1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial campaigns?

Intel made Intel inside marketing and branding campaign in order to distinguish itself from competitors and build brand awareness in customer minds. They chose Pentium name that could be trademark for its latest microprocessor. This marketing campaign included Intel logo in their PC and sticker on outside of laptops and their PC by giving rebates to computer manufacturer. It aided to move the Intel brand name from outside the PC and into the consumer minds in the marketplace. After that Intel used special advertisements for their products. Such as: Bunny People. Commodity product into one of famous brands was built in history through their innovative marketing campaign.

2. Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

Intel promoted new product’s development and searched new opportunities to extend its growth and market. It launched new platform Unwired which is integration of new microprocessor, classmate PC for children, home entertainment, Atom processor for mobile internet devices, netbooks and Intel Core i7 which is useful for advanced computer activities video and 3d gaming. It brought big revenue for company. When they replace the logo from familiar Intel Inside to Leap Ahead, They lost some old value. But new slogan reflected their ambition to lead market and new Intel direction which meet the needs of customer.

Do you agree with the posted above? why?

Instructions:

In your first reflective learning assignment on Personal Leadership Development, you will answer the following 2 questions.

Always use the title that you have been given. Do stick to the word count.

Use the title: Reflecting on My Personal Leadership Values and Vision

1. Reflect on what you have learned about values, personal (Rokeach) and managerial (CVF). How will you use these results for your personal leadership development? ? (250 words)

2. Write your Personal Leadership Vision.
   1. Ensure that you consider your values from the preceding exercises and the desirable behaviours and attitudes that were described in the thank you card exercise and the aspects of the Fundamental State of Leadership.
   2. Keep the characteristics of an effective vision in mind.
   3. Craft the vision carefully.
   4. Do not exceed 25 words.
   5. Make is memorable and motivational for you!

EXAMPLE:

Here’s a personal leadership vision built on the inputs from our sample person. From other assessments this person has completed, we know she is a “yellow” on the CVF. She prefers to act in the mentor and facilitator roles. Her Rokeach values results indicate that her top three terminal values are freedom, self-respect and, wisdom. Her top three instrumental values are ambitious, intellectual and responsible. Below is the first draft of her leadership vision:

“I am authentically engaged. Integrity and learning matter - always. I want to grow and grow others. I will make a difference.”

Jenny had discovered some new friends on the Internet—friends who shared her interest in programming. One of these new friends sent her a link to a new warez (illegally copied software) site.

She downloaded a kit called Blendo from the warez site. Blendo is a tool that helps novice hackers create attack programs that combine a mass e-mailer with a worm, a macro virus, and a network scanner. She clicked her way through the configuration options, clicked a button labeled “custom scripts,” and pasted in a script that one of her new friends had e-mailed to her. This script was built to exploit a brand-new vulnerability (announced only a few hours before).

Although she didn’t know it, the anonymous high-schooler had created new malware that was soon to bring large segments of the Internet to a standstill.

She exported the attack script, attached it to an e-mail, and sent it to an anonymous remailer service to be forwarded to as many e-mail accounts as possible. She had naively set up a mailback option to an anonymous e-mail account so she could track the progress of her creation. Thirty minutes later, she checked that anonymous e-mail account and saw that she had more than 800,000 new messages; the only reason there were not even more messages was that her mailbox was full.

Required:

Evaluate the ethical issues as described in the scenario.

(1000 to 1200 words)

Mary Milken is the CFO of the Rbeck Company in Miami, Florida. The company is a closely held custom yacht builder with about 200 technical workers (engineers, marine architects, mechanics, boat workers, and so on), and 12 employees in its main office staff. Her primary job is to prepare the financial statements with the assistance of two full-time accountants. She normally follows generally accepted accounting principles, but she sometimes ignores them when she thinks they do not lead to what she considers best practices for the small number of her company’s shareholders.

In the previous decade, the company was owned by three sisters, each of whom served on the board of directors. One of the three, Vanessa Rbeck, served as the CEO during that period. The other two have always deferred to her with respect to her operational management decisions.

Only a month ago, however, Vanessa’s sisters were killed when their private plane crashed enroute to the Bahamas, which they frequently visited on weekends for relaxation. Upon their death, all of their shares in the Rbeck company transferred to a single trustee in one of the large South Florida banks. Each sister had held her shares in revo- cable living trusts with the same bank named as successor trustee.

As soon as the funerals were over, Mary and Vanessa met with the trustee, Annie Crusher. The meeting did not go well. Annie had grown up working in a family-owned retail boat business, and she thought her knowledge of the industry transferred to the yacht-building business. She began asking Vanessa a rapid succession of unfriendly questions in an adversarial tone of voice. Her questions strongly implied that a yacht- building business did not belong in South Florida but offshore where labor is cheaper. After the meeting, both Mary and Vanessa became afraid that Annie would do some- thing crazy like fire them both or liquidate the business.

For the previous five years, Rbeck’s stock had sold for a steady $12 per share, with $8 per share in dividends. Vanessa received a good salary, but she depended on the dividends to send her children to private schools and to pay the large mortgage on her waterfront home in South Beach. She immediately realized that she was now at Annie’s mercy; she could easily cut off Vanessa’s dividends, lower her salary, or put her out of work.

To make things worse, Mary was almost finished with the most recent annual report, and it appeared that earnings were down for the first time ever. Her preliminary calculations showed earnings per share somewhere near $8.

The problem with earnings had been caused by large bad debts from three clients who had been arrested for drug trafficking. Rbeck had entirely financed luxury yachts for the three clients because of their excellent credit history and prominence in the business community. However, the federal government seized all of the clients’ assets, leaving nothing for Rbeck but the three half-built yachts.

After thinking things over, Vanessa asked Mary to find a way to avoid having to report lower earnings because of her concern as to how Annie might respond to the decline in earnings. Mary considered various options:

•             Increase the estimated percentage of completion on all yachts in work-in-process inventory by 15 percent. This would wipe out most of the loss. Work in process estimates have always been very conservative anyway.

•             Recognize revenue on the three yachts in default. It would be very difficult to sell them at a good price, but she could always argue that they could be sold if she could keep a straight face. The best strategy would be to find new buyers for them, but that could take a couple of years.

•             Switch to mark-to-market accounting for some of the yachts in progress so the company could recognize all of the profit when contracts with other clients are signed.

a. Is any option that Mary is considering acceptable under generally accepted accounting principles? Why or why not?

b. DoanyoftheoptionsbeingconsideredbyMaryconstitutefinancialstatementsfraud?

c. How would you handle the entire situation if you were in Mary’s shoes?

1. Demand: P=120-Q    Total Cost: TC=Q²

Marginal Revenue:  MR=120-2Q           Marginal Cost: MC=2Q

What is the amount of profit for this monopolist?

2. Demand: P=120-Q                                 Total Cost: TC=Q²

Marginal Revenue:  MR=120-2Q           Marginal Cost: MC=2Q

For this monopolist, the profit-maximizing price is ________ and the profit-maximizing quantity is _________.

3. Demand: P=120-Q                                 Total Cost: TC=Q²

Marginal Revenue:  MR=120-2Q           Marginal Cost: MC=2Q

Compared to perfect competition where P=MC, what is the amount of deadweight loss caused by this monopolist _________.

Case II – Godiva Case

Any of irrelevant information to the question below, you can ignore from the description. This case is updated or continued from the first case study in week 7.

[Personal Info.]

Robinson Godiva is 46 years old, and his wife Geniece is 37 years old. Robinson and Geniece were married 8 years ago; it was Robinson’s second marriage and Geniece’s first marriage. Robinson and Geniece have one child Chaplin, who is 6 years of age. Robinson has two children by his prior marriage: Lorna, who is 14 years of age, and Eva, who is 12. All of children attend public schools.

Robinson is a chemistry professor at the university and is a partner in Lion Research Associates, a chemistry firm that Robinson started with three of his associates from the university.

[Asset Info.]

The Godivas own their personal residence in joint tenancy with right of survivorship, and it is valued currently at $250,000. They purchased the home seven years ago for $175,000. They have finished the basement and added a room and bathroom at a cost of $40,000. They have a mortgage balance of $150,000. The Godivas’ household furnishing are valued at $70,000, and Geniece’s jewelry and furs are valued at $30,000. Robinson and Geniece live in a state that follows the common-law forms of property ownership.

Robinson and Geniece have a joint checking account that contains $7,000 and a joint savings account that contains $15,000. Interest income on the savings account last year was $450. The Godivas also have $12,000 in money market mutual funds that paid dividends last year of $515. Robinson owns shares in a growth stock mutual fund that he purchased three years ago for $5,000, is now worth $5,750, and paid dividends last year of $100. Dividends on these shares are expected to grow by 8% per year, and Robinson believes that a 10% rate of return would be appropriate for these shares with their degree of risk. Geniece owns shares in a municipal bond fund purchased for $6,300, currently valued at $7,000, and yielding $400 per year tax-free. The Godivas jointly purchased 500 shares in Roters Power, Inc., a public utility company. These shares were acquired at a cost of $6,250, are currently vluaed at $8,000, and pay annual dividends of $480.

Robinson’s father died two year ago, and his mother died last year, leaving Robinson an inheritance of $150,000 in U.S. Treasury securities, paying 8% interest ($12,000 annually), and a one-half interest in common with his brother in a Florida condominium. The condominium was valued in his mother’s estate at $120,000 and was purchased six years ago for $1250,000. Real estate taxes on the condominium, half of which Robinson includes among his itemized deductions for federal income tax purposes, total $1,000. Both of Geniece’s parents are still living.

The Godivas are also joint owners of a parcel of undeveloped land in the mountains, where they plan to build a vacation home. The parcel of land cost them $75,000 and is currently valued at $70,000. They have a $30,000 mortgage on the property. Interest on the mortgage is $2,700 per year. Real estate taxes are $700.

Robinson owns an apartment building near the university that he rents to students. The apartment building was purchased four years ago for $95,000 and is currently valued at $125,000. The annual gross rental income from the property is $11,000. Robinson has a mortgage balance of $60,000, and his interest payments total $4,950. His real estate taxes and maintenance expenses are $3,000, and depreciation is $2,850.

The Godivas are joint owners of two automobiles. The cars are valued at $25,000 and $17,500. Robinson owns a sailboat which he bought for $35,000 and is valued now at $40,000.

Robinson has a one-fourth interest in the partnership Reptiles Chemicals, which is engaged in research for genetic engineering of various plants. There are no employment contracts for the partners. In addition to the partners, the firm has eight employees, including four research assistants, two secretaries, and two maintenance/hothouse workers. The research assistants are paid $30,000 each, the secretaries are paid $18,000 each, and the other workers are paid $20,000 each.

Robinson and his partners believe that the value of Reptile Chemicals is approximately $1 million. There has been no objective valuation, however. The largest assets of the firm are its building and grounds, where the firm has a laboratory, hothouses, and fields for growing experimental plants. The building and land were purchased for $250,000, and $150,000 was allocated to the building and $100,000 to the land. Additional buildings have been added at a cost of $75,000, and the current value is estimated to be $400,000. The firm has a mortgage balance on the building and land of $150,000. The partnership has been depreciating the building for tax purposes under the original accelerated cost recovery system.

[Income Tax Info.]

Robinson earns $60,000 in annual salary from the university, and he reports another $48,000 of net taxable income from the biotechnology firm. Geniece earns $30,000 working in public relations for a hospital. She also receives $5,000 at the beginning of each year from a trust established by her grandmother, with securities valued currently at $100,000. At Geniece’s death, the trust income will be paid to Charles, or if Charles is over age 25, the corpus will be distributed to him. The Godivas file joint tax returns.

Robinson pays child support for his two daughters in the amount of $400 each per month, and these payments are probably 75% of their support annually. Robinson’s daughters are in the custody of their mother and live with her for approximately nine months of the year. Robinson is required by his divorce degree to maintain a $100,000 life insurance policy to provide child support in the event of his death.

Several years ago, Robinson established custodian account for Lorna and Eva. Lorna’s account generate annual income of $900, and Eva’s account has annual income of $850.

Robinson and Geniece incur home mortgage interest costs of $12,000 per year. Real estate taxes on their home are $2,500. They will pay $4,500 in state income taxes this year and $150 in personal property taxes. Their contributions to charities totaled $2,000.

[Retirement Info.]

Geniece owns IRA accounts totaling $17,000. She is now an active participant in a defined-contribution pension plan through the hospital where she works, and her vested account value is $35,000. Eight percent of Robinson’s gross salary at the university is deducted each year and contributed to a tax-deferred annuity. The university contributes an additional six percent dollar for dollar on a tax-deferred basis. The plan is projected to pay Robinson $2,500 per month when he retires at age 65 or to Geniece at his death.

One of the partners in Reptile Chemicals is age 65 and about two years away from retirement, and two partners are age 55. The partners would like to prepare for the expected retirement of the age-65 partner, as well as the unexpected death or disability of any partner. The partners are also contemplating a retirement program for the firm and would like advice concerning the design.

[Insurance Info.]

The university provides disability income coverage for one-third of Ronbinson’s salary, group medical expense insurance covering Robinson and his family through a health maintenance organization, and group term life insurance for Robinson, with a death benefit of $50,000. Robinson owns a whole life insurance policy that will pay a death benefit of $100,000 and has a cash value of $5,500, and he owns a universal life policy with a face value of $150,000 and a cash value of $3,000. The annual premium on the whole life policy is $2,000, and the annual premium on the universal life policy is $800. Geniece has group term life insurance through her employer in a face amount that is equal to her salary.

Property and liability insurance that insures the Godivas’ house for its replacement cost has an annual premium of $1,200. The Godivas’ cars are insured under a personal auto policy provising limits for bodily injury of $100,000/$300,000, property damage of $25,000, uninsured motorists coverage of $10,000/$20,000, no-fault benefits, and a collision deductible of $250. Robinson’s sailboat is insured under a yacht policy.

[Estate Planning Info.]

Robinson’s will leaves his entire estate to Genice, but if Geniece predeceases Robinson, the estat will be left in trust for Robinson’s three children equally. Geniece’s will leaves her entire estate to Robinson or, if he predeceases her, to Charles.

Question II-1. Which of the following statement concerning the Godivas’ use of other or additional insurance coverages is correct?

1. They could provide all-risks coverage for contents by replacing their HO-03 policy with an HO-04 policy.
2. They could provide coverage for the contents of their condominium in Florida by adding an HO-06 as an endorsement to their HO-03 policy.
3. They could have provided all-risks coverage for both their dwelling and its contents if they had purchased an HO-02 instead of an HO-03.
4. They could have provided contents coverage up to 50% of the dollar amount of the dwelling coverage if they had purchased either an HO-02 or an HO-03.
5. They could reduce the premium cost for their homeowners coverage by insuring their home for its replacement cost under an HO-08.

Question II-2. Which of the following items of personal property would be excluded under the Godiva family’s HO-03 policy?

(1) Animals, birds, and fish

(2) Business property

(3) Loss causes by the negligent use of the dwelling fireplace

(4) Loss of $2,000 of clothing in a hotel fire while the family is vacationing in Paris

1. (1) only
2. (2) and (3) only
3. (1), (2), and (3) only
4. (2), (3), and (4) only
5. (1), (2), (3), and (4)

Question II-3. Which of the following would be excluded from liability coverage under the Godiva family’s personal auto policy (PAP)?

(1) Robinson’s use of a motorcycle recently acquired for weekend recreation purposes

(2) Robinson’s use of one of the family’s cars for business purposes

(3) Robinson’s use of one of the family’s cars in the neighborhood car pool, for which service each passenger pays Robinson $5.00 weekly.

1. (1) only
2. (1) and (2) only
3. (2), and (3) only
4. (1), (2), and (3)
5. Neither (1), (2), nor (3)

Q1 (Investor, capital gains)

Karl Kruger is a 38 year-old single Australian resident taxpayer. During the 2017/18 tax year, Karl received and retained the following records:

Other Information:

• Karl’s rental property was built in 1999 when total construction costs of $200,000 were incurred. Karl has owned and leased the property since 2009.
• Karl made mortgage repayments on his rental property of $20,000, of which $12,100 was principal.
• Karl also sold the following assets during the year:

required :Prepare a statement calculating Karl’s tax payable/refundable.

(Tax losses, partner in partnership)

The following data relates to Stephanie Garner, a resident taxpayer. Stephanie derives income from a public relations business and is also a partner in a marketing business.

General business deductions are separate from personal superannuation, gifts, partnership losses and losses of previous years.

Please assume that the necessary tests have been satisfied such that any partnership losses from Stephanie's share in the marketing business may be deducted from other income as appropriate.

Required: For 2016/2017 and 2017/2018 , determine Stephanie’s Taxable Income and any losses that may be carried forward

Q1 (Investor, capital gains)

Karl Kruger is a 38 year-old single Australian resident taxpayer. During the 2017/18 tax year, Karl received and retained the following records:

Other Information:

• Karl’s rental property was built in 1999 when total construction costs of $200,000 were incurred. Karl has owned and leased the property since 2009.
• Karl made mortgage repayments on his rental property of $20,000, of which $12,100 was principal.
• Karl also sold the following assets during the year:

required :Prepare a statement calculating Karl’s tax payable/refundable.

(Tax losses, partner in partnership)

The following data relates to Stephanie Garner, a resident taxpayer. Stephanie derives income from a public relations business and is also a partner in a marketing business.

General business deductions are separate from personal superannuation, gifts, partnership losses and losses of previous years.

Please assume that the necessary tests have been satisfied such that any partnership losses from Stephanie's share in the marketing business may be deducted from other income as appropriate.

Required: For 2016/2017 and 2017/2018 , determine Stephanie’s Taxable Income and any losses that may be carried forward