Pitman Company is a small editorial services company owned and operated by Jan Pitman. On October 31, 2019 the end of the current year, Pitman Company’s accounting clerk prepared the following unadjusted trial balance:
Pitman Company
UNADJUSTED TRIAL BALANCE
October 31, 2019
| ACCOUNT TITLE | DEBIT | CREDIT | |
|---|---|---|---|
|
1 |
Cash |
7,500.00 |
|
|
2 |
Accounts Receivable |
38,400.00 |
|
|
3 |
Prepaid Insurance |
7,200.00 |
|
|
4 |
Supplies |
1,980.00 |
|
|
5 |
Land |
112,500.00 |
|
|
6 |
Building |
300,250.00 |
|
|
7 |
Accumulated Depreciation-Building |
87,550.00 |
|
|
8 |
Equipment |
135,300.00 |
|
|
9 |
Accumulated Depreciation-Equipment |
97,950.00 |
|
|
10 |
Accounts Payable |
12,150.00 |
|
|
11 |
Unearned Rent |
6,750.00 |
|
|
12 |
Jan Pitman, Capital |
371,000.00 |
|
|
13 |
Jan Pitman, Drawing |
15,000.00 |
|
|
14 |
Fees Earned |
324,600.00 |
|
|
15 |
Salaries and Wages Expense |
193,370.00 |
|
|
16 |
Utilities Expense |
42,375.00 |
|
|
17 |
Advertising Expense |
22,800.00 |
|
|
18 |
Repairs Expense |
17,250.00 |
|
|
19 |
Miscellaneous Expense |
6,075.00 |
|
|
20 |
Totals |
900,000.00 |
900,000.00 |
The data needed to determine year-end adjustments are as follows:
| a. | Unexpired insurance at October 31, $600. |
| b. | Supplies on hand at October 31, $675. |
| c. | Depreciation of building for the year, $12,000. |
| d. | Depreciation of equipment for the year, $8,600. |
| e. | Unearned rent at October 31, $2,250. |
| f. | Accrued salaries and wages at October 31, $2,800. |
| g. | Fees earned but unbilled on October 31, $10,050. |
| Required: | |
| 1. | Journalize the adjusting entries using the following additional accounts: Salaries and Wages Payable; Rent Revenue; Insurance Expense; Depreciation Expense—Building; Depreciation Expense—Equipment; and Supplies Expense. Refer to the Chart of Accounts for exact wording of account titles. |
| 2. | Determine the balances of the accounts affected by the adjusting entries, and prepare an adjusted trial balance. |
| CHART OF ACCOUNTS | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Pitman Company | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| General Ledger | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
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1. Journalize the adjusting entries using the following additional accounts: Salaries and Wages Payable; Rent Revenue; Insurance Expense; Depreciation Expense—Building; Depreciation Expense—Equipment; and Supplies Expense. Refer to the Chart of Accounts for exact wording of account titles.
How does grading work?
PAGE 10
JOURNAL
ACCOUNTING EQUATION
Score: 158/176
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In: Accounting
Pastina Company sells various types of pasta to grocery chains as private label brands. The company's reporting year-end is December 31. The unadjusted trial balance as of December 31, 2021, appears below.
| Account Title | Debits | Credits | ||
| Cash | 36,400 | |||
| Accounts receivable | 43,600 | |||
| Supplies | 3,300 | |||
| Inventory | 63,600 | |||
| Notes receivable | 23,600 | |||
| Interest receivable | 0 | |||
| Prepaid rent | 2,800 | |||
| Prepaid insurance | 9,600 | |||
| Office equipment | 94,400 | |||
| Accumulated depreciation | 35,400 | |||
| Accounts payable | 34,600 | |||
| Salaries payable | 0 | |||
| Notes payable | 53,600 | |||
| Interest payable | 0 | |||
| Deferred sales revenue | 3,800 | |||
| Common stock | 85,200 | |||
| Retained earnings | 37,500 | |||
| Dividends | 7,600 | |||
| Sales revenue | 164,000 | |||
| Interest revenue | 0 | |||
| Cost of goods sold | 88,000 | |||
| Salaries expense | 20,700 | |||
| Rent expense | 12,800 | |||
| Depreciation expense | 0 | |||
| Interest expense | 0 | |||
| Supplies expense | 2,900 | |||
| Insurance expense | 0 | |||
| Advertising expense | 4,800 | |||
| Totals | 414,100 | 414,100 | ||
Information necessary to prepare the year-end adjusting entries appears below.
rev: 09_14_2019_QC_CS-180268, 10_11_2019_QC_CS-184133
Required:
1. & 2. Post the unadjusted balances and adjusting entires into the appropriate t-accounts. (Enter the number of the adjusting entry in the column next to the amount. Do not round intermediate calculations. Round your final answers to nearest whole dollar.)
3. Prepare an adjusted trial balance
4. Prepare an income statement and a statement of shareholders’ equity for the year ended December 31, 2021, and a classified balance sheet as of December 31, 2021. Assume that no common stock was issued during the year and that $7,600 in cash dividends were paid to shareholders during the year.
5. Prepare closing entries
6. Prepare a post-closing trial balance
In: Accounting
Waddell Company had the following balances in its accounting records as of December 31, 2018:
| Assets | Liabilities and Equity | ||||||
| Cash | $ | 54,000 | Accounts Payable | $ | 23,000 | ||
| Accounts Receivable | 44,000 | Common Stock | 88,000 | ||||
| Land | 31,000 | Retained Earnings | 18,000 | ||||
| Totals | $ | 129,000 | $ | 129,000 | |||
The following accounting events apply to Waddell Company’s 2019 fiscal year:
| Jan. | 1 | Acquired $52,000 cash from the issue of common stock. | |
| Feb. | 1 | Paid $5,400 cash in advance for a one-year lease for office space. | |
| Mar. | 1 | Paid a $2,000 cash dividend to the stockholders. | |
| April | 1 | Purchased additional land that cost $31,000 cash. | |
| May | 1 | Made a cash payment on accounts payable of $21,000. | |
| July | 1 | Received $7,600 cash in advance as a retainer for services to be performed monthly over the coming year. | |
| Sept. | 1 | Sold land for $23,000 cash that had originally cost $23,000. | |
| Oct. | 1 | Purchased $1,080 of supplies on account. | |
| Dec. | 31 | Earned $64,000 of service revenue on account during the year. | |
| 31 | Received cash collections from accounts receivable amounting to $54,000. | ||
| 31 | Incurred other operating expenses on account during the year that amounted to $14,000. | ||
| 31 | Recognized accrued salaries expense of $4,400. | ||
| 31 | Had $130 of supplies on hand at the end of the period. | ||
| 31 | The land purchased on April 1 had a market value of $32,000. | ||
| 31 | Recognized $118 of accrued interest revenue. |
Required
Based on the preceding information, answer the following questions for Waddell Company. All questions pertain to the 2018 financial statements. (Hint: Enter items in general ledger accounts under the accounting equation before answering the questions.)
What two additional adjusting entries need to be made at the end of the year?
What amount would Waddell report for land on the balance sheet?
What amount of net cash flow from operating activities would be reported on the statement of cash flows? (Enter cash outflows as negative amounts.)
What amount of rent expense would be reported on the income statement? (Do not round intermediate calculations.)
What amount of total liabilities would be reported on the balance sheet?
What amount of supplies expense would be reported on the income statement?
What amount of unearned revenue would be reported on the balance sheet? (Do not round intermediate calculations.)
What amount of net cash flow from investing activities would be reported on the statement of cash flows? (Enter cash outflows as negative amounts.)
What amount of total expenses would be reported on the income statement? (Do not round intermediate calculations.)
What total amount of service revenue would be reported on the income statement? (Do not round intermediate calculations.)
What amount of cash flows from financing activities would be reported on the statement of cash flows? (Enter cash outflows as negative amounts.)
What amount of net income would be reported on the income statement? (Do not round intermediate calculations.)
What amount of retained earnings would be reported on the balance sheet? (Do not round intermediate calculations.)
In: Accounting
Required information
Following is the June 30, 2019, statement of net position for the City of Bay Lake Water Utility Fund.
| CITY OF BAY LAKE | |||||||||
| Water Utility Fund | |||||||||
| Statement of Fund Net Position | |||||||||
| June 30, 2019 | |||||||||
| Assets | |||||||||
| Current assets: | |||||||||
| Cash and investments | $ | 1,776,504 | |||||||
| Accounts receivable (net of $13,377 provision for uncollectible accounts) | 307,099 | ||||||||
| Accrued utility revenue | 500,100 | ||||||||
| Due from General Fund | 29,317 | ||||||||
| Interest receivable | 82,017 | ||||||||
| Total current assets | 2,695,037 | ||||||||
| Restricted assets: | |||||||||
| Cash | 9,201 | ||||||||
| Capital assets: | |||||||||
| Land | $ | 1,782,497 | |||||||
| Buildings (net of $3,422,984 in accumulated depreciation) | 5,218,959 | ||||||||
| Machinery and equipment (net of $5,134,408 in accumulated depreciation) | 8,495,811 | ||||||||
| Total capital assets (net) | 15,497,267 | ||||||||
| Total Assets | 18,201,505 | ||||||||
| Liabilities | |||||||||
| Current liabilities: | |||||||||
| Accounts payable | 532,496 | ||||||||
| Interest payable | 131,884 | ||||||||
| Current portion of long-term debt | 409,000 | ||||||||
| Total current liabilities | 1,073,380 | ||||||||
| Liabilities payable from restricted assets: | |||||||||
| Customer deposits | 9,201 | ||||||||
| Long-term liabilities: | |||||||||
| Revenue bond payable | 11,861,000 | ||||||||
| Total Liabilities | 12,943,581 | ||||||||
| Net Position | |||||||||
| Net investment in capital assets | 3,209,712 | ||||||||
| Unrestricted | 2,048,212 | ||||||||
| $ | 5,257,924 | ||||||||
Following is the information of the Water Utility Fund for fiscal year 2020.
Required
a-1. For fiscal year 2020, prepare general journal entries for the Water Utility Fund. (If no entry is required for a transaction/event, select "No Journal Entry Required" in the first account field.)
a-2. For fiscal year 2020, prepare closing entries for the Water Utility Fund. (If no entry is required for a transaction/event, select "No Journal Entry Required" in the first account field.)
In: Accounting
Section 8.1 Expanded: Constructing the nonlinear profit contribution expression
Let PS and PD represent the prices charged for each standard golf bag and deluxe golf bag respectively. Assume that “S” and “D” are demands for standard and deluxe bags respectively.
S = 2250 – 15PS (8.1)
D = 1500 – 5PD (8.2)
Revenue generated from the sale of S number of standard bags is PS*S. Cost per unit production is $70 and the cost for producing S number of standard bags is 70*S.
So the profit for producing and selling S number of standard bags = revenue – cost = PSS – 70S (8.3)
By rearranging 8.1 we get
15PS = 2250 – S or
PS = 2250/15 – S/15 or
PS = 150 – S/15 (8.3a)
Substituting the value of PS from 8.3a in 8.3 we get the profit contribution of the standard bag:
(150 –S/15)S – 70S = 150S – S2/15 – 70S = 80S – S2/15 (8.4)
Revenue generated from the sale of D number of deluxe bags is PD*D. Cost per unit production is $150 and the cost for producing D number of deluxe bags is 150*D.
So the profit for producing and selling D number of deluxe bags = revenue – cost = PDD – 150D (8.4a)
By rearranging 8.2 we get
5PD = 1500 – D or
PD = 1500/5 – D/5 or
PD = 300 – D/5 (8.4b)
Substituting the value of PD from 8.4b in 8.4a we get the profit contribution of the deluxe bags:
(300 -D/5)D – 150D = 300D – D2/5 – 150D = 150D – D2/5 (8.4c)
By adding 8.4 and 8.4c we get the total profit contribution for selling S standard bags and D deluxe bags.
Total profit contribution = 80S –S2/15 + 150D – D2/5 (8.5)
Homework assignment:
Reconstruct new objective function for 8.5 by changing “15PS” to “8PS” in 8.1, “5PD” to “10PD” in 8.2, cost per unit standard bag from 70 to “70+last two digits of your UTEP student ID” and cost per unit deluxe bag from 150 to 125. Keep other parameter values unchanged. Use up to 2 decimal points accuracy. Substitute your new expression for 8.5 in the excel solver workbook as explained in the class and solve for the optimal combination values for S and D. Submit the printout from the excel solution in either March 02, 2019 or March 4, 2020 class. Instructor will not accept any homework late or submitted outside the class. Make sure you submit the results (just one page excel printout). Write/type your full name (first name first) in upper case, last 4 of your UTEP student ID, and, your new objective function expression (like equation 8.5 above) on the printout. Use S and D instead of b15 or c15 in writing the formulation. If you fail to follow the instructions, you will lose points.
*the last 2 digits of my ID are 61
In: Statistics and Probability
|
ARDUOUS COMPANY Comparative Balance Sheets December 31, 2016 and 2015 ($ in millions) |
||||
| 2016 | 2015 | |||
| Assets | ||||
| Cash | $ | 116 | $ | 81 |
| Accounts receivable | 190 | 194 | ||
| Investment revenue receivable | 6 | 4 | ||
| Inventory | 205 | 200 | ||
| Prepaid insurance | 4 | 8 | ||
| Long-term investment | 156 | 125 | ||
| Land | 196 | 150 | ||
| Buildings and equipment | 412 | 400 | ||
| Less: Accumulated depreciation | (97) | (120) | ||
| Patent | 30 | 32 | ||
| $ | 1,218 | $ | 1,074 | |
| Liabilities | ||||
| Accounts payable | $ | 50 | $ | 65 |
| Salaries payable | 6 | 11 | ||
| Bond interest payable | 8 | 4 | ||
| Income tax payable | 12 | 14 | ||
| Deferred income tax liability | 11 | 8 | ||
| Notes payable | 23 | 0 | ||
| Lease liability | 82 | 0 | ||
| Bonds payable | 215 | 275 | ||
| Less: Discount on bonds | (22) | (25) | ||
| Shareholders’ Equity | ||||
| Common stock | 430 | 410 | ||
| Paid-in capital—excess of par | 95 | 85 | ||
| Preferred stock | 75 | 0 | ||
| Retained earnings | 242 | 227 | ||
| Less: Treasury stock | (9) | 0 | ||
| $ | 1,218 | $ | 1,074 | |
|
ARDUOUS COMPANY Income Statement For Year Ended December 31, 2016 ($ in millions) |
||||||
| Revenues and gain: | ||||||
| Sales revenue | $ | 410 | ||||
| Investment revenue | 11 | |||||
| Gain on sale of treasury bills | 2 | $ | 423 | |||
| Expenses and loss: | ||||||
| Cost of goods sold | 180 | |||||
| Salaries expense | 73 | |||||
| Depreciation expense | 12 | |||||
| Patent amortization expense | 2 | |||||
| Insurance expense | 7 | |||||
| Bond interest expense | 28 | |||||
| Loss on machine damage | 18 | |||||
| Income tax expense | 36 | 356 | ||||
| Net income | $ | 67 | ||||
| Additional information from the accounting records: | |
| a. |
Investment revenue includes Arduous Company’s $6 million share of the net income of Demur Company, an equity method investee. |
| b. |
Treasury bills were sold during 2016 at a gain of $2 million. Arduous Company classifies its investments in Treasury bills as cash equivalents. |
| c. |
A machine originally costing $70 million that was one-half depreciated was rendered unusable by a flood. Most major components of the machine were unharmed and were sold for $17 million. |
| d. |
Temporary differences between pretax accounting income and taxable income caused the deferred income tax liability to increase by $3 million. |
| e. |
The preferred stock of Tory Corporation was purchased for $25 million as a long-term investment. |
| f. |
Land costing $46 million was acquired by issuing $23 million cash and a 15%, four-year, $23 million note payable to the seller. |
| g. |
The right to use a building was acquired with a 15-year lease agreement; present value of lease payments, $82 million. |
| h. | $60 million of bonds were retired at maturity. |
| i. |
In February, Arduous issued a 4% stock dividend (4 million shares). The market price of the $5 par value common stock was $7.50 per share at that time. Also the company paid a cash dividend. |
| j. |
In April, 1 million shares of common stock were repurchased as
treasury stock at a cost of $9 million. required: Prepare Statement Cash Flow using the indirect method |
In: Accounting
Answer the following three questions:
The engineering labor requirement has been estimated to be 600 hours, plus or minus 15% at a cost of $80 per hour. The non-engineering labor requirement is estimated to be 1500 hrs., but could be as low as 1200 hrs. or as high as 2200 hrs. at a cost of $35 per hour. Assorted material may run as high as $155,000 or as low as $100,000 but is most likely to be about $135,000. The best guess of time lost on the production line is 110 hours, possibly as low as 105 hours and as high as 120 hours. The line contributes about $500 per hour to the firms profit and overhead. What is the probability that the new machine project will meet the firm’s NPV hurdle? Use Crystal Ball simulation to answer the question.
In: Advanced Math
ABC Corporation has three support departments with the following costs and cost drivers: Support Department Cost Cost Driver Graphics Production $200,000 number of copies made Accounting 500,000 number of invoices processed Personnel 400,000 number of employees ABC has three operating divisions, Micro, Macro, and Super. Their revenue, cost, and activity information are as follows: Micro Macro Super Revenues $700,000 $850,000 $650,000 Direct operating expenses 50,000 70,000 100,000 Number of copies made 20,000 30,000 50,000 Number of invoices processed 700 800 500 Number of employees 130 145 125 The support department allocation rate for the Accounting Department is a.$714 b.$250 c.$625 d.$0.004
ABC Corporation has three support departments with the following costs and cost drivers:
| Support Department | Cost | Cost Driver |
| Graphics Production | $200,000 | number of copies made |
| Accounting | 500,000 | number of invoices processed |
| Personnel | 400,000 | number of employees |
ABC has three operating divisions, Micro, Macro, and Super. Their revenue, cost, and activity information are as follows:
| Micro | Macro | Super | |
| Revenues | $700,000 | $850,000 | $650,000 |
| Direct operating expenses | 50,000 | 70,000 | 100,000 |
| Number of copies made | 20,000 | 30,000 | 50,000 |
| Number of invoices processed | 700 | 800 | 500 |
| Number of employees | 130 | 145 | 125 |
The support department allocation rate for the Personnel Department is
a.$2,758
b.$1,000
c.$3,200
d.$3,077
ABC Corporation has three support departments with the following costs and cost drivers:
| Support Department | Cost | Cost Driver |
| Graphics Production | $200,000 | number of copies made |
| Accounting | 500,000 | number of invoices processed |
| Personnel | 400,000 | number of employees |
ABC has three operating divisions, Micro, Macro, and Super. Their revenue, cost, and activity information are as follows:
| Micro | Macro | Super | |
| Revenues | $700,000 | $850,000 | $650,000 |
| Direct operating expenses | 50,000 | 70,000 | 100,000 |
| Number of copies made | 20,000 | 30,000 | 50,000 |
| Number of invoices processed | 700 | 800 | 500 |
| Number of employees | 130 | 145 | 125 |
The support department cost that will be allocated to the Micro Division is
a.$145,000
b.$345,000
c.$60,000
d.$200,000
ABC Corporation has three support departments with the following costs and cost drivers:
| Support Department | Cost | Cost Driver |
| Graphics Production | $200,000 | number of copies made |
| Accounting | 500,000 | number of invoices processed |
| Personnel | 400,000 | number of employees |
ABC has three operating divisions, Micro, Macro, and Super. Their revenue, cost, and activity information are as follows:
| Micro | Macro | Super | |
| Revenues | $700,000 | $850,000 | $650,000 |
| Direct operating expenses | 50,000 | 70,000 | 100,000 |
| Number of copies made | 20,000 | 30,000 | 50,000 |
| Number of invoices processed | 700 | 800 | 500 |
| Number of employees | 130 | 145 | 125 |
The support department cost that will be allocated to the Macro Division is
a.$305,000
b.$405,000
c.$130,000
d.$175,000
In: Accounting
The Nutmeg Corporation produces three different? products, each in a? 1-pound can:? Almond-Lovers Mix,? Walnut-Lovers Mix, and Thrifty Mix. Three types of nuts are used in? Nutmeg's products:? almonds, walnuts, and peanuts. Nutmeg currently has 400 pounds of? almonds,200pounds of? walnuts, and 1,000 pounds of peanuts. Each of? Nutmeg's products must contain a certain percentage of each type of? nut, as shown in the following table. The table also shows the revenue per can as well as the cost per pound to purchase nuts.
|
Percentage Requirements per Can |
||||
|
Almonds |
Walnuts |
Peanuts |
Revenue per can |
|
|
?Almond-Lovers Mix |
70?% |
30?% |
0?% $8.00 |
|
|
?Walnut-Lovers Mix |
30?% |
70?% |
0?% |
?$10.00 |
|
Thrifty Mix |
10?% |
10?% |
80?% |
?$4.50 |
|
Cost per pound |
?$3.50 |
?$7.00 |
?$3.00 |
|
a. Given? Nutmeg's current stock of? nuts, how many cans of each product should be produced to maximize? revenue?
Decision? variables:
X1
? = number of cans of? Almond-Lovers Mix to be produced
X2
? = number of cans of? Walnut-Lovers Mix to be produced
X3
? = number of cans of Thrifty Mix to be producedObjective? function: Maximize
Zequals=nothingX1plus+nothingX2plus+nothingX3
. ?(Enter your responses rounded to two decimal? places.)
?Constraints: ?(Enter your responses for the coefficients rounded to two decimal? places.)
|
Almonds
?(C1?) |
nothingX1plus+nothingX2plus+nothingX3
? greater than or equals? less than or equals? equals= greater than> less than< nothing |
|
Walnuts
?(C2?) |
nothingX1plus+nothingX2plus+nothingX3
? greater than or equals? equals= less than or equals? less than< greater than> nothing |
|
Peanuts
?(C3?) |
nothingX1plus+nothingX2plus+nothingX3
? less than or equals? equals= less than< greater than> greater than or equals? nothing |
|
?Nonnegativity: |
X1?, X2?, X3greater than or equals?0 |
A linear programming software shows the optimal solution? as:
X1equals=250250?,
X2equals=00?,
What is the optimal value for
X3??
X3equals=nothing.
?(Enter your response rounded to the nearest whole? number.)b. Does the solution you developed in part? (a) change if Nutmeg is interested in maximizing contribution margin? (defined as revenue per unit
minus?
raw material? cost)?
First modify the objective function. ?(Enter your responses rounded to two decimal? places.)
Maximize
Zequals=nothingX1plus+nothingX2plus+nothingX3
A linear programming software shows the optimal solution? as:
X1equals=500500?,
X2equals=00?,
What is the optimal value for
X3??
X3equals=nothing.
?(Enter your response rounded to the nearest whole? number.)c. If
100100
additional pounds of walnuts became? available, how would your? contribution-margin maximizing solution from part? (b) change?
A.
The optimal value for
X1?,
the number of cans of? Almond-Lovers Mix to be? produced, would
decreasedecrease.
B.
The optimal value for
X3?,
the number of cans of Thrifty Mix to be? produced, would
decreasedecrease.
C.
The optimal value for
X2?,
the number of cans of? Walnut-Lovers Mix to be? produced, would decrease.
Click to select your answer(s).
In: Operations Management
Question 1:
Suppose that your group is the executive sales team for Starbucks. The CEO has just proposed lowering the price of regular coffee and increasing the price of specialty coffee drinks. The belief is that our customers are sensitive to a price change of regular coffee but much less sensitive to a change in the price of specialty coffee. As such, your team is tasked with providing an analysis on this proposal. In order to provide your analysis, you need to find out if the CEO’s theory about customer behavior, and their sensitivity to price changes for regular and specialty coffee, is correct. In order to find out how sensitive customers are to a price change, you will need to calculate the price elasticity of demand, describe what that means, and evaluate the impact on revenues.
For this activity, use the standard percent change formula (also known as the point method).
You have been given the following data on prices and changes in quantity demanded.
Regular Coffee:
Current Price per cup: $2.00 and quantity sold per month is 1 million
Proposed Price per cup: $1.80 and estimated quantity sold per month is 1.5 million
Specialty Coffee:
Current Price per cup: $4.00 and quantity sold per month is 50 million
Proposed Price per cup: $4.40 and estimated quantity sold per month is 47 million
Part 1: Find the elasticity of demand for regular and specialty coffee.
Part 2: Find the total change in revenue for regular and specialty coffee.
Part 3: Use a demand curve graph to explain the change in revenue. You only need to show the demand curve on your graph.
You may upload a picture/file of your graph or use the creately template.
Question 2:
Suppose that your group is the executive sales team for McDonalds. The CEO has given your team a proposal; To analyze the impact of raising the price of the Big Mac by 10% and raising the price of regular fries by 10%.
In order to provide your analysis, you need to find out how sensitive customers will be to a price change of Big Macs and fries. In order to find out how sensitive customers are to a price change, you will need to calculate the price elasticity of demand, describe what that means, and evaluate the impact on revenues.
For this activity, use the standard percent change formula (also known as the point method).
You have been given the following data on prices and changes in quantity demanded.
Big Mac:
Current Big Mac Price: $2
Current Big Mac monthly sales: 1 million
Estimated monthly Big Mac sales at the new price: 980,000
Regular Fries:
Current regular fry Price: $1.50
Current regular fry monthly sales: 2 million
Estimated regular fry monthly sales at the new price: 1.4 million
Part 1: Find the elasticity of demand for the Big Mac and fries.
Part 2: Find the total change in revenue for the Big Mac and fries.
Part 3: Use a demand curve graph to explain the change in revenue. You only need to show the demand curve on your graph.
You may upload a picture/file of your graph or use the creately template.
In: Economics