ch 13 Observe 2 local environments (e.g, school, work, shopping mall, library etc) and talk about how the environment helps or hinders persons in later adulthood. Think about not only physical issues but also, other issues such as technological issues, social factors etc. What would you do to improve environments for older adults?

Use supply and demand curves to assess the market for physicians. Suppose the number of medical school slots increase dramatically. How would this increase influence the number of physicians in a given market and the potential salaries earned by newly minted physicians? Use another graph to illustrate the impact on the number of physicians and the salaries they earn if a state expanded the number of people covered on Medicaid.

In C,

1) Create variables for:

your first and last name

total round trip to school and home (assuming you don't live on campus - make it your hometown).

cost of gas

2) Create a program that will:

output your first name and your total miles driven for the week.

output your last name with the total costs per week

What assumptions about J.C.Penny’s 5C’s (Customers, Competitors, Collaborators, Context, and Company) must hold true for the repositioning to be effective? What does Johnson perceive in these factors that lead him to believe that “Fair and Square” pricing can be a successful approach for J.C. Penney?

read the case J.C. Penney's 'Fair and Square' Pricing Strategy. Harvard Business School Case.

26. Which is an example of a product that is being sold in the business market?

- a mailbox to go in front of Pete’s new house.

- a thermometer to hang on the front porch of a school bus driver’s home.

- a truckload of sand to use on the beach being built for a lakefront resort.

- registration fee paid for a membership in a private health club.

27. Industrial products are:

-    usually purchased on the basis price and national brand name.

-    defined as any item which becomes part of the final product sold to consumers.

-    frequently purchased for their psychological benefits.

-    usually classified according to their nature or intended use.

30. Which of the products listed below would be the best candidate for full-scale market testing?

-    Mid-priced luxury sedan made in America by Mazda

-    New “iced coffee” beverage from Snapple

-    “Totally free” checking account from Bank One

-    “Household” (not individualized) frequent flyer program from Delta Airlines

31. According to the concept of the product life cycle,:

-    most products require the same level of marketing throughout their life cycle.

-    new products may pass through a life cycle stage quickly, virtually skipping it.

-    products begin at the introductory stage and move through the life cycles stages at a steady rate

-    products spend a predetermined amount of time in each stage of the life cycle; this time span is determined by the product category.

35. Regarding new product idea generation:

-    from a marketing perspective, scientists and researchers are the ideal sources of ideas.

-    most idea generation techniques are unstructured and supposedly free-flowing.

-    the brainstorming approach involves instant feedback and evaluation of ideas.

-    the number of new product ideas generated should be very small to maintain quality.

36. Meghan was disappointed to be assigned to work on a product in the mature phase of the product life cycle. Once she started working with the product team, she discovered all the following EXCEPT:

-    changes in consumers’ preferences were opening up new market segments.

-    end-of-cycle strategies were the most profitable for companies.

-    she could take the product into a new market segment to stimulate new growth.

-    some simple product redesign could completely reinvigorate the product.

37 Alex’s new product seemed like a perfect new addition to the product line, but some distributors who did not seem to want to take on the additional product. What options would make the most sense for Alex?

-    Offer to provide educational efforts if consumers didn’t understand the product

-    Withdraw the product until a new consensus can be reached with the distributors

-    Reduce demand with customers so retailers and distributors will not cause unwarranted burdens

-    Establish a new set of distribution channels

38. Regarding the consumer adoption process:

-    laggards are less price conscious than earlier adopters.

-    the mass market is composed of the early and late majorities.

-    innovators are the most important group from a marketing perspective.

-    most new products are adopted by consumers at about the same rate.

39. Which statement about product life cycle (PLC) concepts is wrong:

-    a firm with 10 products is more vulnerable to competition than a 1-product firm.

-    a product can go though the PLC quickly, perhaps even skipping some stages.

-    by finding new uses for a product, a company can extend the item’s maturity stage.

-    ideally a firm wants several products in each of the different PLC stages.

Can some please help me out and answer these questions? If possible can you bold the answer choice you select or highlight it.

Case 3 – Equity in Care of Athletes

At a two year community college funding for sport is not a priority. However, the school has both female and male sport teams. In fact, the school has five male sports – football, basketball, baseball, soccer, and golf. The school has two sports for women – softball and basketball. They are in the process of adding women’s soccer. However, to do so they are planning to take away some of the scholarship money that has been allotted to women’s basketball and softball. Therefore, they are concerned about increasing the number of female athletes, possibly in order to comply with Title IX, and yet they are not thinking of spending any more money than has already been allotted for female sports.

Furthermore, the sport teams for women are not treated the same as the sport teams for men. One obvious point of inequity is with facilities. However, an even bigger problem is with the lack of an athletic trainer specifically assigned to the women’s teams. There is a trainer and sometimes two trainers at all of the men’s athletic competitions as well as at their practices. This is not so for the women. They often have to call one of the trainers if someone gets hurt. This is especially problematic during the baseball and softball seasons, which run concurrently. The trainers are in presence at the baseball games and on-call for the softball games. This causes obvious problems. Some injuries need immediate treatment, which they might not get in this situation. However, there are also some not so obvious problems. The pitchers for the softball team need to warm up appropriately to avoid injury. They also need to apply ice after pitching a game. Certainly each pitcher should know what to do to avoid problems. However, they might not do the appropriate pre-game stretching and post-game icing without supervision, whereas they would if a trainer was present before and after the game requiring it. This had led to shoulder problems for some of the softball pitchers.

1. How should schools, with limited funds, deal with such a situation as the lack of trainers?

2. If there are injuries is the fault to be placed with the schools, the coaches, or the players? Why?

3. Is it right to increase the number of female sports without increasing the funding?

4. Which is more important, participation opportunities or equity in funding?

5. If a school does not have the funds, should they increase the number of teams?

6. Analyze this situation from the perspectives of the Utilitarian, the Kantian, and the Aristotelian.

Texas is home to more than one million undocumented immigrants and most of them are stuck in low-paying jobs. Meanwhile, the state also suffers from a lack of skilled workers. The Texas Workforce Commission estimates that 133,000 jobs are currently unfilled, many because employers cannot find qualified applicants (The Boston Globe, September 29, 2011). Texas was the first state to pass a law that allows children of undocumented immigrants to pay in-state college tuition rates if they have lived in Texas for three years and plan to become permanent residents. The law passed easily back in 2001 because most legislators believed that producing college graduates and keeping them in Texas benefits the business community. In addition, since college graduates earn more money, they also provide the state with more revenue. Carol Capaldo wishes to estimate the mean hourly wage of workers with various levels of education. She collects a sample of the hourly wages of 30 Texas workers with a bachelor's degree or higher, 30 Texas workers with only a high school diploma, and 30 Texas workers who did not finish high school. A portion of the data is shown in the accompanying table; the complete data.

In a report, use the above information in SPSS to:

1. Use descriptive statistics to compare the hourly wages of the three education levels. Include description/summary of appropriate graphs.
2. Construct and interpret 95% confidence intervals for the mean hourly wage at each education level.

The Ethical Decision Making Framework Consider the ethical decision making framework outlined in the chapter. Andrew is the marketing manager at Pilgrim's, a fast food chain, and he is exploring the idea of paying junior high and high schools a fee in order to sell Pilgrims fast food on campus during lunch. There are eight steps identified in this process that correspond to the various steps that a marketer passes through when making a major decision such as this one. It is important that you understand the framework and can apply specific actions to be taken at each step in the process. Ethics are moral standards expected by a society. Marketers should clearly understand the norms and values expected of them and act in a way that reflects their company, their profession, and themselves in a positive, ethical light. Unethical marketing practices can harm both customers and society as a whole. Poor ethical decisions have led to the collapse of numerous global firms over the past decade. It is important that organizations view the marketing mix elements and potential strategies they can produce using an ethical foundation for decision making. Identify the correct sequence of the various stages in the ethical decision making framework. Rank the options below. Make the decision - Healthier menu items Make the decision - Healthier menu items Open choices for matching Determine the facts in an unbiased manner - Prices and Nutritional Information Determine the facts in an unbiased manner - Prices and Nutritional Information Open choices for matching Discuss the decision with others - School Board meeting Discuss the decision with others - School Board meeting Open choices for matching Identify the affected stakeholders - Students, parents, and the school system Identify the affected stakeholders - Students, parents, and the school system Open choices for matching Consider how the decision will affect the stakeholders - Benefit students Consider how the decision will affect the stakeholders - Benefit students Open choices for matching Identify the ethical issue at hand - High in calories and saturated fat Identify the ethical issue at hand - High in calories and saturated fat Open choices for matching Monitor and assess the quality of the decision - Following up on decision Monitor and assess the quality of the decision - Following up on decision Open choices for matching Consider all available alternatives - Offering healthy menu items Consider all available alternatives - Offering healthy menu items Open choices for matching