BUS115 Module 4 Assignment - Table Template

Student Name:

Overview

In this assignment, you will describe the consumer buying process of a significant purchase.

Additionally, using different models of basketball shoes, you will identify target markets. You will breakdown the marketing mix (Product, Price, Place, Promotion) for each segment, identifying each element including pricing strategies and tactics.

INSTRUCTIONS

Select a product, one that would be a more significant household purchase (a big ticket item) than an everyday product. Describe the consumer buying process covered in module readings as it relates to this purchase.

Using a table, as the sample in the assignment instructions in Module 4 Content shows , fill in the table to demonstrate how basketball shoe models are marketed to different target market segments, including how the marketing strategies (price, place, and promotion) are tailored to reach that segment.

Include a paragraph summary explaining how the marketing mix differs for each segment in the chart.

NOTE: Market segments break down a larger market into smaller, more homogenous groups using demographic (age, gender, education, income), geographic, psychographic (consumer based interests or activities), and behavioral (usage, buying habits) characteristics. The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering.

Be sure to:

Use the Assignment 4 Word Document Table Template to help you complete this assignment.

Incorporate in-text citations and correctly formatted reference(s), to properly document your resources. Relate to Module 4 Course Readings.

Use proper grammar, spelling, and formatting.

1. a CEO of a company hear about your qualifications as a an IS consultant and approached you for consultation. she told you that currently they don't have a real information systems in their organization. The employees use Excel, Word, and other similar programs to support their organization. She told you that she was informed by a friend of hers that it is possible to lower costs , increase sales, increase efficiency, and sometimes even to gain a competitive advantage by appropriate use of real information systems. (e.g., an ERP software package to manage inventory, accounting, purchasing, sales, production, and other organizational units). Following her friend’s explanation, she decided to install an ERP software package in her company, she found a good one for heading this activity who was highly recommended by a colleague of hers. During the process of interviewing this candidate, she was impressed by his skills and personality and was about to offer him the job. Then the candidate told her that in order for him to accept the offer, she has to appoint him as a CIO and let him have a seat at the executive table. The CEO thought and then realized that appointing the IT manager as the CIO will cost her a lot. The position at the executive level will entitle him to a higher salary, and a lot of other resources. Like all the other “C” level executives receive. On the other hand, as she told you, while the other executive deserve the additional resources since their contribution to the organization and tis operation and performance is well defined and appreciated for a long time. (e.g., the HR, finance, and operation VPs), the contribution of the IT is not as tangible. They just provide some reports, and these reports may not justify the cost. As a consultant that is fully aware of the business perception, and of the difficult economic situation, you realize the importance of cost saving. What will you advise the CEO to do? Please explain.

These problems may be solved using Minitab. Copy and paste the appropriate Minitab output into a word-processed file. Add your explanations of the output near the Minitab output. DO NOT SIMPLY ATTACH PAGES OF OUTPUT AS AN APPENDIX.

Each problem should be able to fit on one or two pages, and each problem should include the following:

• Minitab output for the ANOVA.
• Written statement interpreting the ANOVA.
• Four-in-one plot of the residuals.
• Written interpretation as to whether the three assumptions of the ANOVA were met.
• Tukey comparisons if necessary.
• A written summary of your interpretation of the analysis in terms of the problem. This may involve more than one statement. In other words, state which group is “best” in terms of the problem.

1. Battery life for competing smartphone designs are being studied. 5 models of phone were fully charged and set to play the same video on repeat (the volume and brightness levels were to the same levels using laboratory instruments). The test was replicated 10 times for each phone, with the time until the phone turned off recorded (in hours). Analyze this problem as a CRD ANOVA to determine if the phone models differ in their battery life, and how they differ. If they are necessary, perform Tukey comparisons using Minitab AND BY HAND.

For each reaction write a balanced chemical equation and then below the chemical formula of each reactant and product write a brief description of the substance (color and physical state). Also, indicate whether the reaction is exothermic, endothermic, or cannot tell.

1. Combination Reaction

Equation:

Exothermic                  Endothermic                Cannot tell

Evidence of Chemical Change:

2. Reversible Decomposition--Combination Reactions

1. Dehydration of Blue Vitrol (Copper(II) Sulfate Pentahydrate)

Equation: CuSO₄·5H₂O ® CuSO₄ + 5H₂O

Exothermic                 Endothermic                Cannot tell

Evidence of Chemical Change:

2. Rehydration of Anhydrous Copper(II) Sulfate:

Equation: CuSO₄·5H₂O ® CuSO₄ + 5H₂O

Exothermic                 Endothermic                Cannot tell

Evidence of Chemical Change:

3. Single Replacement Reaction

Equation: Cu + 2AgNO₃ ® 2Ag + Cu(NO₃)₂

Exothermic                 Endothermic                Cannot tell

Evidence of Chemical Change:

4. Double Displacement Reaction--Milk from water:

Equation: CaCl₂ + Na₂CO₃ ® CaCO₃ + 2NaC1

Exothermic                 Endothermic                Cannot tell

Evidence of Chemical Change:

5. Mixed Type Reactions: The Alka-seltzer effect:

Equation: CaCO₃+ 2HCl ® CaCl₂ +H₂O + CO₂

Exothermic                 Endothermic                Cannot tell

Evidence of Chemical Change:

6. Three Penny Experiment

Please classify each of the following word equations as a chemical or physical change. Give evidence that supports your classification. (Hint, are all silver colored metals silver, or gold colored metals gold?)

red penny + zinc + zinc chloride solution ® silver penny + zinc + zinc chloride solution

Exothermic                 Endothermic                Cannot tell

Chemical or physical transformation?

Evidence of Chemical Change:

silver penny -®   gold penny

Exothermic                 Endothermic                Cannot tell

Chemical or physical transformation?

Evidence of Chemical Change:

(a) Select eight correct statements from the following list. You will get one mark for every correct statement selected, but you will lose one mark for any incorrect statement you select, so do not just guess. No-one will go below 0 mark regardless of how many incorrect statements are selected.
1. The tonne of oil equivalent (toe) is a unit of power. 2. Thermal energy can be entirely converted into mechanical energy using an internal combustion engine. 3. At present, coal is the most abundant fossil-fuel in the word. 4. In the UK, oil-fired power production has been phased out following the high price of oil and the stringent emission limits introduced with the EU Large Combustion Plant Directive. 5. SOx and NOx emission is a greater issue in the operation of CCGT power plants rather than of coal-fired power plants. 6. Nuclear fusion is currently employed for electricity production in the UK. 7. In wind turbines, electromagnetic induction is essential to convert rotor kinetic energy into electrical energy. 8. A hydrogen fuel cell converts electricity into H2 and O2. 9. Semiconductor materials are essential for the operation of photovoltaics. 10. Stall and pitch control allow the safe operation of wind turbines. 11. Heat is always transferred from a hot to a cold body resulting is an overall decrease of entropy in an isolated system. 12. Impulse water turbines are ideal for high-head and low-flow hydro energy production. 13. Heat pumps are used to transfer heat from a warm to a cold environment. 14. District heating can be a form of Combined Heat and Power. 15. In the UK, tidal ebb generation provides four power generation peaks a day. 16. Information & Communication Technolo

We have three light bulbs with lifetimes T1,T2,T3 distributed according to Exponential(λ1), Exponential(λ2), Exponential(λ3). In other word, for example bulb #1 will break at a random time T1, where the distribution of this time T1 is Exponential(λ1). The three bulbs break independently of each other. The three light bulbs are arranged in series, one after the other, along a circuit—this means that as soon as one or more light bulbs fail, the circuit will break. Let T be the lifetime of the circuit—that is, the time until the circuit breaks.

(a) What is the CDF of T, the lifetime of the circuit?

(b) Next, suppose that we only check on the circuit once every second (assume the times T1,T2,T3,T are measured in seconds). Let S be the first time we check the circuit and see that it’s broken. For example, if the circuit breaks after 3.55 seconds, we will only observe this when 4 seconds have passed, and so S = 4. Calculate the PMF of S.

(c) Finally, suppose that instead of checking on the circuit every second, we instead do the following: after each second, we randomly decide whether to check on the circuit or not. With probability p we check, and with probability 1−p we do not check. This decision is made independently at each time. Now let N be the number of times we check and see the circuit working. For example, if the circuit breaks at time 3.55, and our choices were to check at time 1 second, not to check at times 2 or 3 or 4, and to check at time 5, then N = 1, since the circuit was broken the 2nd time we checked. What is the PMF of N? (Hint: start by finding the joint PMF of N and S. It’s fine if your answer is in summation form.)

Atlantic Northern Airlines (ANA) has an unhappy customer. Ms. Linda Anderson flew from
Washington, D.C., to Los Angeles. The flight stopped briefly at Denver International
Airport, where she got off the plane for half an hour. When she returned to her seat, her
$400 prescription reading glasses were gone. She asked the flight attendant where the
glasses were, and the attendant said they probably were thrown away since the cleaning
crew had come in with big bags and tossed everything in them. Ms. Anderson tried to
locate the glasses through the airline’s lost-and-found service, but she failed.
She wrote a strong letter to the airline demanding reimbursement for the loss. She felt
that it was obvious that she was returning to her seat. The airline, however, knows that an
overwhelming number of passengers arriving at hubs switch planes for their connecting
flights. The airline does not know who is returning. What’s more, flight attendants are
instructed to announce that the plane is continuing to another city and that passengers
who are returning should take their belongings. During the brief stops, cabin cleaning
crews speed through the planes removing newspapers, magazines, leftover foods, and
trash. Airlines feel no responsibility for personal items left in the cabins.

Your Task. As Manager of the Customer Relations Department of Atlantic Northern
Airlines, you must deny the customer’s claim but retain her goodwill using techniques
learned in Chapter 9. The airline never refunds cash, but it might consider travel vouchers
for the value of the glasses. Remember that apologies cost nothing. Write a claim denial
to Ms. Linda Anderson, 534 Cadillac Avenue, Venice, CA 90034

The Claim Denial needs to have a buffer, reasons why we cannot refund for the glasses (do not use the word policy), the implied refusal, and a positive closing

To Sign or Not to Sign?

Child development experts agree that it is a good idea for parents to begin talking to their babies from the moment of birth. From that moment on, babies are learning language.

Why wait until babies can speak to teach them to communicate with the caregivers? Why not teach them sign language and communicate with them in sign language when they are 4 or 6 months old??

Controversial at the time it was first suggested a few years ago, teaching babies to sign has plenty of supporters and lots of companies willing to train you and your baby to sign. In fact, the only detractors come from those who fear that parents may feel under pressure to learn sign language in order to make sure their babies get the claimed “jump start” on language development.

Among the benefits are exposures to making language six months or more before most children speak their first word (usually at 12 months) thus enabling babies to express themselves. Experts say babies and caregivers are less frustrated because they can express their needs and wishes. It is also believed that signing babies become more adept at spoken language earlier. Some suggest that IQ scores are higher among babies who signed before speaking by as many as 10-12 points.

What is your take of this idea? Have you ever heard of it? Would you want to learn sign language in order to teach their babies to sign?

Below are a number of websites to further explore the topic. Look at one or two of them before participating in the discussion.  

http://www.literacytrust.org.uk/talktoyourbaby/signing.html#talk

http://www.mayoclinic.org/healthy-lifestyle/infant-and-toddler-health/expert-answers/baby-sign-language/faq-20057980

http://psychcentral.com/lib/teaching-your-baby-sign-language-can-benefit-both-of-you/

Please answer either one (option 1 or 2) thank you

Option 1: A Communication Skill Needed to Play a Role

Define a role that you want to do better. Perhaps it is getting a better position at work, becoming a supervisor at . . .? Perhaps it’s to be a better student (one who gets better grades). For the role, be sure to define it (just a sentence or two). For example, you could describe the key duties and responsibilities of being a supervisor.

Then define one communication skill you need to develop to play the role better. For example, as a supervisor (or parent), it wouldn’t hurt to tweek your empathic listening abilities.

Then describe critically important concepts, principles and theories (include a link) for that skills. Your theory can come from the book, but be sure to cite your page(s).

You can choose either a verbal, written or electronic messages. You can choose the verbal skills mentioned in the announcement, something written such as generating an aesthetically pleasing poster or flyer, or an email that gets and holds your attention are just a few examples.

Choose something that will accelerate your career.

OR

Option 2: Overcoming a Communication Barrier

Pick one of the communication barriers listed in this article. There are 17 of them. Some more subtle than others. Some more easy to fix than others.

        https://www.legacee.com/communication-skills/barriers/

Be sure to choose one that is giving you problems. So perform a self-assessment using the 17 barriers as a guide and generate a list of your top five barriers. One being most important ranked in order of declining importance.

List one of your top five communication barriers and discuss how it can be overcome. Be sure to include a link or reference the page of the book where you are getting your inspiration for doing better.

Word count between 300 and 400 words

David Ortega is the lead researcher for an upscale restaurant group hoping to add another chain that would compete directly with the upscale Smith and Wollensky restaurants (http://www.smithandwollensky.com). Smith and Wollensky is also considering opening a lesser priced “Grill.” David wants to learn what people are willing to pay for and what sacrifice can be made to deliver a satisfying if not luxurious experiences, and how can he create a unique experience at a lower price?

David decides a qualitative research approach will be useful. He wants to understand how the fine dining experience offers value and what intangibles create value for consumers. He uses a phenomenological approach, and the primary tool of investigation is conversational interviewing. He enters into casual conversations with businesspeople in the lounge of the Ritz Carlton by commenting on the wine he is sipping by saying, “It ain’t bad, but it’s hard to believe they get $14 for a glass of this stuff.”

Comments of the five consumers he conversed with are given verbatim (the comments are not given/included), and he decides to use a word count to try to identify the main themes. He hopes this will clarify the business problem and provide a better understanding of the total value proposition offered by restaurants, wines, hotels, and other products.

In no less than 5 sentences a paragraph, answer the following questions related to the problem.

Questions:

1. [Internet Question] Using the Internet, try to identify at least three restaurants that Smith and Wollensky competes with and three with whom the new S&W grill may compete.

2. Try to interpret the discussions above. You may use one of the approaches discussed in the text. What themes should be coded? What themes occur most frequently? Can the different themes be linked together to form a unit of meaning?

3. What is the result of this research? What should David report back to the restaurant group?