Subject : Business research

Question 3

Compose a literature review surrounding the debates on "the impact of a good marketing strategy on an organization's performance". This submission will serve as part of your motivation or presentation to your Manager, pending on how well you gather and present the information pertaining to the above theme.

Extensive additional research is required (reference as per the Havard style of referencing). Use the rubric (below) to develop a literature review based on the topic. Read, understand and supply chapter /section 2 on the literature review. (25)

Start by reading this article about a lawsuit accusing airlines of colluding to keep prices high. https://www.nytimes.com/2018/01/06/business/southwest-airlines-lawsuit-prices.html. Then find at least one additional article about potential airline collusion to extend your knowledge. (This has been in the news a lot in the last 3 years, so there will be many good articles with analysis to choose from!) Answer the following questions:

1. Summarize the second article you found and what additional information you learned from it. (Be sure to provide a link for the article in case we'd like to read it too.)

2. What type of market structure does the airline industry appear to be from your reading? Explain why you came to that answer.

3. Given that market structure, is it likely that they would benefit from collusion? Explain your answer using what you learned in the textbook.

Just answer question 3

The director of a state agency believes that the average starting salary for clerical employees in the state is less than ​$32 comma 000 per year. To test her​ hypothesis, she has collected a simple random sample of 100 starting clerical salaries from across the state and found that the sample mean is ​$31 comma 950. a. nbsp State the appropriate null and alternative hypotheses. b. Assuming the population standard deviation is known to be ​$1 comma 500 and the significance level for the test is to be 0.01​, what is the critical value​ (stated in​ dollars)? c. Referring to your answer in part​ b, what conclusion should be reached with respect to the null​ hypothesis? d. Referring to your answer in part​ c, which of the two statistical errors might have been made in this​ case? Explain. a. State the appropriate null and alternative hypotheses. Choose the correct answer below. A. H0​: muequals31 comma 950 HA​: munot equals31 comma 950 B. H0​: mugreater than or equals32 comma 000 HA​: muless than32 comma 000 Your answer is correct.C. H0​: mugreater than or equals31 comma 950 HA​: muless than31 comma 950 D. H0​: muequals32 comma 000 HA​: munot equals32 comma 000 E. H0​: muless than or equals32 comma 000 HA​: mugreater than32 comma 000 F. H0​: muless than or equals31 comma 950 HA​: mugreater than

Design a finite state machine that accepts binary strings divisible by 5. Input is fed to the FSM one bit at a time, from the most significant bit to the least significant bit (left to right). For example, 1010 should be accepted, but 1100 should be rejected. Clearly explain how you designed your state transitions. Showing the FSM alone is worth minimal credit!

1. What are some benefits of getting a cesarean section?

2. Why would a woman need an emergency c-section?

Consider a monopoly of your choice that exists in the United States. Examine its economic
characteristics and state how it differs from an oligopolist or a monopolistically competitive firm.
(explain how it can be an oligopolist, but usually has the price making power of a monopolist).
Also, determine if it differentiates on the basis of price and reduces economic efficiency. You
may state examples if you want to.
Your summary is like an essay, so try to write using technically correct English to earn points.

Assume you have recently been hired as a new manager of EyeTech Company, an innovative company that sells specialized eye care treatment equipment to Ophthalmologists, Optometrists, clinics, and hospitals. Over the course of your first year, you will face 4 challenges as set forth below: 1. March 2. June 3. September 4. December. Respond to each and every challenge one at a time with insights you have gained from your study of the material presented in modules 1 through 5.

You must use at least 2 different resources (the textbook can be one of the resources) to support each of your responses.  

All of the resources you use for each response must be cited as specific references in accordance with APA formatting requirements . To assist your efforts, access the link to APA Formatting by clicking onto the Course Syllabus tab in the Course Menu, and then scroll down to APA Formatting.

Place your references used for each specific challenge at the end of your response to each specific challenge.  Do not include a separate reference page at the end of all of your work.

1.March

The company’s finance department has recently concluded some research regarding the elasticity of demand for the company’s primary products. The results show that the company’s primary products now face an elastic demand that is likely to continue for many months.  

1. Explain in detail the basic meaning of elastic demand, and then explain in detail the basic meaning of inelastic demand.

2a. Next, based on the information provided by the company’s finance department, set forth whether you will recommend to the company CEO either a price increase or price decrease of your primary products, and explain why. Note that one or the other must be chosen because the prices must either be increased or decreased. Keeping the current prices is Not an option.

2b. Also set forth what is likely to happen if the CEO ignores your advice and does the opposite of what you recommend, and explain why.

2. June

As manager, you have decided that it's time for some price discrimination to benefit EyeTech Company. There are typically three different "degrees" of price discrimination to choose from: First Degree, Second Degree, and Third Degree.

1. Explain in detail the basic meaning of First Degree Price Discrimination, Second Degree Price
Discrimination, and Third Degree Price Discrimination.

2. Assume that each degree (including the typically impractical first degree form) can be successfully
implemented by EyeTech Company. Select the degree of price discrimination you would recommend
for EyeTech Company that you believe will be the most successful in improving sales, and explain
why. (Note that you can only select one specific degree. Do not select more than one degree or a
combination of degrees.)  

3. September

Assume the year is 2025. The CEO and Board of Directors of EyeTech Company have decided to expand the company's operations into a foreign country, and they have narrowed it down to three countries to choose from: Freedonia, Verpaly, and New Bazoga. Data collected regarding the three countries for the past three years is as follows (note that bil = billions in US dollars):

Freedonia Verpaly   New Bazoga

Years   2022   2023   2024 2022   2023   2024 2022   2023   2024

GDP 20 bil 22 bil 23 bil 15 bil 18 bil 20 bil   17 bil 14 bil 16 bil

Unemployment 7% 7% 6% 9% 8% 9% 5% 5% 4%

Inflation 3% 4% 5% 2% 3% 2% 5% 6% 3%

____________________________________________________________________________________________________________

The company now calls on you as the business manager to analyze the data and provide recommendations to the board regarding the three countries. Be sure to take into account the changes from one year to the next in your analysis to avoid looking only at the data from 2024 and making your recommendations based on that year alone.

1. Based only on GDP, identify the country you would recommend be chosen by the board, and explain why.

2. Based only on Unemployment, identify the country you would recommend be chosen by the board, and explain why.

3. Based only on Inflation, identify the country you would recommend be chosen by the board, and explain why.

4. Lastly, based on all of the data, which country would you recommend be chosen by the board, and explain why.

4. December

The word has gotten out that EyeTech Company and other companies selling similar products are quite successful, so many groups of wealthy investors are in the process of putting together more companies to compete directly against EyeTech Company and others. Because of the additional competition, you are tasked with coming up with several strategies to help EyeTech Company maintain its competitive advantages.

1. With respect to pricing, you have three basic choices: lower the prices, raise the prices, or maintain current prices. Explain the pros and cons of each option in the face of the new competition.

2. How would you approach any of your customers that have been consistent buyers of EyeTech Company's products over many years, but they advise you that they like what the newcomers are offering, and they are also offering to sell their products at lower prices that EyeTech Company cannot match? What would you do to try to keep the customers loyal to EyeTech Company?

3. You soon discover that the new competition is offering equipment that is more advanced than EyeTech Company's equipment. Two options present themselves to you: A. Immediately invest in and offer the same quality of equipment to your buyers so you can compete more equally with the new competition, or B. Invest the same amount of money into researching even more advanced equipment to more than likely enjoy a competitive advantage over all of your competitors. However, this will take some two to three years to develop and offer on the market, plus the costs will be significant and could diminish your overall profits for many years. Also note that if you go with option A, the investment cost would be such that EyeTech Company will not be in a position to develop new equipment for at least 4 years.

Select the option you believe will work best for EyeTech Company, and explain why you believe that option is the best one. Then explain why you believe the option you selected is a better option than the option you did not select.