"

This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Based on the report above,

1. Analysis of the competitive environment.

Exceptional Electronics began operations September 1, 2019. The firm sells its merchandise for cash and on open account. Sales are subject to a 7 percent sales tax. During September, Exceptional Electronics engaged in the following transactions:

Required:
Record the transactions in a general journal.

Analyze:
What portion of the sales during September were for entertainment items? Assume the cash sales transactions are for non-entertainment items. (Hint: Do not forget to reduce sales by any sales returns or allowances.)

Sold a high-definition television set on credit to Candy Cho; issued Sales Slip 101 for $2,700 plus sales tax of $189.

Note: Enter debits before credits.

Sold stereo equipment on credit to Jim Peterson; issued Sales Slip 102 for $900 plus sales tax of $63.

Note: Enter debits before credits.

Sold a microwave oven on credit to Bridgette Huffman; issued Sales Slip 103 for $300 plus sales tax of $21.

Note: Enter debits before credits.

Accepted return of defective stereo equipment from Jim Peterson; issued Credit Memorandum 101 for $100 plus sales tax of $7. The stereo equipment was sold on September 3.

Note: Enter debits before credits.

Recorded cash sales for the period from September 1 to September 15 of $9,500 plus sales tax of $665.

Note: Enter debits before credits.

Sold a gas dryer on credit to Kathy Sundstrand; issued Sales Slip 104 for $600 plus sales tax of $42.

Note: Enter debits before credits.

Sold a home entertainment system on credit to Mark Navalta; issued Sales Slip 105 for $1,700 plus sales tax of $119.

Note: Enter debits before credits.

Received $730 from Candy Cho on account.

Note: Enter debits before credits.

Received payment in full from Jim Peterson for the sale of September 3, less the return of September 12.

Note: Enter debits before credits.

Gave Mark Navalta an allowance because of scratches on his home entertainment system sold on September 17, Sales Slip 105; issued Credit Memorandum 102 for $200 plus sales tax of $14.

Note: Enter debits before credits.

Received payment in full from Bridgette Huffman for the sale of September 7.

Note: Enter debits before credits.

Sold a dishwasher on credit to Mark Navalta; issued Sales Slip 106 for $400 plus sales tax of $28.

Note: Enter debits before credits.

Recorded cash sales for the period from September 16 to September 30 of $11,400 plus sales tax of $798.

Note: Enter debits before credits.

Misrepresentation. W. B. McConkey owned commercial property, including a building that, as McConkey knew, had experienced flooding problems for years. McConkey painted the building, replaced damaged carpeting, and sold the property to M&D, Inc., on an "as is" basis. M&D did not ask whether there were flooding problems, and McConkey said nothing about them. M&D leased the property to Donmar, Inc., to operate a pet supply store. Two months after the store opened, the building flooded following heavy rain. M&D and Donmar filed a suit in a Michigan state court against McConkey and others, claiming in part that McConkey had committed misrepresentation by silence. Based on this claim, will the court hold McConkey liable? Why or why not? [M&D, Inc. v. McConkey, 585 N.W.2d 33 (Mich.App. 1998)]

FACTS-W. B. McConkey owned commercial property, including a building that, as McConkey knew, had experienced flooding problems for years.  McConkey painted the building, replaced damaged carpeting, and sold the property to M&D, Inc., on an "as is" basis. M&D did not ask whether there were flooding problems, and McConkey said nothing about them. M&D leased the property to Donmar, Inc., to operate a pet supply store. Two months after the store opened, the building flooded following heavy rain. M&D and Donmar filed a suit in a Michigan state court against McConkey and others, claiming in part that McConkey had committed misrepresentation by silence.

ISSUE-Based on this claim, will the court hold McConkey liable? Why or why not?

RESOLUTION-[M&D, Inc. v. McConkey, 585 N.W.2d 33 (Mich.App. 1998)] How did the court answer the questions? What did the court decide?

EXPLANATION-Do you agree with the court? Why or why not? Can you change any facts to give a different result?

1. List the major entities identified in the table above

2. After examining the table carefully identify candidate keys. Remember from the lecture that a candidate key field has to be unique, but should not hold private information that might compromise person's identity. For example SSN is unique and can be used to determine student information, so it is a candidate key, but using SSN might compromise student security for that it will not be used as primary key. The combination of first name and last name is not unique and cannot be used as a candidate key. Once the candidate keys been identified, some will be as primary keys and will be used to normalize the table. To connect the tables, the primary key of one table can be used as a foreign key in the other.

A company should adjust pension expense for which type of revenue(s) accumulated in the pension fund?

Select one:

a. Interest Revenue, but not Dividend Revenue

b. Dividend Revenue, but not Interest Revenue

c. Both Dividend Revenue and Interest Revenue

d. Neither Dividend Revenue nor Interest Revenue