Respond to this: Starbucks has a big brand presence online. They are one of the most engaging companies throughout different social media platforms. If you are a fan of Starbucks coffee and a little bit internet savvy, then chances are you have come across at least one of Starbucks's social media platforms. It's online images and messages has stayed consistent with their brand values, which are honesty, sincerity, and connecting with their customers on a level unlike any other brand.
Name: Gigi Age: 29 Occupation: Business Owner Salary: 100k Interests: Social media, watching tv, cooking dinner for her family, and hiking. Starbucks purchases: 5+ Days a Week
Name: Afsi Age: 56 Occupation: Sales /Retail Salary: 65k Interests: Her family, cooking, going on vacation, and Starbucks purchases: 3-4 Days a Week
Name: Mike Age: 38 Occupation: Accountant Salary: 150k Interests: Family, real estate, small businesses, going to the gym, eating healthy. Starbucks purchases: 5+ Days a week
I think the most effective marketing strategies for a company like Starbucks that brands itself through images and videos - is social media platforms such as Facebook and Instagram. Starbucks has a large number of followers on social media and this has helped it connect with their fans and followers and engage with them better. Starbucks uses social media platforms such as Facebook to share new product information, announce job openings, or share their specials and other exciting news through their Facebook account. They also use their Facebook accounts to not only engage with their customers but also address their complaints and issues (if there are any). Twitter is also another social media platform that is a great option for Starbucks to post real-time updates and for marketing their brand. Starbucks also uses several Twitter accounts that are updated regularly by posting new pictures, updates, and videos, to keep the fans and followers engaged and to keep the audience updated. Instagram is also another social media platform that Starbucks has used successfully to brand itself through posting pictures and videos and targeting different markets. I think each of these social media platforms has different advantages for a company like Starbucks. The use of these different social media platforms (Facebook, Instagram, Twitter) to not only brand itself but also target different markets and gain the attention of potential customers to hopefully gain new customers as well.
Question:
Very insightful with your analytics and persona. But I like to know more detail about the personas? Since you listed 3 (And only had to do 1), tell me how they differ? Based on the persona, which social channel resonates with them the best? For those making 6 figure salary, is their shopping habits different from Mike? You think they could buy more, if so let me know.
Think about how each person would react to different campaigns and marketing strategies.
In: Operations Management
ACC 650 - REVISED PROBLEM 14-47 #3
Tipton One-Stop Decorating sells paint and paint supplies,
carpet, and wallpaper at a single-store location
in suburban Des Moines. Although the company has been very
profitable over the years, management
has seen a significant decline in wallpaper sales and earnings.
Much of this decline is attributable to
the Internet and to companies that advertise deeply discounted
prices in magazines and offer customers
free shipping and toll-free telephone numbers. Recent figures
follow.
| Paint and | |||
| Carpeting | Supplies | Wallpaper | |
| Sales | 520,000 | 390,000 | 138,000 |
| Variable costs | 312,000 | 224,000 | 108,000 |
| Fixed costs | 90,000 | 64,000 | 32,000 |
| Total costs | 402,000 | 288,000 | 140,000 |
| Operating income (loss) | 118,000 | 102,000 | (2,000) |
Tipton is studying whether to drop wallpaper because of the
changing market and accompanying
loss. If the line is dropped, the following changes are expected to
occur.
1) The vacated space will be remodeled at a cost of $22,600 and
will be devoted to an expanded line
of high-end carpet. Sales of carpet are expected to increase by
$130,000 and the line's overall
contribution margin ratio will rise by five percentage
points.
2) Tipton can cut wallpaper's fixed costs by 60 percent. Remaining
fixed costs will continue
to be incurred.
3) Customers who purchased wallpaper often bought paint and paint
supplies. Sales of paint and paint
supplies are expected to fall by 30 percent.
4) The firm will increase advertising expenditures by $35,000 to
promote the expanded carpet line.
Required:
3. What advantages might Internet- and magazine-based firms have
over Tipton that would allow
these organizations to offer deeply discounted prices-prices far
below what Tipton can offer?
In: Accounting
A company had the following purchases and sales during its first month of operations:
January 1: Purchased 10 units at $400 per unit; January 9: Sold 6 units at $1200 per unit; January 17: Purchased 8 units at $550 per unit; January 27: Sold 7 units at $1200 per unit
Using the Periodic weighted average method, what is the value of cost of goods sold? (Round weighted average cost per unit to 2 decimal places)
In: Accounting
As part of a research program for a new cholesterol drug, a pharmaceutical company would like to investigate the relationship between the ages and LDL (low-density lipoprotein) cholesterol of men. The following data set shows the ages and LDL cholesterol levels of seven randomly selected men. Construct a 95% confidence interval to estimate the average LDL cholesterol level of a 30 year old man.
| Age | Cholesterol |
| 22 | 140 |
| 36 | 180 |
| 27 | 156 |
| 31 | 200 |
| 41 | 159 |
| 31 | 144 |
| 42 | 205 |
UCL=
LCL=
In: Statistics and Probability
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In: Accounting
As part of a research program for a new cholesterol drug, a pharmaceutical company would like to investigate the relationship between the ages and LDL (low-density lipoprotein) cholesterol of men. The following data set shows the ages and LDL cholesterol levels of seven randomly selected men. Construct a 95% confidence interval to estimate the average LDL cholesterol level of a 31 year old man.
Age,Cholesterol
24, 142
36, 180
27, 159
32, 196
43, 157
31, 142
41, 210
In: Statistics and Probability
Salmone Company reported the following purchases and sales of its only product. Salmone uses a perpetual inventory system. Determine the cost assigned to ending inventory using LIFO.
| Date | Activities | Units Acquired at Cost | Units Sold at Retail |
| May 1 | Beginning Inventory | 320 units @ $17 | |
| 5 | Purchase | 305 units @ $19 | |
| 10 | Sales | 225 units @ $27 | |
| 15 | Purchase | 185 units @ $20 | |
| 24 | Sales | 175 units @ $28 | |
Multiple Choice
$7,160
$6,960
$14,935
$7,640
$7,975
In: Accounting
1. You are a portfolio manager with $10 million in stocks. You like the stocks you own, but the portfolio beta is 1.2 and you are concerned about a market decline. Your investors expect you to be “fully invested”, so you do not want to eliminate risk entirely. You decide that you would like to reduce the portfolio’s beta using futures, but only for the next 3 months. You know that the spot S&P index is at 1900. The dividend rate on the stocks in the index is 2.2%/year. The 3-month risk-free rate is .36%. At what price do you expect the 3-month futures to be trading? The value of one mini S&P contract is $50 times the index. How many contracts do you need to reduce portfolio beta to 1.0? Are you long or short?
2. You have a portfolio of Treasury notes. You have a report that shows the change in price of your portfolio from yesterday to today. You also know how much the 5-year Treasury benchmark yield changed. Estimate the duration of your portfolio using only the following info. Assume no accrued interest from yesterday, and no portfolio purchases or sales.
8/26/2017 8/27/2017
Portfolio value in millions at the close of the market $50.125 $50.250
5-year Treasury benchmark yield to maturity 1.46% 1.41%
Next, you would like to reduce the duration of your portfolio by 1.0 years, but do not want to sell any of your bonds. The 5-year Treasury note futures trade at 118.50. The contract is for $100,000 par amount of underlying notes. (That means that the value of one contract is 118.50*100,000/100=$118,500.) The duration of the futures underlying is 4.7 years. How many futures contracts do you need to short to reduce the combined duration by 1.0 years?
3. Today is Jan 27, 2016. You are negotiating with a bank to borrow $3 million for 90 days at a rate of 3-month LIBOR plus 1.00%. You are confident they will approve you, but their credit process takes 30-45 days. You are worried that LIBOR will rise from today’s level, and would like to “lock in” today’s rate level. Eurodollar futures are trading at :
Bid Ask
Feb 2016 99.3775 99.3800
Mar 2016 99.3450 99.3500
Apr 2016 99.3100 99.325
Last day of trading for each month is about the 15th. What action could you take? Ignore margin. Recall that the rate implied by the Eurodollar contract is 3-month LIBOR. Contract size is $1,000,000 notional.
4. BMW expects to sell an average of 2,000 autos each month for the next 3 years in the U.S. They build the cars in Germany; therefore, their costs are incurred in euros. The average sale price in the U.S. is $50,000/auto. They expect prices to stay at that level over the next several years. They would like to hedge so that their revenue is very predictable (in euros) from their U.S. sales. U.S. and German interest rates are flat for all maturities through 3 years at 2% in the U.S., and -0.35% in Germany. The current spot exchange rate is $1.12/euro. What should their hedge be?
In: Finance
Problem 7-3A Special journals, subsidiary ledgers, and schedule of accounts payable-perpetual LO C3, P1, P2
Wiset Company completes these transactions during April of the current year (the terms of all its credit sales are 2/10, n/30).
| Apr. | 2 | Purchased $15,800 of merchandise on credit from Noth Company, invoice dated April 2, terms 2/10, n/60. | ||
| 3 | Sold merchandise on credit to Page Alistair, Invoice No. 760, for $5,600 (cost is $2,800). | |||
| 3 | Purchased $1,590 of office supplies on credit from Custer, Inc. Invoice dated April 2, terms n/10 EOM. | |||
| 4 | Issued Check No. 587 to World View for advertising expense, $850. | |||
| 5 | Sold merchandise on credit to Paula Kohr, Invoice No. 761, for $9,300 (cost is $6,600). | |||
| 6 | Received an $70 credit memorandum from Custer, Inc., for the return of some of the office supplies received on April 3. | |||
| 9 | Purchased $10,850 of store equipment on credit from Hal’s Supply, invoice dated April 9, terms n/10 EOM. | |||
| 11 | Sold merchandise on credit to Nic Nelson, Invoice No. 762, for $12,200 (cost is $6,800). | |||
| 12 | Issued Check No. 588 to Noth Company in payment of its April 2 invoice less the discount. | |||
| 13 | Received payment from Page Alistair for the April 3 sale less the discount. | |||
| 13 | Sold $6,300 of merchandise on credit to Page Alistair (cost is $3,300), Invoice No. 763. | |||
| 14 | Received payment from Paula Kohr for the April 5 sale less the discount. | |||
| 16 | Issued Check No. 589, payable to Payroll, in payment of sales salaries expense for the first half of the month, $10,200. Cashed the check and paid employees. | |||
| 16 | Cash sales for the first half of the month are $52,040 (cost is $44,400). (Cash sales are recorded daily from cash register data but are recorded only twice in this problem to reduce repetitive entries.) | |||
| 17 | Purchased $13,100 of merchandise on credit from Grant Company, invoice dated April 17, terms 2/10, n/30. | |||
| 18 | Borrowed $64,000 cash from First State Bank by signing a long-term note payable. | |||
| 20 | Received payment from Nic Nelson for the April 11 sale less the discount. | |||
| 20 | Purchased $1,160 of store supplies on credit from Hal’s Supply, invoice dated April 19, terms n/10 EOM. | |||
| 23 | Received a $900 credit memorandum from Grant Company for the return of defective merchandise received on April 17. | |||
| 23 | Received payment from Page Alistair for the April 13 sale less the discount. | |||
| 25 | Purchased $11,775 of merchandise on credit from Noth Company, invoice dated April 24, terms 2/10, n/60. | |||
| 26 | Issued Check No. 590 to Grant Company in payment of its April 17 invoice less the return and the discount. | |||
| 27 | Sold $3,170 of merchandise on credit to Paula Kohr, Invoice No. 764 (cost is $2,690). | |||
| 27 | Sold $8,600 of merchandise on credit to Nic Nelson, Invoice No. 765 (cost is $4,955). | |||
| 30 | Issued Check No. 591, payable to Payroll, in payment of the sales salaries expense for the last half of the month, $10,200. | |||
| 30 | Cash sales for the last half of the month are $72,500 (cost is $59,600). |
Assume that Wiset Co. uses the perpetual inventory system.
Required:
1-a. Review the April transactions of Wiset
Company and enter those transactions that should be journalized in
the purchases journal.
1-b. Review the April transactions of Wiset
Company and enter those transactions that should be journalized in
the cash disbursements journal.
1-c. Prepare a general journal. Review the April
transactions of Wiset Company and enter those transactions that
should be journalized in the general journal.
2 & 3. Enter the March 31 balances of Cash
($84,000), Inventory ($130,000), Long-Term Notes Payable
($114,000), and B. Wiset, Capital ($100,000). Post the total
amounts from the journal in the following general ledger accounts
and in the accounts payable subsidiary ledger accounts for Hal’s
Supply, Noth Company, Grant Company and Custer, Inc.
4-a. Prepare a trial balance.
4-b. Prepare a schedule of accounts payable.
Review the April transactions of Wiset Company and enter those transactions that should be journalized in the purchases journal. Review the April transactions of Wiset Company and enter those transactions that should be journalized in the cash disbursements journal. Prepare a general journal. Review the April transactions of Wiset Company and enter those transactions that should be journalized in the general journal. Enter the March 31 balances of Cash ($84,000), Inventory ($130,000), Long-Term Notes Payable ($114,000), and B. Wiset, Capital ($100,000). Post the total amounts from the journal in the following general ledger accounts and in the accounts payable subsidiary ledger accounts for Hal’s Supply, Noth Company, Grant Company and Custer, Inc. Prepare a trial balance. Prepare a schedule of accounts payable.
In: Accounting
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enter an account title for the journal entry on January 31
Inventory
cogs
purchases
Inventory
Compute gross profit using the periodic system. =
Assume Crane uses a perpetual system. Prepare all necessary journal entries. (If no entry is required, select "No entry" for the account titles and enter 0 for the amounts. Credit account titles are automatically indented when amount is entered. Do not indent manually.)
Jan 13?
Jan 27?
Compute gross profit using the perpetual system.=
In: Accounting