Marketing

Huawei Technologies Brief History Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. The company was founded in 1987 You have been appointed as a Marketing Specialist to assist Mancosa to develop a Marketing Plan for year 2020. Please note: Your Marketing Plan must be based on market research, situation analysis and must clearly present marketing mix strategies and tactics that are likely to achieve Huawei Technologies business goals. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended marketing strategies and implementation will be successful. Project Requirements: Develop a Marketing Plan that will help Huawei Technologies to attain a competitive advantage in a customer driven market: Report Structure: The Marketing Plan should have the following headings Each section should start on a new page. 1. Title Page:  Includes the title, submission date and your name/student number. 2. Table of Contents:  Page with major section names and their associated page numbers. 3. Executive Summary: (3)  Summary of the highlights of the entire plan.  Tip: It is easiest to write this last. 4. Situation Analysis: (10)  Summary of the key market and environmental factors, Tip: PESTEL, SWOT analysis. 5. Competitive Review: (10)  Including a focused marketing review of the company and their top three competitors. 6. Segmentation of customers (15)  Discuss the segmentation variables and select one that should be used by Huawei Technologies. 7. Marketing Mix strategies (20)  Discuss, Product, Price, Place, Promotion and the extended 3Ps. 8. Bibliography: (2)  Include all of your sources including information from articles, books, websites and other sources in Harvard style.

Huawei Technologies Brief History Huawei Technologies Co., Ltd. is a Chinese multinational technology company that provides telecommunications equipment and sells consumer electronics, including smartphones and is headquartered in Shenzhen, Guangdong province. The company was founded in 1987 You have been appointed as a Marketing Specialist to assist Mancosa to develop a Marketing Plan for year 2020. Please note: Your Marketing Plan must be based on market research, situation analysis and must clearly present marketing mix strategies and tactics that are likely to achieve Huawei Technologies business goals. It is important that you explain the rationale for your recommendations - why you are recommending these strategies and tactics - and why the 'client' should believe your recommended marketing strategies and implementation will be successful. Project Requirements: Develop a Marketing Plan that will help Huawei Technologies to attain a competitive advantage in a customer driven market: Report Structure: The Marketing Plan should have the following headings Each section should start on a new page.

1. Title Page:  Includes the title, submission date and your name/student number.

2. Table of Contents:  Page with major section names and their associated page numbers.

3. Executive Summary: (3)  Summary of the highlights of the entire plan.  Tip: It is easiest to write this last.

4. Situation Analysis: (10)  Summary of the key market and environmental factors, Tip: PESTEL, SWOT analysis.

5. Competitive Review: (10)  Including a focused marketing review of the company and their top three competitors.

6. Segmentation of customers (15)  Discuss the segmentation variables and select one that should be used by Huawei Technologies.

7. Marketing Mix strategies (20)  Discuss, Product, Price, Place, Promotion and the extended 3Ps.

8. Bibliography: (2)  Include all of your sources including information from articles, books, websites and other sources in Harvard style.

Table C (below) shows the schedules for marginal social cost, marginal private benefit, and marginal social benefit of a university education for each student.

1. Assuming a competitive free market for private university education (i.e. with no government involvement in university education), how many students are likely to enrol? 1 mark.
2. What is likely to be the university fee per student? 1 mark.
3. What is the socially efficient enrollment level? 1 mark.
4. What is the marginal external benefit per student at the socially efficient enrollment level? 1 mark.
5. If the government subsidises universities so that thesocially efficient number of students will enrol, what is the amount paid by taxpayers? 1 mark.

Table C

In a study of academic procrastination, the authors of a paper reported that for a sample of 411 undergraduate students at a midsize public university preparing for a final exam in an introductory psychology course, the mean time spent studying for the exam was 7.64 hours and the standard deviation of study times was 3.60 hours. For purposes of this exercise, assume that it is reasonable to regard this sample as representative of students taking introductory psychology at this university.

(a) Construct a 95% confidence interval to estimate μ, the mean time spent studying for the final exam for students taking introductory psychology at this university. (Round your answers to three decimal places.)
(   ,   )

(b) The paper also gave the following sample statistics for the percentage of study time that occurred in the 24 hours prior to the exam.

n = 411      x = 43.28      s = 21.66

Construct a 90% confidence interval for the mean percentage of study time that occurs in the 24 hours prior to the exam. (Round your answers to three decimal places.)
(   ,   )

Interpret the interval.

*We are confident that 90% of the mean percent of study time that occurs in the 24 hours prior to the exam for all students taking introductory psychology at this university is within this interval.

*We are 90% confident that the mean percent of study time for all students taking introductory psychology is within this interval.

*We are confident that the mean percent of study time that occurs in the 24 hours prior to the exam for all students taking introductory psychology at this university is within this interval at least 90% of the time.

*We are 90% confident that the mean percent of study time that occurs in the 24 hours prior to the exam for all students taking introductory psychology at this university is within this interval.

Suppose an individual’s weekly labour supply is given by L = -10 + w, where L is labour supply in hours and w is the hourly after-tax wage. Assume that firms are willing to pay a before-tax wage of $40/hr.

1. In the absence of taxation, how many hours per week will the individual work? What are weekly earnings? Illustrate the choice in a diagram. [4]

2. Suppose the government institutes a 25% tax on labour income. What is the after tax wage under this tax system? How many hours per week will the individual work? How much does the individual earn before-tax? Calculate and illustrate the direct burden (tax revenue) from the tax. Calculate and illustrate the indirect burden (deadweight loss) from the tax. [4]

3. Imagine that there are many different individuals with different labour supply curves, all of whom face the before-tax wage of $40. Do they all face the same marginal tax rate on labour income? What about the average tax rate on labour income? Is the tax regressive, proportional, or progressive? [Hint: Write out a tax function, taxes as a function of income, ie. T(Y).] [4]

4. Now suppose that the government changes the tax so that under the new system, the first $600 of labour income/week is tax free, but income above this level is subject to the 25% tax. What is the after-tax wage under this tax system? How many hours per week will the individual work? How much does the individual earn before-tax? Calculate and illustrate the direct burden (tax revenue) from the tax. Calculate and illustrate the indirect burden (deadweight loss) from the tax. [4]

5. As in part (c), imagine that there are many different individuals with different labour supply curves, all of whom face the before-tax wage of $40. Under the new system, do all face the same marginal tax rate on labour income? What about the average tax rate on labour income? Is the tax regressive, proportional, or progressive? [Hint: Think about the tax function for incomes above $600] [4]

How do competing airline carrier fares compare?  A frequent flyer investigated round-trip fares for non-stop travel from Philadelphia to 10 different U.S. destinations on Southwest Airlines and US Airways. The following data was collected:

a.  At the .05 level of significance, is there evidence of a difference in the mean round-trip fare between Southwest Airlines and US Airways?

b.  What assumption is necessary about the population distribution in order to perform this test?

Case 1

Assume that Ahmed wants to purchase a taxi and use it for offering transport services to passengers and earning income through fares recovered from them, but Ahmed is short of funds. Bakri agrees to participate in the purchase of the taxi. Therefore, both purchase a taxi jointly. Bakri pays 80% of the price and Ahmed pays 20%.

After the taxi is purchased, it is employed to provide taxi rides whereby the net income of say RM1000 is earned on a daily basis. Since Bakri has an 80% share in the taxi, it is agreed that 80% of the fare will be given to him and 20% will be retained by Ahmed, who has a 20% share in the taxi. Therefore, on a daily basis Bakri earns RM800 and Ahmed earns RM200. At the same time the share of Bakri is further divided into eight units.
Every three months Ahmed purchases one unit from the share of Bakri. Consequently the share of Bakri is reduced to 70% and the share of Ahmed is increased to 30%, meaning thereby that, as from that date, Ahmed will be entitled to RM300 from the daily income of the taxi and Bakri will earn RM700.
This process continues until after the expiry of two years Ahmed owns the whole taxi and Bakri will have been repaid his original investment along with the income distributed to him.

a) Analyse the above case, 

b) Use a digram to illustrate the above case?

c) What are the Sharia’a Rules for the above contract?

Study the data below and draw four charts to represent the data. Also calculate the descriptive statistics for the data and analyse the results. Also generate frequency curve graphs for income distribution of each ethnicity.                                                                                                                                

Further answer the following questions:                                                                               

1. Find the probability of a random participant picked from this group having an income of 75,000-100,000.
2. Find the probability of picking a random participant and finding that it is an Asian or a Hispanic.
3. Find the probability of picking a random participant who happens to belong in the income group of 150,000 to 200,000, being a Caucasian.
4. Find the probability distribution for the race of a random individual picked from the group with an income between 15,000 to 35,000
5. Find the probability of picking a random participant who belong to either the African American or Asian group, having an income between 50,000 to 200,000.

(All Data calculations must be done strictly on excel)

Scenario

For the third time in less than a week, Wanda has received a phone call from a customer who is upset that when her order arrived, it was incorrect. Wanda refunded money to all three customers in order to keep them happy. She is not sure what’s causing these errors, but she knows it has to be remedied or she will lose customers.

When you meet for coffee, Wanda mentions these problems and wonders aloud what the issue is. Is the customer service staff is not writing things down correctly, or is production not reading the orders correctly? Alternatively, the mistake could be in shipping with the young man who comes in after school to package and prepare orders for shipment. Salty Pawz can’t afford an automated system yet, so everyone must rely on person-to-person communication to get order details correct.

For Discussion

1. Explain to Wanda common reasons why organizational communications can become ineffective and break down. Suggest specific things to watch for in her organization that can indicate poor communication skills.
2. Make at least one specific recommendation that Wanda can implement to improve communication among Salty Pawz departments and individual employees.
3. Now that you have improved communication at Salty Pawz, think about a time when you were on the receiving end of poor communication, such as when the message was not clear or the wrong information was conveyed. What was the consequence of this poor communication? How did you or would you keep this from happening again in the future?

Consider an individual that is homozygous for the short allele of the 5-HTT gene.

1) If this individual is exposed to relatively few stressful life events, how would you expect the probability of major depression to compare an individual that is homozygous for the long allele?

2) If this individual is exposed to many stressful life events, how would you expect the probability of major depression to compare an individual that is homozygous for the long allele?