Integrated Marketing Communications
How integrated marketing communications can add value for Tesla customers. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications.
In: Operations Management
The distribution of the prices of new phone is positively skewed with a long tail to the right, in a random sample of people who have purchased a new phone, a mean and standard deviation price of a new phone is reported to be $400 and $50 respectively.
What is the standard deviation of price of a new phone costing $500 in this distribution? Please indicate the standard deviation with the sign (negative and positive) and in the unit as “s”
In: Statistics and Probability
In C, write a function that inserts a new node by taking four arguments, a head, tail, current node, and new node pointers. If head is NULL, perform head insertion, otherwise transverse the linked list recursively by using current node pointer. Terminate when the current node points at the tail after inserting new node at tail and pointing tail at new node.
In: Computer Science
A car parts manufacturing company is considering investing in the development of a new robot. The new robot is based on a new technology, so there is some uncertainty associated with its performance level. They estimated that the new robot may exhibit high, medium, and low performance levels with the probabilities of 0.35, 0.55, and 0.10 respectively. The annual savings corresponding to high, medium, and low performance levels are $500 000, $250 000, and $125 000 respectively. The development cost of the new robot is $550 000. The MARR is 10%
a. On the basis of a five-year study period, what is the present worth of the new robot for the high performance scenario?
b. On the basis of a five-year study period, what is the present worth of the new robot for the medium performance scenario?
c. On the basis of a five-year study period, what is the present worth of the new robot for the low performance scenario?
d. Using a decision tree and assuming that the present worths are $1,000,000, $300,000 and -$10,000 for the high, medium and low performance scenarios respectively, what is the expected present worth?
In: Finance
In: Nursing
Morning Sky, Inc. (MSI), manufactures and sells computer games. The company has several product lines based on the age range of the target market. MSI sells both individual games as well as packaged sets. All games are in CD format, and some utilize accessories such as steering wheels, electronic tablets, and hand controls. To date, MSI has developed and manufactured all the CDs itself as well as the accessories and packaging for all of its products. The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing affordability of computers and the incorporation of computer activities into junior high and elementary school curriculums has led to a significant increase in sales to younger children. MSI has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is investigating several possible ways to improve profitability. MSI is considering outsourcing the production of the handheld control module used with some of its products. The company has received a bid from Monte Legend Co. (MLC) to produce 16,000 units of the module per year for $36.00 each. The following information pertains to MSI’s production of the control modules: Direct materials $ 19 Direct labor 9 Variable manufacturing overhead 7 Fixed manufacturing overhead 2 Total cost per unit $ 37 MSI has determined that it could eliminate all variable costs if the control modules were produced externally, but none of the fixed overhead is avoidable. At this time, MSI has no specific use in mind for the space that is currently dedicated to the control module production. Required: 1. Compute the difference in cost between making and buying the control module. 2. Should MSI buy the modules from MLC or continue to make them? 3-a. Suppose that the MSI space currently used for the modules could be utilized by a new product line that would generate $38,000 in annual profit. Recompute the difference in cost between making and buying under this scenario. 3-b. Does this change your recommendation to MSI?
In: Accounting
World no.1 Rafael Nadal is to succeed football icons David Beckham and Cristiano Ronaldo as the male face of Emporio Armani Underwear and Armani jeans.
The 24 year-old Spaniard is now building a massive portfolio of endorsement deals with concerns such as Richard Mille watches, Mapfe SA (Spain’s largest insurance company), Kia Motors, Lanvin fragrances and of course Nike Inc. and Babolat.
Even the most conservative estimates maintain that Nadal’s
commercial appeal will boost his annual earnings to somewhere
comfortably in excess of $US 40 million a year. With three major
titles to his credit in 2010 he has collected $10,171,998 in prize
money alone.
Simon Chadwick, a professor of sports business
strategy and marketing at the Coventry University Business School
in England, confidently predicted: “Nadal will even transcend the
Federer brand.”
Nadal’s first campaign shots for Armani will not be released until in the New Year and the decision to switch sporting focus for its’ underwear brand from football to tennis is seen as a bold move in a sector of male fashion that is worth more close to $US 10 billion a year.
Armani’s campaign involving Real Madrid and Portugal star Ronaldo was deemed a success across global markets. Other fashion companies including Milanese rivals Dolce and Gabbana recruited the entire Italian World Cup squad.
The only tennis player to previously make a global impact on the underwear market was Bjorn Borg who started his own brand in Sweden that became a worldwide concern. Patrick Rafter is the current image of Bonds underwear in Australia.
Interestingly, no one at Armani seems to realize the irony of signing Nadal who is notorious for taking time between points for readjustment because he habitually seems to struggle with the fit of his underwear.
1. Discuss the link between a brand image and pricing strategy.
2. Discuss the advantages and disadvantages of using social networks as part of a promotional campaign.
3. Discuss the advantages and disadvantages of celebrity endorsement in the promotion of fashion brands.
In: Operations Management
Pick the best control plan for the scenario or description provided. You may use a control plan once, more than once, or not at all.
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Please Match senerio with proper statement.
In: Accounting
Read section B through E before starting the assignment. Fill in the information below related to the racial/ethnic group for the module.
Race: Black/ AfricanAmericans
Section A - Race and Ethnicity
Race:
Ethnic Groups:
Section B - Immigration
Section C - Demographics
Section D - Culture and Religion
Section E - Stereotypes, Media, Prejudice, & Discrimination
In: Nursing
Read section B through E before starting the assignment. Fill in the information below related to the racial/ethnic group for the module.
Race: Jewish Americans
Section A - Race and Ethnicity
Race:
Ethnic Groups:
Section B - Immigration
Section C - Demographics
Section D - Culture and Religion
Section E - Stereotypes, Media, Prejudice, & Discrimination
In: Nursing