Questions
GOOGLE Started in the late 1990s, Google grew rapidly to become one of the leading companies...

GOOGLE Started in the late 1990s, Google grew rapidly to become one of the leading companies in the world. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” It is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertising. In the winner-takes-all business of Internet search, Google has captured considerably more market share than its next highest rival, Yahoo!. This has turned Google’s Web pages into the Web’s most valuable real (virtual) estate. Through its two flagship programs, AdWords and AdSense, Google has capitalized on this leadership position to capture the lion’s share in advertisement spending. AdWords enables businesses to place ads on Google and its network of publishing partners for as low as 25 cents per thousand impressions. On the other hand, it uses AdSense to push advertisements on publishing partners’ Web sites targeting specific audience and share ad revenue with the publishing partner. This creates a win–win situation for both advertisers and publishers and developed Google into one giant sucking machine for ad revenue. However the European Union recently fined Google $2.7 billion for using its dominant position to favor its own price comparison service, Google shopping. This is illegal under EU law as it is unfair to rivals and denied consumers a real choice among competitor services in thirteen European countries. Even as a large company, Google continues to take risks and expand into new markets. It currently offers over 120 products or services, including google translate, google maps, google+ social network and Android, the worlds most used operating system. Sergey Brin and Larry Page, the founders, declared in Google’s IPO prospectus, “We would fund projects that have a 10% chance of earning a billion dollars over the long term. . . We place smaller bets in areas that seem very speculative or even strange. As the ratio of reward to risk increases, we will accept projects further outside our normal areas.” They further add that they are especially likely to fund new types of projects when the initial investment is small. Google promotes a culture of creativity and innovation in a number of ways. IT encourages innovation in all employees by allowing them to spend 20% of their time on a project of their own choosing, and to switch between project teams. In addition, it offers benefits such as free meals, on-site gym, on-site dentist, and even washing machines at the company for busy employees. Managers have both a portfolio of projects and a portfolio of people to manage: Google has a cross-functional (matrix) organizational structure but with as few middle managers as possible.. Despite open and free work culture, a rigid and procedure-filled structure is imposed for making timely decisions and executing plans. For example, when designing new features, the team and senior managers meet in a large conference room. They use the right side of the conference room walls to digitally project new features and the left side to project any transcribed critique with a timer clock giving everyone 10 minutes to lay out ideas and finalize features. Thus, Google utilizes rigorous, data-driven procedures for evaluating new ideas in the midst of a chaotic innovation process. Google’s vice president for search products and user experience, Marissa Mayer, outlines nine notions of innovations embedded in the organizational culture, processes, and structure of Google. 1. Ideas come from everywhere: Google expects everyone to innovate, even the finance team. 2. “Innovation; not instant perfection”: Google employees can take a good idea and experiment to improve upon it. 
 Google launches early and often in small beta tests, before releasing new features widely. 3. “A license to pursue dreams”: To help promote innovation, Google employees get one “free” 
day each week to work on their pet ideas. Half of new launches come from this ‘‘20% time.’ 4. “Morph projects, don’t kill them”: Google employees should always to find something
salvageable in projects that aren’t pursued 
 5. “Share everything you can”: Google employees have a lot of collective knowledge. To encourage sharing, each employee writes an e-mail on Monday with five to seven bullet points of what they learned earlier and Google then consolidates this information and makes it available to the employees. 
 Every idea, every project, every deadline—it’s all accessible to everyone on the intranet. 6. “Worry about usage and users, not money: Google will be successful if we can please the users; advertisers (and their money) will follow. 
 7. Don’t politic, use data “Data is apolitical”: Mayer discourages the use of ‘‘I like’’ in meetings, pushing staffers to use metrics”: Design is a science at Google. Good ideas must be supported with evidence. 
 8. “Creativity loves constraints”: Google employees work best when they are challenged and have to think outside the box. Give people a vision, rules about how to get there, and deadlines. 
 9. “You’re brilliant? We’re hiring”: Google likes to hire really smart people—even if they may not have a lot of experience.
 Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience. Keeping up with the organizational strategy of Google, its IT department provides free and open access to IT for all employees. Rather than keeping tight control, Google allows employees to choose from several options for computer and operating systems, download software themselves, and maintain official and unofficial blog sites. Google’s intranet provides employees information about every piece of work at any part of Google. In this way employees can find and join hands with others working on similar technologies or features. In building the necessary IT infrastructure, Google’s IT department balances buying and making its own software depending on its needs and off-the-shelf availability. For example, it uses Oracle’s accounting software, whereas it built its own customer relationship management (CRM) software, which it then integrated with its ad systems. It also supports open source projects both by extensively using open source software within the organization and by paying college students to contribute to them through programs like Summer of Code. Google’s Ads Data Infrastructure systems run the multibillion dollar ads business at Google. High availability and strong consistency are critical for these systems. Google builds systems that run in multiple datacenters all the time, and adaptively move load between datacenters, with the ability to handle outages of any scale completely transparently, causing minimal disruption to the operational system. Their F1 system is a distributed relational database system that combines high availability and the scalability of NoSQL systems, and the consistency and usability of traditional SQL databases. Mesa is a petabyte-scale data warehousing system with high availability, reliability, fault tolerance, and scalability for large data and query volumes. In addition, Google also develops generic applications such as GoogleApps for both internal and external use. Given the nature of business, security of information resources is critical for Google. For instance, its master search algorithm is considered a more valuable secret formula than Coca- Cola’s. However, rather than improving IT security by stifling freedom through preventive policy controls, Google puts security in the infrastructure and focuses more on detective and corrective controls. Its network management software tools combined with 150 security engineers constantly look for viruses and spyware, as well as strange network traffic patterns associated with intrusion.

1. Which underlying principles and factors affect Google’s organizational functions and systems in a global environment? 
2

6. What does Google use as information sourcing options, explain your answers

In: Operations Management

A) What will happen to the inflation and unemployment by connecting the AD-AS model to the...

A) What will happen to the inflation and unemployment by connecting the AD-AS model to the Short Run Phillips Curve?

B) Suppose this continues until 2020. Consider what the economy will be like in 2020. Elaborate on what impacts this economic state will have on ability to make interest payments.

In: Economics

conditions for a perfect futures contract hedge. To illustrate the hedge, use an abattoir (consumer) who...

conditions for a perfect futures contract hedge. To illustrate the hedge, use an abattoir (consumer) who is required to purchase 20,000 kg of live cattle in December 2020.

Futures contract on live cattle:

Contract size: 10,000 Kg

Contract maturity: Dec. 2020

In: Finance

Ajax had 5,000 shares of 8% PV=100 preferred stock If the stock is cumulative and the...

Ajax had 5,000 shares of 8% PV=100 preferred stock

If the stock is cumulative and the company did not have any money

in 2019 but could pay 95000 in 2020 How much would the common

stockholders get in 2020?

1.95000

2.40000

3.15000

In: Accounting

on April 5, 2019 janeen camoct took out an 10.5% loan for $32,000 the loan is...

on April 5, 2019 janeen camoct took out an 10.5% loan for $32,000 the loan is due March 9, 2020. use ordinary interest to calculate interest.

what total amount will janeen pay on March 9, 2020? (ignore leap year)

In: Accounting

Amy Dyken, controller at Sheridan Pharmaceutical Industries, a public company, is currently preparing the calculation for...

Amy Dyken, controller at Sheridan Pharmaceutical Industries, a public company, is currently preparing the calculation for basic and diluted earnings per share and the related disclosure for Sheridan’s financial statements. Below is selected financial information for the fiscal year ended June 30, 2020. Sheridan Pharmaceutical Industries Selected Balance Sheet Information June 30, 2020 Long-term debt Notes payable, 10% $1,010,000 9% convertible bonds payable 5,090,000 10% bonds payable 6,060,000 Total long-term debt $12,160,000 Shareholders’ equity Preferred stock, 6% cumulative, $50 par value, 93,000 shares authorized, 23,250 shares issued and outstanding $1,162,500 Common stock, $1 par, 9,900,000 shares authorized, 990,000 shares issued and outstanding 990,000 Additional paid-in capital 3,930,000 Retained earnings 6,020,000 Total shareholders’ equity $12,102,500 The following transactions have also occurred at Sheridan. 1. Options were granted on July 1, 2019, to purchase 190,000 shares at $16 per share. Although no options were exercised during fiscal year 2020, the average price per common share during fiscal year 2020 was $20 per share. 2. Each bond was issued at face value. The 9% convertible bonds will convert into common stock at 50 shares per $1,000 bond. The bonds are exercisable after 5 years and were issued in fiscal year 2019. 3. The preferred stock was issued in 2019. 4. There are no preferred dividends in arrears; however, preferred dividends were not declared in fiscal year 2020. 5. The 990,000 shares of common stock were outstanding for the entire 2020 fiscal year. 6. Net income for fiscal year 2020 was $1,520,000, and the average income tax rate is 20%. For the fiscal year ended June 30, 2020, calculate the following for Sheridan Pharmaceutical Industries. (Round answers to 2 decimal places, e.g. $2.45.) (a) Basic earnings per share. Basic earnings per share $ 1.46 (b) Diluted earnings per share. Diluted earnings per share $ Amy Dyken, controller at Sheridan Pharmaceutical Industries, a public company, is currently preparing the calculation for basic and diluted earnings per share and the related disclosure for Sheridan’s financial statements. Below is selected financial information for the fiscal year ended June 30, 2020. Sheridan Pharmaceutical Industries Selected Balance Sheet Information June 30, 2020 Long-term debt Notes payable, 10% $1,010,000 9% convertible bonds payable 5,090,000 10% bonds payable 6,060,000 Total long-term debt $12,160,000 Shareholders’ equity Preferred stock, 6% cumulative, $50 par value, 93,000 shares authorized, 23,250 shares issued and outstanding $1,162,500 Common stock, $1 par, 9,900,000 shares authorized, 990,000 shares issued and outstanding 990,000 Additional paid-in capital 3,930,000 Retained earnings 6,020,000 Total shareholders’ equity $12,102,500 The following transactions have also occurred at Sheridan. 1. Options were granted on July 1, 2019, to purchase 190,000 shares at $16 per share. Although no options were exercised during fiscal year 2020, the average price per common share during fiscal year 2020 was $20 per share. 2. Each bond was issued at face value. The 9% convertible bonds will convert into common stock at 50 shares per $1,000 bond. The bonds are exercisable after 5 years and were issued in fiscal year 2019. 3. The preferred stock was issued in 2019. 4. There are no preferred dividends in arrears; however, preferred dividends were not declared in fiscal year 2020. 5. The 990,000 shares of common stock were outstanding for the entire 2020 fiscal year. 6. Net income for fiscal year 2020 was $1,520,000, and the average income tax rate is 20%. For the fiscal year ended June 30, 2020, calculate the following for Sheridan Pharmaceutical Industries. (Round answers to 2 decimal places, e.g. $2.45.) (a) Basic earnings per share. Basic earnings per share $ 1.46 (b) Diluted earnings per share. Diluted earnings per share $

In: Accounting

Suppose that the market portfolio is equally likely to increase by 14% or decrease by 4%....

Suppose that the market portfolio is equally likely to increase by 14% or decrease by 4%. Security "X" goes up on average by 22% when the market goes up and goes down by 14% when the market goes down. Security "Y" goes down on average by 32% when the market goes up and goes up by 26% when the market goes down. Security "Z" goes up on average by 4% when the market goes up and goes up by 4% when the market goes down. The expected return on security with a beta of 1.8 is closest to: 5.8% 4.8% 6.6% 5.0%

In: Finance

Eight Track Tape Entertainment, Inc., just announced that they might not be able to make their...

Eight Track Tape Entertainment, Inc., just announced that they might not be able to make their upcoming bond coupon payment, and several Wall Street analysts have just issued a report saying the danger of the company filing for bankruptcy is higher now that it was before the company’s announcement. As a result, S&P cut their rating on these bonds from B+ to C. All else equal, which of the following is most likely to happen?

Answer Bond Price will: Coupon Rate will: YTM will:
A Go up Go down Go down
B Go up Stay the same Go down
C Go down Stay the same Go up
D Go down Go up Go up
E Stay the same Go down Go up

In: Finance

When the cell membrane of a neuron is at a resting potential of -65 mV… Select...

When the cell membrane of a neuron is at a resting potential of -65 mV…

Select one:

A. Na+ ions tend to leak in through Na+ channels down their electrical gradient, but against their concentration gradient

B. Na+ ions tend to leak in through Na+ channels down their concentration gradient, but agains their electrical gradient

C. K+ ions tend to leak out through K+ channels down their concentration gradient, but against their electrical gradient

D. K+ ions tend to leak in through K+ channels down their electrical and concentration gradients

E. Na+ ions tend to leak out through Na+ channels down their electrical and concentration gradients

F. K+ ions tend to leak out through K+ channels down their electrical and concentration gradients

In: Biology

FX, Inc. is a volume manufacturer of high technology automotive mirrors (including cell link and voice...

FX, Inc. is a volume manufacturer of high technology automotive mirrors (including cell link and voice activation). FX is looking to expand their operations to add a second product line capable of producing 1.3 Million units per year. The equipment investment cost for this new operation is $27 Million. The project falls under a 7 year MACRS class life and the company estimates that the salvage value will be $2.7 Million at the end of the 6 year project. The average selling price for each mirror is $85 per unit. The annual expected sales shown below:

Year

2020

2021

2022

2023

2024

2025

Volume (000)

600

750

1000

1200

1200

1200

The material cost for each mirror is $20 (with 25 % of the material imported from Canada and 35% from Mexico). The labor to produce each mirror is $15 with additional variable cost of manufacturing at $17 per unit. The fixed cost of manufacturing operations is $10 Million per year. FX maintains 1 month of raw materials and 1 month of WIP and finished goods combined to balance overall automotive demand. Assume that FX has a federal tax rate of 25% and a state tax rate of 5%. Also assume that FX uses a MARR of 15% for all economic analyses.

a) What is the NPV of the investment?

In: Economics