Kansas City-based Hallmark Cards, Inc., is the “personal expressions” industry leader, selling nearly half of all greeting cards purchased in America. Joyce C. Hall founded the company in 1910. Since that time, the company's creative staff has grown to more than 740 in-house artists, designers, stylists, photographers, writers and editors who design nearly 30,000 products each year. It also has a very large marketing department which relies heavily on in-house marketing research as well as independent marketing research companies to develop and evaluate, not only ideas for its cards, but various segmentation bases.

(A) Discuss two possible segmentation variables that Hallmark could use to segment the market. Describe the different segments resulted from the segmentation. One segmentation must be based on a behavioral variable.

(B) Identify one segment resulted from using one of the segmentation variables discussed in (A). Explain how you would evaluate this specific segment. Decide whether targeting this segment would be profitable.

At the prestigious university, they found their mean of the 30 accepted students was in the 98^thpercentile of all sample means. Individual scores, X, are normally distributed with a mean of 550 and a standard deviation of 100.

a.) What was their mean for the 30 observations?  

b.) What is the probability of getting a mean of 30 students that scored higher than 685?

A college senior must choose between two Choices: going for an MBA or taking a full-time entry-level-level position right after graduation. She thinks that she has 0.6 probability of completing the MBA in a year. If she completes the MBA, she believes that she has 0.1 probability of getting a manager position; otherwise, she will get a senior staff position. Should she fails the MBA, she will have to take the entry job but with less seniority than what she would have if she had gone to work right after graduation. Once started at the entry-level position for a year, she believes that she has a 50-50 chance of moving up to a junior staff position versus staying at the entry-level position. Her preferences for the possible outcomes of her choice at the end of two years are listed in decreasing order below:

(1) Completing the MBA and getting a management position

(2) Completing the MBA and getting a senior staff position

(3) Moving to junior staff without going to MBA and thus more seniority

(4) Moving to junior staff after failing the MBA

(5) Staying at entry level without going to MBA and thus more seniority

(6) Staying at entry level after failing the MBA

Using the simple decision tree for utility estimation, she has found that she would be indifferent between:

Outcome (2) and a lottery with a 50-50 chance of yielding the best outcome (1) and the worst outcome (6)

Outcome (3) and the lottery if the lottery has a 0.35 probability yielding (1) and a 0.65 probability of yielding (6).

Outcome (4) and the lottery if the lottery has a 0.2 probability yielding (1) and a 0.8 probability of yielding (6).

Outcome (5) and the lottery if the lottery has a 0.1 probability yielding (1) and a 0.9 probability of yielding (6).

6a (10 points) By assigning a utility 0 to (6) and 100 to (1), find the utility for each of the four outcomes between (1) and (6).

6b (10 points) Draw a decision tree for her career decision and find her best Choice for the two-year period

The MICRO ENVIRONMENT

Who are the customers of a University? (Hint: think about the concepts of "value" and "exchange").

Alicia is a busy university student who spends her days in university attending classes or studying. In addition to her three meals, she packs two snacks to take with her to school. However, she doesn't always consume both snacks. Let X be the number of snacks she consumes per day. The distribution of X is as follows: x 0 1 2 P(X=x) 0.05 0.35 0.60 Assume the number of snacks per day is independent from day to day. A.[5] Find the sampling distribution of the average of snacks for two randomly selected days. B.[6] Find the expected value and variance for both X and �%. C.[3] Suppose that 36 days were selected at random. What is the sampling distribution of the sample mean based on n = 36? Why? D.[3] Suppose that 36 days were selected at random. What is the probability that the average number of snacks that Alicia consumed is at most 2.5 snacks per day, during the selected 36 days.

Excel, create the amortization table for a 15-year mortgage for $950,000 at 4.2% interest. Individual taxpayers may be able to deduct the amount of interest that they paid on a mortgage for a personal residence. If the mortgage was issued on May 1, how much interest will be earned in the first year? How much interest will be earned in the second year? Upload your Excel file below.

I dont know how to create an ammortization in excel. It is due in 5 hours. Thanks :)

Val, a single taxpayer, earned $73,000 from a full-time job as an artist's assistant. During the year she began studying on a half-time basis for a B.A. (Bachelor of Arts) degree in Fine Arts at the University of Houston. Qualified tuition, fees and course materials were $6,000. Which of the following statements regarding Valerie's tax situation is true?

Question about Health Insurance Market. Let's imagine that there are 2 types of people: Type 1’s who are likelier to get a disease, and Type 2’s who are not as likely to get a disease. Imagine a readily available cheap test is developed that figures out with certainty if an individual will get sick or not. What will happen to the insurance market after this is developed? Who will benefit from this development?

Oil & Gas Industry

1.Given the Larger Environment and Industry Structure, Your Prediction of what the Industry will look like in 10 years from today.

------ Strategic Management Course , MBA

Identify the additional amount of tax that will be due from the taxpayer on the dividends received in each of the scenarios below. TAX YEAR 2018

a. Masha (an individual taxpayer) owns 100 percent of Metro Fashion Corporation. In 2018, she receives a $100,000 dividend from the Corporation. Masha’s other sources of income this year are wages of $80,000 (thus, she is not considered a high income taxpayer).

b. Tyson Corporation owns 100 percent of Lafayette Corporation, and both companies are in the same affiliated group. Lafayette pays Tyson $300,000 in dividends in 2018. Aside from the dividend income, Tyson Corporation earned $400,000 in income from its ordinary operations during the year.

c. Maya Enterprises (a corporate taxpayer) owns 15 percent of Tiger Corporation. Maya Enterprises earned $2 million from its ordinary operations during 2018. Tiger Corporation paid out a total of $1 million in dividends to all its owners, giving each owner a dividend in proportion to its ownership percentage.