Market structures

For each of the following scenarios, identify the number of firms present, the type of product, and the appropriate market model. Select the matching entry for each drop down box in the following table.

Number of Firms: Many/One/Few | Type of Product :Differentiated / Identical / Unique | Market Model: Monopoly / Oligopoly / Monopolistic competition / Perfect Competition

Number of Firms: Many/One/Few | Type of Product :Differentiated / Identical / Unique | Market Model: Monopoly / Oligopoly / Monopolistic competition / Perfect Competition

Number of Firms: Many/One/Few | Type of Product :Differentiated / Identical / Unique | Market Model: Monopoly / Oligopoly / Monopolistic competition / Perfect Competition

Number of Firms: Many/One/Few | Type of Product :Differentiated / Identical / Unique | Market Model: Monopoly / Oligopoly / Monopolistic competition / Perfect Competition

Below are read mini cases of specific businesses. For each of these businesses, answer the following questions:

1. Which social media platform would be most effective for this business? Explain why you believe this social media platform would be effective.
2. Provide two specific suggestions of how the company could utilize the social media platform.
3. For each suggestion, indicate whether it is an example of paid media, earned media, or owned media.

Mini cases

1. Charlie Ruthi is a marketing major at a local college. She has been hired by Rizzuto’s Pizzeria. Rizzuto’s is in a small college town and students are its primary target market. Rizzuto’s does not currently utilize any social media and Charlie has been brought in as a part-time employee to build up an appropriate social media presence.

2. Gray-Away Shampoo and Gray-Away Conditioner restore natural hair color (that is, removes the gray that typically comes with age) after 2-3 weeks of regular use. The primary target market is male and female baby boomers and senior citizens who are seeking a more youthful appearance by getting rid of their gray hair. Gray-Away works on any color hair and gradually turns the gray to the user’s natural hair color. Shawna Tagge, a marketing major, has been hired as a marketing intern. Her new boss has asked her to get Gray-Away a social media presence. No further guidance was given to Shawna.

3. Ice-O-Later has produced and sold commercial ice machines to restaurants and bars since 1971. Currently Ice-O-Later has no social media presence, but is considering adding it to its promotion blend. Ice-O-Later’s marketing manager, Abdul Zahir, has hired a marketing intern from the local college to help him develop a plan. But Abdul has no experience with social media.

In-Class Activity 16-2: Using social media in the promotion blend

Learning Objective

This in-class activity supports the following learning objective from Essentials of Marketing 15e:

LO 16.1:   Explain how publicity fits into the promotion blend.

LO 16.2: Understand the differences between paid, earned, and owned media.

LO 16.7:   Explain what social media is and how it differs from traditional media.

LO 16.8:   Compare and contrast the major social media platforms.

Assignment

Below are read mini cases of specific businesses. For each of these businesses, answer the following questions:

1. Which social media platform would be most effective for this business? Explain why you believe this social media platform would be effective.
2. Provide two specific suggestions of how the company could utilize the social media platform.
3. For each suggestion, indicate whether it is an example of paid media, earned media, or owned media.

Mini cases

1. Charlie Ruthi is a marketing major at a local college. She has been hired by Rizzuto’s Pizzeria. Rizzuto’s is in a small college town and students are its primary target market. Rizzuto’s does not currently utilize any social media and Charlie has been brought in as a part-time employee to build up an appropriate social media presence.

2. Gray-Away Shampoo and Gray-Away Conditioner restore natural hair color (that is, removes the gray that typically comes with age) after 2-3 weeks of regular use. The primary target market is male and female baby boomers and senior citizens who are seeking a more youthful appearance by getting rid of their gray hair. Gray-Away works on any color hair and gradually turns the gray to the user’s natural hair color. Shawna Tagge, a marketing major, has been hired as a marketing intern. Her new boss has asked her to get Gray-Away a social media presence. No further guidance was given to Shawna.

Morning Sky, Inc. (MSI), manufactures and sells computer games. The company has several product lines based on the age range of the target market. MSI sells both individual games as well as packaged sets. All games are in CD format, and some utilize accessories such as steering wheels, electronic tablets, and hand controls. To date, MSI has developed and manufactured all the CDs itself as well as the accessories and packaging for all of its products.

The gaming market has traditionally been targeted at teenagers and young adults; however, the increasing affordability of computers and the incorporation of computer activities into junior high and elementary school curriculums has led to a significant increase in sales to younger children. MSI has always included games for younger children but now wants to expand its business to capitalize on changes in the industry. The company currently has excess capacity and is investigating several possible ways to improve profitability.

E7-7 Analyzing Keep-or-Drop Decision [LO 7-2, 7-5]

MSI is considering eliminating a product from its ToddleTown Tours collection. This collection is aimed at children one to three years of age and includes “tours” of a hypothetical town. Two products, The Pet Store Parade and The Grocery Getaway, have impressive sales. However, sales for the third CD in the collection, The Post Office Polka, have lagged the others. Several other CDs are planned for this collection, but none is ready for production.

MSI’s information related to the ToddleTown Tours collection follows:

Welsh Meds Plc is a small but rapidly growing biotechnology company in Cardiff with annual revenues of £115 million. Last year’s net income was £6.38 million. Founded in 2002 by Carwyn Thomas and Geraint Jones with the support of a venture capitalist, the firm’s success has been remarkable. After a three year development phase, the company’s breakthrough was brought about by a drug called Enzyme Shield that was designed to treat immune system deficiencies (ISD). To fund the substantial increase in production capacity, which the owners decided should remain in-house, Carwyn and Geraint took Welsh Meds public, thereby taking advantage of the favorable stock market conditions of 2006. By issuing 2.8 million shares at £19, £53.2 million of equity were raised. Two years ago, Welsh Meds made its first annual dividend payment of £0.40 which increased by 15% last year. Ten months ago, the company received the Drug Administration Authority’s approval the mass market Enzyme Shield Light, a derivative of its first drug was specifically targets ISD in younger children. As a result, last quarter company earnings are up 37%, compared to the previous quarter. Carwyn and Geraint are very optimistic about Welsh Meds’ future and wonder if it is time to reward its shareholders with either a special one-time dividend of £2.50 or an increase of the annual dividend by £1.00. William Stewart, the company’s CFO, however, suggests using half of the accumulated cash of £12 million to initiate a buy back. In addition, Mr. Stewart would like to reduce the company’s debt by 4 million, thereby maintaining a cash reserve of only £2 million. Recovering from the global financial crisis when shares of Welsh Med fell by more than half, its current share price £17.38 is still, down 32% from its peak £25.55 of summer 2007. However, Carwyn and Geraint are very optimistic that the economic recovery will continue and that their company’s share price will reach new highs within the next 2–3 years. QUESTIONS 1. Do you think it was prudent to initiate annual dividend payments only 3 years after the IPO?

1. What do you think about the owner’s optimistic view that the share price will reach new highs in 2–3 years? Is a share price of £25.55 or higher realistic under the current dividend growth rate assumption?

2. Is the commonly used DDM that assumes a constant and perpetual growth rate applicable to Welsh Meds? Explain

3. How would the suggested debt reduction affect the company’s P/E ratio, return on assets, and return on equity?

4. How would the suggested share repurchase affect the company’s P/E ratio, return on assets, and return on equity?

5. Would you regard a £2 million cash reserve as sufficient for Welsh Meds? Explain.

Alarmingly high number of people describing similar acute symptoms. An investigation team composed of medical professionals and scientists was assigned to determine the root of the problem. 30 patients from different parts of the town exhibited similar symptoms at various hospitals in town. Symptoms include vomiting, liver damage, abdominal pain and edema. Aside from the symptoms reported, patients appear intact, that is no cuts or skin bruises. Thorough analysis of blood, urine and stool for microbial pathogens did not identify any known pathogens. All patients do not recall specific trauma leading to these symptoms, nor visiting an exotic place in the months before the outbreak. Patient’s ages range from 10-55 with a clear trend of increased severity of the symptoms amongst young patients (under 16). Patient’s ethnicity is diverse. Below is an initial list of questions to guide you in solving the case. Note, it is an initial list and you are expected to come up with further ideas at the workshop.

Already Answered**

1. What body system is affected? (Digestive system is affected.)

2. What may cause the signs and symptoms? (Acute Hepatitis virus, commonly caused by Type A followed by type B. A is often transmitted by consuming food or water contaminated by feces of a infected person)

3. What may be the causative agent? (Acute Hepatitis A via contaminated food/drink)

4. How does this agent cause the disease? (The pathogn attacked on liver causing inflammation [edema] to liver and the result may be vomiting pain and swelling on the body [edema].)

5. What tests could be carried out? What would these tests show? (1.Bilirubin test for jaundice. 2.TLC - DLC test for observing level of WBCs especially eosinophil count. 3.Hb test to indicate level of damage. 4.Heptitus blood test. 5. Liver biposy but only if absolutly necessary.)

6. What other information you may need from the patients to identify the source of the problem? (i. patient ALT, AST, ALP and sGPT levels. ii. Signs of dark urine or juandiuce)

Early preparation (before you arrive at the Workshop)

2. Prepare a list of factors from the case description that you think will be relevant in solving this case. What type of epidemiology study would be useful to conduct in this case?

1)

a) A certain kind of light bulb has a 8.5 percent probability of being defective. A store receives 54 light bulbs of this kind. What is the expected value (or mean value) of the number of light bulbs that are expected to be defective?

b) In a certain town, 19 % of the population develop lung cancer. If 25 % of the population are smokers and 85% of those developing lung cancer are smokers, what is the probability that a smoker in this town will develop lung cancer? Write your answer as a decimal accurate to three decimal places.

c) Suppose that 9.6 % of the items produced by a fifth factory are defective. If 6 items are chosen at random from the fifth factory, what is the expected value (or mean value) for the number of defective items? Write your answer as a decimal accurate to three decimal places.

d) Suppose that 5.1 % of the items produced by a fourth factory are defective. If 5 items are chosen at random from the fourth factory, what is the probability that at least two of the items are defective? Write your answer as a decimal accurate to three decimal places.

e) Suppose that 8.8 % of the items produced by a third factory are defective. If 5 items are chosen at random from the third factory, what is the probability that exactly two of the items are defective? Write your answer as a decimal accurate to three decimal places.

2)

a)   Suppose that 5.7 % of the items produced by a second factory are defective. If 5 items are chosen at random from the second factory, what is the probability that exactly one of the items is defective? Write your answer as a decimal accurate to three decimal places.

b) Suppose that 3.4 % of the items produced by a factory are defective. If 5 items are chosen at random, what is the probability that none of the items are defective? Write your answer as a decimal accurate to three decimal places.

c) A box contains 10 white marbles and 7 black marbles. Suppose we randomly draw a marble from the box, replace it, and then randomly draw another marble from the box. (This means that we might observe the same marble twice). What is the probability that both the marbles are white? Write your answer as a decimal accurate to three decimal places.

d) A drawer contains 9 white socks and 7 black socks. Two different socks are selected from the drawer at random. What is the probability that both of the selected socks are white? Write your answer as a decimal accurate to three decimal places.

JAVA JAVA JAVA JAVA JAVA JAVA

Cricket County Selections

A local cricket county invited players from two neighbouring towns Norwich, Ipswich to form a cricket team of 11 players to participate in an upcoming cricket tournament. After selection process, it has shortlisted 22 players from both towns together and tagged each player skill points between 5 to 10 (both numbers included, only whole numbers are considered) based on their performance. The county has also categorised players into pool of batsmen, bowlers, wicket keepers and all-rounders. A player can only belong to one pool. Now the county has asked its final selection committee to pick 11 players from all shortlisted players following the below rules:

A minimum of 3 and a maximum of 6 batsmen must be selected.

• A minimum of 3 and a maximum of 6 bowlers must be selected.
• A minimum of 1 and a maximum of 4 Wicket Keeper must be selected.
• A minimum of 1 and a maximum of 4 All-rounders must be selected.
• A maximum of 7 players can be selected from each town.
• Skill points of selected players combined must not exceed 100 points.

Can you help the selection committee to understand in how many ways they can pick final 11?

Input Format

There will be 22 lines of input.

Each line of the input consists of skill of player, skill points of player and town of player space separately.

Constraints

5<= Skill Points <=10

Output Format

Print the total number of unique 11 member teams that can be formed with all the criteria mentioned in a separate line.

Sample TestCase 1

Input

Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Batsman 10 Ipswich
Bowler 10 Suffolk
Bowler 5 Suffolk
Bowler 5 Suffolk
WicketKeeper 10 Suffolk
AllRounder 10 Suffolk
Bowler 10 Suffolk
Bowler 10 Suffolk
Bowler 10 Suffolk
Bowler 10 Suffolk
Bowler 10 Suffolk
Bowler 10 Suffolk

Output

24486

Near the Sawtooth Mountains in central Idaho, the city of Stanley is looking at developing its geothermal resources. It is to make the long, cold winters pass a bit more conveniently (hot tubs for everyone!). Still, intended to be the primary heating source for the town. Stanley isn’t very wealthy, so it's looking at developing the geothermal energy and paying for it over 30 years. At the end of 30 years, the system will be junk, worth nothing.

The data for the project are shown in the table below. Note that all values are in nominal dollar terms (actual market values), initially valued at the end of year zero dollars, and increasing at the rate of x% per year in nominal terms. The inflation rate is 2% per annum. All annual values accrue at the end of each year.
(a). What is the net present value of the investment at 5% and 10% (these discount rates are in real terms.)?
(b). The town is planning to finance the fixed costs by borrowing. What does the city need to charge annually to its 1,000 year-round residents to pay off the fixed costs?
(c). A conservation group devoted to clean rivers is concerned that discharges of spent or unused geothermal water into the local stream will decimate trout populations. They point out that the data in the table do not reflect this environmental loss. Net tourism benefits from trout fishing during year zero (at the beginning of year 1) can be conservatively estimated at $50,000, and tourism net-benefits have historically been increasing at the rate of 5% per annum. If the project planners take this additional annual loss into account, what is the NPV of the project at 5% and 10%?

Benefit and Cost:            

Benefits:

Annual savings in heating expenses: initial value=200,000, increasing at 5% per year.

Tax revenue increase: Initial value 100,000, rising at 5% per year, nominal.

Operating Costs:

Annual labor costs: initial value=150,000, rising at 2% per year.

Annual energy costs (for running pumps, etc.): initial value=25,000, increasing at 5% per year.

Annual maintenance expenses: initial value=10,000 per year, increasing at 5% per year.

Annual insurance costs: initial value=1000, increasing at 2% per year.

Fixed costs:

Equipment purchase: 100,000

Equipment installation: 100,000

Building construction costs: 75,000

Licensing, inspections, etc.: 1,000    

Bhopal, India

The incident investigation should deal with the chemical accident presented below. The case study should include the following components:

a brief introduction of the scene and the accident,

safety and health impacts of the accident,

a statement on the legal aspects of the incident,

an analysis of the key points from a project management perspective about the incident and accident, and

a summary of the article’s conclusions and your own opinions.

The Business Source Complete database within the CSU Online Library is the best source of journals for safety related articles.

The Bhopal Incident:

On 2 December1984, a pesticide factory owned by an American multinational, the Union Carbide Corporation, leaked a large amount of poisonous gas into the air surrounding a small and impoverished town called Bhopal, India. The immediate death toll has been estimated to be around 7,000 people, and the death toll from long-term health problems now stands at 25,000—and a further 25,000 people in the slums around the factory continue to be poisoned by the chemicals that have been left behind.

Conduct a case study on this disaster identifying safety management, safety audits, accident investigation, and industrial hygiene issues.

Requirements:

The project is required to be a minimum of 500 words in length (or a minimum of two pages double-spaced). You should follow APA style and referencing guidelines and choose articles from journals available on the CSU Online Library database. You may also use any website as a resource.

The incident investigation should deal with the chemical accident presented below. The case study should include the following components:

a brief introduction of the scene and the accident,

safety and health impacts of the accident,

a statement on the legal aspects of the incident,

an analysis of the key points from a project management perspective about the incident and accident, and

a summary of the article’s conclusions and your own opinions.

The Bhopal Incident:

On 2 December1984, a pesticide factory owned by an American multinational, the Union Carbide Corporation, leaked a large amount of poisonous gas into the air surrounding a small and impoverished town called Bhopal, India. The immediate death toll has been estimated to be around 7,000 people, and the death toll from long-term health problems now stands at 25,000—and a further 25,000 people in the slums around the factory continue to be poisoned by the chemicals that have been left behind.

Conduct a case study on this disaster identifying safety management, safety audits, accident investigation, and industrial hygiene issues.