Bob is a new RN on the 7p to 7 a shift. He has 5 patients to provide care for this shift.

I) Mrs. Smith, 58 year old, POD 3, s/p colectomy. She is scheduled for colostomy training and then discharge.

Vs wnl, is accepting and beginning to assist with colostomy care.

II) Mr. Jones, 68 year old POD 1, s/p ruptured appendix.

Vs wnl, cbc pending, remains NPO. Dressing RLQ clean, dry, intact. IV, 0.9% at 75 ml/hr. Foley drained 200 ml total day shift. Drain, RLQ drained 75 ml total day shift.

III) Mr. Word, 52 year old, s/p cardiac cath this morning.

Vs wnl, dressing to right groin dry, intact. To be d/c this evening.

IV) Mrs. Roberts, 60 year old s/p laparoscopic cholecystectomy, POD 1.

Vs wnl, c/o nausea and pain; medicated with relief at 5pm. To be d/c in the morning.

V) Mr. Humble, 56 year old, scheduled for inguinal hernia repair for tomorrow morning, if his INR is within normal limits

PMHx includes mitral valve repair, on Coumadin 5 mg at home. Coag panel pending.

All patients are seemingly at baseline at shift change. Bob delegates vital signs to the NA’s as he prepares to administer medications.

Midnight assessment, Bob observes Mr. Jones, and documents:

Restless, BP 140/80, HR 102. (Previous BP was 120/80, HR 82). Bob medicates Mr. Jones with 1 mg Dilaudid.

0200: Mr. Jones RR is 32 breaths per minute, an increase from his previous 20. Bob continues to observe Mr. Jones, frequently checking in on him. During this time, Mr. Jones continues to sleep on and off.

0400: Mr. Jones is very difficult to arouse. Bob calls a rapid response and Mike and the team arrive. Mikes assessment of Mr. Jones:

Pale, diaphoretic, cold to touch. BP 68/30. Last documented BP was at midnight, 140/80.

Patient transferred to ICU with diagnosis of septic shock. He was intubated, CVL placed, vasopressors and antibiotics.

1. Using your clinical reasoning, identify what should Bob have anticipated / done/ assessed while caring for Mr. Jones?

2. At 0000, which additional assessments should Bob have performed? And why are these assessments pertinent?

3. What does Mr. Jones admitting diagnosis mean to the nurse? What would you, the D’Youville nurse be “watching” for while caring for Mr. Jones?

Learning Outcomes:

1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. (LO.3.7)

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region. You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points (2x5=10 Marks)

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

a. Introduction about the business.

b. Business vision and mission

c. Business objective.

d. Products and services offered

---------------------------------------------------

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Please, Full explain

2. Probability (30%). Figure out the probability in the following scenarios.

(a) A number generator is able to generate an integer in the range of [1, 100], where each number has equal chances to be generated. What is the probability that a randomly generated number x is divisible by either 2 or 3, i.e., P(2 | x or 3 | x)? (5%)

(b) In a course exam, there are 10 single-choice questions, each worthing 10 points and having 4 choices (A, B, C, and D, with only one correct). There is one student, denoted as s, who has learned nothing from the course and hence has to randomly guess the answers. That means for any question, each one of the four choices has equal chances to be picked up by s. What is the probability that s passes the exam (earning a total of ≥ 60 points)? (5%)

(c) Consider three positive integers, x1, x2, x3, which satisfy the inequality below: x1 + x2 + x3 = 17. (1) Let’s assume each element in the sample space (consisting of solution vectors (x1, x2, x3) satisfying the above conditions) is equally likely to occur. For example, we have equal chances to have (x1, x2, x3) = (1, 1, 15) or (x1, x2, x3) = (1, 2, 14). What is the probability the events x1 + x2 ≤ 8 occurs, i.e., P(x1 + x2 ≤ 8 | x1 + x2 + x3 = 17 and x1, x2, x3 ∈ Z+) (Z+ is the set containing all the possible positive integers)? (5%)

(d) There are unlimited fake coins and only one real coin. The fake coins and the real coin are almost the same and can only be detected by a special machine. At the very beginning, there are two coins in a bag, one fake and the other real (but we don’t know which one is real). We continue the following process till the real coin is found: At the each step, we randomly sample one coin from the bag and examine whether it is fake. If yes, we put the coin back to the bag, additionally put in another fake coin, and randomly draw a coin for examination. The sampling process won’t stop until we find the real coin. Assuming that each coin (either fake or real) has equal chances to be selected, what is the probability that we sample 9 times but still cannot find the real coin (and hence has to continue the sampling process)? (5%)

(e) From a random sports news, the probability of observing the word “ball” and “player” is 0.8 and 0.7, respectively. For a non-sports news, the probability to observe “ball” is 0.1, so does that to observe “player”. Let’s assume that in any article, the appearance of any two words (including “ball” and “player”) are independent with each other. Also, the probability of sports news’ occurrences is 0.2. Given a news report x containing both “ball” and “player”, what is the probability that x is a sports news. (10%)

Fibre2Fashion Ltd. is the country’s largest manufacturer of spun yarn with well-established market. Fibre2Fashion Ltd. has good reputation for quality and service. Their marketing department identified that the potential for global market is expanding rapidly and hence the company undertook exercise for expansion of the capacity for export market. The company formed team of Marketing and Materials department to study

the global logistics possibilities. After extensive study, the team came up with a report on global logistics and submitted that global logistics is essentially same as domestic due to following similarities: • The conceptual logistics framework of linking supply sources, plants, warehouses and customers is the same. • Both systems involve managing the movement and storage of products. • Information is critical to effective provision of customer service, management of inventory, vendor product and cost control. • The functional processes of inventory management, warehousing, order processing, carrier selection, procurement, and vendor payment are required for both. • Economic and safety regulations exist for transportation. The company had very economical and reliable transportation system in existence. For exports as well they decided to evaluate capabilities of their existing transporter and entrusted them with the job of transport till port. For customs formalities they engaged a good CHA after proper cost evaluation and entered into contract for freight with shipping company agent. The response for company’s export was very good and the company could get as manyas 15 customers within first two months and reached to a level of USD 250,000 per month by the end of first half of the year. Based on this response the export volumes were expected to grow to a level of USD 400,000 per month by the end of the year. When the review was made at the end of the year, company found that export volumes had in fact come down to the level of USD 120,000 which was much lower than it had reached in the first half of the year. The managing committee had an emergency meeting to discuss this and the export manager was entrusted with the task of identifying the reasons for this decline. Mr. Ganesh decided to visit the customers for getting the first-hand information. When he discussed the matter with the customers, the feedback on the quality and price were good but the customers were very upset on the logistic services due to delayed shipments, frequent changes in shipping schedules, improper documentation, improper identifications, package sizes, losses due to transit damages etc.

After coming back, the export manager checked the dispatch schedules and found that production and ex- works schedules were all proper. Then he studied the logistics systems and found that the logistics cost was very high and all the logistics people were de motivated due to overwork and were complaining of total lack of co-ordination and the system had become totally disorganized.

Questions

1. Explain the problems experienced by Fibre2Fashion Ltd. What is the main cause of these problems?

(15Marks)

2. What logistics model should the company go for to ensure proper operations of the company?

(10Marks).

Note : Answers should be in word format and in details . ( you can copy and paste from the net )

1.) Each of the following actions would be considered a "ministerial act," EXCEPT:

a.) calling the client to obtain some information necessary for a contract

b.) Making arrangments for a home inspector to access the property

c.) answering a question about the definition of a particular word in a contract

d.) setting the listing price

2.) When proposing a brokerage relationship with a prospective client, the licensee must advise the client of each of the following issues, EXCEPT:

a.) the type of brokerage relationship proposed

b.) the nature of the fiduciary relationship created

c.) the broker's compensation

d.) whether the compensation can be shared with other brokers

3.) If a brokerage agreement does not include a termination date, it will automatically terminate after:

a.) 90 days

b.) 6 months

c.) 9 months

d.) 12 months

4.) A brokerage agreement would be terminated upon each of the following circumstances, EXCEPT:

a.) The expiration date is reached

b.) default by either party to the agreement

c.) the presentation of an offer to the client

d.) the client's refusal to consent to a disclosed dual agency relationship

5.) Under what circumstances could a licensee reveal a client's confidential information?

a.) Under no circumstances

b.) when required by law or authorized by the client

c.) only when required by law

d.) only when authorized by the client

6.) In order to receive compensation form the seller, whether directly or indirectly, a licensee:

a.) must be an agent or representative of the seller

b.) need not be an agent or representative of the seller

c.) must have written agreement with the seller

d.) must be a standard agent

7.) A licensee who is acting as agent of the seller makes an intentional misrepresentation of a material fact to a buer.The seller was unaware of the misrepresentation. Who would be liable for any losses incurred by the buyer due to this misrepresentation:

a.) only the licensee

b.) only the seller

c.) both the seller and the licensee

d.) neither the seller nor the licensee

8.) Broker Betty has a listing on a home and is acting as agent of the seller. Broker Bob is acting as agent of the buyer. If broker Bob makes an intentional misrepresentation to the buyer, without Betty's knowledge, who would be liable for losses incurred by the buyer:

a.) Broker Betty only

b.) Broker Bob only

c.) Both Broker Bob and Broker Betty

d.) Broker Bob, Broker Betty and the seller

9.) Clients and licensees can be held responsible for:

a.) imputed knowledge only

b.) actual knowledge only

c.) both actual and imputed knowledge

d.) neither actual now imputed knowledge

10.) A seller is represented by one broker and a buyer is represented by another broker (with a different firm). If the buyer's agent is grossly negligent in the performance of his duties, who can be held liable for this negligence?

a.) only the buyer's agent

b.) only the seller's agent

c.) Both the buyer's agent and the seller's agent

d.) Neither the buyer's agent nor the seller's agent

2. Needs Assessment for Coastal Tool Rental

Kathleen Marsh is a recent community college graduate who plans to open an equipment and tool rental store in the next few months. The store will target do-it-yourselfers who need gardening and home improvement implements that may be too expensive to purchase for a limited project.

Although this is her first real venture as an entrepreneur, Kathleen worked in a tool rental shop during high school and college. Kathleen’s store, Coastal Tool Rental, will be in a new shopping center. Kathleen chose the location because a sizable community of family homes is nearby and because no major competition is located in the area, which is about 15 miles from the nearest large town. She has arranged to rent 2500 square feet of space in the shopping center. She has located a wholesaler who can provide her with a start-up inventory of common garden and home improvement implements. The wholesaler can also serve as a supplier for new and replacement tools, equipment, and consumables.

Kathleen majored in small business management, but she also took a number of computer- related courses as electives—including some classes on programming and on using word processing, spreadsheet, and database applications. Kathleen plans to purchase a desktop computer for use in her small business venture, but her start-up money and time are limited.

Kathleen is considering the following four options to keep track of equipment rentals:

1. A manual system of file cards for each piece of equipment and each customer

2. A computer-based system she would build using a spreadsheet or database application

3. A computer-based option she would program herself

4. An off-the-shelf software package designed for equipment renta

She has asked for your help to determine the feasibility of each of these options. Complete the following:

# First, prepare a list of interview questions for Kathleen that would help you make a recommendation to her.

# After you have a list of potential questions to ask in an interview, compare your questions with those of three classmates or coworkers. Work with your group to create one merged list of questions for Kathleen. Organize the questions under several main categories.

# When you have completed the list of interview questions, your instructor will provide you with Kathleen’s responses to several questions from an interview with her. Based on her responses, complete the following:

Briefly describe the pros and cons of the four options Kathleen is considering.

Based on what you know of Kathleen’s situation, which of the four options would you recommend to her? Explain your reasoning.

In order to implement one of these options, Coastal Tools Rental would need data on each rental item and each customer. List the fields you think Coastal would need to include in either a record for each rental tool or a record for each customer.

For the past few months, you and your new business partner named Offset, have been working on a proposal to close a very difficult business deal with a major clothing retailer. You feel he is key to the successful internal operation of the company and you are delighted that he has agreed to come aboard. As your new partner he has several contacts in the industry who have expressed interest in the NOAH clothing line. You recently inherited $1M from your previous partner who sadly passed away last year. The complexity of this particular proposal and the subsequent backlog of paperwork it generated have created serious problems for you and the business - and the board of directors has been a little uncomfortable with your performance lately. Throughout your work on this proposal, you have shared your ideas openly with Offset and can honestly take credit for nine of the eleven proposal recommendations the two of you have created. Your own contributions have come, in large part, through the cooperative efforts of your several others in the business as they have given freely of their time and talents through several problem-solving sessions.

Offset has volunteered to have the proposal typed by his secretary and you have asked for a copy before it is submitted to the board of directors for final approval. The proposal was due yesterday, but you have not yet received your copy. When you contact him, he informs you the proposal was submitted on time. When you ask about your copy, you are told it is on its way to you. When you receive it, you notice the cover sheet reads as follows: “Prepared and submitted by Offset for your final approval.” Your name does not appear in any part of the proposal. The word “I” does appear quite frequently, however.

As you are about to leave for the day, you spot the chairman of the board who is also about to leave for the day. After some preliminary small talk, she mentions the proposal and asks you if he consulted you about the recommendations it contains because she doesn’t find your name anywhere in the proposal. Before you can answer her, she indicates she is quite pleased; thinks it’s brilliant and feels many of the recommendations on the clothing line have merit and should be tried immediately. Your relationship with Offset has great future financial possibilities.

In a minimum of 150 words, please explain (1) What would you do? (2) What would you say to the chairman? (3) Explain why the relationship with your new business partner is or is not important to the internal success of the company.   Make an original post and respond to a minimum of 2 of your peers.

Compute and plot the path(s) of a set of random walkers which are confined by

a pair of barriers at +B units and -B units from the origin (where the walkers

all start from).

A random walk is computed by repeatedly performing the calculation

x

j+1

= x

j

+ s

where s is a number drawn from the standard normal distribution (‘randn

’

in

MATLAB). For example, a walk of N steps would be handled by the code fragment

x(1) = 0;

for j = 1:N

x(j+1) = x(j) + randn(1,1);

end

There are three possible ways that the walls can "act":

a. Reflecting - In this case, when the new position is outside the walls, the

walker is "bounced" back by the amount that it exceeded the barrier.

That is,

when x

j+1

> B,

x

j+1

= B - |B - x

j+1

|

when x

j+1

< (-B),

x

j+1

= (-B) + |(-B) - x

j+1

|

If you plot the paths, you should not see any positions that are beyond |B|

units from the origin.

b. Absorbing - In this case, if a walker hits or exceeds the wall positions, it

"dies" or is absorbed and the walk ends. For this case, it is of interest

to determine the mean lifetime of a walker (i.e., the mean and distribution

of the number of steps the "average" walker will take before being absorbed).

c. Partially absorbing - This case is a combination of the previous two cases.

When a walker encounters a wall, "a coin is flipped" to see if the walker

reflects or is absorbed. Assuming a probability p (0 < p < 1) for

reflection, the pseudo-code fragment that follows uses the MATLAB uniform

random-number generator to make the reflect/absorb decision:

if rand < p

reflect

else

absorb

end

What do you do with all the walks that you generate? Compute statistics, of course.

You should answer questions like

What is the average position of the walkers as a function of time?

What is the standard deviation of the position of the walkers as a function

of time?

Does the absorbing or reflecting character influence these summaries?

For the absorbing/partial-reflection case, a plot of the number of surviving

walkers as a function of step numbers is a very interesting thing. Useful, informative and

interesting, particularly if graphically displayed.

Report Requirement

In your project report, you need to

Describe the process of getting the answers and explain your graph or table. You have

to make it understandable to students with basic knowledge of the pre-requisites and

the course materials covered so far. In general, you should type it up in a word

document and copy and paste any relevant results from MATLAB.

Append your MATLAB programs at the end of your document or submit them as

separate files.

Organize your report according to the questions asked.

Submitting only MATLAB files will result in very few points.

1. The annual planning process at Century Office Systems, Inc. had been arduous but

produced a number of important marketing initiatives for the next year. Most

notably, company executives had decided to restructure its product-marketing team

into two separate groups: (1) Corporate Office Systems and (2) Home Office

Systems. Angela Blake was assigned responsibility for the Home Office Systems

group, which would market the company's word-processing hardware and software

for home and office-at-home use by individuals. Her marketing plan, which included

a sales forecast for next year of $25 million, was the result of a detailed market

analysis and negotiations with individuals both inside and outside the company.

Discussions with the sales director indicated that 50 percent of the company sales

force would be dedicated to selling products of the Home Office Systems group.

Sales representatives would receive a 10 percent commission on sales of home office

systems. Under the new organizational structure, the Home Office Systems group

would be charged with 40 percent of the budgeted sales force expenditure. The sales

director's budget for salaries and fringe benefits of the sales force and noncommission

selling costs for both the Corporate and Home Office Systems groups was $6 million.

The advertising and promotion budget contained three elements: trade magazine

advertising, cooperative newspaper advertising with Century Office Systems, Inc.

dealers, and sales promotion materials including product brochures, technical

manuals, catalogs, and point-of-purchase displays. Trade magazine ads and sales

promotion materials were to be developed by the company's advertising and public

relations agency. Production and media placement costs were budgeted at $200,000.

Cooperative advertising copy for both newspaper and radio use had budgeted

production costs of $125,000. Century Office Systems, Inc. 's cooperative advertising

allowance policy stated that the company would allocate 5 percent of company sales

to dealers to promote its office systems. Dealers always used their complete

cooperative advertising allowances.

Meetings with manufacturing and operations personnel indicated that the direct

costs of material and labor and direct factory overhead to produce the Home Office

System product line represented 40 percent of sales. The accounting department

would assign $350,000 in indirect manufacturing overhead (for example,

depreciation, maintenance) to the product line and $200,000 for administrative

overhead (clerical, telephone, office space, and so forth). Freight for the product line

would average 10 percent of sales.

Blake's staff consisted of two product managers and a marketing assistant. Salaries

and fringe benefits for Ms. Blake and her staff were $200,000 per year.

1. Prepare a pro forma income statement for the Home Office Systems

group given the information provided.

2. Prepare a pro forma income statement for the Home Office Systems

group given annual sales of only $20 million.

3. At what level of dollar sales will the Home Office Systems group break

even?

EuroDisney opened in 1992, but unlike the American version, the theme park was a financial bust. Why?

Select one:

a. Disney made the incorrect assumptions about the size of the pool of European travellers and tourists comprising market demand.

b. They had difficulty hiring and training skilled staff resulting in poor customer service and bad word-of-mouth advertising.

c. Disney assumed the attractions featured in America would be equally exciting to European travellers because many European travelers came to America to visit our theme parks.

d. Although Disney attracted enough visitors, the value of the dollar versus the Euro caused the park to show numerous financial losses.

Question 2

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A marketing dashboard is a collection of pertinent parts of company scorecards known as metrics that measure marketing performance.

Select one:

True

False

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A company that creates a broad plan that identifies its most promising markets and analyzes competitor solutions and market opportunities has developed what kind of plan?

Select one:

a. Operational Plan

b. Strategic Plan

c. Functional Plan

d. Marketing Plan

Question 4

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The first task of a marketing plan for a company with a Mission is to evaluate the organization's business environment including its potential opportunities and threats.

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True

False

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AARP is a very good direct marketing company. So when the marketing manager became concerned that AARP products and services were not selling as well to the upcoming generation of senior citizens (the Baby Boom generation) compared to prior generations, she employed a market researcher to analyze responses to AARP's recent test marketing of different product offerings directed to Baby Boomers. Based on one of the answers below, it is clear that the researcher didn't understand the research problem that the marketer wanted addressed by the research project. Which of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?

Select one:

a.

b.

c.

d.