1.

-Discuss what health communication can and cannot do.

-Describe the characteristics of effective health communication.  

-Describe the six steps of planning process of developing a health communication program plan including what you intend to accomplish as a planner at each step.

-Select a theory & use a practical example on a health issue of your choice to show how changes in health behavior may occur according to the steps highlighted in the theory you selected.  

-Describe cultural competence and discuss its implications for health communication.

Which of the following business forms give individual business people (Basically sole proprietors) a form of limited liability:

a. all forms of partnership

b. only general partnerships

c. S corps

d. regular partnerships

e. Independent agent partnerships

Which of the following could be an explanation for a falling fixed asset turnover (assuming nothing else changes):

a. falling intangibles

b. increasing sales

c. Purchase of New P.P. and E.

d. continued depreciation

e. a drop in the current ratio

HR Industries (HRI) has a beta of 1.4, while LR Industries's (LRI) beta is 0.8. The risk-free rate is 6%, and the required rate of return on an average stock is 13%. The expected rate of inflation built into rRF falls by 1.5 percentage points; the real risk-free rate remains constant; the required return on the market falls to 10.5%; and all betas remain constant. After all of these changes, what will be the difference in the required returns for HRI and LRI? Round your answer to two decimal places.

Costco can purchase a bag of Starbucks coffee for $20.00 less discounts of 20%, 15%, and 7%. It then adds a 40% markup on cost. Expenses are known to be 25% of the regular unit selling price.

a. What is the cost of the coffee?

b. What is the regular unit selling price?

c. How much profit will Costco make on a bag of Starbucks coffee?

d. What markup on selling price percentage does this represent?

e. Repeat questions (a) through (d) if the list price changes from $20.00 to $24.00.

Explain why, if two mutually exclusive projects are being compared, the project that generates most of its cash flows in the beginning of its life might have the higher ranking under the NV criterion if the required rate of return is high, whereas the project that generates most of its cash flows toward the end of its life might be deemed better if the required rate of return is low. Would changes in the firms required rate of return ever cause a change in the IRR ranking of two such projects? Explain.

Which of the following is/are correct regarding interest rates? Choose all the correct answers.

a. Borrowers’ preference for long duration and lenders’ preference for short duration causes the term premium to be positive.
b. Zero-coupon bonds are less sensitive to interest rate changes compared to coupon bonds with the same time to maturity.
c. The yield curve is usually flat.
d. Bonds with greater default risk typically trade at lower yield-to-maturities.
e. An inverted yield curve serves as a negative indicator for the future state of the economy.