
Claire
Autumn
Jocelyn
Ariana
Nevaeh
Arianna
Jada
Bailey
Brooklyn
Aaliyah
Amber
Isabel
Danielle
Mariah
Melanie
Sierra
Erin
Molly
Amelia
Isabelle
Madelyn
Melissa
Jacqueline
Marissa
Shelby
Angela
Leslie
Katie
Jade
Catherine
Diana
Aubrey
Mya
Amy
Briana
Sophie
Gabriela
Breanna
Gianna
Kennedy
Gracie
Peyton
Adriana
Christina
Courtney
Daniela
Kathryn
Lydia
Valeria
Layla
Alexandria
Natalia
Angel
Laura
Charlotte
Margaret
Cheyenne
Mikayla
Miranda
Naomi
Kelsey
Payton
Ana
Alicia
Jillian
Daisy
Mckenzie
Ashlyn
Caitlin
Sabrina
Summer
Ruby
Rylee
Valerie
Skylar
Lindsey
Kelly
Genesis
Zoey
Eva
Sadie
Alexia
Cassidy
Kylee
Kendall
Jordyn
Kate
Jayla
Karen
Tiffany
Cassandra
Juliana
Reagan
Caitlyn
Giselle
Serenity
Alondra
Lucy
Kiara
Bianca
Crystal
Erica
Angelica
Hope
Chelsea
Alana
Liliana
Brittany
Camila
Makenzie
Veronica
Lilly
Abby
Jazmin
Adrianna
Karina
Delaney
Ellie
Jasmin

Vietnam is a country undergoing transformation from a centrally planned socialist economy

to a system that is more market orientated. The transformation dates back to 1986, a decade

after the end of the Vietnam War that reunited the north and south of the country under

communist rule. At that time, Vietnam was one of the poorest countries in the world. Per

capita income stood at just $100 per person, poverty was endemic, price inflation exceeded

700 percent, and the Communist Party exercised tight control over most forms of economic

and political life. To compound matters, Vietnam struggled under a trade embargo imposed

by the United States after the end of the Vietnam War.

Recognizing that central planning and government ownership of the means of production

were not raising the living standards of the population, in 1986 the Communist Party

embarked upon the first of a series of reforms that, over the next two decades, transformed

much of the economy. Agricultural land was privatized and state farm collectives were

dismantled. As a result, farm productivity surged. Following this, rules restricting the

establishment of private enterprises were relaxed. Many price controls were removed. State-

owned enterprises were privatized. Barriers to foreign direct investment were lowered, and

Vietnam entered into trade agreements with its neighbors and its old enemy the United States,

culminating in the country joining the World Trade Organization in 2007.

The impact of these reforms has been dramatic. Vietnam achieved annual economic

growth rates of around 7 percent for the first 20 years of its reform program. Although

growth rates fell to 5 percent in the aftermath of the 2008–2009 global financial crisis, by

2015 Vietnam was once again achieving growth rates of around 6–7 percent. Living

standards have surged, with GDP per capita on a purchasing parity basis reaching $6,400 in

2016. The country is now a major exporter of textiles and agricultural products, with an

expanding electronics sector. State-owned enterprises now only account for 40 percent of

total output, down from a near monopoly in 1985. Moreover, with a population approaching

100 million and an average age of just 30, Vietnam is emerging as a potentially significant

market for consumer goods.

For all of this progress, significant problems still remain. The country is too dependent

upon exports of commodities, the prices of which can be very volatile. Vietnam’s remaining

state-owned enterprises are inefficient and burdened with high levels of debt. Rather than let

prices be set by market forces, the government has recently reintroduced some price controls.

On the political front, the Communist Party has maintained a tight grip on power, even as the

economy has transitioned to a market-based system. Vietnam bans all independent political

parties, labor unions, and human rights organizations. Government critics are routinely

harassed and can be arrested and detained for long periods without trial. The courts lack

independence and are used as a political tool by the Communist Party to punish critics. There

is no freedom of assembly or freedom of the press.

To compound matters, corruption is rampant in Vietnam. Transparency International, a

nongovernmental organization that evaluates countries based on perceptions of how corrupt

they are, ranks Vietnam 113th out of the 176 countries it ranks. Corruption is not a new

problem in Vietnam. There is a well-established tradition of public officials selling their

influence and favoring their families. However, critics say that the problem was exacerbated

by privatization processes that provided opportunities for government officials to appoint

themselves and family members as executives of formerly state-owned companies. Although

the ruling Communist Party has launched anticorruption initiatives, these seem to be largely

symbolic efforts. Many observers believe that widespread corruption has a negative impact

on new business formation and is hamstringing economic growth.

1: Why did Vietnam experience a low economic growth rate in the decade after the end

of the Vietnam War in 1976?

2: Vietnam now has an economy that is growing strongly with low unemployment and

rising living standards. What changes in economic policy have been responsible for this economic

transformation?

3: The level of public corruption in Vietnam is high. Why is this the case? How do you

think this affects Vietnam’s economic performance? What should the government do about this?

4: How do you think a shift toward more democratic institutions will affect economic

progress in Vietnam

For the assignment, please  completing a post summary of what you read in this article below   ( No PLAGIARISM PLEASE ).

Caring for Patients With Substance Use Disorders During the COVID-19 Pandemic The COVID-19 pandemic

is creating unprecedented impacts and risks across the United States. But other threats to Americans’ health and well-being have not gone away and may indeed be exacerbated. The opioid epidemic continues to affect communities across the nation. And many people who suffer from substance use disorders (SUD) face new challenges resulting from social distancing and shifting priorities for health care resources.

Addiction is a chronic condition that can be worsened by emotional and social loneliness – and policies designed to contain the spread of COVID-19 also put people suffering from SUD at risk of relapse. Patient access to care may be disrupted, including regular in-person care and access to medication-assisted treatment (MAT), clinicians, peer support, or routines that help them manage their conditions. People who are in long-term recovery still need access to the medication and supports required for continued management of SUD. As the demands for medical resources have shifted to the immediate needs of patients with or suspected of the novel coronavirus COVID-19, clinicians, care teams, and health insurance providers must find new ways to meet the ongoing needs of people suffering from SUD.

Health Insurance Providers Innovate for Continued Access

Insurance providers are working with clinicians and recovery teams to deliver necessary care to those in need, and they are looking into new ways of delivering those services. Telehealth has rapidly gained traction in protecting patients and clinicians from the spread of COVID-19. It also helps ensure continuity in SUD management. For example, during the fight against COVID-19, Highmark has extended tele-addiction services to members who are in addiction treatment and need immediate help, but cannot see their provider in-person given the need for widespread social distancing. Telehealth can also connect patients with counseling, peer support, and other behavioral health services remotely to support access to care on an ongoing basis. Maintaining contact with behavioral health support is particularly important during times of need and physical isolation. Tools used to host conference calls for office workers can also be used to connect SUD patients with support groups. Passport Health, for example, is using online platforms to connect patients with support groups. For those patients who may not have a smartphone or Internet connection, the Centers for Medicare and Medicaid Services (CMS) has loosened restrictions on telehealth, allowing audio-only connections with providers (including via telephone). Several health insurance providers, such as Humana, have taken similar steps to ensure that patients with SUD have access to ongoing care and assistance. Recognizing the need for continued access to MAT during the pandemic, the Drug Enforcement Agency (DEA) issued guidance that allows providers to prescribe controlled substances via telehealth without a prior in-person exam, including medications such as buprenorphine used to treat opioid use disorders. To further expand access to care, some insurance providers have waived rules to allow virtual behavioral health practitioners to be the sole health care provider for SUD patients, rather than acting only as complementary care. Easing the DEA rules makes prescribing MAT easier particularly when patients are unable to access in-person care, as do insurance provider initiatives to address gaps in treatment. For patients with other medical conditions, remote patient monitoring tools can be used to maintain a connection between a patient and provider to help ensure the patient stays in good physiological health in addition to good mental health. Health insurance providers are supporting their provider partners in managing their patients’ access to SUD treatment and recovery services. Some health insurance providers are working with clinicians to dispense MAT for longer periods of time for patients who are stable, for example.

Challenges

Despite the promise of telehealth and other tools to support people with SUD, challenges to ideal care remain: • With group meetings banned, many state residents grapple with challenges of addiction without in-person group support. Small gatherings should be deemed “essential” given the needs of attendees. • Inconsistent telehealth regulations between states make practicing across state lines challenging. When resources in certain states may be limited, patients should be able to easily access services across state lines without significant disruption. During this epidemic, the federal government should align state policies so that people can access care when needed. • Inconsistent state laws on MAT dispensing can create challenges. While some states have sufficient supply of methadone clinics to serve patient needs, for example, other states have much lower ratios for how many methadone clinics can be present based on the state population. These rules should be aligned across states especially during a public health emergency to ensure that all patients have access to MAT. • The DEA should eliminate the need for providers to be waivered to prescribe MAT. There are millions of people in need of medication for SUD, and the DATA 2000 waiver stands in the way of getting help for those seeking treatment. • There have also been concerning security breaches of some online platforms that are used to enable virtual meetings including support groups for people with SUDs. While it is important to relax some rules and enforcement during a public health crisis, it is also important for the government and private sector to monitor for bad actors who may take advantage of a crisis and for there to be appropriate recourse.

Conclusion The COVID-19 pandemic has presented new and significant strains on the American health care system and society as a whole. Patients suffering from SUD suffer from unique challenges to their ongoing health, and those challenges can be magnified in times of high stress or isolation. We are committed to working with state, federal and local officials in every way possible, from supporting our public health heroes, to offering specific policy and regulatory changes, to assisting governors, legislatures, the Congress and the Administration. Together, we can and will meet this challenge.

For the assignment, please  completing a post summary of what you read in this article below   ( No PLAGIARISM PLEASE ).

Caring for Patients With Substance Use Disorders During the COVID-19 Pandemic The COVID-19 pandemic

is creating unprecedented impacts and risks across the United States. But other threats to Americans’ health and well-being have not gone away and may indeed be exacerbated. The opioid epidemic continues to affect communities across the nation. And many people who suffer from substance use disorders (SUD) face new challenges resulting from social distancing and shifting priorities for health care resources.

Addiction is a chronic condition that can be worsened by emotional and social loneliness – and policies designed to contain the spread of COVID-19 also put people suffering from SUD at risk of relapse. Patient access to care may be disrupted, including regular in-person care and access to medication-assisted treatment (MAT), clinicians, peer support, or routines that help them manage their conditions. People who are in long-term recovery still need access to the medication and supports required for continued management of SUD. As the demands for medical resources have shifted to the immediate needs of patients with or suspected of the novel coronavirus COVID-19, clinicians, care teams, and health insurance providers must find new ways to meet the ongoing needs of people suffering from SUD.

Health Insurance Providers Innovate for Continued Access

Insurance providers are working with clinicians and recovery teams to deliver necessary care to those in need, and they are looking into new ways of delivering those services. Telehealth has rapidly gained traction in protecting patients and clinicians from the spread of COVID-19. It also helps ensure continuity in SUD management. For example, during the fight against COVID-19, Highmark has extended tele-addiction services to members who are in addiction treatment and need immediate help, but cannot see their provider in-person given the need for widespread social distancing. Telehealth can also connect patients with counseling, peer support, and other behavioral health services remotely to support access to care on an ongoing basis. Maintaining contact with behavioral health support is particularly important during times of need and physical isolation. Tools used to host conference calls for office workers can also be used to connect SUD patients with support groups. Passport Health, for example, is using online platforms to connect patients with support groups. For those patients who may not have a smartphone or Internet connection, the Centers for Medicare and Medicaid Services (CMS) has loosened restrictions on telehealth, allowing audio-only connections with providers (including via telephone). Several health insurance providers, such as Humana, have taken similar steps to ensure that patients with SUD have access to ongoing care and assistance. Recognizing the need for continued access to MAT during the pandemic, the Drug Enforcement Agency (DEA) issued guidance that allows providers to prescribe controlled substances via telehealth without a prior in-person exam, including medications such as buprenorphine used to treat opioid use disorders. To further expand access to care, some insurance providers have waived rules to allow virtual behavioral health practitioners to be the sole health care provider for SUD patients, rather than acting only as complementary care. Easing the DEA rules makes prescribing MAT easier particularly when patients are unable to access in-person care, as do insurance provider initiatives to address gaps in treatment. For patients with other medical conditions, remote patient monitoring tools can be used to maintain a connection between a patient and provider to help ensure the patient stays in good physiological health in addition to good mental health. Health insurance providers are supporting their provider partners in managing their patients’ access to SUD treatment and recovery services. Some health insurance providers are working with clinicians to dispense MAT for longer periods of time for patients who are stable, for example.

Challenges

Despite the promise of telehealth and other tools to support people with SUD, challenges to ideal care remain: • With group meetings banned, many state residents grapple with challenges of addiction without in-person group support. Small gatherings should be deemed “essential” given the needs of attendees. • Inconsistent telehealth regulations between states make practicing across state lines challenging. When resources in certain states may be limited, patients should be able to easily access services across state lines without significant disruption. During this epidemic, the federal government should align state policies so that people can access care when needed. • Inconsistent state laws on MAT dispensing can create challenges. While some states have sufficient supply of methadone clinics to serve patient needs, for example, other states have much lower ratios for how many methadone clinics can be present based on the state population. These rules should be aligned across states especially during a public health emergency to ensure that all patients have access to MAT. • The DEA should eliminate the need for providers to be waivered to prescribe MAT. There are millions of people in need of medication for SUD, and the DATA 2000 waiver stands in the way of getting help for those seeking treatment. • There have also been concerning security breaches of some online platforms that are used to enable virtual meetings including support groups for people with SUDs. While it is important to relax some rules and enforcement during a public health crisis, it is also important for the government and private sector to monitor for bad actors who may take advantage of a crisis and for there to be appropriate recourse.

Conclusion The COVID-19 pandemic has presented new and significant strains on the American health care system and society as a whole. Patients suffering from SUD suffer from unique challenges to their ongoing health, and those challenges can be magnified in times of high stress or isolation. We are committed to working with state, federal and local officials in every way possible, from supporting our public health heroes, to offering specific policy and regulatory changes, to assisting governors, legislatures, the Congress and the Administration. Together, we can and will meet this challenge.

Ordered: Cefadyl 750 mg IM q12h. According to the label on the vial, the amount of powered drug is 1gm. The label states to add 2ml of bacteriostatic water. Each 1.2ml contains 500mg of Cefadyl (cepapirin). How many mL(s) would the RN give?

Economies of southern states are growing faster than northern ones, primarily because:

Group of answer choices

technological diffusion is increasing output per worker

capital in the north is subject to diminishing returns but not in the south

people are moving and the population is growing

productivity in the south is increasing

States may require that LLPs carry liability insurance to protect clients and customers as a condition of LLP formation.

T or F?

Philip has reproduced a patented device, leaving out an insignificant function. He would still be violating the original patent according to the doctrine of ______.

The Report of the Independent Auditor is the opinion of the CPA firm that examined the financial statements of a company and states which of the following?

Compare and contrast monarchy, aristocracy, tyranny, oligarchy, and democracy as forms of government in Ancient Greek city-states.

The paper should be at least 500 words long with proper formatting and use of APA standards for citation. The paper should also include an introduction, body, and conclusion.