Sophie's given utility function is U(V, C) = VC + V where V = # of visits per month and C = # of minutes per month (hundreds). V = $1 and C = $4 and M = $44.

a) Calculate the equation that represents the consumers demand for number of visits (V).

b) Say that V increases to $16. Calculate the new equilibrium. Compute Sophie's substitution and income effect and represent it within a diagram.

At the end of his book Michael Pollan provides some insight into how and why we [i.e. as individuals and as a society] should change the way we eat

1. Eat Food (pp. 145-161) Choose the two ideas presented that were of greatest interest to you. Summarize what Pollan said and discuss your personal reaction to the advice.
2. Mostly Plants (pp. 161-181) Choose the two ideas that were of greatest interest to you. Summarize what the author said and discuss your personal reaction to the advice and whether it is practical.
3. Not Too Much (pp. 182-205)
   1. Pollan discusses the dominance of external visual cues in our North American eating habits. Explain Brian Wansick’s bottomless soup experiment.
   2. Why does Pollan argue that paying more for good quality food will help us eat less? Do you agree or disagree?
   3. Summarize Pollan’s arguments on behalf of the family meal and against eating alone. Do you agree or disagree?
   4. Why does Pollan say that eating more slowly will help curb overeating?

4. Has Michael Pollan changed the way you think about food at all? Explain your reasoning.

let v and u are random variables fvu(v,u)= e^-v-u for u ,v>=0 Z= e^v+u find fz(z) ?

Roads Co. is bidding for constructing 2 bridges per year around Sydney for the next 3 years. This project requires initial investment of $847,000 in specialized machinery. The machinery will be fully depreciated to zero book value using straight-line depreciation over the life of the project. The machinery can be sold at the end of the project for $415,000. You will also need $165,000 in net working capital over the life of the project. The fixed costs will be $528,000 a year and the variable costs will be $1,640,000 per bridge. The required rate of return is 16 percent for this project and the tax rate is 24 percent. What is the minimal amount, rounded to the nearest $100, the firm should bid per bridge?

Required information

Spectra Scientific of Santa Clara, California, manufactures Q-switched solid-state industrial lasers for LED substrate scribing and silicon wafer dicing. The company got a $50 million loan, amortized over a 8-year period at 8% per year interest.

What is the amount of the unrecovered balance immediately before the payment is made at the end of year 1. (Enter your answer in dollars and not in millions.)

The amount of the unrecovered balance is $__________ .

Case Study 9—Social Media Is Gateway to eBook Sales Success: Amazon Kindle eBooks Thomas S. Mueller, Appalachian State University The Amazon Kindle eBook brand is one of the most popular forms of digital publishing in today’s social community. As of early 2016, the direct-to-consumer online retailer was selling 1.06 million eBooks (paid downloads) per day. Consumers spent $5.75 million per day during a recent month, with $1.76 million of those sales directed to author royalties. Though it is somewhat undocumented regarding distribution, authors received an additional $140 million in funds from Kindle Unlimited, Amazon’s subscription reading service.32 The industry as a whole is generating over $2.1 billion in sales annually. It is interesting to note that as established publisher sales decreased, eBooks written by independent authors increased.33 During an assessment in 2016, 56 of Amazon’s 100 top-selling eBooks were self-published titles. Topically, the bestselling independent authors write about paranormal activities, romance, thrillers, urban fiction, suspense, and science fiction. With the ascent of digital titles on Amazon and other sources, industry experts posit that printed versions of books will become a niche market, similar to the effect noted in magazine and newsprint.34 Digital publishing strategist Ben Thompson applies aggregation theory to the process, suggesting that sales portals like Amazon eliminate intermediaries, which allows independent publishers to avoid publishers and go direct to consumers.35 With a substantial faction of the social publishing market operating independently, advertising and promotion become the responsibility of the author. One portion of an author’s time is allocated to writing the novel, while the other half of the time is invested in social commerce, which includes marketing to expand the author’s fan base. The challenge is to differentiate an eBook from millions of competitive titles, then convince readers to download the digital offering onto a Kindle reader or other digital device. Pre-selling is essential to assure return on investment for the self-published author. One viable and affordable option is to build a social media marketing plan. Social media platforms provide opportunities to develop leads, generate a follower list, leverage other prominent users, access large topical groups, and promote content “teasers” that showcase your upcoming eBook.36 Most eBook authors develop a social media plan through content generation. These are most often short, concise articles of 250 to 500 words. Most successful social media plans offer shorter posts, with frequent placement. Social media content is usually housed in a blog, such as Google’s Blogger platform, or the highly customizable WordPress.37 It’s important to claim a URL that is unique and specific to the author and her or his work. A strong URL, along with key search words included in blog post titles, can help the author’s social media content climb in ranking on search engines. Social media portals such as LinkedIn and Google+ offer each user a personal landing page, but much more is available through groups and communities, where individuals share common interests. For example, a fashion community in Google+ hosts 557,000 followers.38 A marketing communication group in LinkedIn has collected 621,000 members.39 And, the LinkedIn Book Marketing group has 28,000 members.40 It is essential to identify a topical group to understand the relevance of posts, how interaction and replies work, and who posts the top viewed submissions. Authors can integrate into these platforms by reading posts, replying to posts, and finally crafting content that resonates with potential readers. Some authors incorporate introductory promotional comments on their upcoming eBook. It is important for authors to remember that blatant selling is not admissible; posted content must provide value and prove interesting to other group members.41 Facebook has been the most influential platform for many eBook authors. It has grown to over 1.4 billion users worldwide, with 70% checking their feed multiple times each day. eBook authors create a “landing page” for their profile as an author, or sometimes for a specific title. The challenge is to direct friends from the page to a personal website, and to target specific Facebook users who are profiled as sharing an interest in the eBook topic. Some authors host events or make promotional offers to engage users and increase traffic, which can be measured through social media data management. Mark Dawson initially started writing for a traditional publishing firm. His sales were weak and he transitioned to self-publishing. After learning how to leverage Facebook, Mark invested time and energy and now earns over $450,000 per year.42 Video platforms such as Vimeo and YouTube have been integrated into the social media promotion of eBooks. YouTube, the predominant player, was purchased in 2006 for $1.65 billion by Google. YouTube currently reports that it generates over 1 billion views per month.43 Successful eBook authors have integrated YouTube segments into their social media plans, including interviews or “teasers” that offer special introductory offers at eBook launch time. It’s beneficial to cross-promote YouTube posts across Facebook pages and embedded content in visual sharing sites such as Pinterest and Instagram. Studies indicate that the human brain assimilates images 60,000 times more quickly than text. eBook authors are intentional about visual sharing; Instagram is predominantly 18 to 24 female (56%) and allows space to share images. Pinterest represents a female and male audience, with two thirds between the ages of 18 and 24. One half are located outside the United States. It allows users to aggregate content that appeals to their interests and sensibilities. The author’s challenge is to entice user engagement, create awareness for the latest published eBook, and generate reader feedback, which can channel into digital book reviews. Many authors use the visual advantage to promote their eBook through storytelling in multiple posts.44 A social media platform that serves as the “messenger” for all social media activity is Twitter. Each message is limited to 140 characters, which can in turn be reposted and shared. Twitter now has 320 million monthly users, with over 1 billion monthly visits.45 Savvy eBook authors use Twitter to include “@” user handles to attract other key authors, or hashtags to create topical searches. Twitter can also steer followers to other platforms, where blog or web content has been placed. Some have also leveraged Twitter’s new live video broadcast program Periscope to promote special programs and activities. Some of the most highly successful eBook authors are also prominent podcast hosts. Technology entrepreneur James Altucher has published 11 books, including the Wall Street Journal bestseller Choose Yourself! Altucher’s unique position in the marketplace is that he lost his fortune, earned it back, and then lost it again. He now publishes eBooks such as Reinvent Yourself and promotes his projects on the popular “James Altucher Show” podcast, which is accessible on podbay.fm and iTunes.46 One social media opportunity that is sometimes overlooked is within the Amazon portal itself. An Amazon author page can showcase the author, include a biography, feature a compilation of the author’s Amazon Kindle publications, and link to other social media content such as Twitter or personal blogs. Most anyone can become a digital author, but not everyone can sell books. The holistic author understands how to write, publish, network, create, associate, and entertain. Social media presents the gateway where authors and customers connect in the open and unregulated marketplace.

An eBook author has just self-published an expert’s guide to gardening, with a large array of color photos embedded in the publication. How would you leverage Pinterest and Instagram to announce the launch of the new book?

Write a C++ app to read both files, store them into parallel vectors, sort the list of people in alphabetical order, display the new sorted list of names with their corresponding descriptions. Use the Bubble Sort strategy to rearrange the vector(s).

File 1:

Marilyn Monroe
Abraham Lincoln
Nelson Mandela
John F. Kennedy
Martin Luther King
Queen Elizabeth II
Winston Churchill
Donald Trump
Bill Gates
Muhammad Ali
Mahatma Gandhi
Margaret Thatcher
Mother Teresa
Christopher Columbus
Charles Darwin
Elvis Presley
Albert Einstein
Paul McCartney
Queen Victoria
Pope Francis
Jawaharlal Nehru
Leonardo da Vinci
Vincent Van Gogh
Franklin D. Roosevelt
Pope John Paul II
Thomas Edison
Rosa Parks
Lyndon Johnson
Ludwig Beethoven
Oprah Winfrey
Indira Gandhi
Eva Peron
Benazir Bhutto
George Orwell
Desmond Tutu
Dalai Lama
Walt Disney
Neil Armstrong
Peter Sellers
Barack Obama
Malcolm X
J.K.Rowling
Richard Branson
Pele
Angelina Jolie
Jesse Owens
John Lennon
Henry Ford
Haile Selassie
Joseph Stalin
Lord Baden Powell
Michael Jordon
George Bush Jnr
Vladimir Lenin
Ingrid Bergman
Fidel Castro
Leo Tolstoy
Greta Thunberg
Pablo Picasso
Oscar Wilde
Coco Chanel
Charles de Gaulle
Amelia Earhart
John M Keynes
Louis Pasteur
Mikhail Gorbachev
Plato
Adolf Hitler
Sting
Mary Magdalene
Alfred Hitchcock
Michael Jackson
Madonna
Mata Hari
Cleopatra
Grace Kelly
Steve Jobs
Ronald Reagan
Lionel Messi
Babe Ruth
Bob Geldof
Leon Trotsky
Roger Federer
Sigmund Freud
Woodrow Wilson
Mao Zedong
Katherine Hepburn
Audrey Hepburn
David Beckham
Tiger Woods
Usain Bolt
Carl Lewis
Prince Charles
Jacqueline Kennedy Onassis
C.S. Lewis
Billie Holiday
J.R.R. Tolkien
Billie Jean King
Anne Frank
Simon Bolivar

File 2:

(1926 - 1962) American actress, singer, model
(1809 - 1865) US President during American civil war
(1918 - 2013) South African President anti-apartheid campaigner
(1917 - 1963) US President 1961 - 1963
(1929 - 1968) American civil rights campaigner
(1926 - ) British monarch since 1954
(1874 - 1965) British Prime Minister during WWII
(1946 - ) Businessman, US President.
(1955 - ) American businessman, founder of Microsoft
(1942 - 2016) American Boxer and civil rights campaigner
(1869 - 1948) Leader of Indian independence movement
(1925 - 2013) British Prime Minister 1979 - 1990
(1910 - 1997) Macedonian Catholic missionary nun
(1451 - 1506) Italian explorer
(1809 - 1882) British scientist, theory of evolution
(1935 - 1977) American musician
(1879 - 1955) German scientist, theory of relativity
(1942 - ) British musician, member of Beatles
( 1819 - 1901) British monarch 1837 - 1901
(1936 - ) First pope from the Americas
(1889 - 1964) Indian Prime Minister 1947 - 1964
(1452 - 1519) Italian, painter, scientist, polymath
(1853 - 1890) Dutch artist
(1882 - 1945) US President 1932 - 1945
(1920 - 2005) Polish Pope
( 1847 - 1931) American inventor
(1913 - 2005) American civil rights activist
(1908 - 1973) US President 1963 - 1969
(1770 - 1827) German composer
(1954 - ) American TV presenter, actress, entrepreneur
(1917 - 1984) Prime Minister of India 1966 - 1977
(1919 - 1952) First Lady of Argentina 1946 - 1952
(1953 - 2007) Prime Minister of Pakistan 1993 - 1996
(1903 - 1950) British author
(1931 - ) South African Bishop and opponent of apartheid
(1938 - ) Spiritual and political leader of Tibetans
(1901 - 1966) American film producer
(1930 - 2012) US astronaut
(1925 - 1980) British actor and comedian
(1961 - ) US President 2008 - 2016
(1925 - 1965) American Black nationalist leader
(1965 - ) British author
(1950 - ) British entrepreneur
(1940 - ) Brazilian footballer, considered greatest of 20th century.
(1975 - ) Actress, director, humanitarian
(1913 - 1980) US track athlete, 1936 Olympics
(1940 - 1980) British musician, member of the Beatles
(1863 - 1947) US Industrialist
(1892 - 1975) Emperor of Ethiopia 1930 - 1974
(1879 - 1953) Leader of Soviet Union 1924 - 1953
(1857 - 1941) British Founder of scout movement
(1963 - ) US Basketball star
(1946 - ) US President 2000-2008
(1870 - 1924) Leader of Russian Revolution 1917
(1915 - 1982) Swedish actress
(1926 - ) President of Cuba 1976 - 2008
(1828 - 1910) Russian author and philosopher
(2003 - ) Environmentalist activist)
(1881 - 1973) Spanish modern artist
(1854 - 1900) Irish author, poet, playwright
(1883 - 1971) French fashion designer
(1890 - 1970) French resistance leader and President 1959 - 1969
(1897 - 1937) Aviator
(1883 - 1946) British economist
(1822 - 1895) French chemist and microbiologist
(1931 - ) Leader of Soviet Union 1985 - 1991
(423 BC - 348 BC) Greek philosopher
(1889 - 1945) leader of Nazi Germany 1933 - 1945
(1951 - ) British musician
(4 BCE - 40CE) devotee of Jesus Christ
(1899 - 1980) English / American film producer, director
(1958 - 2009) American musician
(1958 - ) American musician, actress, author
(1876 - 1917) Dutch exotic dancer, executed as spy
(69 - 30 BCE) Queen of Egypt
(1929 - 1982) American actress, Princess of Monaco
(1955 - 2012) co-founder of Apple computers
(1911 - 2004) US President 1981-1989
(1987 - ) Argentinian footballer
(1895 - 1948) American baseball player
(1951 - ) Irish musician, charity worker
(1879 - 1940) Russian Marxist revolutionary
(1981 - ) Swiss Tennis player
(1856 - 1939) Austrian psychoanalyst
(1856 - 1924) US president 1913 - 1921
(1893 - 1976) Leader of Chinese Communist revolution
(1907 - 2003) American actress
(1929 - 1993) British actress and humanitarian
(1975 - ) English footballer
(1975 - ) American golfer
(1986 - ) Jamaican athlete and Olympian
(1961 - ) US athlete and Olympian
(1948 - ) Heir to British throne
(1929 - 1994) American wife of JF Kennedy
(1898 - 1963) British author
(1915 - 1959) American jazz singer
(1892 - 1973) British author
(1943 - ) American tennis player and human rights activist
(1929 - 1945) Dutch Jewish author who died
(1783 - 1830) Venezuelan independence activist in South America

1/ Can Foothill College (a publicly funded community college) discriminate in the hiring of its instructors based upon religion? Can Santa Clara University (a private, Catholic-affiliated university in Santa Clara, CA) do so? More generally, if an employer is sued for discrimination, what defenses against an allegation of discrimination does the employer have? ( the discussion about bona fide occupational qualifications)

2/ How might employers be proactive in avoiding employment discrimination claims? For instance, when Silicon Valley law firms lay off attorneys, they typically provide a cash severance payment, which is payable if and only if the laid-off employee waives any and all claims with respect to employment discrimination. Is this a good idea for the employer? Why or why not.

3/ A friend of the instructor’s was laid off several years ago by a small Silicon Valley consulting firm and, as part of the lay off paperwork, he was asked to sign an employment discrimination waiver in exchange for receipt of his final paycheck, but no additional severance payment was offered to the laid-off employee by the employer. On these facts, can you see a reason for why the waiver might be deemed invalid if the ex-employee decided to then sue the employer for employment discrimination?

Capstone Case H: Cost-Effectiveness Analysis of Type II Diabetes

Diabetes is a major health problem, particularly for the millions of Americans with undiagnosed diabetes, for whom treatment and glycemic control could substantially reduce the onset of complications of this disease. The CDC Diabetes Cost-Effectiveness Group has published a number of articles based on cost-effectiveness analyses (CEA) using a sophisticated Markov simulation model. This probability- based model predicts the onset of diabetes in a hypothetical cohort of patients and follows them as they transition into the various disease states associated with complications and ultimately death. The first analysis (1998) estimates the cost-effectiveness of one-time opportunistic screening (i.e., done during routine contact with a health system). Two cohorts were used in this study, (1) a hypothetical population without diabetes assigned to either opportunistic screening or current clinical practice, and (2) a hypothetical cohort of 10,000 newly diagnosed diabetics who are followed for the development of major complications under the two screening alternatives. The second analysis (2002) estimates the cost-effectiveness of three interventions for the hypothetical cohort of 10,000 newly diagnosed diabetics: (1) intensive glycemic control; (2) intensive hypertension control; and (3) reduction in serum cholesterol. Hoerger and colleagues (2004) use the CDC Markov model to estimate the cost-effectiveness of two screening strategies: (1) diabetes screening targeted at those individuals with hypertension and (2) universal diabetes screening.

Questions

1. What is the difference between cost–benefit, cost-effectiveness, and cost–utility analysis?

2. What is the relationship between cost and effectiveness? Does more effectiveness always cost more money?

3. When doing CEA it is important to identify the perspective from which the analysis is conducted. In other words, from whose perspective are the costs and benefits recognized? What are the different perspectives? With the diabetes CEA, a single-payer perspective is assumed. What does this mean, and what kinds of costs are ignored?

4. What kinds of costs are usually included in a CEA? The diabetes CEA included screening costs, treatment costs, diabetes intervention costs, and diabetes complication costs. Under what category of costs would screening and treatments fall?

y (x , t)= A sin (k x − ω t )
calculate the vertical position y in [cm], vertical speed vy in [m/s] and vertical acceleration ay in [m/s2] of the wave that the wave driver generated at x = 15 cm and at time t = 3 s during trial 5 of this experiment. Assume that A = 2 cm. The other values in the equation can be calculated from the experimental data. Remember to differentiate the above equation to get the expressions for vy and ay. Answers: y = 1.5 cm, v = - 3.9 m/s, a = -1500 m/s2

Trail 5 m=450g, f=49.0Hz(f^2=2401Hz)