Please read and answer the questions below this Mini case study. Please i need a different answer from what is already online. Thank you

Marketing Excellence Target In the mid-1980s, then-dominant Kmart and up-and-coming Walmart were both communicating their low-price promise, but their merchandise was perceived as cheap and low quality. Target, founded in 1962, sensed a gap in the market for “cheap chic” mass retail and set out to distinguish itself from the other big-box retailers by building an up-market cachet for its brand without losing its relevance for price-conscious consumers. Through careful merchandising and a strategic marketing communications plan, the company successfully positioned itself as a high-fashion brand with trendy styles and quality merchandise at affordable low prices. Target has fulfilled this brand promise in many ways. In the mid-2000s, for instance, the company introduced Europe’s “fast fashion” strategy to the United States, gaining a strong competitive advantage in the process. Its merchandisers travel the world; once they have identified a trending style, product, or color scheme, they rush it to the stores’ shelves faster than any other retailer. This speed-to-market approach also keeps the company’s product selection fresh, leading to more frequent shopper visits. Target has also partnered with world-renowned designers to deliver stylish and exclusive merchandise lines, including fashion from Mossimo Giannulli, maternity from Liz Lange, cosmetics from Sonia Kashuk, handbags from Anya Hindmarch, shoes from Siegerson Morrison, and beauty from Petra Strand. These items are either staples in Target locations or part of the Go International line, a special design collection available for only a few months at a time. Target’s collection of designer lines is just one part of its integrated marketing communications plan for communicating its “cheap chic” positioning. For instance, the company continuously works to improve every department’s appearance and performance. It uses strategically placed low shelves, halogen and track lighting, cleanly styled fixtures and signage, and wide aisles to avoid visual clutter. The shopping carts have a slick plastic design with hundreds of holes resembling Target’s bull’s-eye logo. Checkout lines are intended to be efficient, clean, speedy, and pleasant. Even the roofs of Target stores near airports display a large red bull’s-eye, attracting air passengers’ attention. Target’s traditional advertising includes television ads, direct mailers, print ads, radio, and circulars. All prominently display its tagline, “Expect More, Pay Less,” and feature hip young customers, a variety of strong name-brand products, and a lighthearted tone. The company also reaches specific demographic groups by aligning itself with a variety of events, sports, athletes, and museums through corporate sponsorships. These range from Target Field, home of the Minnesota Twins in Minneapolis, to Target NASCAR and Indy racing teams, Olympic snowboarder Shaun White, and major awards shows such as the Oscars, Emmys, Grammys, and Golden Globes. Target reinforces its positive brand image by contributing 5 percent of its annual income, or more than $4 million a week, to community programs that focus on education, the arts, social service, and volunteerism. Employees also use company time to volunteer hundreds of thousands of hours in surrounding communities each year. Target continuously updates its product mix to match customers’ shopping behaviors and needs. For example, during the 2008–2009 recession, when consumers shied away from discretionary items like clothing and home accessories, the company tweaked its marketing message and merchandising strategy by adding perishables to its inventory, which proved highly successful. In 2012, it expanded with a new small-store format called CityTarget located in large cities and targeting urban consumers. CityTarget stocked its shelves with fresh food, apartment-appropriate household items, trendy fashions, and the company’s latest designer collections. As a result of its highly integrated marketing communications plan, Target has attracted many shoppers who would not otherwise shop at a discount retailer. Its customers are younger, more affluent, and more highly educated than typical Walmart or other discount shoppers. In addition, 97 percent of U.S. consumers recognize the bull’s-eye logo. Target is the third-largest retailer in the United States (after Walmart and Kroger) with $73 billion in sales. The company continuously ranks as one of Fortune’s “Most Admired Companies” and has also received awards for being innovative, ethical, and environmentally friendly. Its successful marketing communications have resonated so well with consumers that they often jokingly pronounce the company’s name “Tar-Zhay” as if it were an upscale boutique.

Questions.

1. What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

2. How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies?

3. Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?

Consider the cost of assigning a task to an individual as shown in the table below. It is assumed that each individual can be assigned to at most one task, and each task can be assigned to at most one individual. The objective is to minimize the cost of assignments.

(a) Write down the linear programming formulation of this problem. (i.e., write down the objective function and constraints – do not use a tableau.)

(b) Using the Hungarian Algorithm, solve this assignment problem (i.e., the problem described on the previous page). Please show the order in which the tableaus are used!

(c) State the optimal values of the variables and the optimal objective function.

A researcher is interested in heart rates of university students. The researcher randomly selects 52 students from a class they are teaching and measures the students’ heart rates. The data obtained is in the file “Heart Rates.csv”.

1. What is the target population? What is the study population? What is an individual?

2. Is this an observational study or an experiment?

3. The tools you have learned for doing statistical inference require that certain assumptions be met. Check whether these assumptions are satisfied for this dataset.

4. A heart rate of 70 beats per minute (bpm) is considered typical. What type of statistical test is appropriate for this setting? Test the hypothesis that the average heart rate of students in this class is typical. Be sure to include all three steps.

5. Give a 95% confidence interval for the average heart rate of students in the class.

6. Imagine that we know the population standard deviation of heart rates in the class. What type of inference procedure would you use if you had this extra information? How would you expect the margin of error to change?

7. In part 4, you found a statistically significant difference between the mean heart rate of students in the class and a typical heat rate of 70 beats per minute. Based on your answer to part 5, does this difference appear to be practically significant?

Heart Rate Data

Describe the wireless solution you would recommend for EACH of the following three organizations, and give the rationale for your decision using at least three criteria for that choice. There could be a combination of these options for an individual organization.

1. General Hospital – GH has five floors, each about 30,000 square feet in size for a total of 150,000 square feet. They want to provide a wireless overlay network in addition to their 100Mb switched wired network. They have a bid for 802.11g access points at a cost of $100 each and a bid for 802.11n access points for $300 each. They expect to need 200 NICs. 802.11b NICs came built into their laptop and desktops. 802.11n NICs cost about $100 each. What would you recommend and WHY?

2. Central University – CU wants to add a wireless overlay network to one 20,000 square foot floor in its business school building. They have a bid for 802.11g access points at a cost of $100 each and a bid for 802.11n access points for $300 each. Students will buy their own computers, most of which will come with 802.11n NICs. What would you recommend, and WHY?

3. Ubiquitous Offices – UO provides temporary office space in cities around the country. They have a standard office layout that is a single floor with outside dimensions of 150 feet wide by 150 feet long. The interior is drywall offices. They have a switched 100Mb wired LAN but want to add WLAN as well. Data rates have been shown to slow dramatically when the distance from a laptop to the wireless access point exceeds 50 feet.

1. How many access points would you recommend and where would they be placed?
2. Draw the office and show where the access points would be located.
3. Show coverage for each access point with a circle, and label the channels (1, 6, 11)

Dirk and Diane Davis are both employed solely by XYZ Corp. and each earned $15,000 in wages for 2018. With respect to the following items, what amount should be reported as income in addition to their wages :

Advanced commission for services to be performed in the future-1,500 Payments by XYZ under a qualified plan for dependent care-2,000, Sick pay due to illness paid by insurance company-3,000, cash allownace to pay for meals during work-300, Payements by XYZ to a qualified pension plan-1,000, Group-term life insurance paid by XYZ on insurance coverage of $50,000- 200

Question 6: The following company provides a single product and have provided their summary forecast data shown below relating to its product for 2020.    

a. Calculate the contribution margin per unit.                         

b. Calculate the contribution margin ratio.

c. Calculate the break-even in units and sales dollars for 2020.

d.Calculate the profit earned in 2020.

Question 6: The following company provides a single product and have provided their summary forecast data shown below relating to its product for 2020.     

a. Calculate the contribution margin per unit.                                         

b. Calculate the contribution margin ratio.

c. Calculate the break-even in units and sales dollars for 2020.

d.Calculate the profit earned in 2020.