A frequency distribution for the ages of randomly selected 27 students taking a statistics course in a college is given below. a. Make a relative frequency histogram for the data. Label axes and units. b. What is the shape of the distribution? c. Compute the sample mean d. Use information from (c) to fill in the blanks in the following statement: In the sample of 27 students taking statistics, the average age of a student is about _______.

Age Frequency

18 4

19 5

20 7  

21 3

22 4

23 2

24 0

25 1

26 1

For the stress data given below with the nearest error of 1:

27-17-11-24-36-13-29-22-18

23-30-12-46-17-32-48-11-18

18-32-26-24-38-24-15-13-13

18-21-27-20-16-15-37-19-19

a) Construct a frequency distribution table.

b) Construct the three types of statistical graphs.

c) Determine the (1) Mean, (2) Median, (3) Mode, (4) Range,

Variance, and (6) Standard Deviation.

As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager.

Select one of the franchise companies below for which you would like to be Marketing Manager.

Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses.

Im going with Edible Arrangements-Edible Fruit Baskets

Assumptions

-Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.

In this scenario, you will be responsible for conducting the following tasks:

-Observing and analyzing market trends

-Examining competitors' products and services

-Investigating ways of improving existing products and services, and increasing profitability

-Identifying target markets and developing strategies to communicate with them

Assignment

There are two parts to this Assignment so be sure to complete both parts.

Part 1: The Consumer and Business Market

Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).

-Which company did you choose as your focus in this Marketing Management Assignment?

-Where are the company's headquarters located?

-What is the mission statement of the company you chose to study?

-The previous marketing manager developed an advertising campaign before the marketing strategy. How could this advertising campaign potentially create problems for the product?

Part 2: Marketing Strategy Planning

In preparation for your first presentation to the CEO of the organization, you will create a 3–5 page paper.

You will examine how the 3 C’s (customer targets, competitors, customer value proposition) and 4 P’s (Product, Price, Place, and Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers and increase purchases for business-to-business.

Your goal is to complete the consumer and business-to-business marketing strategy planning document. Using the bolded words as subheadings for each response as seen in the PDF of this Assignment, answer the following:

1. SMART Goals

a. S.M.A.R.T. Goals are:

i. Specific as to what exactly you want to accomplish and why.

ii. Measurable: How will you measure the results, or know when you have achieved the desired result?

iii. Achievable: They should be goals that allow for some challenge without exceeding ability. They should have an action verb like create, or recommend, decide, demonstrate, reduce, increase, etc.

iv. Relevant: The goals need to be relevant to your overall business objectives and realistic in terms of your budget, the economic climate etc.

v. Time frame: Provide a time frame to achieve the goals.

vi. Example: Increase revenues by 10% over the next 2 quarters of 2015.

b. Using the SMART acronym, list several objectives you wish to accomplish.

3. The 3 C’s of marketing strategy:Customer Targets: Discuss the customer targets (target market), you should have at least two. Provide for the CEO a more specific description of which customers you (the marketing manager) want to persuade to buy the product or service. Competitors: For each customer target, identify a competitor (brand or company) that may be able to provide the customer target a like product that would appeal to them. Value Proposition: What do you see as the value proposition? What are reasons for customers to purchase your brand/product. Summarize into a single paragraph.

4. The 4 P’s of marketing strategy: Marketing Mix for the Consumer Market: Describe each of the 4 P’s as it applies to consumers that would purchase your product

a. Product

b. Price

c. Place

d. Promotion

5. Marketing Mix: Business-to-Business Market: Describe each of the 4 P's as it applies to business that would purchase your product.

a. Product

b. Price

c. Place

d. Promotion

6. Competitive Advantage: Using one (or more) of the competitive advantages below, describe the components of this advantage and why customers will perceive them as an advantage for your product or service over its competitors’.

1. Cost-based advantage

2. Price-based advantage

3. Quality-based advantage

4. Differentiation advantage

5. Perceived quality advantage

6. Brand-based advantage

7. Product Life Cycle: Discuss the company’s products in The Product Life Cycle (PLC). Why do you think they are in that stage? Do you think there is any possibility of changing the current stage of the Product Life Cycle? For instance, if current products are in the maturity stage, what can the company do to have products in the Introduction or Growth stage?

8. Increase Purchases: Consumers: Thinking of your consumer target market, how can you get current customers of the product or service to buy more?

9. Increase Purchases: Business-to-Business: Thinking of your business-to-business target market, how can you get current customers of the product or service to buy more?

For much of the past century, the conflict between Israelis and Palestinians has
been a defining feature of the Middle East. Despite billions of dollars expended to
support, oppose, or seek to resolve it, the conflict has endured for decades, with
periodic violent eruptions, of which the Israel-Gaza confrontation in the summer of
2014 is only the most recent.
This executive summary highlights findings from a study by a team of RAND
researchers that estimates the net costs and benefits over the next ten years of five
alternative trajectories — a two-state solution, coordinated unilateral withdrawal,
uncoordinated unilateral withdrawal, nonviolent resistance, and violent uprising —
compared with the costs and benefits of a continuing impasse that evolves in
accordance with present trends. The analysis focuses on economic costs related to
the conflict, including the economic costs of security. In addition, intangible costs
are briefly examined, and the costs of each scenario to the international community
have been calculated.
The economy of the Palestinian Territory was a viable and thriving one before the
occupation in June 1967. It generated significant production and income that
sustained a growing population of 1 million people and generated a gross domestic
product (GDP) per capita of about $1,349 in 2004 prices, which was sufficient for it
to be considered a lower-middle-income economy at that time. Tragically, it has
become a land on the verge of economic and humanitarian collapse.
In 2014, the GDP growth rate in the Palestinian Territory turned negative, for the
first time since 2006. The Gaza Strip is becoming increasingly unliveable and could
become totally unliveable by 2020. According to the Palestinian Central Bureau of
Statistics, the unemployment rate in Gaza was 45 per cent in 2014, with over 63
per cent of Gaza’s young people unemployed, which is the highest rate in the world.
Female unemployment in the Palestinian Territory was around 40 per cent and
more than 60 per cent in Gaza. Nearly 40 per cent of Palestinians live below the
poverty line. Clean water is a rarity, with at least 90 per cent of Gaza’s water supply
unfit for human consumption. Electricity in Gaza is also sporadic and unreliable,
available only four to six hours a day, and a properly functioning sewage treatment
system no longer exists.
Seven key findings were identified (1): A two-state solution provides by far the best
economic outcomes for both Israelis and Palestinians. Israelis would gain over two
times more than the Palestinians in absolute terms — $123 billion versus $50
billion over ten years. But the Palestinians would gain more proportionately, with
average per capita income increasing by approximately 36 percent over what it
would have been in 2024, versus 5 percent for the average Israeli. A return to
violence would have profoundly negative economic consequences for both Palestinians and Israelis; per capita gross domestic product would fall by 46
percent in the West Bank and Gaza and by 10 percent in Israel by 2024. In most
scenarios, the value of economic opportunities gained or lost by both parties is
much larger than expected changes in direct costs. Unilateral withdrawal by Israel
from the West Bank would impose large economic costs on Israelis unless the
international community shoulders a substantial portion of the costs of relocating
settlers. Intangible factors, such as each party's security and sovereignty
aspirations, are critical considerations in understanding and resolving the impasse.
Taking advantage of the economic opportunities of a two-state solution would
require substantial investments from the public and private sectors of the
international community and from both parties.

9. What was the approximate gross domestic production (in RS.) in year 2004? (1$ =
73.25 INR)
(a) 877078.50 (b) 988142.5 (c) 978650.25 (d) 967892.5
10.The total population of the Palestinian Territory increased by 20% over a decade
from 2004, out of which 75% of the people lived in Gaza. Also, if 60% of Gaza’s
population is considered to be young then the total number of persons who are not
young but are still unemployed are: (Consider all the people who live outside Gaza
as employed)
(a) 65000
(b) 64000
(c) 64800
(d) None of these

A.

The Boxwood Company sells blankets for $31 each. The following was taken from the inventory records during May. The company had no beginning inventory on May 1.

Assuming that the company uses the perpetual inventory system, determine the gross profit for the sale of May 23 using the FIFO inventory cost method.

a.$65

b.$256

c.$90

d.$310

B.

The Boxwood Company sells blankets for $37 each. The following was taken from the inventory records during May. The company had no beginning inventory on May 1.

Assuming that the company uses the perpetual inventory system, determine the cost of goods sold for the sale of May 20 using the FIFO inventory cost method.

a.$242

b.$116

c.$200

d.$140

C.

The following units of an inventory item were available for sale during the year.

The firm uses the periodic inventory system. During the year, 60 units of the item were sold.

The ending inventory cost using LIFO is

a.$1,250

b.$1,350

c.$1,375

d.$1,150

a companys number of days to collect is higher than the length of credit period. Analyst might conclude

A. Customers dissatisfied with the product or service

b. company effictively managing its recievables.

C. company has begun estimating amount of uncollectibles using percentage of sales rather than aging the recievables

The accountant for Runner Holdings Ltd. has prepared the following table in order to explain to the company’s board of directors the transactions that caused various investment accounts to increase and decrease during the past year. The company uses the fair value through profit or loss model for all held for trading investments, the equity method for investments in associates, and the cost method for equity investments that are not traded actively and have no determinable fair value.

Although each of the amounts in the above table is correct, in determining the balance at the end of the year, the accountant may have included amounts that should not be included and may have added rather than subtracted (or vice versa) amounts.

Prepare a revised table and calculate the correct year-end balances in the three investment accounts. (If an amount reduces the account balance then enter with negative sign preceding the number e.g. -45 or parentheses e.g. (45).)

Prepare a table showing the amounts that would be reported on the income statement. (If an amount reduces the account balance then enter with negative sign preceding the number e.g. -45 or parentheses e.g. (45).)

Forecasting labour costs is a key aspect of hotel revenue management that enables hoteliers to appropriately allocate hotel resources and fix pricing strategies. Mary, the President of Hellenic Hoteliers Federation (HHF) is interested in investigating how labour costs (variable L_COST) relate to the number of rooms in a hotel (variable Total_Rooms). Suppose that HHF has hired you as a business analyst to develop a linear model to predict hotel labour costs based on the total number of rooms per hotel using the data provided.

3.1 Use the least squares method to estimate the regression coefficients b0 and b1

3.2 State the regression equation

3.3 Plot on the same graph, the scatter diagram and the regression line

3.4 Give the interpretation of the regression coefficients b0 and b1 as well as the result of the t-test on the individual variables (assume a significance level of 5%)

3.5 Determine the correlation coefficient of the two variables and provide an interpretation of its meaning in the context of this problem 3.6 Check statistically, at the 0.05 level of significance whether there is any evidence of a linear relationship between labour cost and total number of rooms per hotel

I need only the 3.4 and 3.5 questions.

Total_Rooms   L_COST
412   2.165.000
313   2.214.985
265   1.393.550
204   2.460.634
172   1.151.600
133   801.469
127   1.072.000
322   1.608.013
241   793.009
172   1.383.854
121   494.566
70   437.684
65   83.000
93   626.000
75   37.735
69   256.658
66   230.000
54   200.000
68   199.000
57   11.720
38   59.200
27   130.000
47   255.020
32   3.500
27   20.906
48   284.569
39   107.447
35   64.702
23   6.500
25   156.316
10   15.950
18   722.069
17   6.121
29   30.000
21   5.700
23   50.237
15   19.670
8   7.888
20  
11  
15   3.500
18   112.181
23  
10   30.000
26   3.575
306   2.074.000
240   1.312.601
330   434.237
139   495.000
353   1.511.457
324   1.800.000
276   2.050.000
221   623.117
200   796.026
117   360.000
170   538.848
122   568.536
57   300.000
62   249.205
98   150.000
75   220.000
62   50.302
50   517.729
27   51.000
44   75.704
33   271.724
25   118.049
42  
30   40.000
44  
10   10.000
18   10.000
18  
73   70.000
21   12.000
22   20.000
25   36.277
25   36.277
31   10.450
16   14.300
15   4.296
12  
11  
16   379.498
22   1.520
12   45.000
34   96.619
37   270.000
25   60.000
10   12.500
270   1.934.820
261   3.000.000
219   1.675.995
280   903.000
378   2.429.367
181   1.143.850
166   900.000
119   600.000
174   2.500.000
124   1.103.939
112   363.825
227   1.538.000
161   1.370.968
216   1.339.903
102   173.481
96   210.000
97   441.737
56   96.000
72   177.833
62   252.390
78   377.182
74   111.000
33   238.000
30   45.000
39   50.000
32   40.000
25   61.766
41   166.903
24   116.056
49   41.000
43   195.821
9  
20   96.713
32   6.500
14   5.500
14   4.000
13   15.000
13   9.500
53   48.200
11   3.000
16   27.084
21   30.000
21   20.000
46   43.549
21   10.000

Forecasting labour costs is a key aspect of hotel revenue management that enables hoteliers to appropriately allocate hotel resources and fix pricing strategies. Mary, the President of Hellenic Hoteliers Federation (HHF) is interested in investigating how labour costs (variable L_COST) relate to the number of rooms in a hotel (variable Total_Rooms). Suppose that HHF has hired you as a business analyst to develop a linear model to predict hotel labour costs based on the total number of rooms per hotel using the data provided.

3.1 Use the least squares method to estimate the regression coefficients b0 and b1

3.2 State the regression equation

3.3 Plot on the same graph, the scatter diagram and the regression line

3.4 Give the interpretation of the regression coefficients b0 and b1 as well as the result of the t-test on the individual variables (assume a significance level of 5%)

3.5 Determine the correlation coefficient of the two variables and provide an interpretation of its meaning in the context of this problem 3.6 Check statistically, at the 0.05 level of significance whether there is any evidence of a linear relationship between labour cost and total number of rooms per hotel

Total_Rooms   L_COST
412   2.165.000
313   2.214.985
265   1.393.550
204   2.460.634
172   1.151.600
133   801.469
127   1.072.000
322   1.608.013
241   793.009
172   1.383.854
121   494.566
70   437.684
65   83.000
93   626.000
75   37.735
69   256.658
66   230.000
54   200.000
68   199.000
57   11.720
38   59.200
27   130.000
47   255.020
32   3.500
27   20.906
48   284.569
39   107.447
35   64.702
23   6.500
25   156.316
10   15.950
18   722.069
17   6.121
29   30.000
21   5.700
23   50.237
15   19.670
8   7.888
20  
11  
15   3.500
18   112.181
23  
10   30.000
26   3.575
306   2.074.000
240   1.312.601
330   434.237
139   495.000
353   1.511.457
324   1.800.000
276   2.050.000
221   623.117
200   796.026
117   360.000
170   538.848
122   568.536
57   300.000
62   249.205
98   150.000
75   220.000
62   50.302
50   517.729
27   51.000
44   75.704
33   271.724
25   118.049
42  
30   40.000
44  
10   10.000
18   10.000
18  
73   70.000
21   12.000
22   20.000
25   36.277
25   36.277
31   10.450
16   14.300
15   4.296
12  
11  
16   379.498
22   1.520
12   45.000
34   96.619
37   270.000
25   60.000
10   12.500
270   1.934.820
261   3.000.000
219   1.675.995
280   903.000
378   2.429.367
181   1.143.850
166   900.000
119   600.000
174   2.500.000
124   1.103.939
112   363.825
227   1.538.000
161   1.370.968
216   1.339.903
102   173.481
96   210.000
97   441.737
56   96.000
72   177.833
62   252.390
78   377.182
74   111.000
33   238.000
30   45.000
39   50.000
32   40.000
25   61.766
41   166.903
24   116.056
49   41.000
43   195.821
9  
20   96.713
32   6.500
14   5.500
14   4.000
13   15.000
13   9.500
53   48.200
11   3.000
16   27.084
21   30.000
21   20.000
46   43.549
21   10.000